1. Revenue management strategy during high demand period

1. Appropriately increase the 188bet online casino games for external individual passengers, stop or limit discounts

1) Stop implementing 188bet online casino games discounts.

2) Only give 188bet online casino games rate discounts to guests who stay longer.

3) Properly increase housing prices，widening the 188bet online casino games difference between different room types，But the 188bet online casino games must be controlled within the 188bet online casino games range published in the central reservation system and hotel brochure。

4) Strengthen 188bet online casino games monitoring，Study the 188bet online casino games changes of competitive group hotels in the next 7-14 days at least once every morning and afternoon。Appropriately increase the external individual passenger 188bet online casino games as needed，Don’t work behind closed doors。It is recommended to use the free 188bet online casino games monitoring function on Hongque’s public WeChat ID，It can detect and remind every four hours。

5) Agreement 188bet online casino games that cannot be changed，Such as company 188bet online casino games、Government 188bet online casino games、Group prices and member prices should increase the sales unit 188bet online casino games by promptly closing low-priced room types and selling high-priced room types，Minimize free upgrades。

6) Extended stay guests will be charged the same day 188bet online casino games，Cannot use the old 188bet online casino games。

2. Adopt a strict credit policy

1) Reduce or cancel reservations without credit guarantee，Even only accepts prepaid and guaranteed bookings。

2) Carefully confirm each reservation and clean the moisture 188bet online casino games reservation.

3) Tighten the cancellation policy to reduce idle rooms.

4) For customers with a longer stay，Deposit required until the last night。

3. Calculate the upper limit of daily team room usage and the lower limit of team 188bet online casino games，Control the team reserved room release date (Cut off day)

1) Control the proportion of team rooms on a specific date，Reserve enough rooms for high-priced individual travelers to book。Prevent low-188bet online casino games groups or private room operators from occupying too many rooms，High-priced individual travelers cannot book a room。

2) Control the arrival date of guests who book on a specific date，Only accept reservations from guests arriving before a certain date at the 188bet online casino games (Close to arrival)。

3)Set the minimum length of stay。

4) The group 188bet online casino games is linked to the external individual passenger 188bet online casino games，A rising tide lifts all boats，May be different every day，Quoted prices are based on stay date，Average quotes。

4. Stay pattern optimization

1) Peak cutting and valley filling，Increase group 188bet online casino games during periods of high demand，Use low prices to encourage teams to stay during periods of low demand。

2) Study the possibility of adjusting the team’s check-in time and number of days，Avoid peak 188bet online casino games sales periods as much as possible。

3) Reasonably reduce team 188bet online casino games quota，Priority will be given to teams willing to pay high prices。

4) Squeeze out the number of rooms booked by the team.

5) If the team adds a group room，To increase the 188bet online casino games，Try not to upgrade for free。

6) Quote using replacement analysis method，Bring the 188bet online casino games revenue brought by the team、Catering、Conference、After calculating and comparing the overall income and profits of banquets and other events，Only quote。Do not quote separately。

5. Increase the number of days the 188bet online casino games is full through measures such as consecutive stays and overbooking

1) High demand period，If the 188bet online casino games is flexible，Appropriate measures，Easily full。Selling a house at this time，Equivalent to selling 1 in off-season.5 rooms，Even 2 rooms。Maximize the peak season，Can make up for the shortcomings of the off-season。Be aware that even in the off-season the 188bet online casino games is very low，Not much demand。Why not when there is a need，Selling more？Use prosperity to make up for lightness。Maximized peak season，Usually fine all year round。

2. Revenue management strategies during low demand period

1. Create customer demand

1) In-depth analysis of each company agreement account、Team in the guest room、Catering、Outputs in conferences and banquets，Find the implicit requirements，Encourage and reward these guests to use less frequently used services and facilities，Work hard like a farmer，Increase the comprehensive consumption and unit output of existing customers。 2) Talk to guests about the features of the hotel’s products and services、Value and advantages over competitors，Don’t talk about 188bet online casino games。

3) Establish the concept of all-employee sales，Enable all employees to become 188bet online casino games sales agents。

4) Take the initiative like a hunter，Looking for new business、Customer source、Channel，Don’t wait and wait。

2. Implement 188bet online casino games discount

1)Implement off-season 188bet online casino games discount。Implement tiered pricing for external individual passengers。

2) Target specific markets、Limited time and limited promotions for specific times or specific products。

3)In a specific period，As long as it can generate marginal profits，These are the short-term lowest room rates acceptable to the 188bet online casino games。

4) The team’s quotation adopts the ladder quotation method，The first team has a lower 188bet online casino games，The second team should improve appropriately，And so on。This effectively transfers demand，With all departments of Wangwang Hotel。

3. Provide package prices and 188bet online casino games rewards

1) Combine guest rooms with other attractive products and sell them，Using a package quotation form，To increase operating income。With conference、Banquet、Training and other activities drive guest 188bet online casino games and catering consumption。

2) Take measures to reward booking staff，As agreed with the company’s secretary and meeting、Banquet Organizer。

3) Provide housing incentives to 188bet online casino games with longer stays，Such as points and coupons。

4. Relax control and encourage upshifts

1) Temporarily cancel the credit for 188bet online casino games、Limitations on departure time and length of stay。

2) Launch special promotion for suites or deluxe rooms，188bet online casino games spend the same amount of money，But get a better product，Effectively divert customers from competitors。

3) Appropriately reduce the 188bet online casino games difference between various room types，Encourage upgrading sales，Increase ADR and revenue。

4) Strengthen the 188bet online casino games of hourly rooms.

5. Take a flexible team quote，Set the minimum number of group rooms and the minimum group 188bet online casino games per day，Promote the sales team to actively look for off-season team business，Use the group room to make the base，Safeguard capital and increase guest rooms、Catering、Conference、Consumption such as banquets and recreation，Increase popularity and improve overall hotel revenue。

6. Work hard on products, channels and market segments

1) The 188bet online casino games may already be very low in the off-season，But the sales volume is not high enough，It means that 188bet online casino games adjustment has little effect，Just start from the product、Work hard on channels and market segments，Adapt measures to local conditions，Develop distinctive products and services，Give customers a reason to spend money in your hotel and stay longer。

2) Learn from competitors，Study their channels、What are the differences between market segments, etc.，Boldly try to develop unused channels and undeveloped market segments，Such as MICE and SMERF etc.，often plays an unexpected role。

3. 188bet online casino games’s secret to winning

1. Convert 188bet online casino games customer sources into direct customers

1) The role of 188bet online casino games should be a billboard、Drainage、The role of supplementing customer sources。Don’t rely too much on 188bet online casino games，Don’t let pricing and inventory allocation rights be controlled by them。

2)The value of OTA should be to bring additional customers to the 188bet online casino games，Instead of grabbing customers from the 188bet online casino games’s direct sales channel，Then the 188bet online casino games buys it back with commission。

3) Hotels should strive to improve customer loyalty to the 188bet online casino games’s direct sales channels，Instead of loyalty to OTA。

4) Study the characteristics of OTA’s customer sources，Develop corresponding processes and performance appraisal standards，Strive to convert OTA customers into direct 188bet online casino games customers，As a member、Company Agreement Client、Long-term guest、Team etc.，And make them develop the habit of booking through 188bet online casino games direct sales channels，Including official website、WeChat、Manual booking, etc.。Set goals，Conduct performance appraisal，Strive to be the first among new customers、Second booking on OTA，I will book directly at the 188bet online casino games for the third time and thereafter。

5) Resolutely put an end to the phenomenon of 188bet online casino games employees asking guests to book directly on OTAs out of fear of trouble，Should be proactive in making direct reservations for guests。

2. Pictures: A good picture is worth a thousand words

1) High pixels and high definition, highlighting the characteristics of the 188bet online casino games.

2)Latest photos，Not from a few years ago。Not a rendering。

3) Appropriately select some photos of surrounding tourist resources and put them up，Not too much，Too much，Don’t live without it。

3. Content: Content is king

1) Empathy，Start from the needs of the guests，Most popular words searched by customers，Contact Attractions、Event、Transportation hub、Equipment and facilities、188bet online casino games, etc.，Increase the probability of being searched。

2) The reviews written by customers on OTA are an extension and supplement of the 188bet online casino games’s promotion and display content。Study them，For my use。

4. 188bet online casino games: A bowl of water is even, fair competition

1)Insist on 188bet online casino games consistency，Prevent 188bet online casino games inversion。Obviously，If the hotel direct sales channel (official website、Step in、Telephone、WeChat, etc.) prices are higher than OTA，Guests will definitely be lost to OTA booking，And loyal to OTA，The hotel will lose the difference and commission

2) Promotional 188bet online casino games provided to OTA，Also provided in hotel direct sales channels。The principle is the same as the above，A bowl of water is flat，Let customers choose to book on OTA or directly。

5.Don’t create your own enemies on the same channel: clear out agents on 188bet online casino games

1) Private room operators and travel agencies are not allowed to use vests or agents to sell on OTA’s public channels，Direct sales competition with hotels，Otherwise, the 188bet online casino games has undoubtedly created its own competitors on the same channel，And their prices are often lower than those of hotels，No doubt they stole the meat that originally belonged to the 188bet online casino games in the same pot，Then sold to the 188bet online casino games，Earn the difference or commission。

2) Allow and encourage the provision of preferential prices to private room operators and travel agencies as needed，Sales through opaque channels such as rooms + machines + tickets，Bring additional customers to the 188bet online casino games。

6.Analyze 188bet online casino games customer source preferences、Consumption Habits、Booking Habits

1) Different OTA customer sources depend on travel purposes、Length of stay、Reservation rules、188bet online casino games type preference、Origin、Number of people in the same 188bet online casino games、188bet online casino games Type、Catering and other consumption，Has different characteristics。Pass analysis，Different strategies can be adopted。

2) The customer booking window of overseas OTAs is longer than that of domestic OTAs，Higher overall consumption，Longer stay。Promotional 188bet online casino games for overseas OTAs can be launched in advance，Attract customers in this area。

7. Try not to close the room or the 188bet online casino games

1) If you want to close the room，Close low-188bet online casino games room types。If not closed，188bet online casino games can be increased，Or set a stay limit。Because once all prices and room types are closed，Guests staying consecutively cannot make reservations，Occupancy rate and income in the days before and after the loss。

8. Don’t put all your eggs in one basket

1) Try to cooperate with all 188bet online casino games channels。Don’t not cooperate with some OTAs just because their output is not high。If an 188bet online casino games can bring 3 orders a day，1095 in one year，Actually quite a few，A little makes a lot。

2) Only cooperates with one or two OTAs，Easy to get stuck。

3) The more OTAs we cooperate with，The greater the 188bet online casino games’s exposure on the Internet，The greater the role of billboards，This is especially important for independent hotels with low brand awareness。

9. Would rather increase the commission ratio，Don’t lower 188bet online casino games prices to be lower than those of direct sales channels

1)If prediction，Discovered a trough，Business is not good，You can increase OTA’s commission ratio during the selected period，Or according to the principle of 188bet online casino games consistency，At a specific time，Reduce the prices of all OTAs，Includes direct sales channel prices。

2) Promotion with specific OTAs，It is necessary to set 188bet online casino games’s production target during the promotion period。Follow up production，Take tiered commission rewards。

3) Do group buying appropriately，If it is difficult to maintain capital。Use group buying to drive popularity。But，Don’t 188bet online casino games too low，Don’t do it for a long time。

10. Use online review interaction to manage customer relationships

1) Respond to 188bet online casino games’ comments on OTAs in a timely manner，Best reply within 48 hours。

2) Thank them for their praise in a timely manner，Complaints against them，Actively take remedial measures，Do a good job in repairing customer relationships。

3) The response and handling should be personalized，Humanized，Don’t programmatically、Stereotyped machinery。

4) Find a way to attract guests who write reviews，Especially the guests who write good reviews are converted into 188bet online casino games members，Become a direct customer。

four、Insist on holding regular revenue management meetings，Look ahead，Move forward

1) Insist on holding daily revenue management meetings，Study the changes in daily booking volume in the next 7-14 days。Insist on holding a revenue management weekly meeting every week，Study the changes in daily bookings and market supply and demand in the next 30-60 days。Reprediction and optimization with nested algorithms，Promptly regulate the volume-188bet online casino games ratio and channels。

2) Do the above tasks，Obviously there must be data on the internal and external environment of the hotel，Includes past data (actual occurrences)、Current data (number of reservations received)、Market environment data (past、Present and future exhibitions、Event、Activity、Weather、Competitors’ daily prices, etc.) etc.。What’s more important，To organize and analyze these data，On this basis, predict the daily market demand level of the hotel and the hotel occupancy rate in the future，Implement the optimal ratio of optimal sales volume and sales 188bet online casino games for each market segment and channel every day，Only this way，Only in order to set various prices every day、Channel、Market segmentation and product service strategies。

3) Equipped with revenue management system。Data collection、Organization、Analysis、Prediction and optimization work is very demanding，If done manually，It’s quite complicated、Trivial，And the labor cost is very high。But，Hongque Revenue Management System (HiYield RMS) can make these tasks highly automated and intelligent，Making revenue management easy、Interesting、Much more efficient。