International Airlines Group (IAG), the parent company of British Airways, recently launched the long-haul low-cost airline LEVEL，Operating transatlantic routes connecting Europe to the Americas。

As understood，LEVEL will be put into operation in June this year，The first flight is the route from Barcelona to Los Angeles，Two shifts per week。We will also open services from Barcelona to California in the future、Buenos Aires, Argentina、Dominican, Punta Canaan and other routes。Level Air tickets are currently 188bet app on sale，The lowest price for one-way tickets is only $149。

LEVEL will be based in Barcelona, ​​Spain，Flight value using the new Airbus A330，The pilots and crew members are all from Iberia Airways, a subsidiary of IAG。

Except LEVEL，Vueling, another low-cost airline under the IAG Group, also has its operating base in Barcelona，It mainly operates short and medium-distance point-to-point routes，To Lisbon、Milan、Paris、Rome and other important European cities，Can provide long-distance route passenger flow for LEVEL。

188bet online sports betting ，Putting considerable pressure on established airlines。The parent company of British Airways plans to deploy the long-haul low-cost airline market to resist the impact of low-cost airlines。

In the long-haul low-cost airline market，Norwegian Airlines performed aggressively，A number of routes connecting Europe and America have been opened，Since the launch of the first transatlantic route in 2013, it has carried 4 million passengers to and from Europe or the United States。

As understood，Norwegian Airlines has opened a total of 36 long-haul and short-haul routes at London Gatwick Airport，Eight destinations in the United States，Including Las Vegas and New York。188bet Online Sports Betting and Casino March this year，Norwegian spokesperson also said it plans to reduce short-haul flights to London Gatwick，Use scarce time to operate transatlantic routes。

Except IAG，Lufthansa is also developing the long-distance low-cost airline market through acquisitions。December last year，Lufthansa acquires Brussels Airlines。Bus Air is on long-distance routes，Especially in the African market, it has a good layout，It operates a total of 23 long-distance routes and 79 European routes。The acquisition of Air France will reduce its non-fuel costs per seat by 10%，Helps Lufthansa reduce expenses and expand Eurowings’ aviation market in Africa。

The era of long-haul low-cost airlines has arrived。Willie Walsh, CEO of British Airways parent company International Airlines Group, previously stated in an interview with the media，He will take the threat posed by Norwegian seriously。“If we go back ten years ago，The industry’s estimate at the time was that the longest range of short-haul low-cost airlines was only 4 hours，”He said，“Low-cost airlines cannot operate for more than 4 hours，Because consumers cannot accept buying water by themselves、Buy drinks、Stored luggage、Buy rice。Norwegian Airlines proves 188bet app it well，Consumers are willing to do this。”

The low-cost airline market has become the main target of competition for European airlines，The development of low-cost airlines has indeed given the established airlines a taste of the sweetness。Lufthansa Group 2016 financial report display，The operating profit of its low-cost airline Eurowings in 2015 was 8 million euros (approximately 5945.440,000 yuan)，Annual revenue is 1.9 billion euros (approximately 141.2.1 billion yuan)，Promote operating profit of the entire Lufthansa Group to increase by 55%。

*This article is reprinted from Interface, author Chen Xiaoshuang, original title "The era of long-haul low-cost airlines is coming. British Airways parent company launches new brand to seize the market》.