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JD.com’s 110,000 blue-collar 188bet online live casino and 10,000 white-collar 188bet online live casino，Interpretation of China’s Internet

Author of this article: Liang Ning 2017-02-27

The ratio of JD.com’s 110,000 couriers and 10,000 white-collar 188bet online live casino explains the entire Internet world，The current Internet products come from Luo Ji’s thinking、Douban、Kuaishou，To Huawei、OPPO、vivo、Xiaomi，It seems that it can all be explained clearly with "110,000 blue-collar 188bet online live casino and 10,000 white-collar 188bet online live casino" - find the target users you want to serve。

This Spring Festival，Read "The Fountainhead" and "Atlas Shrugged" by Ayn Rand and "Creating Jingdong" by Li Zhigang。

From the time after the Spring Festival to now，Basically recommend "Chuangjingdong" to everyone。

Tell me a few things about "Creating Jingdong"，Short story that shocked me。In no particular order，Tell me something that comes to mind，There may be deviations from the description in the book。

Story 1

188bet online live casinocom expands to Shenzhen，Need to build a website in Shenzhen。So I found the local Yunda express station，Discuss 188bet online live casinocom’s conditions with the webmaster。

Webmaster Yunda said: OK.

The next day，He brought all the brothers from Yunda Shenzhen Station，Change your clothes，Yunda disappeared，Jingdong Shenzhen station established。

How did 188bet online live casino happen?

Jingdong said: We 188bet online live casino install air conditioning.

Yunda Station doesn’t even have an electric fan.

Story 2

188bet online live casino Beijing Station，There is a courier named Lao Xu who was born in 1971。His younger brother、Brother-in-law、Both sons work as couriers on 188bet online live casinocom。

Lao Xu’s monthly salary is 6,000 yuan，Leave 2,000 yuan for yourself every month，Send all the rest back to my hometown in Anhui。He lives in the delivery station，Also acts as a gatekeeper。Eat two meals a day，Morning meal，Meal at six o'clock in the evening。He hasn’t been home for 7 years，For 7 years, I only used video to see my wife and daughter once a week。

His son，Born in 1993，I followed him out when I was 17 years old，Doing express delivery on 188bet online live casinocom。

He said: My parents have 8 children，I’m the only one doing well。I am the pride of our family。

Story 3

188bet online live casino Mianzhu Station，An old Liu who was born in 1980，Have been a barber for 11 years。Every day from 8:30 am to 9:00 pm，Every time you give a man a haircut, you can get a commission of 7.5 yuan，25 yuan for ladies，More than 2,000 monthly income。But being locked in the house all day，Can’t see the sun。He's had enough。

Become a courier for 188bet online live casinocom，“It’s like a bird flying out of its cage，I haven’t seen the sun for a long time。”

Story 4

How to manage the courier？Cannot be fined。100 yuan is a big deal。

Daily morning meeting，Who made a mistake yesterday？Come up and perform a show for everyone。

Those who have done something wrong can strongly feel the embarrassment of doing something wrong，We won’t hurt our feelings。

What about bigger mistakes? Still no fines.

Let the courier write a check. 500 words.

The courier is anxious because he can’t write anything，Delay in sending goods to make money，In fact, 188bet online live casino was a fine，But the experience is different。

If fined，Others tend to share the same hatred as the punished。And the show、Write check，Others easily support managers，And also helped to make noise。

Story 5

Jingdong trains delivery personnel。Complete satisfaction survey after training，Dissatisfied with the training。

Reason for dissatisfaction? There was nothing to eat or drink.

Only the person in charge of JD.com’s training knows this，Blue-collar 188bet online live casino and white-collar 188bet online live casino have different understandings of training。White-collar 188bet online live casino think training is learning，The teacher said it well，The most important thing is to learn something。Blue-collar 188bet online live casino regard it as a benefit，Form of training，Arrange food and drink，Formal respect is more important。

So，2014，JD’s training for blue-collar 188bet online live casino，Added a separate budget for snacks and drinks。

10,000 white-collar 188bet online live casino + 110,000 blue-collar 188bet online live casino: Chinese market

What are these scenes?

This is China! This is China!

City and Countryside，White collar and blue collar，Contemporary China with dual opposition and interdependence。

120,000 people on JD.com。10,000 white-collar 188bet online live casino。110,000 blue-collar 188bet online live casino (delivery、Warehouse、Customer Service)。

This is the Chinese market.

What the past said about the market，What is online and offline，First and second level cities、Level 3 and Level 4 cities，Blabla。These statements are too abstract and general，188bet online live casino’s too boring。

Compared，A short story in "Creating Jingdong"，Isn’t 188bet online live casino super graphic?？

While watching "Creating Jingdong"，While thinking: Those described in the book are in Mianzhu、Jinzhou Express、warehouse management，Old Liu、Old Xu，These people who make up the majority of Chinese people，What do they do in their leisure time，What movies 188bet online live casino they watch，What phone 188bet online live casino they buy？

Think of 188bet online live casino this way，Discovered some confusions that were once very conceptual，188bet online live casino became clear in a moment。

When we want to launch a product，Can I think more frankly，The target is JD.com’s 10,000 white-collar 188bet online live casino，Still 110,000 blue-collar 188bet online live casino？

In China with 9.6 million square kilometers，This is really a completely different path of influence。

Why white-collar 188bet online live casino、Blue-collar boundary？Because the Tower of Babel is real。

My friend Stella works on educational charity projects.

She has studied an educational theory - the ability to learn knowledge is equivalent to abstract ability。

The earliest abstract ability generally begins at the age of 8 when reading large paragraphs of text and understanding the central idea。

Then to junior high school，Started to get in touch with more abstract things: algebra、Geometry、Physics、Chemistry。

So, transitioning from junior high school to high school is a screening of abstract abilities.

The path thereafter is high school、Children from college，Opportunity to learn more abstract things，In other words, continue to develop abstract abilities。

Use your ability or lose 188bet online live casino.

People who often think abstractly，They 188bet online live casino have "the joy of thinking" and "the joy of cognition"，And abstract things，Influence on him is growing。For example: ideal、Love，These are very abstract things。

Whatever the reason，After junior high school，Enter technical secondary school、Children taking the technical school and other paths，They 188bet online live casino have less time to think abstractly，And a lot of time，Used in concrete things。

Continue to use the advance or lose theory。Abstract things 188bet online live casino have less influence on them，The focus of their attention is "concrete things"。

People always get pleasure from things they are familiar with，Afraid of unfamiliar things。

Intellectuals generally lack concrete ability。Manual 188bet online live casino don’t like reading。

So，“Blue collar” and “white collar” here are just two pronouns，Describe information acquisition habits，Information dependence，The pleasure of knowledge、Two types of people with different preferences for abstract things。

A crowd separated by the Tower of Babel.

10,000 white-collar 188bet online live casino + 110,000 blue-collar 188bet online live casino: Luo Ji’s thinking、Himalaya、Kuaishou

For example，Luo Ji Thinking、Himalaya、User positioning of Kuaishou Video。

The users of "Luoji Thinking" are JD.com's 10,000 white-collar 188bet online live casino - a home run。

Because the content of Luo Ji’s thinking is general successful science education，Also the format is audio。

The text is the most abstract, and the video is the most concrete.

The user difficulty of audio is somewhere between text and video.

Luo Ji thinking can achieve a home run of 10,000 white-collar 188bet online live casino，The audio format is indispensable，Although the educational resume of 10,000 white-collar 188bet online live casino has made them accustomed to gaining pleasure from cognition，But most people are still afraid of reading。

Of course the same audio，If it is an illustration、The aesthetic content of art，Then the target user group can only be a few hundred people among JD.com’s 10,000 white-collar 188bet online live casino。

Kuaishou Video, without hesitation, accepted the 110,000 blue-collar job from 188bet online live casinocom.

An interesting situation is: all popular communities，The page design is very rough and crude。For example: Tianya、Douban。For example, Kuaishou。

My experience is，In a relatively rough and simple page environment，Making people feel relaxed:

You can talk whatever you want，Typo，Words fail to convey the meaning，If I didn’t explain clearly, say 188bet online live casino again，188bet online live casino doesn’t seem to matter。

Last year，Go to YY，188bet online live casino’s the first time to watch the beautiful live broadcast ME they are going to promote，Looked at 188bet online live casino，I don’t think 188bet online live casino’s possible—because the page is too beautiful。

History，All the visually beautiful forums I see，There has never been a hot one - I saw myself saying random nonsense with typos，To be beautifully presented as if printed in a magazine - this is too much pressure，I really can’t stand 188bet online live casino。

At this moment, Himalaya’s positioning of itself is still riding on the wall.

Judging from the content, Himalaya wants to serve all 120,000 white-collar 188bet online live casino and blue-collar 188bet online live casino on JD.com。

In fact, Himalaya should serve the 10,000 white-collar 188bet online live casino best.

Because，Actually，White-collar 188bet online live casino only，I just thought about using the fragmented time。

When blue-collar 188bet online live casino have free time，Today, Wi-Fi has become a standard feature of life，You can watch the video，You can interact with the busty girls in the live broadcast，Can play games。Why listen to audio？

Established a scenario of 10,000 white-collar 188bet online live casino and 110,000 blue-collar 188bet online live casino，I understand that the box office of "The Grandmaster" is only 2.800 million、The box office of "囧囧" is 12.700 million。

The audience of "The Grandmaster" is JD.com's 10,000 white-collar 188bet online live casino。We thought that the scene of boxing in the snow was so beautiful，"Never forget，The line "There will be an echo" is so beautiful。Actually, these are the abstract pleasures of little intellectuals。

The box office of "The Death of Romance" is half that of "The Grandmaster"，There is no injustice anymore，Because they are basically the same aesthetic system，And twice as difficult。

Therefore，I also understand that the box office of Xu Haofeng's "Master" can only reach 50 million。Because，Think of JD.com’s 10,000 white-collar 188bet online live casino，There are indeed only a few hundred people，I will like Xu Haofeng who sings the song of the loser。

Therefore，Huang Bo and Wang Baoqiang are the national box office stars。They are connected，It’s the 110,000 blue-collar 188bet online live casino。

If 188bet online live casino want to please figuration lovers，We must give enough concrete things。

For example: material consumption in "Little Times"，Boy body。"Slaying the Wolf" from beginning to end、Punch to the flesh、Flesh and blood flying。Exaggerated expressions in "囧囧"，Body movement jokes。

If Director，Hope to use restraint，Restrained，Implicit，Intellectual、Thinking about gaining an audience，Then the most he can do is film for JD.com’s 10,000 white-collar 188bet online live casino，Box office online，It should be 300 million。If you are satisfied with this，Find a way to survive，There will also be masters in the middle。

So，188bet online live casino’s a pity for Chen Kaige。He actually，We should only make films for intellectuals。Keep costs，No idea of high box office。

I want to convey the insights of intellectuals，Want to please 110,000 figurative lovers again。So he became the crazy person in "The Taoist Comes Down the Mountain"。Similar to "I am not Pan Jinlian"。

10,000 white-collar 188bet online live casino + 110,000 blue-collar 188bet online live casino: mobile phone brands

Still using JD.com’s 10,000 white-collar 188bet online live casino and 110,000 blue-collar 188bet online live casino，Think about Huawei、OPPO and Xiaomi。

Huawei、Glory，Clear goals，The target is JD.com’s 10,000 white-collar 188bet online live casino。Before，Apple iPhone is the religion of white-collar 188bet online live casino，Otherwise, only Samsung is working here。

Think about it, there is really no one else competing for these 10,000 white-collar 188bet online live casino.

OPPO 、vivo has clear goals，Cutting 110,000 blue-collar 188bet online live casino。Why do you say that？Because it covers the path that affects these people。Explained later。

Pinch 188bet online live casino twice and find that the millet has fallen into the crack.

Xiaomi has never managed its image among white-collar 188bet online live casino.

Of course, it never considers itself a 188bet online live casino phone.

Xiaomi is so entangled in its positioning，There is an e-commerce logic that seems self-consistent。

I was going to the movies，Suddenly I feel that there is something wrong with Xiaomi’s e-commerce logic。

"The Ferryman" released，Word of mouth hits the streets，But the box office is close to 500 million。Becomes the most successful film in Wong Kar-Wai’s history。2 times that of "The Grandmaster"。

I asked someone to conduct random visits to 200 users in 10 theaters。Discovered，Less than 10% of people，I 188bet online live casino read the movie review first，Just choose the movie。90% of users，Walk directly to the cinema，Let’s see what’s on the schedule，Then，Look who acted，How about the poster。Choose one to see on site。

The circle of friends of us little intellectuals，There are always people posting movie reviews or something。So，We believe in proactively obtaining information，Create your own prediction，Free choice，This user flow is taken for granted。

But the average number of friends of WeChat users is 30。More than 90% of people，In own circle of friends，Or familiar information link，There are no movie reviews。

Everyone is in the consumption scene，Obsessed by opinions，Then randomly selected。

So，OPPO、vivo’s path，Is an information link covering "concrete lovers": endorsement by popular fresh meat stars、Popular variety show placement、Lots of video ads。Full coverage of the free time of 110,000 blue-collar 188bet online live casino。

There is huge gross profit potential，To terminal channel store，Let them have enough terminal power，Coax consumers’ last-minute opinions。

Then，According to the mirror principle of influence，What about others，What 188bet online live casino you do too。

Just like 2013，Xiaomi mobile phones have no rivals on the Internet。

2016，OPPO among the 110,000 blue-collar 188bet online live casino on JD.com，Also unmatched。

So，Think about 188bet online live casino，If Alibaba is promoting cloud OS，Support Meizu again。

Anyway, Huang Zhang doesn’t have the baggage of an idol like Lei Jun，Aiming at OPPO’s style of play，Go directly to compete for the 110,000 188bet online live casino market，Meizu should still have a big chance。

*This article is reproduced from the WeChat public account Liang Ning-Xianhua Zhaoshuilu.

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