36氪learned，VR virtual reality entertainment social brand "Immersive World" received Series A financing at the end of 2020，The investors are Fupu Capital and Yuanhui Capital，Old shareholder Eagle Fund participated in the follow-up investment，This round of financing will be used for content research and development and store expansion。

Immersive World was established in 2016，is a technology company that provides virtual reality entertainment based on VR technology。36Kr has reported on it，In July 2020, Immersive World received tens of millions of investments。As understood，Immersive World’s business includes comprehensive immersive experience software and hardware solutions and virtual reality content production，The company focuses on the research and development of multi-person interactive VR technology and content in large spaces，Through VR large space software and hardware wireless solutions，Players 188bet Online Sports Betting and Casino can win in an open game field of 100 square meters，Walking in 1:1 space without carrying weight，Feel the real-life depth experience brought by VR vision at the same time。

Founder Chen Xin expressed to 36Kr，Generation Z is the main group for offline entertainment，Have high demand for entertainment experience and interaction，The advantage of an immersive world is that it can create an immersive and exciting gaming experience，Utilizing multiplayer games to increase consumer social engagement，Meet the various consumption habits of Generation Z at the same time。

The immersive world plays three roles at the same time: producer、Issuer and operator。Immersive world VR game content，Focus on the escape room、Haunted House、E-Sports、FPS type，Provides 2-8 player cooperative games。The company has accelerated research and development since 2020 ，On average, a new game will be developed in 1-2 months，Not only can it continuously attract users to repurchase and cultivate user stickiness，It also allows players to better choose their favorite game types。Xianjian has been launched in all stores nationwide，Liao Zhai，8 large space VR games including Asura and other IPs，And it is expected that 10+sku will be launched in 2021。At the same time，Immersive World will also serve as the publisher，Integrate more IP and game content，Gradually distributed to offline stores。

It is worth mentioning，Immersive 188bet app World has just obtained the VR licensing cooperation of the "Legend of Sword and Fairy 1" IP。Xianjian, a long-established domestic Xianxia IP, is well-known in China，This cooperation will show the classic game content of Sword and Sword 1 in the form of VR。The traditional classic RPG game is organically combined with modern VR black technology，It will be a new presentation of the classic IP of the Fairy Sword series in new media。

In addition, as an operator，Immerse yourself in the world through direct sales and franchise methods，In Beijing、Shanghai、14 stores in first-tier cities such as Guangzhou，It is expected that 50-60 stores will be launched in the first half of this year。Immersive World stores are mostly opened in commercial complexes，Join in hosting mode，Operation management provided by the brand，The average return period is about 12-14 months，The fastest possible return is 8 months。

In recent years，Kill with script、The offline experience consumer market, including escape rooms, continues to grow，But traditional secret rooms are limited by physical space，Unable to meet the creative breakthrough of scene content，Single content also limits consumers’ one-time consumption，VR technology enters the offline experience consumer market，Alleviates the above problems to a certain extent。

VR games break through the physical space limitations of traditional 188bet app large space games，Maximizing floor efficiency，It is also helpful to increase the repurchase rate of the same game。Said by Chen Xin, founder of Immersive World，The supply of commercial complexes is already oversupply，In the experience economy, consumers are more willing to go to shopping malls that can provide high-quality experiences，Accelerating the upgrade of experience economy，Immersion World provides an alternative to traditional escape rooms、Upgrades for games such as haunted houses，By building multiplayer scenarios，Satisfy consumers’ curiosity、Social needs and other needs。

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Wang Junfeng, Partner of Fupu Investment Management said，After the AR/VR industry went through several years of dormancy from 2017 to 2019，Recovering rapidly，The upstream and downstream industrial chains are becoming more and more complete。In this context，Immersive world offline large space entertainment (LBE) model based on VR technology and laser positioning technology，Offline physical entertainment scenes will be digitally upgraded，Provide Gen Z consumers with a more immersive new form of content entertainment，Extremely favored by the market and capital。In the future, he will continue to provide hardware for the immersive world、Real estate and other resource support，Help it become the best content distribution and offline operation company in VR LBE。

*This articleComeSource: 36氪, author: Siqi, original title: "Offline experience consumption is recovering，Immersive VR entertainment brand “Immersive World” completed Series A financing》.