To attract young consumers,Homeinns launches VR experience mid- to high-end 188bet online live casino brand

Big accommodation Author of this article: Xi Manlin 2017-05-22
Homeinia’s newly launched Yitong 188bet online live casino brand is equipped with smart projectors、Smart Speaker、VR equipment, etc.,CEO Sun Jian believes that this represents a relaxing social space,Smart study rooms and living rooms will be the future 188bet online live casino development trend。

“We have been dumber in the past twenty years,Can only clean the room,Now you must not only be able to clean the room,We still need to do intelligent cross-border work。”

Sun Jian, CEO of Homeinns Group,Said in an interview with the media by the smart “Conner” of the newly opened Yili Grand 188bet online live casino。He introduced the smart projectors to the media one by one、Smart Speaker、VR equipment,He thinks it represents a relaxing social space,In his opinion,Smart study rooms and living rooms will be the future 188bet online live casino development trend。

From the launch of Home Inn Selections、Home Inn Business 188bet online live casino、Multiple mid-range 188bet online live casino brands such as Yitel 188bet online live casino,He Yi Zhizun to this day,Homeinn’s goal becomes clearer: “Standardization weakens fun,Now we need to pay more attention to consumption upgrade,Look up for fun things,Create personalization、Intelligent experience,Improve efficiency at the same time," Sun Jian told the Jiemian News reporter。

At the same time,This 15-year-old 188bet online live casino chain giant has also drawn a clear line with the past: "In the past 20 years, it has always focused on scale and development speed,The pattern of China’s 188bet online live casino market is now very clear,Scale is no longer the only metric”、"Previously pursuing hundreds of rooms,Now 50 rooms can also be used as Supreme,Can make a small, sophisticated and beautiful boutique 188bet online live casino”、“In the past, we relied on one brand to conquer the world,Now we need different styles” – even differentiation within one building: at the Yitel Supreme Zhongshan Park Store,There are four 188bet online live casino brands under Home Inns in the same building。

Sun Jian summed up the history of China’s 188bet online live casino industry in one sentence: “Fifty years ago, there was accommodation,It was a good place to live thirty years ago,More than just living well now,Even more fun、Interesting。”

This post-60s generation who has been with 188bet online live casino for 12 years spoke eloquently to the new generation of young consumers: "Nowadays young people do not pursue big rooms,Care more about the comfort of the room”、“The previous generation pursued perfection、Comprehensive,The lifestyle of today’s generation is unstable、Continuous change,People’s way of thinking is changing。”

"Change",It is a big issue for 188bet online live casino chain groups in recent years,They are making more and more bold attempts,There are more and more non-standardized products。Quan Bingzhe, the vice president responsible for the "72 changes" in the intelligent construction of high-end hotels such as Home Inn, told Jiemian News reporter,Home Inn’s intelligent installation cost per room is 20,000。

November last year,188bet online live casino releases 188bet online live casino Town,It is a major attempt in the field of non-standard vacation products。The town covers accommodation、Catering、Amusement、Farmer Trade、Convenience store、Parking、Comprehensive service facilities such as electric vehicle rental,The accommodation includes containers、Tent、Various forms such as RVs and cabins。

Currently, Heyi Supreme has opened three direct-operated stores in Shanghai,Two of them were transformed from Motel 168。Miao Jun, general manager of Home Inn's high-end 188bet online live casino division, told Jiemian News reporter,Heyi Supreme Caobao store opened on May 8th until now,RevPAR has reached 630 yuan-650 yuan。The cost of each room of Yishuang is 120,000-150,000,Price is 500-700 yuan,It is 2-2 of Home Inns.5 times。

188bet online live casino Supreme Caobao Road Store

“This is just the beginning," Sun Jian said,He said that Homeinns Group will have four focuses in the future: new brands、New mergers and acquisitions、New business models and overseas development。

At the same time,He also said,In the past year and a half, I have paid too much attention to mid-to-high-end brands。Homeinns faces the same problem as its competitors: budget hotels are the largest in size、Cannot be ignored,There is still huge stock to be transformed。On the way to mid-range transformation,Economy 188bet online live casino chain while innovating、Be conservative on one side。

In Sun Jian’s opinion,Currently there are many 188bet online live casino brands in China’s 188bet online live casino market but they are scattered,Small and medium-sized 188bet online live casino management companies can completely optimize and integrate,A key issue for 188bet online live casino chain groups today is how to “revitalize their inventory”。

When a reporter from Jiemian News asked whether there would be mergers and acquisitions,Sun Jian said,Having been conducting internal mergers and acquisitions over the past eighteen months,Currently completed,External mergers and acquisitions are the general direction of 188bet online live casino Inns in the future。

Currently there are 12 brands under the Home Inns Group: Yili Grand 188bet online live casino、Yilt 188bet online live casino、Home Inn Select 188bet online live casino、Subai Cloud 188bet online live casino、Yiju 188bet online live casino、Home Inn Business 188bet online live casino、Ruibai Cloud 188bet online live casino、Home Inn、Motel、Piper Cloud 188bet online live casino、Yunshang Four Seasons 188bet online live casino and Yun Shang Four Seasons B&B。

March 28 this year,BTG 188bet online live casino Group released a new corporate image and new membership system in Beijing,Announced the formal completion of the integration of both parties。After the merger, BTG Home Inn Group owns 28 brands,As of the end of March 2017,BTG Home Inn Group operates more than 3,400 hotels in more than 360 cities in China,Covering "high-end"、"Mid and high-end"、"Business travel type"、"Relaxation Vacation"、"Long-term rental apartment"、"Alliance 188bet online live casino" full range of 188bet online live casino business。

*Source of this article: Interface News, author:Xi Manlin, original title: "Home Inns has launched a mid-to-high-end 188bet online live casino brand with VR experience to attract young consumers


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