Munich News on February 9th，February 5-8, 2017，The four-day Munich ISPO International Sports Industry Trade Expo was successfully held，As the largest sporting goods company in the world、Sports Fashion Industry Trade Expo，This conference attracted 2732 exhibitors from all over the world，89% of the exhibitors are from abroad，The degree of internationalization is evident。According to ISPO official introduction，The scale of exhibitors at this conference exceeds any international sports industry trade fair in history，The four-day conference attracted 80,000 practitioners from more than 100 countries around the world。
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In terms of exhibition transaction content, it is divided into nine categories，They are:

Extreme sports: This exhibition area mainly provides special clothing for extreme sports、Equipment and small equipment, etc.，Such as cold water surfing、Skiing、Water sports、Skating、Equipment used for camping etc.。You can see the German fashion backpack brand AEVOR here、American Aluminati skis、More than 30 internationally renowned sports brands including FINIS swimming equipment。Now this exhibition area has also become an exchange for extreme sports enthusiasts from all over the world、Share experience、A community seeking cooperation and discussing industrial development。
Health and fitness: This exhibition area mainly provides wearable devices、Strength training、Cardiorespiratory training、Functional training、Group Fitness、Running、Pulse Monitoring、GPS equipment and small fitness equipment and other equipment exhibition。In recent years，Modern people’s health awareness is constantly increasing，Fitness has become an important part of people’s lifestyle，Health、The fitness market has been maintaining rapid growth。This year’s exhibition area focuses on fitness、Nutrition and health、Running APP。

ISPO functional textiles: This exhibition area mainly provides innovative functional textiles and fibers, etc.，Textrends is the manufacturer、Designers and product managers provide a resource exchange and cooperation platform，The world’s latest innovative functional textile products and technologies can basically be found here，Therefore, ISPO’s Textrends is also a centralized display area for the world’s top apparel functional textiles and fiber products。
Ice and Snow Sports: This exhibition area mainly provides equipment for skiing and ice sports，Snowboard、Sleigh、Helmet、Gloves、Glasses、Smart wearable device、Training equipment, etc. are all available，Find ski equipment suppliers and professional users from all over the world。What’s also interesting is that you can exchange experiences with the world’s top ice and snow sports experts。

Outdoor sports: This exhibition area provides sportswear used in outdoor activities、Equipment and Accessories，Can be used for mountain climbing、Camping、Adventure provides a very comprehensive and diverse choice。

Competitive sports: If you are a professional athlete or a seller of professional competitive equipment，You can go here to see，This exhibition area provides team sports、Tennis、Hockey、Water sports、Skating clothing、Equipment、Exhibition of accessories and other competitive sports products。
Clothing (SPORTSTYLE): Nowadays, people have more and more requirements for sportswear，Not only must meet functional needs，Even more comfortable、hat，Aesthetics are getting more and more attention，Whether clothing is trendy enough will become an important factor in determining whether it can sell well。These tech-rich products include gloves、hat、Socks、Functional underwear、Yoga clothes、Yoga mats, etc.。
ISPO Design: This is an exclusive world of global high-end sportswear，Visitors can discover first-class product design of international high-end sports brands，And be amazed by it，ISPO VISION showcases the latest product designs from market leaders，People can get a glimpse of future design trends from these works with first-class design concepts。

Resource Procurement: Let you have a clear view of the global sports goods market，Products from all over the world、Sports products and manufacturers，More than 700 high-quality manufacturers and suppliers gather here，Covers the entire industry chain。From raw materials、Facing fabric、Leather products as well as complete equipment and equipment production lines，People can seek cooperation on a global scale here，Shop around，There are Chinese ones、Hong Kong、Taiwanese、India and Pakistan、Southeast Asia and the European Union。

Forum discussion session—ice and snow sports encounter new challenges

In addition to equipment exhibition，This conference also arranged a discussion forum，Sports industry entrepreneurs from all over the world、Professional players gather together，We discussed and shared the development of various subdivisions。
As an important topic in the forum，The sports industry needs to pay attention to women’s sports needs，Strategies need to be adjusted from product development to functional design，Meeting the needs of this group。Another important topic is that winter ice and snow sports are encountering new challenges。Due to the increase in entrants，Industry competition is becoming increasingly fierce，Users have almost countless products to choose from，Users are becoming more and more picky、Unsatisfied，This leads to a decrease in experience，The appeal of ice and snow sports has declined。The impact of global warming is also beginning to appear，According to 2016 data from INTERSPORT, the world’s largest sporting goods distributor，Climate warming caused sales of sports products related to winter last year to drop by 5%。The digital informatization of the sports industry will be an important driving force for the development of the industry in the future。

Australian skiing Olympic champion Felix Gottwald is sharing his growing experience

 ISPO VIP DINNER on site

In addition，The organizer specially set up a session for the audience to meet some great sports figures，Such as "VIP Dinner"，Water sports expert Robby Naish、Austrian ski hero Hermann Maier、Australia’s most successful Olympic champion Felix Gottwald arrived as scheduled。

Five annual product awards announced

ISPO selects some outstanding sports products every year and awards them the ISPO Annual Award，Over the years, this award has been known for strictly controlling product quality。Retailers see this as a guide for future product selection；The reporter regarded it as a grand gathering of outstanding innovative products；Consumers are also satisfied with receiving objective recommendations from independent experts。

The judging panel is composed 188bet online sports betting of independent sports professionals，They judge hundreds of selected companies (including non-exhibitors) based on pre-established criteria。The strictly and carefully selected jury has been well received by sports professionals and end consumers。On the one hand，The jury provides suggestions for retailers to select future products，On the other hand，They can also provide some purchasing advice to end consumers。Both parties believe in the selection made by the jury。
Competition for the ISPO Product of the Year Award is fierce，Only 5 companies out of 500 can win this award。This award represents the highest quality standards in the sports industry，Leading the sports industry、Retailers and customers look to the best sports products of the season。The following are the companies that won the ISPO Product of the Year Award，They are:
Extreme sports: Tugboat skis produced by Korua Shapes
Health and Fitness: SelectTech 560 Dumbbells by Bowflex
Competition: Cloudflash running shoes produced by Swiss company On
Outdoor: Ribelle Tech all-around hiking shoes produced by Scarpa
Skiing: Vandra 3D Foot Scanner by Bootdoc

The eight latest sports innovation companies revealed

To encourage innovation、Discover the most innovative new companies of the year，ISPO selects the latest entrepreneurial sports company of the year from hundreds of companies every year。The eight startups selected this time cover the hardware equipment category、Wearable devices、Design style、Accessories, etc.。

Summer hardware category: FlyingTent，Origin: Austria
Always，The automatic pop-up account is deeply loved by the majority of outdoor enthusiasts，Almost every friend who has used ALICE firmly believes in this statement。The design creativity of Flying Tent is almost the same as that of an automatic pop-up account，But the hammock function is added。Because it can be hung in the air like a hammock，Outdoor enthusiasts no longer have to worry about their tents being damaged by rainwater on rainy days。Of course，Flying Tent can also be fixed on the ground for use。One detail worth noting is，The cover of Flying Tent can also be used as a poncho。

Winter hardware category: Anticonf snowboard，Origin: Sweden

First，The skis developed by Anticonf are very sustainable、High recognition、No defects in quality。Bent bamboo stringers direct pressure to the edge of the ski，Effectively reduce foot pressure。The skis also use flax fiber pegs to 188bet app reduce weight，At the same time, it has a good shock absorption effect。Who can invent such a product？Swiss of course，Their slogan is "Greener、Lighter、Stronger”。

Fitness category: interactiveSquash，Origin: Germany
Everyone likes to play mini games on their mobile phones，Now mini games can also be used for fitness training。interactiveSquash combines gaming and fitness through sensors and reflectors。While training，You can sprint the leaderboard by yourself or play with players around the world。In addition，interactiveSquash can manage real-time feedback information，Improve player level。These games can more realistically reproduce the movements of athletes，Adopted by many squash studios，Provide entertaining and educational activities to customers。

YesWearable device category: PIQ, country of origin: France
Nanocomputer on golf glove: This tiny device can scan the user’s grip、Swing speed and overall motion sequence。But，PIQ robot is not just for golf；It can also analyze many other sports，Able to process millions of motion data and feed it back to the user’s smartphone at any time。If athletes can use the PIQ robot well，They will soon become real stars on the sports field。

installationStyle category: NoMoreBlackbyKos，Origin: Russia
If someone asks: What color is the wetsuit?？You may answer without thinking: black of course。Then you are wrong。Kos design is different: its appearance brings more colors to surfing and diving clothing。Kos worked with many artists around the world to develop a wetsuit with full color printing，The effect is very eye-catching。The jury’s evaluation is very fashionable。Believe it at ISPO MUNICH 2017 Expo，NoMoreBlack by Kos from Russia will attract the attention of visitors。

Accessories: YoYo mat, country of origin: United States
Whether it’s doing yoga in the gym or doing freeletics outdoors，The first problem people encounter is，The fitness mat that comes with it will not spread out automatically，But after exercising, you have to put the mat away little by little。YoYo mat is completely different。This mat invented by Aaron Thornton not only rolls up automatically，It can be automatically unfolded when laid on the ground。The founder suddenly came up with this idea when he saw the self-retracting epaulettes。For yoga and fitness enthusiasts，This idea really saved them a lot of trouble。

Sports and leisure category: BREDDY'S, Origin: Austria
In rainy weather, should you wear an uncomfortable raincoat or simply wear loose casual clothes？You don’t have to worry about this problem now。BREDDY'The jumpsuit designed by S is both fashionable and practical，Breathable、Waterproof、Soil defense、Designed to meet ergonomics，And easy to dry。and，This piece of clothing can be used not only for riding to work，Can also be used for any sport，Its design is in line with the athleisure trend that perfectly combines physical exercise and free time。

Social responsibility category: THE FOOTBALL FOR LIFE: CHAMPIONS ACADEMY，Originate: Philippines
The Football for Life: Champions Academy (F4L: Academy) is a football project that supports Filipino children from poor backgrounds by providing sports or teaching。This move is to motivate children to work harder academically through their good performance in the football program，Thus freeing them from the fate of generational poverty。The significance of the Organization Fund Life project is: to enhance self-confidence through sports success，Incentivize them to succeed in school，Lay a solid foundation for your career。This project is sponsored by the United Nations Children’s Emergency Fund (UNICEF)。

Author of this article: Wang Yanchao (personal WeChat: wangdayan110)，Favored Analyst；Li Haiqiang (personal WeChat: lhq434849653),Favored Analyst，Welcome to follow、Communication。