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February 27,The latest "China Online Vacation 188bet game Market Quarterly Monitoring Report 2016 Fourth Quarter" released by Analysys Industry Database shows,The fourth quarter of 2016,China’s online vacation 188bet game market transaction size reaches 165.700 million yuan,Year-on-year growth of 27.5%。
where,188bet game transaction size is 43.900 million yuan,29 year-on-year increase.1%,Market share increased from 26 in Q4 2015.18% increased to 26 in Q4 2016.51%,25 compared with the third quarter of 2016.4% increase 1.11 percent,Continue to be the number one in the industry。This is the sixth consecutive quarter that 188bet game has ranked first in the online vacation travel market。
Analysys analysis believes,Q4 2016,188bet game continues to lead the online vacation travel industry,Continue to strengthen cooperation with upstream resources、Accelerate the upgrade of membership system,Inseparable from strengthening refined operations in product and service systems。
Continue to strengthen cooperation with upstream resources Provide users with rich products
Q4 2016,188bet game continues to increase cooperation with upstream resources: on the one hand,Carry out comprehensive strategic cooperation with many domestic and foreign airlines,Including creating a joint “holiday” brand、"Airline Brand Day"、"Machine+X" in-depth packaging、Special area marketing and other cooperation models;On the other hand,Strengthen hotel coverage at home and abroad,“Wine+X” products are developing rapidly,Form differentiated competitive advantages。
October 9, 2016,188bet game’s 10th Anniversary Air Ticket Sale starts today,188bet game air tickets and Delta Airlines、Air Canada、Hong Kong Airlines、Korean Air united by four major airlines,The first "Airline Brand Day" event,Recommend the United States、Canada、Hong Kong、Four popular tourist destinations in South Korea,Allows users to travel easily at more affordable air ticket prices。
Following the launch of "First Flight·188bet game Holidays" in cooperation with Capital Airlines in March 2016,End of October,188bet game has collaborated with Fuzhou Airlines to launch “Fuzhou Airlines·188bet game Holidays”,Provide tourists with more cost-effective "machine + X" leisure travel dynamic packaged product combinations,Highly praised and praised by users。
188bet game Airlines flagship store is also expanding。Starting from 2016,Opening an airline flagship store has become one of the key tasks for the development of 188bet game’s air ticket business。As of now,188bet game has been launched on Capital Airlines、China Eastern Airlines、Hainan Airlines、Nine Yuan Airlines、Hong Kong Airlines、U-FLY alliance and other airline flagship stores,The scale of the flagship store matrix continues to expand。
In addition to continuing to innovate cooperation models with airlines to help performance develop at full speed,188bet game Hotel is also constantly strengthening cooperation with high-quality suppliers。Early November 2016,On the tenth anniversary of 188bet game,188bet game Hotel has reached cooperation with a group of heavyweight suppliers;Mid-November,2017 188bet game Self-operated Products Global Procurement Conference,Signed cooperation agreements with a group of internationally renowned hotel suppliers again。As of now,188bet game cooperates with over a thousand high-quality hotel suppliers,Covering over 640,000 hotels in 201 destination countries and regions around the world。
While the number of cooperative suppliers continues to increase,188bet game Hotel has also been recognized by its partners。Globally renowned hotel supplier GTA announces,Since cooperating with 188bet game in May 2016,188bet game has helped its hotel sales achieve a rapid growth of more than 7 times in half a year;DOTW, a well-known global hotel supplier, also stated,Since the in-depth cooperation with 188bet game in February 2016,188bet game has helped its hotel sales increase by more than 13 times。
Accelerate the upgrade of membership system Continuously improve customer experience
188bet game continues to lead the online vacation travel industry,It is also related to its accelerated upgrade of the membership system。
November 8, 2016,At the "Along the Road - 188bet game 10th Anniversary Strategy Conference",188bet game releases “Member Strategy”,Further improve member service capabilities。188bet game Travel Network CEO Yu Dunde said,"By improving member services、Enhance interaction with users,Improve user stickiness and repurchase rate,Further investment in membership services,Thus forming a virtuous cycle,Business profitability is steadily improving。”
From 2012,188bet game starts building a member service team,Provide one-on-one exclusive services for star members。 March 2016,188bet game launches VIP membership service brand - Tuzhi,Provide full life cycle membership services,Quickly increase user stickiness and activity。As of now,188bet game has more than 50 million members,These members have become an important driving force for 188bet game’s steady development。
In order to allow members to enjoy more extreme services,“Tuzhi” membership rights continue to upgrade,The fourth quarter of 2016,In exclusive member consultant、"The Cow Comes Home"、WIFI privilege、Platinum and diamond members enjoy privileges such as free flights for 0 yuan,“Tuzhi” launches five new membership services: “Points exchange for air tickets express delivery”、"Domestic Airport VIP Lounge (Domestic Long-distance) Waiting"、"Health Checkup"、"Birthday Cake Coupon"、"Exclusive Birthday Coupon"。
Also,188bet game also announced that it will upgrade the "Global Travel Shopping 30-Day No-Return Returns" service,Expand the service population to all tourists of the "Nine people special line" product。Previously,188bet game once launched the "30-day no-reason return service for global travel shopping" for Tuzhi members。At the same time,188bet game announced that it will expand its travel protection on the basis of the original nine major travel protections,Newly added quality assurance for “theft and robbery consolation money”。188bet game customers book group tour products,Including domestic and overseas group products,Any time your property is accidentally stolen or robbed during your trip,188bet game will provide tourists with a certain amount of consolation money based on the actual situation,Convenient for tourists to use in local emergencies。
By strengthening refined operations in product and service systems,And through film and television、Finance and other services form differentiated "tourism +" services to improve customer experience,188bet game continues to lead the online vacation travel market。This outstanding performance,Let HNA announce its increase in its holdings in 188bet game again in October 2016,Holding more than 26 shares.61%。
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