Nearly two years after announcing official entry into China，188bet game finally confirmed its China business leader。

Ge Hong，Product Director and Technical Director of 188bet game China，Led a group of engineers who returned from Silicon Valley in the middle of last year，Established 188bet game’s local technical team in China，Last week，Just promoted to Vice President of 188bet game，Responsible for business in China，Reports directly to CEO Brian Chesky。

This personnel adjustment，After the announcement on March 22 that the Chinese name "188bet game" has been determined，188bet game’s another big move in China this year。

188bet game has never hidden its importance to the Chinese market，But the performance was not satisfactory。It is not easy to find a delicate balance between a global platform and China’s local characteristics，188bet game still seems to have not found a suitable solution so far。However，As it adjusts its strategy for entering China，This situation is likely to change。

In the two years since 188bet game announced its official entry into China，The boom in short-term rental entrepreneurship has passed through the waves，Plus last year’s industry consolidation，Now the pattern is initially determined。

among local players，Tujia、Xiaozhu has become a representative company in the industry。As the first company to turn short-term rental into a big business，188bet game continues to increase its investment in the Chinese market。

These two local companies and an international company are now the main players in China’s 188bet game market，The chips on the poker table are of different weights，Everyone wants to be the final winner。Beating your opponents is not the only way to win in poker，Internet arena in China，Alliance is a more common way to win。

Wearing the hat of sharing economy，188bet game has been given great imagination and expectations by the market，But because housing resources are involved，188bet game in China has not exploded in a short period of time like the travel market。

In order to harvest the fruits of 188bet game as soon as possible，Variables are growing secretly。

188bet game is eager to change

Before it is confirmed that Ge Hong will be promoted to vice president in charge of China business，In two years，188bet game has changed its China business leaders many times，And has never stopped trying to find the president of China。

Behind the frequent personnel changes，It is the continuous revision of 188bet game’s strategy for entering China。

September last year，188bet game begins to massively expand its China team，Meanwhile，Varsha Rao, chief operating officer in charge of China operations since early 2015, has left 188bet game，Afterwards，China business will be taken over by Chief Technology Officer Blecharczyk。

Expanding the local team is the first revision of 188bet game’s strategy for entering China

When announcing its official entry into China in 2015，188bet game’s development idea is to target China’s huge outbound travel population，Let more Chinese tourists experience 188bet game overseas。In other words，The focus of 188bet game’s entry into China is to expand corporate visibility，Acquire more outbound travel users，Not housing development and operations。

But it can be seen from 188bet game’s formation of a technical product team in China，He is carefully revising his route to China，Two-pronged approach。

End of November of that year，188bet game has scandals with its Chinese disciple Xiaozhu。According to Bloomberg citing sources, 188bet game is discussing the acquisition of China’s short-term rental platform Xiaozhu，For this news at that time，188bet game did not respond，Xiaozhu said "no comment"，Ambiguous attitude。

April 5th this year，Chen Chi said in an interview，Discussing cooperation with 188bet game，The two parties are negotiating for cooperation in data and resources including overseas markets such as Japan and South Korea，The cooperation may also include the Chinese market，But the negotiations are still in the early stages。At the same time，He denied the rumors of being acquired by 188bet game。

Things turned around the next day。April 6，188bet game spokesperson Nick Papas officially responded，188bet game and Xiaozhu are “not in any discussions”。

This embarrassing and confusing scene may be related to 188bet game’s internal disagreement on the development of China’s business。In fact，Since 188bet game announced its official entry into the Chinese market in 2015，We do have a lot of interactions with Xiaozhu。

According to Tencent Technology’s knowledge，Varsha Rao, the former COO of 188bet game who was responsible for 188bet game’s business in China, once led a team to visit the Xiaozhu office；The entire 188bet game Shanghai team came to Beijing，Come to Xiaozhu to communicate。

Frequently attending relevant meetings held by regulatory authorities together is an opportunity for the 188bet game China team and the Xiaozhu team to intersect，At the same time，Because Xiaozhu is the company closest to 188bet game in China’s short-term rental market，This also made 188bet game’s team responsible for China business interested in learning and communicating。

But on the issue of how to conquer the Chinese market，There are different wills within 188bet game。

As the person in charge who once led 188bet game to develop the Chinese market，Varsha Rao in 2015、In 2016, I participated intensively in financial or industry conferences held in China，Interviewed by domestic media，Telling about 188bet game’s determination and strength to enter China，But in the second half of 2016，Varsha Rao leaves the super unicorn。

March this year，188bet game held its first official press conference since entering China，The keynote speaker at the conference was 188bet game CEO Brian Chesky，He announced 188bet game’s Chinese name “188bet game”，And the launch of Trips products in Shanghai。Subsequently，a few days ago，Ge Hong was promoted to Vice President of 188bet game，Responsible for business in China。

Personnel changes are followed by strategic changes

A person close to 188bet game executives told Tencent Technology，actually，188bet game will hold a press conference in Shanghai in March，As an observation window to test the achievements of two years in China，But judging from the feedback，The result is not as expected，This prompted 188bet game to consider changing its business development thinking in China。

Allying with local players is an option on the table，Just 188bet game time，The object is not a piglet。

Capital threads the needle

Past two years，Unicorns in the Internet field have staged several major industry mergers，In Didi Kuaidi、Meituan Dianping、Ctrip Qunar is merging，Capital is a powerful promoter，This pusher tried to bring together two major 188bet game companies in the market in 2016，Chen Chi and Luo Jun almost sat at the negotiating table。

June 2016，Tujia announced the acquisition of Ant 188bet game，October，With Ctrip、Reaching a strategic agreement on Qunar，Acquisition of apartment and B&B business under Ctrip and Qunar。There is another possibility in the industry structure。

There is news that Xiaozhu’s investors，Especially C+ round investor Xu Xin of Capital Today is eager to promote the merger of Xiaozhu and Tujia，Chen Chi denied 188bet game statement to Tencent Technology，He revealed that Xu Xin was an opponent of 188bet game proposal，“We actually have no pressure，Xu Xin is very clear about the internal friction caused by the merger of teams”，The merger proposal comes from investors from Tujia。But Luo Jun also said about Tencent Technology，“We are really not in a hurry。”

Chen Chi’s insistence on Xiaozhu’s independent development，Finally led to the formation of the current industry structure - Ant 188bet game, which also focuses on the C2C model, became the merger target of Tujia。

One round of vertical and horizontal combinations，Tujia has become an important player with a large number of properties and multiple online channels，Xiaozhu has become an independent variable in the 188bet game market。

Although Xiaozhu once had a scandal with 188bet game，But according to Tencent Technology’s exclusive information，Currently，The one who really had actual contact with 188bet game was Tujia，Both parties are discussing the possibility of capital cooperation。

This is a message with complex meaning。For Tujia，If we can cooperate with 188bet game，Its C2C business can obviously be strongly supplemented，And for 188bet game，If we reach cooperation with Tujia，The expansion of its property listings in China will also be supported by the local team。What’s more important，For Ctrip, an important shareholder of Tujia，Once the cooperation with 188bet game is reached through Tujia，It will open another important channel for Ctrip’s internationalization strategy。current，Internationalization is one of Ctrip’s important strategies。

The interest relationship between 188bet game and Tujia is very complicated。A person close to the transaction once told Tencent Technology，The outcome of the negotiations is likely to be finalized by the end of May。But as June has arrived，Obviously the game between several parties is still ongoing。

In this Chinese-style integration change in the 188bet game industry，Capital is the lead that connects them in series。

Sequoia Capital is a Series A investor in Ant 188bet game，Ctrip enters Tujia A round，And have made follow-up investments since then，Sequoia Shen Nanpeng has a close relationship with Ctrip，He was one of the founders of Ctrip。When Tencent Technology asked Ant 188bet game CEO Shen Zhiqiang，Is Sequoia the main force driving its merger with Tujia，Shen Zhiqiang thought for a moment and replied that it was not the main reason。But it is undeniable，Intricate capital relations give way to Tujia、Ctrip、Ant 188bet game had direct or indirect contact before the merger。

At the same time，When 188bet game chose to officially enter the Chinese market in August 2015，China Broadband Capital and Sequoia China have also become its investors。According to Tencent Technology’s knowledge，Sequoia Capital partner Shen Napeng and Tujia’s major shareholder Ctrip，is an important role in promoting the willingness of 188bet game and Tujia to cooperate。

Previously at Tujia’s annual strategy conference held on March 23rd，Faced with questions about whether Tujia and 188bet game will reach a cooperation，Luo Jun once cleverly avoided it by saying that "the board of directors did not authorize him to answer this question"，In a recent interview with Tencent Technology，When Tencent Technology asked again，Luo Jun replied: "We won't talk about this matter，Tujia will surprise you anyway。”

188bet game’s traffic business

Many years in business，Luo Jun is not only a practitioner，Also a theorist，He likes to analyze 188bet game’s future from a macro level。

Recent，He shared his latest understanding of the sharing economy with Tencent Technology，There are two words for "sharing economy" translated into Chinese，One is called sharing economy，One is called sharing economy，Chinese is very mysterious，188bet game different。Sharing economy property rights and users are not the same person，Sharing economy property owners and users are often the same。”

Luo Jun thinks，“Most of any platform companies are actually sharing economy，Social development，Currently the sharing economy will be the main focus，Gradually the sharing economy will also achieve greater development，Does the sharing economy completely surpass the 188bet game economy and become the sharing economy?，We don’t know，But this direction is definitely the right one。”

In fact，Tujia started as B2C business，According to Luo Jun’s definition，It is the representative form of the sharing economy，Based on 188bet game，Luo Jun thinks，“We need to look at the sharing economy and how it operates: Sharing Economy，Mobike is also good，Didi Yehao，It relies on large traffic，That’s user acquisition，Success requires large-scale capital investment。”

Corresponding to Luo Jun’s theory is the practice of Tujia He Zong Lian Heng，“Actually, the road we are taking on Tujia is also very simple，We just use Ctrip、Where to go、Elong、Tujia、58，All these traffics are integrated together，Because it is the sharing economy model，Lease mode，So what we want is traffic，Once the traffic comes, you can rent out 188bet game sharing economy，Because you can survive by renting out to merchants。”

After two rounds of mergers，Tujia has obtained online traffic entrances including Ctrip series and 58 series。Once the cooperation with 188bet game is actually completed，Luo Junmou’s situation，The C2C part will welcome an important partner，With the help of existing channels，Synchronous growth of resources and channels，will mean the continued expansion of transaction size。

In 188bet game’s Internet Industry，The emergence of merger integration，Often appears in the mature stage of industry development，After sufficient competition，The market has been cultivated，Merges such as mergers are mainly to end meaningless consumption among major players in the industry，Achieve winner-take-all。

Therefore, 188bet game has reasons to be energetic.

But whether the merger can exert the same agglomeration magic in the 188bet game industry，Luo Jun’s colleagues have different opinions。

Hazelnut 188bet game, which was incubated internally by Meituan-Dianping in April this year, is the latest player in the 188bet game homestay industry，The person in charge, Feng Weihe, explained the reason why Meituan-Dianping wants to do its own homestay 188bet game business: The homestay industry is currently developing rapidly，Many players，But in fact，The market is still in a relatively early stage，The competitive landscape is far from formed。

For the consolidation that has occurred and may occur in the industry，Feng Weihe’s judgment is also very confident，“The current market size is not very large，No one has an absolute advantage in market share。And the whole market is still in its early days，There is still a lot of room for development，Uniting vertically and horizontally cannot gain absolute market advantage，No matter how many sparrows stick together, they will never become an eagle，At 188bet game stage, do mergers and acquisitions at the capital level，It can only mean that the confidence and ability of the friends are insufficient。We are firmly optimistic about the homestay market，The actions of other platforms will not have any impact on our determination。”

Although I am a newcomer in the 188bet game industry，But Feng Weihe pointed out the biggest bottleneck in the 188bet game industry: scale。

Still needs to be simmered before outbreak

While Tujia has established opening up eight online channels as one of the most important strategies in 2017，Xiaozhu changed his past conservative market strategy，Start large-scale offline launch 188bet game year。

Chen Chi revealed to Tencent Technology，The budget for Piggy in the market this year is 1.Between 500 million and 200 million，Several times last year’s budget。Also increasing investment in the market is Ant 188bet game, which has been acquired by Tujia，Shen Zhiqiang, CEO of Ant 188bet game, said，2017 is the brand year of Ant 188bet game。

Whether it is opening up channels or increasing market investment，The common goal of Tujia and Xiaozhu is to obtain more users，The factors that motivate everyone to set common goals are，After years of hard work，The 188bet game market has achieved certain results on the supply side。

Second half of 2016，More than a thousand houses are independently released on the Xiaozhu platform every day，The meaning of 188bet game number can be understood from two dimensions: the first dimension is，The first two years of Xiaozhu’s establishment，The increase in housing supply per month is dozens of units；The second dimension is，The number of rooms in a medium-sized hotel usually does not exceed 100。Consider it from these two dimensions，Actively publish more than one thousand houses every day，Significant。

Chen Chi thinks，The meaning of 188bet game data is，Little Pig finally recovered from the previous three-no state，Entering the second stage of development, the platform stage。

Chen Chi encountered the most difficult moment in his entrepreneurial career in 2014。Series B financing blocked，Less than one million US dollars left 188bet game account，According to the situation at that time，The money 188bet game account is not a matter of how long it can last，But we should consider the aftermath，Severance pay has been paid to employees。

188bet game is the most dangerous moment for Little Pig in Chen Chi’s memory，“I have a lot to think about for a day or two”。

The reason for financing difficulty is，When going out to discuss financing，Investors evaluate based on e-commerce model，Depends on the data - housing supply、Retention rate、User repurchase rate, etc.，However, even though 188bet game was very popular at that time，But in China，Short-term rental is still a three-no market: no housing、No user、No trading environment。

“Our data cannot be viewed，You can’t vote after looking at the data，So I was very frustrated when I was rejected。”Critical moment，Liu Erhai, who is still working at Legend Capital, brought life-saving money to Xiaozhu，188bet game obstacle was successfully overcome。

At that time，China’s short-term rental industry is in the three-no period mentioned by Chen Chi。Property expansion is particularly difficult，“Our investors had a great experience staying at 188bet game in the United States，Look at our listings again，At that time, I really sighed。”

In order to obtain housing，Xiaozhu’s employees helped the landlord with soft furnishings、Brushed the toilet、Posted wallpaper，There are still a lot of soft furnishing equipment in Xiaozhu’s warehouse。

Helping the landlord with soft furnishings from the earliest days、Start cleaning the toilet，China’s short-term rental players have gradually awakened the relatively weak domestic C2C short-term rental market。Install smart door lock、Doing service crowdsourcing、Extend to the upstream and downstream ecological chain，These actions are places 188bet game will not step into，Now it has basically become the standard for local short-term rental players in China，It is also these localized improvements，Cairang China’s short-term rental properties、Infrastructure such as trading environment has become better，This is the reason why short-term rental companies’ market strategies have become radical。

In Chen Chi’s opinion，China’s 188bet game is just like China’s e-commerce，Getting started is actually difficult，But it gives platform companies the opportunity to build stronger infrastructure，Maybe in five years，You will find that the Chinese market in this field may evolve faster than the European and American markets、Even better。

But that doesn’t mean it’s time to pick the fruit，Because of the breakthrough in obtaining housing、After the difficulties in building a trading environment，Get user、Achieving greater awareness is a new challenge facing the 188bet game。

Since this year，Xiaozhu changed his past conservative market strategy，Carried out large-scale advertising。For Tujia，The focus of development this year is to open up eight major channels，Upgrade supply chain，But integration is not easy，According to Shen Zhiqiang，At Ant 188bet game，It may take time for channel synergies to emerge，According to his estimation, it may not be until the second half of the year。

Building brand awareness、Acquire a larger customer base，188bet game companies still need to explore；At the same time，On the platform construction that has already been carried out，Upstream and downstream extending around short-term rentals，There are still many aspects that need to be improved。

Based on this，In the opinion of some industry players，Although there has been a wave of consolidation in the 188bet game industry last year，But this does not mean that the competition has entered the final stage，The industry is still in its early days。This means，Although integration will accelerate industry development，But before the real moment of industry explosion，188bet game companies still need to work hard for a long time。

*Source of 188bet game article: Tencent Technology，Author: Han Yimin，Original title:《Tujia and 188bet game are said to be discussing capital cooperation》

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