Hu Weidong, founder and CEO of Zuoyu:

The theme of my speech today is "A new era of 188bet app download products where content is king"。Today’s talk about “content” and user travel、The content of support for decision-making is different，Today, I want to stand more from the perspective of how to innovate 188bet app download products under the new background of consumption upgrading，Thinking about how we can make our products more in line with consumer needs。

Before I do this, I want to share something with you,What is the content essence of 188bet app download products.Based on the previous review, we put the entireThe core elements of 188bet app download products are divided into three parts，The first is the entire traffic；The second is accommodation；The third is service and experience at the destination，This is also the core element of 188bet app download。

EntireChina’s 188bet app download market now keeps pace with the four eras，The first is the business trip that was created in the 1980s，Second Sightseeing，Third Leisure，The fourth way of life。We have traveled a lot，I found that 188bet app download development in each region is uneven，Complete entry into the eastern first-tier 188bet app download market、Or most of them have entered the fourth era of lifestyle。In many relatively remote areas，Entire tour、188bet app download products are still at a relatively backward stage，More service forms are relatively primitive。

So we have a new definition of the whole "188bet app download"，This is what I just discussed with Mr. Yu from Tuniu: 188bet app download should be redefined now，188bet app download is not a simple sightseeing product，But the ever-escalating delocalization of lifestyle，The difference here is the core form of 188bet app download、Content changed，No more sightseeing，But a variety of changing lifestyles，Including health care、Tanqi、Entertainment activities, etc.，I think these are the contents of 188bet app download products under the new situation。

Data source: National 188bet app download Administration

According to data released by the National 188bet app download Administration，Judging from the growth rate of national 188bet app download investment funds in 2016，Traditional infrastructure company、Tourist Hotel、The overall growth trend of 188bet app download performances is gradually slowing down，The fastest growing is content and others。This point of view and Teacher Wu，The heights of Mafengwo and Chen are the same，We believe that the entire 188bet app download investment has actually been resource-driven and entered the passenger source-driven era。In the era of resources，The core is supply，Pay attention to supply，Maybe supply was relatively scarce at that time，But in the era of customer sources, everything must be centered on the market。Now is the content economy，Should pay more attention to experience，The resource era focuses on development，Now we focus on operations。

Before the entire 188bet app download enters the integrated development of culture and 188bet app download，The main players in the industry are mainly real estate companies、Scenic Area、Planning consulting agency，They participate in the upstream development of the cultural 188bet app download industry in different forms。Also mentioned just now，The core advantage of these players lies in their control over resources。In new circumstances，Companies with a large amount of content are gradually taking the lead in the upstream development of the 188bet app download industry。

Coming to the core of what I want to share today——188bet app download，Not just a simple IP，It also involves the entire 188bet app download operation and the entire 188bet app download marketing。

Travel 188bet app download，Emotional needs can be generally divided into eight dimensions，The first is the historical nostalgia type，This is to satisfy many of our nostalgic emotional needs；The second one is warmer and more relaxing；The third type is parent-child、Family；Fourth，Adventure、Explore；Fifth，Science Fiction、Dream；Sixth，Horror and excitement；Seventh，Social Dating；Eighth，Others。Basically, we divide the emotional elements that travel 188bet app download bring to customers into these eight parts。

For example，Many friends have stayed at the Songtsam Hotel, which is mainly based on folk customs，A hotel where religious elements are the core of the experience；Everyone has seen the program "Where Are We Going, Dad"，Bring a lot of traffic to the destination；The familiar SpongeBob SquarePants，Each event can bring thousands of people and huge traffic；"Wuhan Zhiyinhao"，A cruise with the theme of the Republic of China；Alxa Heroes Association，Many off-road enthusiasts should have participated，These are the destination values ​​brought by the big IP。

Moreover,188bet app download operation。I think sustainable operation is the most important thing，It is to bring improvements and changes to the overall ARPU value and conversion rate。

Sustainable operation comes first，The original destination activities or projects were relatively single，We can try more diversified expansion，From a single attraction to multi-business support，From half day tour、A few hours tour turned into two or three days tour，Increasing richness through ongoing operations；

SecondHigh traffic、High conversion，188bet app download-based projects themselves are large traffic portals，Bring your own traffic。We voted for the "Constellation Goddess"、The “Mud Run” itself has built a built-in fan base，After they are grafted to the destination, they will become a new traffic entrance，Users will be more efficient in making decisions during the booking process；

The third one isContinuously iterate and improve repurchase,Excellent projects are updated and iterated quickly，The iteration here includes both vertical and horizontal iterations，Typical representatives of the former are popular projects such as Universal Studios’ “Transformers”，They also have a major upgrade every four or five years，The latter is for example the domestic "Huaqiang Fantawild" theme park，They continue to expand in second- and third-tier cities，From another perspective, continuous iteration is also improving the ARPU value of a single user。

Finally, the team of experience and service efficiency，Zuoyu as an 188bet app download institution，will also be involved in the operation side to a certain extent，We voted for many destinations，We may also invest in holdings，Pay close attention to efficient management and operation team。

Third, let’s see188bet app download marketing.A very painful point for friends who did online travel 188bet app download past two years，This is the Red Ocean competition 188bet app download entire online travel industry，The price of traffic remains high。This situation has improved 188bet app download past two years，But facing the same problem - how to get traffic，Mr. Yu and I、Communication with Mr. Chen，Everyone agrees on user tagging、Scenarioization is a very interesting point。

Many friends ask me if Zuo Yu is working in cultural 188bet app download？I said yes，But why do you invest in sports events、Cultural Entertainment、Education、Projects such as leisure and health care？I said our findings were very obvious，We invest in these companies and service operators、When cooperating with tourist destinations，It often brings huge traffic to tourist destinations，These traffic are not through traditional OTA、Get it through search engines，But through sports events、Variety show、Entrances like study tour 188bet app download come in spontaneously。

I think there is a core reason，Consumers are increasingly willing to consume in specific scenarios，This is also sceneization，Willing to label yourself with a specific label。Here is a very interesting example，The "Constellation Goddess" we invested in plans to open a constellation-themed B&B，This B&B has not yet been launched，The constellation-themed rooms for the next year and a half are being sold out quickly，It can be seen that 188bet app download has evolved into a borderless industry，We use these cross-border elements to locate labels。

To summarize，Content thinking should be developed from 188bet app download resources，In-depth involvement in the design of 188bet app download products，Throughout。188bet app download resource development，You can see the ideas of Universal Studios，Very typical。188bet app download product development，A friend does customized travel，Do the Australian route，The sales of Australian lines were very unsatisfactory，Later, an element was added to the route called the "Australian Stargazing" Tour，Invite a very famous Australian astronomer，A one-day stargazing itinerary is included，Put it on the Astronomer platform for sale，Sold out all at once，And the price per customer has increased a lot，The gross profit margin has improved a lot。

Last，I would like to share with you the current development status of Zuoyu: the entire existing business system of Zuoyu has three major businesses，Cultural 188bet app download Industry Investment、Financial advisory business and early investment business。

Our 188bet app download logic can be described by the XY axis,

Zuoyu cultural 188bet app download industry investment layout strategy

Horizontal refers to investing in asset-light equity investment funds，Mainly investing in various lifestyles、Scene、Content，Including 188bet app download in a narrow sense；The vertical direction is towards the upstream resources of 188bet app download，Invest in the resource side of 188bet app download through industry funds，Such investment logic。Hope to form four synergies，The first is the 188bet app download scene，The contents of our left hand and the landing of our right hand，It is the collaboration of “188bet app download scene + implementation”，The second is the synergy between investment banking and direct investment business，The third is the collaboration between research business and investment banking business，The fourth is the combination of light assets and heavy assets。

*Source of this article: WeChat public account “Zuoyu” (ID: zuoyucaitive1)，Original title: "Hu Weidong, founder and CEO of Zuoyu: A new era of travel products where 188bet app download is king》