Talking about the six elements of tourism，Eat、Live、row、游、Purchase、Entertainment，Whether it’s for rhyme purposes，Or in order of importance，Eating comes first，It can be said to be a rigid need。

Food is an essential element in travel，Eating delicious food is an essential part of travel，Why popular food rarely appears in tourist attractions？

The author once had a very unpleasant experience in catering business，From the previous site selection，Operation to the mid-term，Unable to operate in the later stage，Finally, he was taught a harsh lesson by society，With the increase of business operation experience，Gradually reflect on why the business failed in the first place。

Today the author combines his own experience，Let’s talk about why popular food rarely appears in tourist attractions。

188bet online sports betting

The tourist attraction operation unit is a three-dimensional company，Even if it is a 3A-level scenic spot，“The sparrow is small but has all the internal organs”，Need management、Ticket sales、Parking lot、Finance、Marketing, etc.，Scenic spots with unsatisfactory operating conditions，Even a small farm，Or no power paradise，Annual income 3、5 million，It’s quite a simple thing。

Internet celebrity food，Essentially a restaurant，Mainly composed of back 188bet app download kitchen and front office staff，Different from the corporate operation of scenic spots，The operation of the restaurant is equivalent to the operation of the project，Or individual operation。

Therefore，Food-related topics raised by peers，What I understand is“Why are there few popular delicacies that can attract tourists like scenic spots?”，The operating methods are very different。

The two business models are completely different

The business model of tourist attractions is“Ticket System”，That is, the product is built、After the park opens，Charge based on capita，The more tourists there are，The more income you earn，Daily operating costs are almost constant，So much salary even if there are no tourists，The daily operating cost of receiving tourists is not much more。

The business model of the ticket system determines that the operation of tourist attractions can be promoted and beaten、大开大合，Use millions to do an event，Attracting tens of thousands of people to participate。

The business model of the catering industry is traditional“Processing and sales”，Every penny spent by diners，They all have ingredients costs，Different from tourist attractions，The more tourists there are、The more income you earn、The higher the profit，There are several dividing lines in restaurants，For example, a two-person mom-and-pop shop can serve up to 8 tables of diners，One more diner，It may be necessary to increase kitchen staff、Add service staff，The larger restaurant，The higher the marginal cost of personnel。

This is decided，A restaurant with a large number of customers，The bigger it is, the less profitable it is，A restaurant that can accommodate 2,000 people dining at the same time，A proper Big Mac，A scenic spot that can accommodate 2,000 people at the same time，Almost everything。

Therefore，From a business model perspective，No matter what kind of meal it is，Difficult to scale，Because the size is larger，The higher the marginal cost。

The profitability of catering in tourism consumption is weak

In the large chain of tourism behavior，There is a travel agency on the front end、Transportation，There are scenic spots in the middle，There is tourism consumption at the end。In the consumption chain of scenic spots，Mainly divided into rigid consumption and conversion consumption。

Rigid consumption，That is, the money that must be spent，such as tickets、Rigid transportation, etc.，These fees are comparable to money printing machines in the scenic spots above，Accounts for a large proportion of the income of scenic spots。Conversion consumption，Refers to non-rigid consumption，Or consumption with alternative choices。For example, mountain scenic spots can be called ropeways or can be walked，You can go to store A or store B for dining。

Food and beverage consumption is very optional，Completely relies on the conversion of tourist consumption，So especially restaurants in scenic spots，Position and turnover rate are much more important than operating ability，Tourists don’t even want to take an extra step。In this current situation，Go to the tedious catering industry，It is far better to sell instant noodles，Why not run an experience project。Catering items are even included in non-essential tourism consumption，is“The least profitable”15060_15063。

Therefore，Restaurants in most scenic spots，Occupied by local indigenous people and foreign gold diggers，The former does not seek to improve product strength and service，The latter is obsessed with making money，It is naturally difficult to form a virtuous cycle、Long-term Internet celebrity gourmet restaurant。

Based on the above reasons，It is difficult to form a catering industry that can be used as a tourist attraction，But it doesn’188bet app t exist，There are also some successful cases:

Catering collective

Like Wen Heyou in Changsha，Retro snack complex，Founder Wen Bin，“Wen Heyou”Represents Mr. Wen and his friends，Created through scenes，Superimposed on the market culture of old Changsha，formed a unique Changsha landmark text and friends。Although there are various articles on the Internet，Shuo Wenheyou went from tens of thousands of people lining up to no one paying attention，But according to feedback from friends in Changsha，It’s just the difference between queuing for 50 people and queuing for 100 people。

The characteristics of catering collectives are scenes and stories。The scene needs to be unique，Such as Hongya Cave in Chongqing、Yuanjia Village in Xi’an、Luoyang’s small streets, Tianfu, etc.，Photography can produce a film，Has reception capacity that far exceeds that of ordinary restaurants；The story needs to resonate，Developed gradually from childhood to adulthood，Attracting local people，They usually do well，On the contrary, it has been directly airborne in the past two years，I want to turn a piece of wasteland into a catering market，It seems that the business situation is not ideal。

Scenic area supporting restaurants

No examples here，Looking across the country, there are no particularly amazing products，But everything seems to be doing well，The common feature is that the scenic spot is relatively remote，It is difficult to meet the dining needs of tourists through snack bars。So，The official ending of the scenic spot，Create a big canteen，Or large cafeteria，Through simple meals and simple dining methods，Sacrificing tourists’ ordering rights and quality service，To achieve the purpose of tourists being able to dine in scenic spots。

This type of restaurant 188bet online sports betting is officially operated by the scenic spot，Relatively standardized management，The author is traveling by himself，I am very willing to eat in this kind of restaurant，Relatively clean、Hygiene，As a peer，Profound understanding of the dangers of mass accidents in scenic spots，So it’s like meeting a university cafeteria，A restaurant with a hall that can serve thousands of people，Go with confidence。

Single Big Mac

According to population distribution and economic development level，Theoretically there will be some everywhere，The actual situation is“Food City + Super Single Store”，Like the barbecue in Zibo，There are several Internet celebrity stores behind the Eight Bureaus，Ruxinmi Food City，There is Ye Xiaohong inside、Xiwang BBQ, etc.。Before masks，In Zhengzhou, the provincial capital of Henan，Dozens of buses carry tourists to Xinmi every night，Not for traveling, just for barbecue，That scene was absolutely shocking。

In summary，Although catering is an indispensable part of the tourism industry，But due to its small size、Single business model，It is difficult to form a core tourist attraction，There are only three ways to become bigger and stronger in development，The first is the food city gathering，The second is purely supporting facilities for dining in scenic spots，The third is a single product Big Mac。Except Category 2，First and third，If no locals support or recommend highly，It is difficult to develop healthily。