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The author of this article: Youth Riverside Nest 2017-03-17
As an innovative format for tourism consumption,Parent-child travel products need to take into account both educational and interactive attributes,Therefore, there are higher requirements for offline services,High-quality experience and good reputation are important basis for parents’ decision-making,In addition, parent-child travel products have obvious regional attributes,Therefore, the local small parent-child travel platform has more advantages。
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The parent-child travel market is already booming,Many businesses are targeting this piece of cake,Exhaust your best efforts,Just to create a unique and unique parent-child brand。188bet Online Sports Betting and Casino

Many people may find it strange,I also think it’s a bit nonsense,How could a professional travel platform fail in a personal (small) platform,But the author has learned about several parent-child travel platforms,There are corporate behaviors on these platforms,There are also personal behaviors。

For example,Not long ago,A friend of the author,I personally operate a WeChat public account parent-child platform,Focus on parent-child activities,Originally it was only parent-child activities in or around Beijing,Or weekend trip,Later developed into some unique itineraries in China,For example, Suzhou and other places。Until recently,He started planning Australia、North America、188bet sports betting app download Customized parent-child travel route in Europe。Why so?The reason is simple,Market needs,The need for a fixed customer base。If this is just an individual case, we can explain it as an accidental demand,But unfortunately,The author tells my friends very objectively,Around the author,Such examples are common。And the author believes it,This situation will be more obvious in the future market division of parent-child travel。

Why does this happen,The author simply explains it as follows based on his own experience:

1、188bet sports betting app download Customized parent-child tours are the “food and clothing parents” of the platform,Operators “step by step”

Many parent-child platforms run by individuals,Design for each route,Must be carefully considered,Planning from the initial route,To later execution,Many details are not perfunctory,The goals of this route are long-term loopable routes,You can continue to copy it later,And continue to innovate in copying。At the same time, most of the main profits in the platform come from this,So for many small platforms,Stronger sense of service,More comprehensive services。For them,Do not treat any customer carelessly,Each route has related communities to join,Regularly tell the details of the route,Answer questions from customers interested in routes,Also in the text of the posted route,The questions asked will be explained in more detail,At the same time, we will also list some links and questions that may cause doubt。

In the long-term development,Adopt the method of slow and steady flow,Continuously post pictures of this route in the community、Information, etc.,Not only can it stabilize existing customers,At the same time, you 188bet Online Sports Betting and Casino can also recruit wanderers、Hesitant potential customer。In the subsequent continuous fermentation,The community will not be disbanded,Still retained as route name,It’s just different depending on the route name,Change accordingly。In this way, a fixed source of customers can be formed,At the same time, parents and children who do not know each other can also go together。

2. The design and planning of the route are derived from actual inspections

When customizing parent-child route,Often the operator who designs the route has already taken the children to inspect the route in advance,Practice brings true knowledge,Although the child’s performance on the route cannot represent everything,But at least you can see the shortcomings and omissions in the route,The route designed in this way,Plus some special needs of customers,How can we not be popular?Compared with many large platforms,Perhaps this method seems more "old-fashioned",But it is this seemingly clumsy way,Can design routes and links that are truly suitable for parents and children。

For example,The author is a parent-child travel self-media,I often take my children to experience some parent-child inns、Routes, etc.,Whenever the experience is completed,will give specific experience reports。The purpose of the merchant platform is to continuously correct the inn or route,In order to be more in line with the characteristics of "parent-child"。It is easier to do this on small platforms,Then every route designed is a masterpiece,Definitely can occupy a place,And can be sold as a long-term route。

3. The ever-changing "genuine goods at a fair price"

No matter how good the route is,If you encounter a price trap, it will 188bet Online Sports Betting and Casino bring a cold market response。Perhaps it is the first time that consumers pay without knowing the situation,But after personal experience,Will definitely notice,Even complaining。Such a “one-shot” deal is definitely not suitable for parent-child travel,It can be said that it is not just a family trip,The same is true for other ways to play。

In the parent-child customized route of the small platform,(Customers) will find that the price is often not as unacceptable as imagined,It may even feel more affordable than products on other travel platforms on the market。The reason is very simple,Small platforms can save intermediate price differences in many aspects,As far as the author knows,Some 188bet sports betting app download Customized parent-child tour routes,You can obtain ticket resources directly from the airline,No need for any third party intervention。Except fees,Also during route execution,Directly select the local cooperative agency,The selection of relevant travel agencies can be more biased toward parent-child travel,Or a platform with relevant experience,After all, playing with children,It is still different from ordinary games。

Since then,Customers can also save the cost of the intermediate reception platform,Total as a whole,Will save a considerable amount of money。Of course there are many other platforms,Agent-related parent-child class routes,The booking price on the corresponding agency platform will also increase accordingly,This is the most direct integration point with the previously mentioned route design。

Some people may find the statement somewhat contradictory,This is not the case。It is precisely because these small platforms have a fixed source of customers,Have the ability to design 188bet Online Sports Betting and Casino routes and find resources from all parties,Only then can we occupy a certain position in the highly competitive parent-child travel market。It seems that this market share is very small,A human parent-child travel platform has limited ability to operate multiple routes,But there are not a few such platforms,As far as the author knows,There are more than 500 platforms with certain customers and scale in Beijing,What about the whole country,In total, it is a data that cannot be underestimated。So it seems,These small platforms do have great power。Although it cannot be compared with the big platform,But enough to continue to develop and grow。

This time the author analyzes the advantages of 188bet sports betting app download Customized parent-child travel platform from several aspects,The purpose is to enlighten the platform that wants to get a piece of cake in the parent-child travel market,Only sincerity can be integrated into every aspect of parent-child travel,In exchange for market feedback and returns。

*The author of this article: Youth Riverside Nest,Zhihui travel expert author,My real name is Lu Chun,Parent-child travel self-media expert,Parent-child travel columnist。Currently a Ctrip parent-child traveler,Qunar Smart Traveler,ELong Travel Expert,Donkey Mama Travel Expert,Senior Travel Experience Manager of Dayue.com,Author of "Parent-Child Self-guided Travel Guide" etc.。


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