Uber’s recent days have been extremely uneventful，A series of scandals and disturbances have firmly nailed it to the front page of the technology industry。This unicorn was so powerful just a few months ago，Now I am being beaten、Broken and bruised。Why did it come to this point？Can Kalanick lead it out of misfortune？

To this，Technology media The Verge gives its own opinion。 The following content is from The Verge，Original title: Can Uber Be Saved From Itself ，Author Andrew J. Hawkins，Compiled by Huxiu (abridged and refined)。

 Uber seems to be cursed。From the beginning of spring to now，It has always been mired in scandal。From the exposure of sexual harassment cases，Sue against Google Waymo，Video from Kalanick angrily yelling at the driver，The emergence of the secret program "Gray Ball"，Uber was covered in bruises。 

It looks like it has encountered an unreasonable disaster，But in fact, everyone with a discerning eye knows: Since the beginning of Uber，This series of unexpected disasters laid the fuse。 

Yesterday’s aggressiveness，In exchange for today’s House of Flying Daggers six years ago，The birth of Uber。With the goal of “destroy the traditional rental industry、Achieve the goal of “Uber for the whole world”，It strives diligently along the way，Continuously devouring the global travel market。Burning money、Poaching、Confronting the laws of various countries，It even made many parents, drivers and passengers shake their heads at me、Walk away...it seems，I never planned to get along well with this world。 

In the beginning，This innate combative spirit did make him proud for a while，But now，It seems to be paying the price for all this。So，It is really at a loss。

“Uber dug a big hole for itself。Now it has to send 188bet Online Sports Betting and Casino a distress signal to the world... It is not easy to get out of the trap，But for Uber，It’s not impossible。” — Freada Klein Kapor, Partner at Kapor Capital & Uber investor Mitch Kapor saves himself，How difficult is it for Uber? Uber now has no foolproof way to defeat its embattled enemies one by one。Only the following questions，That’s enough to give Kalanick some more gray hair:

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Susan Fowler, a former employee who resigned due to sexual harassment, reveals her scars，Uber immediately responded to investigate the matter thoroughly。But now，Susan is obviously not satisfied with Uber’s thorough investigation。She broke the news to various media，Uber hired a team of lawyers，But the subject of the investigation is herself。 

Uber countered this，The purpose of spending money on a lawyer is to get to the bottom of the sexual harassment case。No one knows who is true and who is false now，But one thing cannot be ignored，That is: asking external forces to investigate opponents is Uber’s usual method。 It is said that this method is really unfair。Although Uber has always had a bad reputation，We don’t take it for granted that it should be like this。

 2. How to win back those drivers who have lost their hearts? 

Yes，Uber named 2017 “The Year of the Driver”，But at least for now，We still don’t know what measures Uber will take to show that it values ​​its drivers。After all，Uber has not allowed many drivers to live a well-off life in the six years since its establishment，And its years of hypocrisy and resignation are really unforgettable - it paints a beautiful blueprint everywhere，Tricking drivers into believing that they can easily live a middle-class life by joining Uber；But then，Drivers find themselves working 10 hours a day、You even have to work across cities to earn enough for your family。 

Right，So far, the company has not enabled a “tip function” for the driver app (while China’s Didi does)，From this point of view，Drivers are not as Uber boasts，has received the attention it deserves。 

3. How to make investors believe that they can turn losses into profits? 

To know so far，Uber failed 188bet app download to stop the inertia of heavy subsidies。Reportedly，On the actual cost incurred per trip，Passengers only need to pay 40%，The remaining 60% is paid out of Uber’s own pocket。No wonder the Financial Times published an article saying: “This is a danger signal。It seems to indicate that Uber is using investors’ money for charity。” 

Uber’s current valuation is around US$70 billion，And Kalanick，It is said that he will take Uber public when the valuation reaches 100 billion US dollars。But，VCs are not so optimistic。They believe: Uber’s chaotic model will scare away top talents，Thus jeopardizing Uber’s long-term future – for example，Listed。

 4. How to subvert consumers’ view of themselves? 

In the eyes of many people，Uber has been unable to escape its accumulated notoriety。No matter how many times Kalanick apologizes、How many times have I cried、How many times to commit，It is difficult for him to erase people’s deep-rooted memories of him。 

People will not forget，He apologized many times，Also behaves like a complete clown many times。In people’s eyes，He is the kind of character advocated by Ayn Rand, the author of "Atlas Shrugged": obviously greedy、Selfish people，And win at any cost，But because of the banner of changing society，You can get acquiescence and forgiveness。 

In Silicon Valley of course，Kalanick is not the only one with this kind of genius，But people have already concluded that Kalanick is the face of Uber，And his words and deeds are a reflection of Uber’s genes。 So now， Calls for “Uber coaching change” have quietly begun，And the inside should be in harmony with the outside。 It’s just that Kalanick won’t easily let outsiders come in to correct the chaos。So there are rumors now，He is actively looking for a second in command。As for how much power Uber will give to this second-in-command once found，Investors will naturally observe closely。Because，They are eager to see Uber’s changes from the inside out。 How likely is it to break through？ This article was not without doubts during the writing process。For example，Mr. Bradley Tusk, a consultant known 188bet online sports betting as “Uber’s political genius”，He believes that raising the question "Can Uber save itself?" is clearly just to gain attention。 

Yes，Uber really needs to work hard to improve the company’s culture and management，But this is what most technology companies need to do，Not limited to Uber。Besides，This is not what investors really care about，It’s the company’s innovation capabilities。At this point，No peer in the travel industry can compare to Uber。 But the question is: are consumers most concerned about innovation capabilities？To this, Tasker replied: “Uber must also try its best to care about what consumers care about。But in the final analysis，In the field of shared travel，When making decisions, you must always start with speed，Instead of starting from politics。”In other words，He believes that as long as Uber can keep outperforming its competitors，It can be the boss forever。 Follow this logic，As long as Uber is willing to endure the humiliation、If you continue to immerse yourself in business and stop making trouble，It can always keep the clouds clear and see the sunrise。But the problem is，Mere patience will not help solve the life-or-death problem facing Uber，ie: How it develops the ability to attract top talent，How to grow like a normal company。

“If Uber can’t build an internal organization as great as Google or Facebook，It cannot fulfill its original promise to investors。”——A former Uber employee。

To make matters worse，Although Uber’s annual revenue is rising，But its losses remain high。According to reports from Bloomberg and other media，Uber’s losses expected to hit $3 billion in 2016。On paper，Uber’s market capitalization is higher than the combined market capitalization of General Motors and Twitter，But investors speculate: If the losses continue，Uber will be forced to increase the percentage of drivers and cut subsidies for drivers across the board，Thus leading to a decrease in the latter’s income。 Isn’t that a complete U-turn?，Changing to self-driving can transform Uber？Not necessarily。At least several financial documents disclosed by the well-known media 188bet sports betting app download The Information do not support this statement。 

Uber’s financial staff really did a calculation based on these documents，In the end they think: If Uber completely abandons its drivers，Its net profit can only grow by a mere 5% - and this is assuming that major operating cities are willing to help solve travel costs。 

And if that day comes，Uber still has to complete a huge identity change: from a technology company to a driverless fleet management company。This shift means that Uber will now have to bear the burden including maintenance、All expenses including insurance and other items，This is a big burden。 Of course，The above assumptions are still based on "Uber still has a future in driverless driving"。But now it seems，It’s hard to say whether this foundation can be established。A piece of accusation thrown out by Google Waymo，Becomes Uber’s number one obstacle in new areas。Can this threat be dealt with?，It will directly affect the life and death of Uber’s self-driving cars。 An expert’s summary of Uber’s current situation and future is very good，He said:

“Uber’s losses are really increasing every day。Just take the recent period，It first lacks financing，Later, he was accused of internal culture problems。Now，It’s reputation far exceeds its own、Google (Waymo), whose financial resources far exceed its own, went to court...One of Uber’s core problems is its business model of ‘maintaining through subsidies’。One day，This problem will become a curse for Uber。In addition，The controversy over Uber’s aggressive culture will also become increasingly fierce。To the end，All this will lead to a big problem，That is: the board of directors and investors，Do you want to take action？” —Raj Rajkumar, professor of engineering at Carnegie Mellon University

Now back to the patent dispute between Uber and Google Waymo。It is reported，Waymo may report this case to the FBI，If Uber is unlucky，Then it will not only suffer huge fines，And its senior vice president Anthony Levandowski may also face jail time，Thus putting Uber in the dark again，Plunging it into a further vicious cycle。 How could things be so 188bet sports betting app download bad？The reason is simple: In many ways，Uber has always been its own worst enemy。As Brishen Rogers, a law professor at Temple University, said: "Uber has set another example for us。It ignores basic rules and principles of fairness。Although it is indeed very innovative，But it’s too independent-minded。Anyway，It’s so sad to see what happened to it。”

One sentence: Can Uber recover after this series of blows，It depends on whether it is willing to scrape its bones and be reborn。Having said that，A group of smart people actually caused the scourge of the unicorn they created to the point of lying on the ground and gasping for breath，I’m afraid I can’t find another one in the world。

*This article is reprinted from Huxiu.com, original link"Scandal-ridden Uber, can it still save itself?" 》