When the massive information on major platforms dazzles tourists、When striving to be the flow “reservoir”，188bet Online Sports Betting and Casino has chosen to do the opposite - to save tourists time as the ultimate goal，Provide efficient "super content"，Selected personalized gameplay。This is why "Before going out to play，The reason for "getting to the hornet's nest first"。

“I took a subway ride and got grass planted！”，This is the netizen @米丽Classmate after seeing 188bet Online Sports Betting and Casino Tourism’s latest subway advertisement，Comments left on 188bet Online Sports Betting and Casino’s official Weibo。At this time，Among the major subway lines in Beijing，There are 50,000 doors carrying inspiration questions from the Hornet’s Nest’s “Polaris Strategy”，Continuously opening and closing in the curious eyes of passengers。These travel-related questions and answers，Travel with the Beijing subway in this city with a high density of young people。

Where can you see spring and winter in the same frame？How to 188bet Online Sports Betting and Casino all the "detours" in life in one day？Which mountain is more difficult to climb than Mount Everest？Which road can drive to the sky in one breath？Does the "Forest of Fireflies" really exist?？How to enter the world of cyberpunk？……

These "weird" 188bet Online Sports Betting and Casino problems continue to attract passengers to pick up their mobile phones and scan the QR code，Enter "Polaris Strategy" to find the answer。

2021 subway advertisement launched by 188bet Online Sports Betting and Casino Tourism

Before going out to play, why should you go 188bet Online Sports Betting and Casino nest first?

This is not the first time 188bet Online Sports Betting and Casino has placed subway advertisements。2012，"Shang 188bet Online Sports Betting and Casino，Travel Guide” suddenly appeared in the Beijing subway，At that time, “188bet Online Sports Betting and Casino” (renamed “188bet Online Sports Betting and Casino” in 2018) had already defined its positioning as a tourism community with guides as its core。2016，This company began to explore the “content + transaction” business model，On the grounds of "available for booking"、Publish subway advertisements with Local (destination experience) as the core benefit point，Second year，188bet Online Sports Betting and Casino has achieved tens of billions of GMV。2019，188bet Online Sports Betting and Casino begins to bring real community users to the forefront，Interesting comparison through "double life"，Resonating with young people，Inspire travel，Encourage everyone to discover the beauty of life during the journey。

The “reservable” subway advertisement launched by 188bet Online Sports Betting and Casino in 2016

During this period，The 2018 “World Cup” TV commercial made 188bet Online Sports Betting and Casino a real “national APP”，The phrase "before traveling，The slogan "Get on the hornet's nest first" has become a ghostly saying，And brought tens of millions of new users。The time is coming to 2021，188bet Online Sports Betting and Casino’s new subway advertisement proposes “before going out to play，Go to the hornet’s nest first”，What changes happened behind this？

It is said that the main reason is the change in the consumption habits of travelers caused by the epidemic。Co-founder of 188bet Online Sports Betting and Casino Tourism、CEO Chen Gang once predicted: "Three years later，The number of Chinese people traveling will double，The tourism market will definitely become bigger。” This judgment，This is based on the increase in travel frequency of tourists after the epidemic，And the new consumption habits of the younger generation who regard travel as a lifestyle。

For travelers，Even in the city where he lives，A ritualistic weekend photo shoot，Watching the sunrise while hiking in the suburbs of the city，It’s all a journey—188bet Online Sports Betting and Casino no longer means traveling far away，Going out to play can also be exciting。

From "planting grass" to "pulling grass"，Young users almost all get their inspiration online。When the massive information on major platforms dazzles tourists、When striving to be the flow “reservoir”，188bet Online Sports Betting and Casino chose to do the opposite，The ultimate goal is to save tourists time，Provide efficient "super content"，Selected personalized gameplay。This is why "Before going out to play，The reason for "getting to the hornet's nest first"。

“I may have gone to a ‘fake’ Nanjing。”This is how passenger Alan felt after seeing the 188bet Online Sports Betting and Casino subway advertisement。Does the Forest of Fireflies Really Exist?？Alan was attracted by this question and began to scan the QR code to view the answer。When Nanjing’s “Polaris Strategy” appears，He couldn’t help but deeply suspect that Nanjing, which he visited many times, was “fake”。Because he has been to Ming Xiaoling Tomb more than once，But I have never seen the scene of fireflies flying in the picture。“Looks like I have to go again。”Alan lamented on Weibo。

“Niche” gameplay and products in such a “mass” destination，Abound in "Polaris Strategy"，No matter which city in the country the tourist is in，Open 188bet Online Sports Betting and Casino APP and you can see recommendations for surrounding tours，You can also see the "Polaris Guide" for your favorite destination through search or platform recommendations - this is a new guide brand launched by 188bet Online Sports Betting and Casino at the end of 2020，It has fun content through highly structured travel，Collect food, drink and have fun、Punch-in photos and niche experience products all in one，Provide travelers with one-stop service for travel consumption decisions。

The birth of "Polaris Strategy"，marks that 188bet Online Sports Betting and Casino covers the strategy、Notes、Q&A、Video、The establishment of a “forest system” for content in the form of live broadcast。It is reported，"North Star Strategy" was launched less than a year ago，Has covered all popular destinations across the country，Help 1.800 million travelers travel。

What kind of 188bet Online Sports Betting and Casino is needed for traveling without information gaps?

"Post-epidemic era"，OTA and major traffic platforms have entered the travel content track。But in this field，188bet Online Sports Betting and Casino, which has always been the number one entry point for tourism consumption decisions, just needs to outperform itself again，can defend the title。Soon，"Polaris Strategy" is online。

September 2020，Chen Gang called his colleague Hong Runlei, who was still working on other projects at the time, to the conference room。At the meeting，He proposed the "official strategy" for the first time。Hong Runlei said: “The name ‘Polaris Raiders’ didn’t exist at that time，I asked Chen Gang what is the official guide，He answered with three words: new、Accurate、Full。” The thinking behind it is，In an era when the "information gap" is eliminated，What kind of 188bet Online Sports Betting and Casino guide do tourists need？

Today，Almost all travel content “on the market” is fragmented，The time of irresponsibly killing users。But in Chen Gang’s view，In an era where information is readily available，Want to become a rigid need，We must give users a solid reason - save time、More professional，188bet Online Sports Betting and Casino should provide efficient strategy content and professional and in-depth gameplay suggestions。

Hong Runlei soon realized，188bet Online Sports Betting and Casino seemingly random meeting，In fact, it is the start of a huge engine。

After the meeting，Hong Runlei and her team quickly created the first version of the "Polaris Strategy" test page。“But 188bet Online Sports Betting and Casino version of the Demo is very basic，We immediately conducted a survey of more than 200 people，Just chat one by one，Send a gift、Add WeChat，Let everyone give more feedback。Less than a month，We quickly iterated the product three times。" Hong Runlei said。

Such speed，All to catch up with the National Day in 2020，“Golden Week” is undoubtedly an excellent product testing period。Finally before the National Day last year，188bet Online Sports Betting and Casino successfully launched in Beijing、Shanghai、Chengdu、"Polaris Guide" for 10 popular domestic travel destinations including Hulunbuir。User data is also exciting，For example, the number of views for Shanghai Disney’s “Polaris Guide” exceeded expectations on the first day it was launched。“This shows that our insight into user needs at that time was true，The product is also effective。Tourists don’t need guides，But we need efficient and useful strategies。" Hong Runlei said。

188bet Online Sports Betting and Casino Xinjiang “Polaris Strategy” page

188bet Online Sports Betting and Casino: Become the spiritual home of travelers

Stated by the relevant person in charge of 188bet Online Sports Betting and Casino Marketing Department，This subway advertising is just to tell people who love traveling，Even if you can’t travel abroad，Our motherland also has thousands of new ways of playing games waiting to be discovered，188bet Online Sports Betting and Casino is always with those who love traveling。“We hope these 50,000 open doors on the subway，All can lead to the traveler’s heart。" the person in charge said。

This year’s May Day Eve，188bet Online Sports Betting and Casino made the photos of China’s beautiful scenery taken by 50 community experts into videos，Putted on the iconic big screen in Times Square, New York，Sparked a round of discussion and dissemination on social media and the 188bet Online Sports Betting and Casino community。

Every month，188bet Online Sports Betting and Casino City carries out community activities across the country。Hainan “Film Production Contest”、"Please get in the car on the weekend" with the theme of in-depth experience、Wandering around Dongjiaomin Lane、Legu Silver Beach Drifting、Experience the world of mermaid、Secret concert in the glass room of the old factory，Wait..."Bee Head Club、Unknown travel、Unknown dinner IPs，Like our joint code，Hello from the hornet's nest，Everyone is here。” Travel expert @猹哥儿 said this。

The construction of the community takes place over many years、The process of gathering sand to form a tower。It takes time，It also needs to be composed of real people。Chen Gang in a public interview，This is how the 188bet Online Sports Betting and Casino travel community maintains its vitality: “We have been working closely with our users、Travel experts are making real connections，Value every sharer behind the content，Incentives through community mechanisms，A generation that always empathizes and renews。”

Since 2018，188bet Online Sports Betting and Casino continues to help creators achieve commercialization，The "Creator Open Platform" came into being。188bet Online Sports Betting and Casino uses "Creator Open Platform" to connect experts，Businesses and Creators，Promote the production of high-quality content through incentive mechanisms，Allow more users to benefit from it。Currently，188bet Online Sports Betting and Casino already has hundreds of thousands of professional travel writers on the platform，They already have their own stable fan base，Also has travel guide、Ability to create travel video content。

In the past two years since the global epidemic broke out，Tourism may be one of the industries that receives the most attention。But，Don’t overestimate the “two-year itch” of the epidemic，Don’t underestimate the profound accumulation of major travel platforms for more than ten or even twenty years。In the minds of consumers，188bet Online Sports Betting and Casino has always been the leader in travel strategies，Behind its solid content “Forest System”，is a strong community foundation，Real people，Efficient content，Only can help 188bet Online Sports Betting and Casino hone its high-quality service capabilities。"For the hornet's nest，We must start from the efficiency of content，Going deeper into the industry。Making content is easy，It is difficult to create professional and efficient content，Creating experiences and products that tourists like is even more difficult。But 188bet Online Sports Betting and Casino can。"Chen Gang said。