May 25，Sponsored by Zhihui、Shanghai Tourism Association Cooperation Alliance、The East China Scenic Area Training Conference of the “Benefiting City Tour” industrial service offline series co-organized by the Xuhui District Tourism Promotion Association was held in Shanghai。188bet best bookmaker event is titled "Zhilian Scenic Area，Serving the whole domain" as the theme，Attracted on-site participation from people in the tourism industry and media representatives from nearly a hundred scenic spots in East China。

In the context of consumption upgrading，Scenic spots also need to upgrade in terms of product expansion and marketing innovation，How to realize the overall systematic operation of destination 188bet best bookmaker resources？How to improve the management efficiency of traditional scenic spots？How to create explosive content attractions？These are the problems that need to be solved urgently in the current destination scenic spots。

188bet best bookmaker training session，Deputy Director of Shanghai Botanical Garden、Senior Economist Wu Hong gave a speech on the theme of "Marketing and Marketing of Shanghai Botanical Garden"。The following content is compiled based on on-site shorthand (not confirmed by the guest himself):

First of all, I would like to welcome all colleagues in the tourism industry to the Shanghai Botanical Garden，Thank you very much, Secretary-General Shen of Xuhui District Tourism Bureau Tourism Promotion Association，There is also Mr. Liu who insists on favors，And all friends who support 188bet best bookmaker event，I am very honored to have such an opportunity to introduce the Shanghai Botanical Garden today。

I have shared nearly five or six games since 188bet best bookmaker morning，Mr. Liu、Mr. Lu、Mr. Ren、Mr. Cen’s marketing of the entire tourist attraction，From a macro perspective、Micro、Operation、I gave a very wonderful speech in actual combat。

Shanghai 188bet best bookmaker is the oldest 188bet best bookmaker in East China。Today I will mainly introduce to you what a 188bet best bookmaker is，Why do botanical gardens need marketing，And what are the marketing of botanical gardens；Also，We recently held a Shanghai International Flower Show，I will also introduce you to some small snippets and activities we do。

Inside the 45-day International Flower Show that just ended，We have organized more than 130 events of various types，Retail tickets exceeded 300,000，The total number of tourists exceeded 1 million。In 188bet best bookmaker process，Although we work very hard，But I am also very happy to have the support of many colleagues。

Shanghai Botanical Garden has many features worthy of everyone’s attention。For example, bonsai garden，is the birthplace of Shanghai-style bonsai in China，Probably the best bonsai garden in the world，A history of fifty or sixty years ago。After decades of accumulation，As of last year，There are more than 3,000 rare and valuable bonsais。After investing 60 to 70 million for renovation last year，It has been no more than 2 months since the park reopened 188bet best bookmaker year，Everyone can go visit it later，To have a preliminary understanding of the botanical garden。

at 15、In the 16th century，The earliest botanical garden in Italy was born，Later, the botanical garden became a royal garden or a paradise for nobles，Now moving towards the lives of ordinary people。There are more than 2,000 botanical gardens around the world，There are more than 300 botanical gardens in China。Now more and more botanical gardens are springing up every year，Recently we have found several people who want to build a botanical garden together。188bet best bookmaker reflects the economic development，People’s expectations for living standards have increased，Everyone likes to come to 188bet best bookmaker kind of place。Some people may say that we don’t have to worry about food and drink in the botanical garden，Because the government has allocated funds，Then why does the botanical garden do marketing？Because there are tourists coming，There is a market、Need，We should satisfy it，Attract more people to come in。

Two features of the botanical garden，First it is a garden，Second, it is a botanical garden where plants are combined together。What’s in the garden？Someone、Animal、Land、Water、Tree、花、Grassland、Water、Mountain、Activity、Art、Culture、Sports、Community，Some big names including experts just introduced a lot。The focus of the botanical garden is trees、Flowers and grass，It is based on plants、Tree、花、A park or garden characterized by grass。Then in 188bet best bookmaker case, the conventional positioning of tourism marketing in the botanical garden，Because the botanical garden is an integral part of the urban community。Here are some of the botanical gardens in the world，Includes United States、UK、Italy、Germany、Philippines，includes Indonesia，We now have nearly 6 million tourists a year，Including Singapore Botanic Gardens，Nowadays, most people who go to Singapore must visit the Botanic Gardens，More than 10 million tourists a year，In 188bet best bookmaker case, we can draw some lessons from some activities of the botanical garden。

Botanical gardens face great challenges，Finance、Visitor、Staff and development, etc.。Because the botanical garden is a place that cannot speak，Animals can talk，The Botanical Garden cannot speak，188bet best bookmaker is an extremely disadvantageous part of the botanical garden，How to attract more people to the botanical garden，How to let the botanical garden speak。188bet best bookmaker is a big challenge we face，The flowers are very beautiful and beautiful，We officially have four major flower shows every year，There are more than a dozen small ones，No matter it’s cherry blossoms、Chrysanthemum、Plum Blossom、Peach Blossom，What happens after people see the flowers？Nearly 40 new attractions opened simultaneously in Shanghai 188bet best bookmaker year，What to do？We attract more tourists through various themed activities。For example, the Paphiopedilum exhibition and the Orchid exhibition，You can’t afford a park that looks like orchids，Whether you are a country orchid or a phalaenopsis，There are not ten thousand flowers for a flower show、Twenty thousand pills have no effect。So we display thematic things，Including promoting marketing through international cooperation。

The second is to feature thematic plant displays，For example, cherry blossoms and roses。Besides the display of flowers，There must be some new changes in all aspects of the layout，That is, the content。In fact, the plants in the botanical garden are also an important part of the marketing content，How to do 188bet best bookmaker IP？188bet best bookmaker is also the challenge we face and what we are doing。

The lotus exhibition you can see next，There are many in Shanghai now，There are lotus displays wherever there is water, including Guyi Garden，Should we do it？We still do it，What we may do is to be relatively concentrated，Especially when other lotus flowers haven’t bloomed yet，Our water lilies have bloomed，That is, from a marketing perspective，Time、Acquire our relative competitive advantage from a spatial perspective。For example, the tulip exhibition，5 million or 4 million a year。There are hundreds of thousands of tulips in the flower exhibition。We will have about 200,000-300,000 exhibitions 188bet best bookmaker year，How to attract tourists after 188bet best bookmaker tulip is on display。Our tulips 188bet best bookmaker year serve as supporting roles combined with other flowers，The effect is still good。

The fourth is the display angle of the characteristics of each four-season park。The above view may be taken during the Spring Flower Show at 188bet best bookmaker，Actually, the flowers today are very beautiful。I think I will talk as little as possible，I have the opportunity to let everyone take a look at our bonsai garden。

188bet best bookmaker is summer，Night tours are available in the botanical garden，For example, we talked a lot about our night observation、Night Tour，Decorate all buildings with lights，Also in front is Wang Lian，Decorated with Wanglian，Because they cultivated the best variety of king lotus in the world，Although there are only one or two trees，Attract a large number of people to visit。

The following is the landscape of the lotus blooming yesterday，Take a look if you have time。188bet best bookmaker is a sunflower made in autumn，How to combine with the landscape。In fact, it means that we are facing different markets、What kind of products should be used for operation at different times。In fact, the challenges faced by the botanical garden may be greater than those of other scenic spots to some extent。Because putting many games, activities or facilities and equipment in the botanical garden will damage the landscape，If you place many flowers of the same type，Time is short，There are many problems with flower matching。We use themed activities in the botanical garden to coordinate with these flowers。

Winter includes theme activities characterized by major festivals in four seasons，We do relatively much。The reason why I talk about 188bet best bookmaker more，Just make the plants move，Let it speak，In various ways，For example, we will hold a series of catwalk shows during Mother’s Day，Choose the original cast of 188bet best bookmaker year’s CCTV Spring Festival Gala cheongsam show。

It’s Christmas，It’s New Year，Music and art are also a very good choice in 188bet best bookmaker。Everyone knows that there is a Grassland Music Festival in the Shanghai Botanical Garden and there are many music activities，We did a concert，How to tell the difference？We held a concert in full English，And they are all based on the theme that the young one is a student，The effect is very good。

For example, the Valentine’s Day event is co-operated with the TV station, which is equivalent to recording and broadcasting at the same time。188bet best bookmaker is spring music red，include those activities，We also do a lot of health care here，Use these activities to differentiate between different groups of people。Some of our activities are for individual travelers，Some are aimed at large customer groups，Some are seasonal，These are for high-end people。

Including art，Portrait Exhibition，Did several art exhibitions during the International Flower Show，It adds a lot of artistic and humanistic atmosphere to the botanical garden，Attracting many tourists at the same time。Promotion is necessary for marketing activities，If the entire promotion process relies on funds，Botanical gardens have no advantages。The whole botanical garden in all these activities，Perhaps most of the activities are conducted for free，We work together，For example, 188bet best bookmaker year the Shanghai subway will cover all entrances and exits for free，Including the coverage of all Shanghai TV weather forecast channels at a relatively low cost，Focus on collaborative creativity。

The marketing mentioned by the bosses just now requires creativity、IP，I strongly agree with 188bet best bookmaker，One more thing about marketing is to have your own ideas。

Includes sports activities，The botanical garden here is a good green venue for us，We have done a lot of work in green activities，For example, 188bet best bookmaker fitness run，It is a scale of 5000-6000 people，188bet best bookmaker is the scale of 12,000 people，Healthy Run。All these activities，When we cooperate, we must cooperate with our brand。

188bet best bookmaker is cooperation with EMBA areas，Cooperate with high-end running groups。188bet best bookmaker is an activity to interact with tourists，Everyone can see 188bet best bookmaker old gentleman，We also cooperate，He is the designer of China’s nine sets of stamps，After he came to our place and cooperated with us, he was very happy to do on-site autographs for tourists，Attracting a large crowd during the International Flower Show。

188bet best bookmaker is a theme activity with the theme of overall recommendation and image building。We hold a lot of flower arrangement events，We have six consuls general in charge attending，Promote our market among high-end people through 188bet best bookmaker activity。

We introduced our brand to the Milan Expo through wedding photography。188bet best bookmaker is the event we planned，That is, 188bet best bookmaker creative activity drove nearly 40 Harley-Davidson motorcycles from the Bund to the Botanical Garden，It’s really all about the bride and groom，Of course 188bet best bookmaker event is also free。After finally arriving at the Botanical Garden，Perform a blessing ceremony，188bet best bookmaker is through cooperation，Not a commercial hype，We provide the venue。These are some activities planned by the Botanical Garden，I won’t go into details about these。

Let me introduce the 188bet best bookmaker International Flower Show plan to share with you。

188bet best bookmaker year’s Shanghai International Flower Show188bet best bookmaker March 24 to May，We are opening two new specialized parks 188bet best bookmaker time，Ten series of theme exhibition areas and theme activities to promote the International Flower Show。

188bet best bookmaker international flower show has participated in more than 40 well-known domestic and foreign companies，Referenced 20 companies for internationalization，Thailand is participating in our international flower show in the name of the government。Because the Shanghai International Flower Show is also a work led by Shanghai in the hope of creating an international business card of the Shanghai Flower Show。188bet best bookmaker is our tour route，The botanical garden has accumulated regular visitors over the past few years，Relatively older。If we only serve these tourists，The long-term development of the botanical garden may be lacking。So our overall positioning 188bet best bookmaker year is to attract more young tourists，So during 188bet best bookmaker flower show，In addition to the flower itself, we chose geranium，It has a symbol of happiness in itself，The design of these routes, including the planning of our activities, are all aimed at young people。

The area they saw on the road when they came here in the morning，If you have time, take a look inside，Still very beautiful。188bet best bookmaker is the Phoenix Fish Flying at the Gate，We are in the process of recruiting，We have also adopted some semi-market operations。Because if you invest yourself completely in 188bet best bookmaker way, it will be too much to bear，For example, 188bet best bookmaker Phoenix Yu Fei classic was invested by a company，Nearly one million after they invest，Just spend it on 188bet best bookmaker attraction，We waive the venue fee，Why does he want 188bet best bookmaker position？Because there are so many international tourist crowds through 188bet best bookmaker international flower show，There are very professional people who come here hoping to show their image through 188bet best bookmaker。188bet best bookmaker is an attraction we cooperate with Israel。

188bet best bookmaker is a bonsai，Bonsai is the unique business card of the botanical garden，We don’t just display the original bonsai，At the same time, we attracted all Shanghai-style bonsai from all over the country，includes Japan、Regions of South Korea and Taiwan。

For example, we cooperated with New Zealand during the Bonsai Forum，There are students from New Zealand who come here specifically with the National Confucius Institute of China and St. Peter’s School in Information Cold，Promotion through TV。188bet best bookmaker event is also free。We make flower arrangements，Introduced nearly ten flower arrangement activities during the entire flower show，Contains different Japanese genres，There are two major schools，includes Netherlands、British royal flower arrangement master，There is also a Thai flower arranger coming，Attracts a large number of female compatriots and high-end people。The plants are dried and made into some decorations，About twenty or thirty events were held in 188bet best bookmaker event，Basically full。188bet best bookmaker is a painting exhibition，And our costume culture show，There is also the Oriental Tourism Festival on March 30th，At 188bet best bookmaker time, our women’s college includes many social institutions for cooperative operations，It just so happens that one of our ancestral halls in Shanghai is 800 years old，Including photography、Videos and more。We did a micro-scape flower show in Shanghai，All designed and manufactured by ourselves。

IP said by many experts，We also made a small IP，Driver，188bet best bookmaker is through natural observation、Park、Recognize and fully leverage the strengths of the Botanical Garden in research and technology。

188bet best bookmaker is an event related to Earth Day，It’s night time，The International Flower Show will have beautiful scenery at night，We also specially organize night observations，In conjunction with World Earth Day，Media flocked。There are also a lot of natural classes，Of course we also did a spring concert。188bet best bookmaker is the slogan of our botanical garden 188bet best bookmaker time，Just a hundred dreams，Half a century of heritage，Eight years of benefit inheritance。

The Shanghai Botanical Garden is through the above，Including the small video above，Let everyone know that 188bet best bookmaker is a place with flowers，A place with history、A cultured place，There is art、Have background，We also hope to take 188bet best bookmaker opportunity to send out invitations，We welcome friends from different industries to cooperate，Including those in our gardening community、In the tourism industry、from travel agency、In hotels and scenic spots，Because we are promoting scenic spots here 188bet best bookmaker year。Shanghai Botanical Garden 2017 International Flower Show on the basis of nearly 1 million visitors，I believe it won’t be too different next year。Over 300,000 tickets sold at retail，Our total ticket sales are nearly 500,000 and tens of thousands, and we believe that the market is still OK if we only sell tickets on site，We are willing to bring 188bet best bookmaker market to other scenic spots、Travel agencies and hotels include many businesses to share and share，Because Shanghai Botanical Garden is a public institution，So we have a big advantage that we are not for profit，So I believe there are many opportunities for cooperation。

So many activities just introduced to you，More than 100 activities in 40 days，I can responsibly say 80% of all activities、90% through cooperation，The cost of hard advertising is very small。So we hope that our cooperation can bring a lot of win-win results to everyone，So we are looking forward to the 2018 188bet best bookmaker International Flower Show。

Thank you everyone！The long-term goal of Shanghai Botanical Garden is to become a leader in the country in the future、International first-class，So in 188bet best bookmaker case，I welcome all friends to give us their opinions and ideas，Everyone is also very welcome to stay and take a look at the Shanghai Botanical Garden during the following time，Exploring where our heritage lies，Thank you again everyone！

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