Ancient 188bet，Is a witness to historical changes，Also the guardian of continuous cultural context。In these ancient buildings built with bricks and stones，Hidden the spiritual destination of many people。The integration of culture and tourism brings new life to the thousand-year-old 188bet，Located in Taierzhuang Ancient 188bet, Zaozhuang 188bet, Shandong Province，It is a dazzling pearl embedded in the ancient canal。

During the National Day Golden Week this year，The ancient 188bet of Taierzhuang is decorated with lanterns and colors、Crowded，Received a total of 47 people from all over the country.880,000 visitors，16 year-on-year increase.12%。CCTV's "News Live Room", "Common Concern" and other columns，It has been reported that the ancient 188bet is very popular、Market performance of both supply and demand。

Meanwhile，Study to strengthen the country、CCTV、China.net、Dazhong Daily、The Paper and other mainstream media，And Shandong Satellite TV、Luwang、Qilu.com、Qilu Yidian、Local media such as Lightning News also feature performances、Surge of people、Angle of maintaining order in scenic spots，Continuous reporting on the ancient 188bet。

This heroic ancient 188bet that has traveled through thousands of years，This Jiangbei water town with profound heritage，How to stand out in the increasingly fierce competition in ancient towns？How to draw this prosperous picture full of tourists？

There is an endless stream of tourists in Taierzhuang Ancient 188bet during National Day. Source: Taierzhuang Ancient 188bet

How many holidays are there in Taierzhuang?;188bet”？

Golden Autumn October，Nature spreads its colorful scrolls across the land of China。While the autumn colors are getting darker，Red Tourism、Intangible Cultural Heritage Experience、Themed performing arts and other 188bet consumption hot spots continue to heat up。

During National Day，The streets and alleys of Taierzhuang ancient 188bet are bustling with people，The scenic spot is named "";Mengqitai 188bet，Celebrating together”is the theme，Integrating red classics and intangible cultural heritage，Bringing originality“Eleven”Featured Performing Arts，Red performances such as "Brilliant Taicheng", "Red Rhyme in the 188bet" and "Journey of Time" were staged in turn，Providing a unique cultural and tourism feast to tourists from all over the country。

The red performing arts activities are exciting. Source: Taierzhuang Ancient 188bet

where，The dance performance "Fire Dragon Steel Flower-Bright Taicheng" is based on ";Fifty-seven swords determine the world”’s heroic story as the background，Vividly demonstrates the heroism and heroism of the 188bet battle，Implanting blacksmithing skills into the performance，Integrate the intangible cultural heritage that has been passed down for thousands of years with the red spirit，The molten iron splashes like meteors in the sky。And the "Dream Weaver" special parade，brings custom performances of fifty-six ethnic groups，Singing classic red songs with tourists，Celebrate National Day。

Except for holiday limited programs，The regular autumn performances such as "Dream of Taicheng", "The Elegant Rhythm of Tea", "The Sound of River Rhymes" and "Zhongban Lion Dance" have also been fully upgraded，Telling diverse red stories around the clock。Performances such as "Qimeng Flower Voyage" and "Light Show - Streaming Boat Shadow" present the unique Jiangbei water charm，Let tourists enjoy the beautiful scenery of the ancient 188bet，Feel the unique charm of canal culture。

The beautiful scenery of Taierzhuang Ancient 188bet at night Source: Taierzhuang Ancient 188bet

Colorful tourist performances and special activities are staged in turn，Light up the holidays in the ancient 188bet“Transcript”。As understood，Since this summer，The ancient 188bet of Taierzhuang adopts diversified operating ideas，Continuously refreshing visitor reception records。Data display，This summer, Taierzhuang Ancient 188bet received an average of nearly 20,000 tourists per day，On weekends, it can exceed 30,000 to 40,000 people。

During summer vacation，The ancient 188bet of Taierzhuang launches the 8th“Typhoon Music Season”，With music、Youth、Parent-child、Playing with water is the core，Planned“Water carnival, cool summer”and other series of activities。A well-known singer from China、Internet celebrity bands have brought popular songs，Canal Sound、Music sub-venues such as Timeless Voices allow tourists to deeply participate in the event，Experience Jiangbei’s unique music season up close。

Not only that，Paris Olympic champion Sun Mengya returned to her hometown，Spokes for 188bet, Zaozhuang, Shandong。“Olympic fever”With the blessing of celebrity effect，Summer Foam Party、MC Live Water Carnival、Summer flash mob、Water gun fight、Exclusive summer activities such as water polo battles are also soaring in popularity。

And this year’s Mid-Autumn Festival，The ancient 188bet of Taierzhuang also combines marketing nodes with traditional Chinese festivals，Continuous innovation，Introducing lantern riddle guessing、Poetry、Night Tour、Moon Worship Ceremony and other themed activities，And have fun through the reception measures of all Hanfu staff in the scenic spot“New Chinese Style”Immersive tourism，Continues the high popularity in summer。

Rising popularity、Behind the outstanding results，Easy to find，No matter the Spring Festival、Mid-Autumn Festival and other traditional festivals，It’s still summer vacation、National Day and other peak season holidays，Holidays in the ancient 188bet of Taierzhuang are always full of surprises and innovations。As cultural tourism consumption preferences continue to become more personalized、Diversification、Quality development，Rejuvenation、Experientialization、Differentiated product supply，In order to drive tourists from“Looking at the scenery”To“Enter the scene”，Continuously achieve reception data and brand reputation“Qi Fei”。

Summer "Typhoon Music Season" in Taierzhuang Ancient 188bet Photo source: Zaozhuang Culture and Tourism

Use “Renewal Plan&188bet;Break the situation in a thousand cities

Under the market background that the cultural tourism industry continues to pick up this year，The continuation of the ancient 188bet of Taierzhuang“Out of the circle”，Not only benefit from diversified theme activities and operational ideas，This is even more due to its "dare to continue to innovate";Renewal Plan”Practice。

Without a doubt，The ancient 188bet of Taierzhuang is blessed with unique resource endowments。This place was formed in the Qin and Han Dynasties、Prosperity and Ming and Qing Dynasties，Historically, it was a Jiangbei water town with profound cultural heritage，"Yixian County Chronicles" records that he was granted the title of ";The best village in the world”，The Battle of Taierzhuang made this place famous。

Today，This place is known as ";Living Fossil of Canal Culture”“China Residential Architecture Museum”，It is the first national cultural heritage park in the country、China Intangible Cultural Heritage Expo Park，2014，188bet (Yuehe Section) has been selected into the World Cultural Heritage List as the node of the Beijing-Hangzhou Grand Canal。

188bet (Moon River) Section of the Grand Canal Source: 188bet Culture and Tourism

Millennium Canal Heritage、The Red Culture of the Anti-Japanese War and the Folk Customs of Southern Shandong，Become the three distinct cultural main lines of Taierzhuang ancient 188bet。There is also the China Canal Granary Museum in the scenic area、Chinese Abacus Museum、Canal Wine Culture Center、More than 40 cultural and museum venues including Taierzhuang War Heritage Park，Multi-dimensional display of Taierzhuang’s profound historical and cultural heritage and rich local folk customs。

But the most indispensable thing in the domestic cultural tourism market is 188bet cities and towns。According to incomplete statistics，As of now，There are already 142 national historical and cultural cities announced by the State Council，Historical and cultural town、Nearly 800 famous villages，About 1,200 historical and cultural districts，More than 60,000 historical buildings have been designated and are still being designated and announced。

This also means scenic spots and cultural tourism products based on the resources of the ancient 188bet，Most people tend to fall into the quagmire of homogeneity。And rebuilt ancient cities like Taierzhuang Ancient 188bet that were restored on thousand-year-old ruins，It is even more difficult to break the situation。
However，Gradually accelerating since 2020“Renewal Plan”，Help Taierzhuang Ancient 188bet successfully break through the dilemma of homogeneous competition。

The first thing is to lock in the target customer group，The ancient 188bet of Taierzhuang is not only located in a province with a large population，Scenic area-centered“3 hours high-speed rail travel circle”，It even covers Beijing, Tianjin and Hebei、Two major traditional customer source markets including the Yangtze River Delta。So in market development，The ancient 188bet of Taierzhuang has changed from the traditional long-distance and overseas markets to the domestic, especially the surrounding markets，Focus on the main customer source radius within 300 kilometers within the province and 500 kilometers within the country。

China Canal Granary Museum Source: Taierzhuang Ancient 188bet

And“Renewal Plan&188bet;key，It is through the development of experience、Interactive high-quality travel products，Extend tourists’ stay and increase secondary consumption，And launch a series of specific measures around this goal。

In terms of scene and business innovation，The ancient 188bet of Taierzhuang combines its own historical and cultural advantages，Conform to the current national style and trend and“Experience Economy”Consumption boom，Launched one after another“Xieyu Tea Shop”National theme performance theater and Hanfu parade、Immersive experience scenarios such as NPC interactive activities。At the same time，Actively expand special night tour projects、Night entertainment programs and boutique tourism activities，Integration of traditional culture and modern technology，Night tour experience scene newly upgraded，Visitors’ consumption time and frequency have been effectively improved。

In terms of product and service innovation，Integrated travel photography and clothing product attributes to create“Dream of fantasy makeup”Project，Launch“The gift of dreams”Official self-operated cultural and creative brand，Developed nearly a hundred series、Hundreds of products，And build Gucheng ice cream and milk tea into internet celebrity products。On the eve of National Day this year，The ancient 188bet of Taierzhuang also specially released an exclusive annual card for students in Hanfu，Card holders can enjoy unlimited travel and free costume changes throughout the year，This annual card product is the first of its kind in the country。

“Dream of fantasy makeup”Projects and tourists dressing up in Hanfu and visiting the ancient 188bet. Source: Taierzhuang Ancient 188bet

Meanwhile，The ancient 188bet of Taierzhuang is also rooted in excellent traditional culture，Create“Intangible Cultural Heritage Research”“Red Research”and other special research and education products。Gucheng Traditional Chinese Medicine Museum、Taierzhuang Battle Site、The Canal Memorial Exhibition Hall and other cultural and museum venues have left the footprints of students，And Lunan Shadow Puppet Show、Handmade tie-dye、Traditional intangible cultural heritage skills such as Luban lock have entered the memory of tourists，Use culture to create a differentiated journey to the ancient 188bet。

In innovation in marketing and communication，The ancient 188bet of Taierzhuang combines traditional Chinese festivals、Original music festivals in scenic spots, etc.，Plan differentiated marketing themes and activities，And by inviting Olympic champions、Singers and bands release star power，Continuously expanding the volume of communication。Also pass the holiday limited half-price ticket、Preferential policies such as combination tickets，Give the ticket price“Do subtraction”，For marketing“Do addition”。

In addition，In management and service，When the ancient 188bet of Taierzhuang faces peak passenger flow during peak seasons and holidays，Convened multiple special meetings to deploy security reception work，At the same time, we will do a good job in traffic management、Public Security Management、Maintenance work such as tourist diversion。

Multidimensional、Multiple measures“Renewal Plan”，Let the ancient 188bet of Taierzhuang be in the “One Thousand Cities”Stand out of the siege，And break the single brand image of Anti-Japanese War sites，Establish a unique cultural tourism brand style，Successfully built a benchmark ancient 188bet project。

Dance performance "Fire Dragon Steel Flower-Bright Taicheng" Source: Taierzhuang Ancient 188bet

Stimulate new vitality in consumption and polish the golden brand of 188bet

The ancient 188bet of Taierzhuang undergoes transformation and upgrade again and again，Continuously polish the "ldquo" of cultural tourism in Zaozhuang 188bet and even Shandong Province;Golden Signboard”，Now regarded as inheriting the excellent traditional Chinese culture、A new engine to stimulate the vitality of cultural tourism consumption。

July this year，The People's Government of Shandong Province issued "On Further Promoting Stable Economic Improvement、Several policy measures to improve quality》。where，There are three policies focusing on 188bet in terms of tapping and releasing consumption potential。The Shandong Provincial Department of Culture and Tourism issued the "Implementation Plan on Further Boosting the 188bet Market"，Including implementation from the second half of 2024 to the Spring Festival next year“Trillion”188bet consumption promotion action、Strengthen the pulling effect of 188bet festival activities、Vigorously promote“Introducing guests into Shandong Province”、Further enrich high-quality 188bet consumer products、Implementing the Renewal Action of Scenic Areas and Resorts、Enhancing the supply of tourism performing arts products and other measures。

At the same time，August this year，The Shandong Provincial Department of Commerce regards time-honored brands as a key direction in the business field to implement the construction of a strong tourism province，Successively identified as Zhoucun Ancient Mall、Qingdao Zhongshan Road、Donga Ejiao 188bet、Taierzhuang Ancient 188bet、Qingzhou Ancient 188bet、Dongzi Cultural Street and many other tourist attractions are provincial time-honored brand gathering areas，Recruiting time-honored brands from inside and outside the province，Meet the consumption needs of citizens and tourists for quality tourism products。

The successive entry of time-honored brands，will further enrich the cultural connotation and business mix of Taierzhuang ancient 188bet，Improve the reputation and influence of the scenic spot，While enhancing the tourist experience, it also supports the inheritance and innovation of traditional culture，Drive more secondary consumption。

The ancient 188bet of Taierzhuang is rich in business types. Source: Taierzhuang ancient 188bet

And a series of policy dividends，Bringing more opportunities to the innovative development of Taierzhuang Ancient 188bet，Promote its continued influence and reputation in building a cultural tourism brand，Become a high-quality tourist destination in Shandong Province and even the country，Inspiring urban and even regional consumption，Promoting the high-quality development of Shandong’s cultural tourism industry。

Today，The ancient 188bet of Taierzhuang, which has just stepped out of the National Day Golden Week，The autumn colors are getting darker but the excitement is still the same，It’s the right time to enjoy autumn at different peaks，This place has become the first choice for many tourists。Thousand-year-old 188bet、The story of Jiangbei Water Town，Flowing quietly in the Yue River section of the Grand Canal，Weaving a unique charm that combines traditional culture and modern lifestyle，Let the ancient 188bet of Taierzhuang burst out with new vitality in the new era。