November 7，2024 China Cultural Tourism Big Consumption Annual Summit and the 8th Dragon Bird Awards Ceremony were successfully held in Hengdian Film and Television City。A game based on the forefront of the industry、The cultural and tourism industry event focusing on high-quality development concluded successfully，The eighth“Dragon Bird Award&188bet online live casino;The list was released at the same time，Leading the industry trends。

With excellent product strength、Innovative operational capabilities and profound brand influence，BTG Homeinn 188bet online live casino Group once again won the ";Dragon Bird Award”Best Cultural Tourism Accommodation Group of the Year。Meanwhile，Newly released this year 4.Version 0 also won "Home Inn" again for Home Inns;Annual Investment Value 188bet online live casino Brand”’s honor，Reshaping the benchmark of investment products for comfortable hotels。

Home Inn won the Dragon Bird Award“2024 Investment Value 188bet online live casino Brand”Awards

In the existing market where opportunities and challenges coexist，How to build the brand layout of a 188bet online live casino chain？How to meet the diverse consumer needs of segments？How to achieve a win-win situation between market value and investment income？BTG Homeinns handed over an industry template。

188bet online live casino 4.0:“Cost-price ratio”Leverage growth

For the 22-year-old Home Inn，This year“Annual Investment Value 188bet online live casino Brand”This award has a different meaning。

March this year，BTG Home Inn Group officially launches Home Inn 4.0product，To meet the dual pursuit of 188bet online live casino appearance and quality by contemporary young consumers。It also means that Homeinn 188bet online live casino is officially opened to“Cost-price ratio”The iterative road to improving quality and comfortable hotels。

Homeinn 188bet online live casino-Front Desk Source: BTG Homeinn

Home Inn 4.0，How to quickly consolidate the investment market fundamentals and brand awareness in less than a year after its launch，And successfully captured“Annual Investment Value 188bet online live casino Brand”'s？From the product update details，Home Inn 4.0Design from space、Function Scenario、The guest room configuration and other dimensions have been upgraded:

In terms of the overall visual presentation of the brand，Home Inn 4.0 continues the brand’s base color of vibrant indigo，And through beautiful color combinations and line combinations，make 188bet online live casino facade、Internal open island、The visual effect of the multi-functional public area is more fashionable，Flexible space layout，Can also better adapt to properties of various sizes，Effectively improve the usage efficiency of the dining area during non-meal periods。

Home Inn-Public Area Source: 188bet online live casino Home Inn

On the combined layout of functional space，A round coffee table with staggered heights and a sofa combination with a sense of aggregation，Make the social space more colorful and practical，To meet the current consumers’ dual needs for business office and leisure，Enable guests to unlock 188bet online live casino scenes and 188bet online live casino experiences at any time。

The room where the guest stayed the longest，The new generation of 188bet online live casino Inns has also made many upgrades，Not only through high-quality bedding、Silent room doors and thickened soundproof glass provide guests with an immersive and comfortable sleeping experience，Also equipped with new guest supplies made of environmentally friendly materials、Exclusively customized“such”Series of plant extract toiletries。

Homeinn 188bet online live casino-Guest Room Source: BTG Homeinn

In terms of intelligent and personalized services，Relying on the self-service check-in machine at the front desk、Intelligent delivery robot、Smart Room、Smart TV systems and smart laundry rooms, etc.，Home Inn 4.0 Provides 188bet online live casino guests with a more efficient check-in experience，Realize one-click service response。

In addition，188bet online live casino also launched the industry’s first brand image officer——“RUMI”，Building a circle culture by shaping brand IP image，Not only appears in hotels in various forms，More actively expand interactive scenarios outwards。At the 9th Taihu Bay Music Festival，RUMI showed up to support the singer with trendy and diverse interactive gameplay，With its brand-new brand image and trendy and diverse interactive gameplay，Brings a different kind of wonderful life experience to many young music fans。

Taihu Bay Music Festival scene Source: 188bet online live casino Home Inn

A series of upgrade directions mentioned above，From in-depth insights into the 188bet online live casino environment and consumer trends，More in line with the current young consumer group’s desire for good looks、Demand for quality and experience。

Philippe, the father of modern marketing·Kotler divided consumption into three stages: the first stage is “Quantity consumption stage&188bet online live casino;，That is, people chase goods that are available and affordable；The second stage is“Qualitative consumption stage&188bet online live casino;，That is, consumers begin to pay attention to consumption quality；And in the third stage“Emotional consumption stage&188bet online live casino;，Consumers’ emotional satisfaction and personalized needs begin to influence purchasing decisions，Pay more attention to the emotional value that a product can provide than even its functional value。

This concept is in line with what 188bet online live casino Inns pursues“Cost-price ratio”Have different approaches but the same purpose。With changes in the economic cycle and consumption structure，The market has put forward higher requirements for economical and comfortable hotels，Promote the brand to look good、Service available、Small but refined direction transformation，Also improve refined operations、Professional capabilities such as revenue management。

Sun Jian, general manager of BTG Home Inn Group, once said in public，The wine and tourism market is gradually changing from“Value for money”To“Cost-price ratio”’s value changing trend。This means，188bet online live casino brands should not only focus on improving internal efficiency and cost control，We must focus more on the aesthetic resonance of consumers、Subjective feelings such as emotional experience。

Since launch，Home Inn 4.0 has become the project benchmark for the new generation of business travel comfortable hotels，It also allows the industry and owners to see the market leadership of Home Inns、Appeal and investment potential。Home Inn 4 located at No. 516 Lanling North Road, Changzhou City.0 is the first flagship store，Upgraded and transformed on the basis of Motel。Renovation started at the end of October last year，Opened in early February this year。After the 188bet online live casino renovation is completed，Both the overall RevPAR and occupancy rate have improved by leaps and bounds。

Strengthening the mid- to high-end: Laying out a diversified full-188bet online live casino matrix

A blockbuster masterpiece that is a new iteration of the main comfort product，Home Inn 4.0 set off a wave of investment boom as soon as it was released。And in the mid-to-high-end field，188bet online live casino Homeinn has never stopped making layouts and breakthroughs。
Days ago，Feiman 188bet online live casino-Hangzhou flagship store successfully launched，24-hour gym、Low-calorie healthy light meals、&ldquo shaped with colors inspired by logs and vegetation;Green Man Space”，Bringing health to residents、Youran、Comfortable accommodation experience，Aims“Healthy Fashion，Youran Feiman”’s brand concept energizes travelers。

Feiman 188bet online live casino-Hangzhou Flagship Store Source: BTG Homeinns

Feiman 188bet online live casino is BTG Home Inn based on “Business Casual”Industry innovation created by concept。Zhang Shujuan, deputy general manager of BTG Home Inn Group once said，Feiman 188bet online live casino will cooperate with its other mid-to-high-end brands，The development strategy of further improving the BTG Homeinn brand system to improve quality and efficiency，And continue to make efforts based on this、Focus on breaking through the mid- to high-end 188bet online live casino market。

Mid-to-high-end 188bet online live casino，In recent years, it has almost become the &ldquo of the 188bet online live casino industry;A battleground for military strategists”。

Feiman 188bet online live casino-Hangzhou Flagship Store Source: BTG Homeinns

Frost & Sullivan）Data display，The CAGR (compound annual growth rate) of domestic mid- to high-end 188bet online live casino chains reached 27.6%，Is one of the fastest growing segments in the 188bet online live casino industry，It is expected that the industry scale of my country's mid-to-high-end 188bet online live casino market will be close to 150 billion yuan in 2025。

According to the "Corporate Travel Report for the Third Quarter of 2024" released by Tongcheng Business Travel，Continuous improvement 188bet online live casino global economic and trade environment and steady growth of corporate travel activities in 2024，All have stimulated the growth in demand for professional travel management services。

Behind the rapidly growing 100 billion market，It is the growing middle-class consumer group and emphasizes ";Yueji&188bet online live casino;Experiential young business travelers。

Always insightful、Boutique Home Inn with a solid style，Regarded as the&ldquo in the mid-to-high-end market;Number One Player”。Always，BTG Home Inn insists on“Scale comes first”，Strive to develop standard brands，Continuously optimize product structure，And steadily promote the continued increase in the number of mid- to high-end hotels，Help boost 188bet online live casino revenue and owner investment returns。

Iteration via upgrade、New product research and development、Diversified development models such as Sino-foreign joint ventures，BTG Homeinns has accumulated a number of Yifei hotels、Yi Zhi Shang 188bet online live casino、Puyin 188bet online live casino、Mid-to-high-end brand matrix with Feiman 188bet online live casino and other brands as the core，Create good looks、Personalization、Interactive 188bet online live casino products，Create a mid-to-high-end 188bet online live casino brand with highly differentiated competitive advantages and market appeal，Meet the diverse accommodation needs of consumers。

BTG 188bet online live casino’s 2024 third quarter report shows，During the reporting period，142 new stores opened，YoY increase of 51.1%；As of the end of the reporting period，The number of mid- to high-end hotels is 1967，The proportion of rooms in mid- to high-end hotels continues to increase to 41.4%。Unknowingly，BTG Homeinn has established its own "ldquo" in the mid-to-high-end 188bet online live casino market;Chess Game”，And continue to consolidate the brand matrix centripetal force and market competitiveness。

Work together in multiple dimensions to build a business moat

Whether it is the iteration of a comfortable 188bet online live casino，Still an active layout for mid- to high-end hotels，We cannot do without BTG Homeinn’s continuous innovative development ideas，Benefiting from the solidity behind it、Strong business moat，Product、Scale、Brand、Operation、Comprehensive competitiveness built by joint efforts from multiple aspects including sustainable development。

As this year’s Dragon Bird Award“Best Cultural Tourism Accommodation Group of the Year”，188bet online live casino Home Inn Group passed the new selection dimension of the award with high scores，And recommended by many review experts。The new selection dimension is based on the three-dimensional model system of cultural tourism consumption with dedicated characteristics，From scene force、Content Power、Starting from three dimensions of operational power，The "3+2" Longque Index evaluation model formed by combining influence and sustainable development，more just、Objective，It also shows the gold content of this honor。

The "2024 China 188bet online live casino Industry Development Report" released by the China 188bet online live casino Association shows，As of the end of 2023，The overall 188bet online live casino chain rate in China (a 188bet online live casino chain with 3 or more stores of the same brand) continues to increase to 41%。Among them，Leading companies represented by BTG Homeinns，Becoming the leading force in market development。

Data display，As of now，BTG Homeinn owns more than 20 brand series with accommodation as its core、40+ products，Operating over 6,700 hotels in more than 800 cities in China，Luxury coverage、High-end、Mid-high-end、Economic type、Leisure vacation、Full range of social entertainment 188bet online live casino products。

188bet online live casino Homeinn Brand Matrix Source: 188bet online live casino Homeinn

Based on years of deep industry cultivation and huge brand project layout，The core advantages of 188bet online live casino Homeinn are also reflected in the membership system and supply chain efficiency。

“Good life，As you wish”。As of now，Member club of 188bet online live casino Homeinn——If the number of LIFE club members has exceeded 1.8.3 billion。For example, LIFE Club has been committed to broadening the boundaries of member rights in an all-round way，Continue with JD.com、Didi Chuxing、Bawangchaji and other platforms and brands launch new cooperation，We have also effectively increased the membership activity and check-in frequency of LIFE Club through cooperation with popular IP brands such as Happy Mahua’s movies。

Meanwhile，For example, LIFE Club is also committed to continuously exploring more youthful and creative diverse interactive gameplay，Favored by young consumers，Brings a jump in membership value。And in the long run，The jump in membership value can not only empower the 188bet online live casino、Single store，It can also bring investors real money returns。

Also，BTG Homeinns also established a unified central procurement platform，Achieving unified quality standards for 188bet online live casino material procurement，And more competitive prices，Provide franchisees with more worry-free purchasing services；and passed VOC“Voice of Customers”Platform insights into guest data，Improve operation and management efficiency。

Meanwhile，BTG Homeinns complies with changing market demand trends，Continuously enrich the brand system，Innovative accommodation products，Focus on exploring the value of existing products，Create youthfulness、Fashionable 188bet online live casino brand image。On the other hand，Close to the sinking trend of store opening，Further enhance store openings in third-tier cities and below。

The reason why we can continue to attract owners to join us，It is precisely because stock transformation and incremental expansion are carried out simultaneously，Overlaying diversified operating models，188bet online live casino Homeinns empowers property owners to make full use of their property resources and explore their advantages and features，Achieve differentiated project advantages，To bring better return on investment。

In addition to the above scale、Scene、Operation、Influence and other advantages，BTG Homeinn also actively introduces ESG governance structure，Promote the company’s high quality、Sustainable development capability and overall strength，Guided by the green and low-carbon concept，Continue to carry out environmentally friendly 188bet online live casino renovations，Deepen the green operation of scenic spots。

If you use the Dragon Bird Award“3+2”Evaluation index to measure，Then 188bet online live casino Home Inn is“Pentagon Warrior”，With practical actions and strength, he demonstrated that he deserves this award。Future，How 188bet online live casino Homein will lead the industry，We will wait and see。