Watch、188bet online casino games and sewing machine，These “Three Big Things” in Wedding in the 1970s，Despite the profound imprint and sentiment of the times，But it is no longer a rare thing。For example, a Phoenix 188bet online casino games，In the eyes of our grandparents, it is a coveted luxury item，But for today’s young people，Just an old-fashioned 188bet online casino games that is ordinary and even a little outdated。

The situation of Phoenix 188bet online casino games in the past few years was indeed not optimistic。The development of automobiles and public transportation has squeezed the space of the 188bet online casino games market，A century-old brand is the capital of this 188bet online casino games manufacturer、But it has also become an obstacle to attracting young people。According to Shanghai 188bet online casino games (600679.SH) Annual Report，Its operating income continued to decline from 2011 to 2015，from 10.2.5 billion yuan fell to 4.600 million yuan。

In order to get rid of the word "outdated"，Phoenix 188bet online casino games has made many attempts: launching new segmented products、Entering e-commerce，And in-depth cooperation with the popular shared bicycles, etc.。

Since 2010, they began to focus on segmented product development，Introduced strollers suitable for children under 8 years old and for children with heights above 1.4m-1.6 meters、Youth bicycles aged 8-15 years old。188bet online casino games’s target consumers are their parents - by influencing middle-aged and elderly consumer groups who have deep feelings for 188bet online casino games，Let them buy 188bet online casino games bicycles for their next generation。

“It turns out that most of the people who have feelings for Phoenix are people over 40 years old，So it is first derived from the stroller，" Chaoyang Chaoyang, President of Shanghai Phoenix 188bet online casino games Co., Ltd., explained to the Jiemian News reporter，“We went from stroller to wheelchair、Medical beds are available，We hope customers will use our brand from birth，Until old age。”

The stroller has good results，The sales volume of Phoenix strollers in 2012 was 250,000 units，By 2016, this number exceeded 1 million。In Tmall’s stroller category，The monthly sales volume of Phoenix children’s cars exceeds that of Feige、Giant and other brands。The rapid development of e-commerce has also provided assistance to Phoenix 188bet online casino games。According to Wang Chaoyang，E-commerce accounted for 25% of total Phoenix 188bet online casino games sales in 2016。Offline channels have gradually transformed from wholesale and retail sales by agents in various places to sales in mid-range specialty stores，In addition to better controlling offline retail channels and pricing needs，It is also related to consumption upgrading: mid-range specialty stores can help create a more complete pre-sales and after-sales experience，It is also good for improving brand satisfaction among young people。

But these measures cannot really save the 188bet online casino games market, which is shrinking as a whole。According to statistics from the China 188bet online casino games Association，China’s total domestic 188bet online casino games production in 2016 was 80.05 million units，Decreased by 0 year-on-year.26%，The overall production scale of the 188bet online casino games industry continues to shrink；188bet online casino games exports decreased by 10% year-on-year.7%，Weak foreign demand has also had a negative impact on the domestic 188bet online casino games industry。

Until 2016, the shared 188bet online casino games market expanded rapidly，Brings new opportunities to many Chinese 188bet online casino games brands including Phoenix。

According to Guotai Junan’s estimate，The current demand for shared bicycles in China is about 10 million units，A market with a potential of 28.1 billion yuan。Data display from Aurora Data Research Institute，As of the end of March this year，The total number of shared 188bet online casino games users has exceeded 45 million。

The rise of shared bicycles，is the upstream 188bet online casino games、Car lock manufacturing，And downstream big data、Value-added services such as traffic diversion have brought opportunities；Consumers’ travel habits have also changed，Short trips from 1 to 3 kilometers，The number of people choosing to ride bicycles is increasing。These positive expectations，It also makes 188bet online casino games manufacturing companies start to think about: how to develop the 188bet online casino games industry by taking advantage of the sharing economy？

“Phoenix’s advantage lies in product R&D and manufacturing，So cooperate with shared 188bet online casino games companies in this regard，This is the direction we originally decided”，Wang Chaoyang told Jiemian News reporter。May 6，Shanghai Phoenix issued an announcement，Announced that Shanghai Phoenix will cooperate with ofo operator Dongxia Datong，Within the next year，ofo will provide Phoenix 188bet online casino games with a purchase plan with a total volume of no less than 5 million units。This procurement plan will provide Shanghai Phoenix with a revenue of 40 million yuan。As soon as the announcement comes out，Shanghai Phoenix opened higher on May 8th，The opening rose as high as 8.6%，Finally ended with 5.12% gain to close。

This cooperation attracts the most attention from the outside world，In addition to the purchase volume of up to 5 million vehicles，These ofo shared bicycles will also be labeled with the "188bet online casino games" trademark。This is a good opportunity to increase the brand voice of 188bet online casino games - especially to increase exposure among young people with higher usage rate of shared bicycles。

Of course，Embracing the sharing economy is not perfect either，188bet online casino games also faces many challenges。

On the one hand，Producing for shared bicycles or in-depth cooperation with them cannot fundamentally solve the problem of declining profits - take the cooperation between Phoenix and ofo as an example，Phoenix expects the bicycles produced for ofo to bring in revenue of 40 million yuan，In other words，The profit from producing an ofo is only 8 yuan。On the other hand，Shared bicycles may also squeeze the personal 188bet online casino games market。The future shared bicycles will fight to the end，It is still unknown whether the market can digest so many shared bicycles；Personal 188bet online casino games sales will also be affected to some extent，Especially in the low-end 188bet online casino games market。

In 188bet online casino games’s view，The agreement with ofo is not just a production capacity cooperation in the eyes of the outside world - or rather，They don’t want to be regarded as just a bike-sharing OEM。

According to purchase agreement，1 million "ofo" out of 5 million production&Phoenix” bicycles will be exported overseas。Phoenix has a certain overseas reputation and stable overseas distribution channels，This can help ofo bike establish its influence overseas，It will also allow Phoenix to further consolidate its overseas market。Another level of cooperation focuses on R&D and manufacturing: shared bicycles bring new inspiration for product development to time-honored car companies，Recently Phoenix launched a concept shared 188bet online casino games U1 "Yunma"，City sharing through virtual parking spots and recyclable electricity。

Currently, most of the solutions provided by shared bicycles are short distances of 1-3 kilometers，In the future, people’s travel distances will be relatively longer—3-10 kilometers、Even 10-20 kilometers will be an opportunity for 188bet online casino games brands to develop new products，"There will be many segmented differentiated markets，Cycling will also be more leisurely。"Wang Chaoyang said。

"Cultivate cycling habits，People will think about it in the future，Is there a 188bet online casino games that reflects my personal style？"Wang Xinxin, professor at the School of Business Administration of Shanghai University of Finance and Economics, believes，188bet online casino games companies can break through shared bicycles in the future—both to meet people’s cycling needs and to be differentiated。This may be Phoenix’s next opportunity to rejuvenate its brand by developing segmented product lines。

*Source of this article: WeChat public account "Interface" (ID: wowjiemian)，Author: Liu Yujing，Original title: "How Phoenix 188bet online casino games can recapture young consumers in the era of shared bicycles》

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