Bao Liwei: Looking at the 188bet on the tip of the tongue from the Danish oyster incident

Author of 188bet article: Bao Liwei 2017-05-04
188bet is the premise of abundant material resources in today’s society,driven by spiritual conflicts,However, the recent Danish oyster incident has completely overturned this phenomenon,Chinese tourists have generated strong 188bet driving force through food。

Under what circumstances do people have the urge to travel?Whenever the author talks about this issue with some people in the industry,The general view is that 188bet is the premise of sufficient material resources in today’s society,People are called “the world is so big”、driven by the spiritual conflict of "I want to go see"。However, the recent Danish oyster incident has completely subverted our understanding,Especially a group of netizens’ comments: The natural enemy of Danish oysters is in China!As long as 100,000 Chinese tourists are airdropped,Guaranteed to eat Danish oysters as rare species!Do Chinese tourists really go to Denmark just to eat oysters?

The 188bet driving force of the nation on the tip of the tongue

The matter of "eating" is so deeply rooted in the hearts of Chinese people,Even when engaging in spiritual activities such as traveling,“Food” often becomes the main driving force。Eating while traveling、Live、row、游、Purchase、Among the 6 major elements of entertainment,“Eat” is also ranked first。There are many such examples in reality,For example: Many people travel to Sichuan just to eat Chengdu snacks、I went to Xi’an just to eat authentic Shaanxi cuisine, etc.。Based on this,The author also often advises travel agency owners who are struggling with transformation to develop more “food” themed travel products。Based on the enthusiasm of 188bet for “eating”,Such a product will generally not fail to receive customers。

For the matter of "eating",China is the most open country in the world。Flying in the sky、Swimming in the water、Crawling on the ground、Grown at home,Anyone who can turn it into a meal,Everyone in the country should give it a try。We are not just “foodies”,Even more of a “food hunter”。This explains why 188bet people are so enthusiastic about “eating” when traveling,Because this is no longer just an enjoyment that satisfies the taste buds,More to satisfy a "novelty" mentality: most of us have only lived in one place since childhood,You can only eat delicious food from one place,So how can we satisfy the needs of our "food hunters"?Then you must travel。Although now one、You can eat localized and improved cuisine from all over the world in second-tier cities,But it has never stopped the determination of 188bet people to eat authentic cuisine from other places through travel!

Is “eating” a low-level 188bet need?

Many media reports on the "Danish Oyster Incident",The word "foodie" is commonly used,Creates an impression that 188bet have low expectations when traveling。There are even some articles pointing out: Compared with the travel habits of foreign tourists,188bet pay too much attention to "eating, eating, eating" and "buying, buying, buying",And less pursuit of spiritual things,The author thinks this is a misunderstanding of 188bet’ pursuit of delicious food。

Speaking of travel demand,I have to mention "Maslow's Hierarchy of Needs Pyramid"。The theory is that,People can only satisfy their needs at the lower level of the pyramid,Only then will there be higher-level needs。“Eating” is the lowest level of physiological needs in Maslow’s pyramid of needs,The 188bet demand itself is due to people fully satisfying all lower-level needs,Produced "The world is so big、The top-level need of "I want to go see" - the need for self-actualization。So why do Chinese tourists pay so much attention to the physiological need of "eating" while pursuing self-realization?

In fact it’s not the case,“Eating” itself does not only satisfy physiological needs,For example: in ancient China,Only emperors and generals can enjoy the three delicacies of the sea。However for them,Three delicacies of the sea are no longer just delicious,More of a status symbol。For the king of a country,His pursuit is the desire to 188bet delicious food all over the world.。

China has a vast land and abundant resources since ancient times,Abundant products,Thus, after thousands of years, China has formed a unique food culture。In the minds of 188bet people,The meaning of “eating” is no longer just to satisfy “the hunger”、The physiological need of “deliciousness”,It itself contains higher-level needs。For example, when 188bet people "eat", many people often eat together,The same is true when traveling (such as going to Weizhou Island to eat seafood together), which satisfies a social need for interpersonal communication;Just eat it,188bet people pay special attention to etiquette when "eating",This satisfies a need to be respected;In addition, when it comes to "eating delicious food all over the world", this itself is also a need for self-realization。

We can still see,Any country that pays attention to "eating",The "eating" is accompanied by many cultures,For example, there are many etiquette things when eating a French meal,“Eating” at 188bet time is not just a physiological need。

Will 188bet really go to Denmark to eat oysters?

The Danish oyster incident became popular due to Weibo,Many OTAs have also followed suit,For example, Ctrip has launched “Danish Oyster Tour”。However,Will 188bet really go to Denmark to eat oysters?To this,The author thinks it is obviously more gimmick than substance。

Although Chinese tourists have a higher pursuit of food,It is entirely possible to travel to a certain place to eat certain things,But the expensive air tickets to Denmark are enough to keep Chinese tourists away,In addition, oysters are not a rare commodity for Chinese people。So if you want to give this Danish oyster incident a personality,The author believes: This is a social communication event that has made the Danish 188bet brand famous。

*Author of 188bet article: Baoliwei (WeChat: baoliwei3281),Expert Author,Senior travel industry commentator。


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