May 25，Hosted by Zhihui，Shanghai 188bet best bookmaker Association Cooperation Alliance、The East China Scenic Area Training Conference of the "Benefiting City Tour" industrial service offline series co-organized by the Xuhui District 188bet best bookmaker Promotion Association was held as scheduled in Shanghai，This event is titled "Zhilian Scenic Area，Serving the whole domain" as the theme，Attracting hundreds of scenic spots in East China、Nearly 200 people from the 188bet best bookmaker industry and media participated。

In the context of consumption upgrading，Scenic spots also need to upgrade in terms of product expansion and marketing innovation，How to realize destination 188bet best bookmaker resource integration and systematic operation？How to improve the management efficiency of traditional scenic spots？How to create explosive content attractions？This is an urgent problem that needs to be solved in many destinations and scenic spots。

The following 188bet best bookmaker is compiled based on on-site shorthand (not confirmed by the guest himself)

188bet best bookmaker:Dear leaders、Dear guests，Good morning everyone！First of all, welcome to today’s event，I am Zhihui Liu Zhaohui，is one of the lecturers this time，Special thanks to everyone for visiting。Analysis from the perspective of the entire industry，We saw that actually the entire East China region，The environment including various districts in Shanghai is getting better and better，Policies are becoming more and more far-sighted。I would like to take a moment to share with you some of Zhihui’s judgments and views on the 188bet best bookmaker industry in recent years。

The theme I share today is “Innovation-driven Internet + Scenic Area Industrial Upgrading”，Zhihui was established more than 2 years ago，It is still a relatively new platform，Our positioning is an industrial innovation service platform for cultural 188bet best bookmaker consumption。Officially launched in October 2014，The current development is quite smooth，Completed three rounds of financing，Including Travel TV，Youku Tudou，There are also well-known venture capital institutions in the 188bet best bookmaker industry，May，We just completed 20 million A+ financing。Such development gives Zhihui ammunition and food，The following things are expected to meet the needs of industrial upgrading，Build an objective、Neutral、Justice、Depth、Service platform with useful information，This time we also invited several excellent partners to share with you。

Zhihui has some small prospects，I hope that travel will not only be a habit of everyone’s consumption life in the future，More of a cultural fusion。We think，Travel to the end，Must go deep into the cultural level，Traveling anywhere is the transformation of local lifestyle，Feel the local cultural atmosphere，Integrating into local cultural genes and realizing the value of cultural communication in the interaction of cultural blends。This year will accelerate our development，Comprehensively realize the platformization of benefits、Service-oriented and internationalization，We hope to introduce the practical cases of China’s outstanding 188bet best bookmaker companies to overseas，Bringing good overseas experience、Good company、Good resources are also connected with local enterprises，What’s more important，We need to closely connect all links in the 188bet best bookmaker industry chain。I think this matter is of great significance，We also hope to receive your continued support during the implementation process。

Let’s first talk about our observations of the entire 188bet best bookmaker industry in recent years，We start from resources、Product、Marketing、Channel、Internet、The seven new dimensions of users and capital have newly divided the entire 188bet best bookmaker industry，This is a very important dimension for the upgrading of the entire 188bet best bookmaker industry at this stage，Every aspect of these dimensions has great opportunities and space for innovation，But there are also more challenges。Problems faced by the industry in the past，Hope to explore new solutions under the recombination of new dimensions。

Report from Goldman Sachs，China’s GDP growth rate will remain between 5% and 6% in the next 5-10 years，188bet best bookmaker speed is far lower than the growth rate of our reform and opening up in the past 30 to 40 years，It may be difficult to reach more than 7%。Challenges faced by 188bet best bookmaker under such economic conditions、Industry、Problems with the real economy，The recession is erupting in many fields。We can see the 188bet best bookmaker industry growing faster，Almost twice the GDP growth，The development of the entire 188bet best bookmaker industry should be in lurch、There is room for rapid growth amid the economic slowdown。But this does not mean that there will be no problems in the 188bet best bookmaker industry，actually，Everyone has seen that new challenges have emerged in all sectors of 188bet best bookmaker，OTA online companies are not as good as before，Except Ctrip, many OTAs are facing losses。

We were in Chengdu some time ago、Hangzhou held two activities combined with travel agencies，The common theme shared by travel agency guests is that life is difficult，It is difficult to operate，The sales speed cannot keep up with online sales，But the online company said we are also losing money，At this time, everyone is wondering what the problem is，The current dilemma of the entire 188bet best bookmaker is very contradictory，Scenic spots also face many problems，The simplest and most direct question is how to make our scenic spot more famous so that everyone knows they are willing to come，The core problem may not be just a marketing problem，And our management、Create content to attract people、Operation and product issues。

Analysis of characteristics 188bet best bookmaker third consumption upgrade

Venture investment institution in 188bet best bookmaker industry，Thousands have appeared in the past few years，Investment in the entire 188bet best bookmaker industry in 2015、Venture investment reached more than 60 billion，Look at the changes in the overall market environment，A larger background is consumption upgrade，If we look back and look back，We should have experienced three consumption upgrades since the reform and opening up。At the beginning of the first reform and opening up，Decrease in grain and oil consumption，Consumption of light industrial products increases；The second time was from the 1980s to the 1990s，Current industrial development、The renovation and construction of infrastructure were basically completed during that period，Electronic、Steel、Machine manufacturing also developed during the same period，By the year 2000，What do tourists buy when they go out？Rice cooker，Buy overseas Japanese electrical appliances，Buy foreign cameras；The third wave of consumption upgrade is the education we are currently in、Entertainment、Culture、Transportation、Communication，Healthcare、Residential，Internet，Travel, etc.，The demand changes brought about by this upgrade are very diverse。

Through data we can have a more comprehensive understanding of the opportunities facing the entire 188bet best bookmaker industry。The first one is GDP per capita，End of 2016，my country’s per capita GDP exceeds 9,000 US dollars，Now we will face tourists’ deeper experience needs，No longer satisfied with just visiting one place。There is a division internationally，When the per capita GDP exceeds 3,000 US dollars, it is time to travel for leisure and vacation，Achieving US,000 actually makes more in-depth experiential travel more and more frequent and becomes part of daily life。

Reviewing the development history of China’s 188bet best bookmaker industry over such a long period of time，President Yang should be very understanding，People who learned foreign languages ​​in the early days entered the hotel industry，At that time, what everyone wanted was to take pictures，Now everyone is no longer satisfied with just arriving，How many more days to stay、What to play、What to see、What to eat。Travel has become a way of life，It is a kind of localization of local lifestyle。We are in Shanghai now，Fly back to Beijing in two hours，Has your lifestyle changed？Things you want to experience in Shanghai，I would have a similar experience in another place in Beijing，Maybe participate in the hiking competition by the West Lake，Go to a marathon。So the process of this experience is often different from the past，It is becoming more and more accepted as a normal way。

Outbound travel，The proportion of Chinese passport holders is 4%，The United States is 35%，This gap is still very big，That is, 96% of people in China have never been abroad，Not even a passport。Look at the number of flights per capita，China is currently 0.5 times，The United States is 2.5 times。The average travel frequency is now 2.9 times，The United States is 6.9 times，What is this concept，We are still at the level of the United States in the 1970s。2016，my country’s outbound travel 1.200 million visitors，Maybe 2 by 2020.200 million visitors，Chinese people will spend more than 45 billion US dollars overseas。Spring Festival holiday this year，Chinese tourists spent 10 billion US dollars overseas，is the total investment of Wanda in the past three years，So China’s 188bet best bookmaker consumption is not not strong，It’s not like there’s no money to spend。

In all areas of trade，Other areas are in surplus，Only the 188bet best bookmaker sector has a deficit，Our scenic spots cannot retain tourists because of the lack of good content。The ticket revenue of the Forbidden City last year was 600 million，The extension of 188bet best bookmaker is 1 billion，But many scenic spots don’t know how to turn it into a better industry、Better way to monetize。

Comparison 188bet best bookmaker middle class，We see that the most obvious driver of consumer upgrading is the middle class，The number of middle class in our country now reaches about 200 million，Only about 20%，The United States is 1.1.9 billion，Accounting for 37.3%，Currently，my country’s mobile Internet users have reached 9.800 million people，Including everyone here, there are very few people who don’t use WeChat，Our tourists are all in the circle of friends、In WeChat，But our marketing method、Product display method、Is there any change in the channels for acquiring customers，Are there any new ideas。The per capita spending on outbound tourists in my country has reached nearly 10,000 yuan，But the average domestic cost may only be 3,000 yuan，What is the reason？We don’t have many products that can make them consume more、Service and experience，An experience that they are willing to pay for。

At this stage, the two major pain points of my country’s 188bet best bookmaker industry

We think，There are currently two major pain points in the entire 188bet best bookmaker industry。First, the supply of high-quality products and services is insufficient，From the resource side，Everyone here has resources，Have 3A、4A Scenic Area，In fact, it has an offline passenger flow entrance，Offline consumption scenarios，This is a very good guarantee for tickets，But how to use it？Can resources be turned into good products，Can our products provide users with a good experience through a good consumption scenario and pay for it？There should be a lot of space and possibilities for innovation at this level；The second point is that the transmission effect of the industrial chain is too low，Everyone says “Internet+” is coming，1 billion are on the Internet，Our ticket issuance method、Is the way to sell tickets still only through traditional means such as distribution channels of traditional travel agencies，In marketing methods、Management method、There are too many areas that need to be improved in terms of information systemization and intelligent upgrading。

1960，There is a father of marketing in the United States，Also one of the founders of current marketing，He asked a more classic question: what 188bet best bookmaker are you engaged in。He published a famous paper，Give two examples，Talking about video websites like National Geographic，Always a very good content provider。When the Internet came, many people were worried，Many Internet platforms have emerged，How competitive is our content?。？The person in charge of National Geographic said that it depends on how to define this 188bet best bookmaker，If you regard the Internet as a competitor，Become a challenger，Then we are really screwed，Our content is not as fast as theirs。Their user production costs are lower than ours，And people all over the world provide them with videos，We only have this few people and budget，But if we regard it as our channel、Partner，We have a strong partner，Our best content can be seen by 1 billion people around the world。

What is another counterexample？The railroad 188bet best bookmaker in the United States，The beginning of the 1930s in the United States，The development of trains around the world, including railways, started in the United States，In this process, many people think that as long as they own railway stocks, they will have enough food and clothing，For the American aviation 188bet best bookmaker at that time，The U.S. railroad 188bet best bookmaker considers it a competitor，We are more advanced than them，Everyone is willing to be more nostalgic、Emotional、A stable train that won’t fall。But we saw something later？The rapid development of aircraft has caused the decline of the entire American railway 188bet best bookmaker，So the United States has lost an entire era，It’s because you defined your 188bet best bookmaker incorrectly。Railway should be the transportation 188bet best bookmaker，The first pursuit should be to get people、The fastest delivery of goods from one point to another，Please pay attention to distinguish the differences。

Three integrations of the 188bet best bookmaker industry as consumption upgrade becomes the new normal

Let’s look at modern 188bet best bookmaker，Many secondary market research institutions we have contacted，Their research on the entire industry should be said to represent the cutting-edge perspective of the entire industry，When they are looking at the 188bet best bookmaker industry，Scenic area listed companies are the scenic area sector，Aviation is the aviation sector，These OTAs like Ctrip are regarded as Internet companies，Do you have a perspective、A report、A platform treats 188bet best bookmaker as an industry from the perspective of the entire industry chain，Our industry is fragmented，What problem does this positioning cause？The integration between the entire industry is too poor，Simple business-level connection is not enough to meet consumers’ integrated experience needs。

What do consumers want？Not just food、stay、row、游、Purchase、Entertainment，There is also business、raise、Study、Idle、Qin、Chess，This is a fully upgraded integrated in-depth experience，No matter who provided it，But I only want it to be an integrated experience product、Have a good stay、Eat well，The airline has good service，Have a good time，There is a problem with any aspect of the experience，I think this trip is ruined。But after consumption upgrade becomes the new normal，The entire 188bet best bookmaker industry, which was previously fragmented, has become more and more integrated。

First, 188bet best bookmaker is moving towards unprecedented linkage:For example, the combination of hotels and 188bet best bookmaker，The host is the travel provider，Airlines and 188bet best bookmaker have proposed the integration of air travel，Aviation, destinations and scenic spots are also linked，Airlines take tourists directly to their destinations，This is a very obvious change。

Second, changes in 188bet best bookmaker lifestyle:Becomes an integrated and complete experience，It’s a leisure trip、Experiential tour and cultural tour，Travel is not just a leisure activity，Still an experience activity，It is also a cultural exchange、Cultural feelings。Give an example，What do 188bet best bookmaker products have in common with real estate and the funeral industry？I have thought about this issue for a long time，I found that these products are all made with yourself in them，You can’t bring it back，You find that the requirements for this experience have changed to another level entirely，Looking at the form of the entire product from an experience level，There are very large similarities between these products，Of course some areas may not be appropriate。Re-examine the supply and services of the entire 188bet best bookmaker product from an experience level，It’s a completely different angle，There may not be a growth industry，The growth point of a segment does not grow naturally，So when we look at this industry from this perspective, we should have a new perspective。Population growth、Income growth may not guarantee industry growth，Also，It is a false proposition that no competitive products can replace the main products of the industry，The idea that you won’t be allowed in without buying a ticket should be adjusted，Everyone needs to rethink the ticket value of scenic spots。

Third, when providing 188bet best bookmaker, we must consider the market demand behind them:All products are subject to return，Put yourself in when traveling，Nothing after returning from the experience，Only one experience and memory。We see there is something about this product that will make him remember you for a long time，One time、Second visit、three times，We see that there are too many 188bet best bookmaker products and services that need to be improved。Pay attention to changes in consumer demand，It’s not just what we feel around us，There is also future consumer demand。For example, who will be the middle class in the future？Post-80s、Post-90s，After 00，The travel needs of these young people and those born in the 1970s、Completely different after 60，Their consumption opinions and needs are completely free，Leave as soon as you say，Their way of experience is completely different way of experience。

To new technologies、New thinking、New lifestyle to embrace，Let’s look at the smart upgrade of 188bet best bookmaker、System construction、Operation hosting、All aspects of content improvement may have a closer interactive relationship with the combination of technology。Products and services return to the value themselves，What everyone is willing to pay is what he thinks is worth it，Something he thought he had gained，Be able to feel that the money and time spent are valuable，If you only have tickets and nothing else, let him pay for it，Most consumers will only visit many 188bet best bookmaker once。Why Wuzhen、Everyone is willing to go to Gubei Water Town again and again，Room booked for 3000、5000 per night，Still hard to order。Everyone goes there again、Go non-stop on weekends，Consumption that may be repeated dozens of times a year，What are the changes here。

Meeted an expert in Suzhou who has been doing 188bet best bookmaker for more than 20 years，When talking about what leisure travel is，He said it was a night trip，Let tourists stay and not leave，One overnight visitor equals 7 tickets，So spending the night can make him stay，But you must have content，Why do you let him stay here。Some people say that high-speed rail brings convenience，But the problems it brings are also obvious，If your experience is not good，Go faster。There was a scenic spot in Xi'an that felt that passing the high-speed train could bring more tourists，But everyone found that it only takes 20 minutes to return to Xi'an after a day of watching there，No tourists are staying there at this time，There must be better products and services to prevent him from returning to Xi'an。So now we have to figure out how to attract them。188bet best bookmaker is the translocation of local life，It is the entity of spiritual experience of consumption upgrade，188bet best bookmaker is closely linked to culture，Whether it can be done can be seen、Touchable、Can be taken away。The Forbidden City has made some innovations in this regard，Income of 1 billion per year，The National Palace Museum in Taiwan also has great innovations。So when we look at 188bet best bookmaker again, everyone should change this concept。We see the shift from sightseeing to off-site after upgrade，From simple sightseeing tour、Transportation methods including restaurants and attractions have become a very complex system，There is a lot more we can do。

188bet best bookmaker scenes, 188bet best bookmaker content, and 188bet best bookmaker technology are king

Travel is the carrier，Various lifestyles are new scenes and content。You can see that 188bet best bookmaker has become a necessary spiritual consumption product for our people。Everyone is no longer satisfied with material products，Pursue more spiritual products，A variety of lifestyle and scene content is a must。Everyone has discovered that 188bet best bookmaker will require a lot of things in the future，The combination of 188bet best bookmaker and sports，Derived from outdoor、Sports 188bet best bookmaker。We may go skiing in Hokkaido，Not taking photos，We may come to Shanghai to see a wonderful cultural event，This has become a completely vivid experience。We went to a scenic spot to run a marathon instead of sightseeing。Everyone discovered that if there is a marathon event in a scenic spot、Performances，Completely new content、New way to experience，We turn it into content to create，This is the reason for him to stay。For example, he ran a marathon in one day，Does he still have the strength to walk，He will definitely stay here。

The combination with education has given rise to a new business format - study tour，We go out to see famous schools in the United States to inspect education，At the same time, I am feeling the differences and advantages 188bet best bookmaker Western education system，There are also self-driving tours combined with transportation。I think the previous group tours were tours with strangers，Group tours will not die out in the future，Will become a colleague、Family outing。No one wants a car full of people and no one knows anyone，is strange，Being put together by a travel agency to go out。Everyone needs a group of old friends to feel together、Share the good times with each other。

Let’s look at the entire cultural 188bet best bookmaker industry structure，Resource、Product、Channels and Marketing，Future possibilities of 188bet best bookmaker and sports、Education、The interactive relationship between entertainment and entertainment is not isolated，But one body。So when we create 188bet best bookmaker products, in addition to the cultural aspect、Experience content，More is combined with the entire Internet，Especially with Internet marketing、The system construction method of the Internet、Closely combine management methods with intelligent system methods。

Internet + scenic spots have become a more effective channel、R&D and marketing methods，After integrating with the Internet，Previously a 188bet best bookmaker resource operator、Service provider，Our positioning of scenic spots is also a provider of 188bet best bookmaker infrastructure，After these are provided, what we lack is software、Something more intelligent。It may be the implementation of information docking，Data on research and development of Internet products and diversified products，As well as online and offline brand promotion and construction as well as product marketing work，All these changes in work are combined with our more advanced technological means，It turns out to be the era of online tickets，Everyone thinks that selling tickets on the Internet is enough，In fact, after I just finished analyzing it，Actually, we are still far behind, and there are still many systems in between、System、Content。Local fun times，Including online OTS dominance，Scenic area cooperation and destination development trends。Diversified “Internet+”，Scenic area leading process，Company investment and financing to build an ecosystem，At the same time, there is also the intelligent construction of scenic spots，This three-dimensional system should be our future direction。The construction trend of smart 188bet best bookmaker appears，Technology comprehensively enhances travel experience。Let’s look at the operational aspects of the scenic spot，Including Internet of Things，IRBS，O2O services，Informatization、The foundation of digitalization will actually be used for the construction of future scenic spots、Development will bring about many revolutionary changes。At the same time, tourists’ experience before departure、in line、After line，There will also be many interactive upgrades that are different from the past。

Summary

I briefly summarized the methods of O2O marketing，188bet best bookmaker is to serve as a starting point，Some experts will explain it in more detail later。We built our own e-commerce website in the prospect area，Build a website or develop an APP，Or use various online OTA online channels for distribution，Including online word-of-mouth marketing，In fact, there is more room to change our integration with the Internet through intelligent construction。We say that the best way to predict the future is to create it。

*188bet best bookmaker article was compiled by Zhihui reporter Chen Ju (Wechat: cham_chan) based on the shorthand of the on-site recording，Not confirmed by myself。

[Extra number]Want to capture the trend of the cultural 188bet best bookmaker consumption industry？Want to know the most cutting-edge cross-border innovation in cultural 188bet best bookmaker？Want to learn the latest information shared by industry leaders？Want to interact and have in-depth exchanges with industry elites？Come"2017 China Cultural 188bet best bookmaker Consumption Innovation Summit"Let’s 188bet best bookmaker!June 13-14, Beijing·International Conference Center，A feast of top content for cultural 188bet best bookmaker consumption is waiting for you！Learn more about the meeting&To register, please click:I 188bet best bookmaker to register！(Discounts for early registration)