November 10，Homeinn Hotel Management Company, a subsidiary of BTG Hotels Group, and Huanian Cultural 188bet app download Company, a wholly-owned subsidiary of Xiangjiang Group, reached a cooperation in Changsha，Both parties will jointly fund the establishment of a wine management platform——Hunan Xiangyi Hotel Management Co., Ltd. (referred to as “Xiangyi Liquor Management Company”）。This cooperation is based on“Complementary advantages、Mutual benefit and win-win”’s principles，Both parties will jointly build brands in the hotel sector、Project Operation and Development、In-depth cooperation in membership system sharing and other fields。

Activity site，The leaders attending the meeting jointly unveiled the name of Xiangyi Liquor Management Company，Xiangyi Liquor Management Company signed on-site contracts with three partners in Hunan，Operation around brand licensing、Professional talent cultivation、Smart cultural 188bet app download development and other aspects，Accelerate the creation of new business formats in the hotel sector、New product。

General Manager of BTG 188bet app download Group，Chairman of Home Inns Group、CEO Sun Jian

General Manager of BTG Hotel Group，Chairman of Home Inns Group、CEO Sun Jian said，In recent years，Changsha vigorously implements innovation-driven development strategy，Let us see the city spirit of Changsha that dares to be the first。Boutique Hotel Group has maintained close ties with Changsha, Hunan in its previous development process，It can be said to be symbiosis and win-win。This time“Xiangyi Liquor Management Company”13954_13957，marks a major breakthrough in the cooperation between Beijing 188bet app download Hotel Group and Xiangjiang Group Huanian Cultural 188bet app download Company。We will fully activate the advantages of both parties，For the high quality of Xiangyi Liquor Management Company、Providing a strong guarantee for sustainable development。Also Changsha、The development of wine and 188bet app download industry in Hunan region、The operation management model creates a new industry and regional benchmark。

Secretary of the Party Branch of Huanian Cultural 188bet app download Company of Xiangjiang Group、Chairman Zhou Ying

Secretary of the Party Branch of Huanian Cultural 188bet app download Company of Xiangjiang Group、Chairman Zhou Ying said，The asset-light hotel model is flexible and efficient、Characteristics of cost optimization，has become an important trend in the future development of the hotel industry，This cooperation is not only an affirmation of the strategic vision of both parties，It is an in-depth exploration and practice of the asset-light hotel operation model，To promote the prosperity and development of regional 188bet app download、Achieve efficient integration and sharing of resources、Promoting the continued growth of regional economy is of great significance。Xiangjiang Group Huanian Cultural 188bet app download Company will work hand in hand with Beijing 188bet app download Hotel Group，Strive to build Xiangyi Liquor Management Company into a regional outstanding hotel asset-light operation and management platform。

Xiangyi Liquor Management Company is named ";Franchise、Co-branded、Private brand”The three major cooperation models are key businesses，With Changsha as the core market，Focus on the surrounding areas of Changsha City，Taking various places in Hunan Province as the radiation market，Committed to building a themed 188bet app download、Boutique 188bet app download、B&B 188bet app download、Business 188bet app download、188bet app download products and services including resort hotels and other hotels that are in line with the trend of the times and customer preferences，Gradually establish and improve the asset-light 188bet app download brand system。

With more high-end、The entry of diversified hotels and the continued prosperity of the market，The 188bet app download industry in Xiangjiang New District ushered in an unprecedented golden development period。Future，Xiangyi Liquor Management Company will be "";Stock conversion、Incremental expansion”for the gripper，Fully integrate the resources of both parties。

On the one hand, it relies on BTG Hotels Group’s excellent and solid foundation in the wine and 188bet app download industry and its globally recognized brand influence，Focus on the integration of cultural 188bet app download industry、Continuously standardize management of core tasks such as innovation and development of the hotel industry，Improve service levels and operational efficiency of asset-light hotels，Further satisfy the new generation of consumers’ beautiful expectations and emotional value demands for travel and accommodation life。

On the other hand, we rely on the rich cultural 188bet app download resources and cultural 188bet app download supply chain management experience of Xiangjiang Group Huanian Cultural 188bet app download Company，Actively explore the organic integration of hotel business and local culture，Continue to promote business cooperation with theme parks，Design and launch&ldquo that are both attractive and cost-effective;View+Wine”Products benefit everyone。

Next step，Xiangyi Liquor Management Company will be branded、Systematic development as a guide，Focus on the launch of the development and operation of mid-to-high-end boutique hotels in Hunan Province“100 stores in five years”Plan，That is, develop and sign at least 100 hotel projects in the next five years，Achieve“1+1 is greater than 2”’s brand effect，Strive to create a demonstration sample of cross-regional cooperation in the 188bet app download industry in Hunan Province，Injecting new vitality into the traditional cultural 188bet app download industry，Promote the high quality of Hunan’s cultural 188bet app download industry、High-efficiency development。