September 14，Legoland Shanghai, an international IP theme park owned by Merlin Entertainment Group, an internationally renowned entertainment attraction operating company®Resort，Debuted at the 35th Shanghai Tourism Festival，Announced grand opening in 2025。At the opening ceremony，The first Legoland theme float built by the Merlin Magic Manufacturing Team made its debut as the first car of this float parade。The float is made of 25 times magnified Lego®Made of building blocks，Perfectly presenting the creative world of Legoland Shanghai。Also appearing with the float are 4 iconic LEGO characters from LEGOLAND, 15 children’s dancers and 35 professional dancers，They are full of enthusiasm，Bringing the audience a wonderful performance full of vitality and unlimited imagination，Shocking the whole city。

Shanghai Legoland float appears at Shanghai Tourism Festival

John Ussher, senior managing director of development at Legoland, said: “This is the first time that Legoland Shanghai has participated in the Shanghai Tourism Festival，Can participate in the parade as the leading float，We are honored。Thanks to the local government and partners for their support，We were able to 188bet sports betting app download bring LEGOLAND, a popular and beloved brand, to China。We believe，After the park opens next year，Legoland Shanghai Resort will surely enrich the local cultural tourism industry，Provide more diverse entertainment options for tourists in the Yangtze River Delta region。”

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As the first float of this Shanghai Tourism Festival，Shanghai Legoland Creator Train is made of Lego bricks that are enlarged 25 times。The Merlin Magic Manufacturing Team is unique and talented，The first Monkie Kid themed experience in Legoland、Oriental elements such as special boat tours at Legoland Shanghai，And the popular entertainment project Flying Dragon Roller Coaster、Driving School、Iconic elements of LEGO City Airport are cleverly blended，Unleash unlimited creativity and imagination。Meanwhile，Build the first Lego character build at Legoland Shanghai，Ride“Shanghai LEGOLAND Creative Train”First appearance to the public。Match together the classic LEGO character Jester、 Mike and Amy demonstrate their vibrant spirit of play and exploration to the public，Inject more surprises into Legoland Shanghai’s appearance at this tourism festival。Through this fun journey full of endless possibilities，The audience also had an early taste of the exciting experiences that will be presented when Legoland Shanghai opens next year。

The head of the float stands proudly on the LEGO brand’s first popular IP inspired by traditional Chinese stories—The Monkey King character in LEGO Monkie Kid，It will also appear in the world premiere of "Shanghai Legoland" after the park opens.;Monkey King”Theme Park，Convey courage and friendship，Stimulate children’s imagination and creativity。The rear of the car is decorated 188bet Online Sports Betting and Casino with palm trees, the representative element of Legoland Shanghai Hotel，Full the casual and comfortable vacation atmosphere。Also，The cruise ship device on the float also exquisitely interprets the unique cruise experience of Jiangnan Water Town in Shanghai Legoland，Let the audience experience the ingenious integration of the unique Jiangnan style and the park experience in advance。

Opening parade scene，The dancers wear colorful costumes，With the song "What If" adapted from the popular parade song adapted from Legoland California，Dance to the groove with iconic LEGO characters，A cordial invitation to the public。This double feast of sight and hearing，Leading the audience into a paradise atmosphere full of surprises and imagination。Also，During this Shanghai Tourism Festival，Shanghai Legoland Creator Train will also appear in many regional mainstream business districts in the city，Showing the unique design elements of the park、Iconic LEGO characters，Ignite unlimited expectations for the grand opening in 2025。

Shanghai Legoland floats and vibrant live performances

Recruitment for young journalists at Legoland Creator Shanghai is about to begin，Exclusive park report from a childlike perspective

At the opening ceremony of the Tourism Festival，“Shanghai LEGOLAND Creative Reporter”Become another highlight。They hold microphones made of Lego bricks，brought a lively and interesting news broadcast。During this year’s Shanghai Tourism Festival，Shanghai Legoland Resort will also launch“Shanghai LEGOLAND Creative Reporter”Recruitment activity。The activity aims to recruit young reporters aged 7-12，And through their unique perspective，Provides exclusive report on the progress of Legoland Shanghai Resort before its opening in 2025。The selected young reporters will receive an in-depth visit to Shanghai Legoland、Opportunities 188bet app download to participate in the opening ceremony and other opportunities，And accumulate experience in news reporting。Also，This event also delivers“Learning while having fun”’s LEGO brand philosophy，Let children learn while having fun。For more information, please visit the official WeChat account of Shanghai LEGOLAND Resort。

Shanghai LEGOLAND Creative reporter reporting live at the Shanghai Tourism Festival

Planned to open in 2025，The construction of Shanghai Legoland is accelerating

Shanghai Legoland Resort is located in Fengjing Town, Jinshan District，It is the first comprehensive tourist destination in China specially designed for parent-child families aged 2-12 years old，Legoland theme park consisting of eight themed areas，And a Lego-themed hotel。At the same time，Legoland Shanghai Resort will offer more than 75 interactive rides、Exciting shows and entertainment attractions，Let children and parents have fun together、Climbing、Build and grow together，It is one of the most anticipated theme parks in the Yangtze River Delta region。

“China is the second largest theme park market in the world，And it continues to grow，Chinese consumers are also enthusiastic about theme parks。”Said Chen Jie, General Manager of Shanghai Legoland Co., Ltd.，“As the first international IP parent-child theme park in the Yangtze River Delta，Shanghai Legoland Resort from planning to construction，All got the city、Professional guidance and assistance from district governments at all levels。With such all-round support，We are building Shanghai LEGOLAND Resort with international first-class theme park standards，In order to become a catalyst for the continued growth of the cultural tourism industry in the Yangtze River Delta region。”

As of now，The civil engineering works of Legoland Shanghai Resort have been completed，The main structure of the main single building is completed，Includes LEGOLAND Creator World、188bet sports betting app download Monkey Kid Adventure in Huaguo Mountain、LEGO Castle、The core single structures such as the Legoland Hotel have been capped。Themed exterior and interior work is in full swing，The core ride equipment of the theme park enters the installation stage，The next step will be to start the installation of performing arts scenery equipment，Start debugging of riding and performance scenery equipment in the fourth quarter。

Shanghai Legoland Resort Project Progress Chart

Chairman of Xinjinshan Investment Holdings Group、Zhuang Jian, Chairman of Shanghai Legoland Co., Ltd., said: “As the city‘14th Five-Year Plan’Major tourism investment project，The planning and construction of Legoland Shanghai Resort are based on first-class standards，Aims to collaborate with all parties to create a new leisure tourism destination in the Yangtze River Delta。We look forward to it，After the official opening，Shanghai Legoland Resort and the surrounding areas can become a new cultural and tourism landmark in Jinshan District, Shanghai and the Yangtze River Delta。”