The following content is compiled by 188bet sports betting app download based on live speeches and recordings，Confirmed by guest。

Xue Beibei: I interviewed Mr. Tai in Huatai before，The conversation was also very in-depth，Tuniu is a company that I respect very much，Then let’s throw the question to Tuniu first。Meri Meter recently published a long report，Talked about the development of the Internet in the tourism industry，There is a strong reference to the popular development of China’s Internet circle in the entertainment industry in the past，Trust Tuniu、Ctrip has provided a lot of theoretical and practical support for Meri Meter。The reports of securities companies in the past few years have indeed been a bit unsatisfactory，But 188bet sports betting app download perspective is interesting，I always feel that the future market is not the Chinese market or the global market，Should be Chinese market and English market，Chinese companies are trying to go abroad to look for future opportunities。188bet sports betting app download is not the cold winter for online tourism and capital，But a transfer，In 188bet sports betting app download process, only outstanding companies will stand out and look for greater opportunities，Only after the tide goes out can everyone see who is swimming naked、Who is a really good company。What I want to ask Mr. Yu is，What changes have occurred in the customer’s consumption behavior observed by Niu during 188bet sports betting app download process？What are the new opportunities for enterprises in 188bet sports betting app download change？

Yu Dunde: I think customers’ needs have indeed changed a lot，188bet sports betting app download are also many new opportunities，We also want to seize every opportunity with our best efforts，But the most important thing now is to do the basic work well，We may selectively give up some new opportunities。

Xue Beibei: What are the opportunities that 188bet sports betting app download selectively give up?

Yu Dunde: We see many people doing very well in these new opportunities，such as transportation、Accommodation、Destination Services，In fact, it mainly focuses on the destination，Now our life in the place of departure and the city where we live is basically a copy。All the required destinations in the city where we live and live now are also required，But because of our information asymmetry and destination services are not the same in different places，So there are a lot of asymmetries，On the one hand, we must make the information symmetrical，On the other hand, we need to make the service experience better，That’s why there are many opportunities。We mentioned earlier that transportation is also needed in scenic spots、Bicycles and electric vehicles，Especially now that the scenic spots are getting bigger and bigger，Everyone hopes to be able to visit the scenic spot more conveniently，Simply relying on the scenic area’s own transportation facilities may not be able to meet the demand，So there are some supplementary modes of transportation，We have also seen some such entrepreneurial situations。We can see very obvious trends in products，Many young entrepreneurs are willing to start from the customer’s perspective，Provide a truly good experience in the field of customized tours or group tours，Such innovations often start from niche destinations，Such as Sri Lanka，But there are also popular destinations like Thailand。Some start from the tour guide，Some start from the team leader，Everyone’s method may be slightly different，But the core is customer-centric，We believe that in five or six years 188bet sports betting app download consumption method will become a very good mainstream product form。

Cao Kairui: Changes in customer needs may have different feelings for each customer，What I feel most deeply is the rapid growth in demand for customized travel。For example, a certain OTA that everyone is familiar with，Starting to meet the demand for customized tours in the second half of 2015。Because we only do customization，There are two hundred customization companies，The cooperation with 188bet sports betting app download company alone has almost 30 million in cooperation revenue。188bet sports betting app download company’s customized tours last year went from zero to one billion in sales，188bet sports betting app download year their goal is to reach 10 billion。Based on our cooperation with them from January to May，And the growth of our own cooperation amount，188bet sports betting app download ten billion is very possible，Going from zero to 10 billion in two years fully reflects the rapid growth in demand for customized travel，188bet sports betting app download is also an integral part of the entire consumption upgrade。Mr. Yu just talked about a lot of things that turned out to be shopping rebates，In fact, 188bet sports betting app download market is changing quite quickly，188bet sports betting app download year we launched a gold medal micro-group，When we launched 188bet sports betting app download product, our company couldn’t find anyone willing to do it，Because it is easy and certain for everyone to obtain benefits，There is huge uncertainty in 188bet sports betting app download area，The market response after our launch was very good，Every major channel has received very good feedback and revenue。Consumption upgrade is very obvious，But the demand is segmented。

Wu Bihu: The first two are engaged in corporate tourism services，Maybe have a deeper experience in the consumer market。Although we have also done some research on tourism planning，But 188bet sports betting app download are not many studies on tourists，Because we all provide consulting services to the government，That is, the perspective of supply。The demand side is more about macro research，It just so happens that the two bosses in front are more micro and specific customization，Or from the perspective of OTA, collect more customers。Looking at the changes in customer sources and demand from a larger perspective，In the next five to ten years, the main aspects will be as follows:

People are concerned about how to increase the cost of new tourism and vacation consumption when products cannot be supplied or there is no direct substitute for the supply，Or how to reflect the increase in costs。The biggest change is urbanization，In the process of urbanization, people are yearning for rural leisure vacation or rural lifestyle，There are many policy obstacles to 188bet sports betting app download kind of provision，It may also need to be studied。Because there are relatively few government officials，There are advantages and disadvantages，They couldn’t hear many of our opinions，Fortunately, there are live broadcasts and online media for dissemination。Because everyone needs a relaxing vacation in the countryside，If farmers’ land system is now separated into three verticals，Ownership is owned by the village collective，The lease right is owned by the individual farmer，Operation rights can enter the market，So we really need developers who provide vacation products if they cannot directly acquire land or obtain resources to develop into vacation products，Or the cost of urbanization road companies will increase many times immediately，The rural areas cannot enter the market even if they want to develop products，Rural land cannot be mortgaged，You can’t get a loan from a bank either，So 188bet sports betting app download is a situation where future needs cannot be directly met，How to solve demand is a policy issue。

China’s population base is extremely large，So no matter how high-end the product is, it always has considerable purchasing power，How to ensure that consumption can be satisfied when the weak group of people below have strong needs？Because a healthy society must be functional、Emotional and Social，Less social considerations，So who will meet the popular consumer demand in the future product market？We have two providers，One is the government and the other is an enterprise，The government should give more consideration to popular products，That is, provide it for free or cheaply at the lowest possible price，Like urban housing，Housing is a rigid need，Ordinary people want to buy iron even if they sell it，But tourism is not，Travel is flexible，So the government must provide public education，Cultural Relics、Housing and construction、The tourism resources in the hands of government departments such as water conservancy should be provided to tourism products for free as much as possible，High-end vacation consumption should be left to the market，Consumption in 188bet sports betting app download area will increase，The market will also have more supply。

Xue Beibei: We had a whole day meeting yesterday，188bet sports betting app download is one thing that shocked me very much。Three years ago our best-selling product was 999 to Korea，The best selling one right now is 6999 to go to Japan and live in a five-star Noah，So what the user wants is not 999 but 899，I don’t want to stay in a three-star hotel when I go to Japan，But I want to live in the five-star Noah。

In the past, I contacted many tourism colleagues in the industry to call me，They said why we can’t sell your products？I said if you can’t sell it, just take it apart and try selling it。I dare not say that Qiongyou users are the most selective in the market，But our users are extremely smart，Because a large number of users will find air tickets unattractive to us，But we want a good hotel，No matter how cheap the wine and machine products are, you still have to book your air tickets on Ctrip and then book your hotel later，I clearly observed their growth and changes during 188bet sports betting app download process。They say that many users travel based on interests，We did a Danish oyster event some time ago，On the first day we only targeted one hotspot，The next day they told us to join forces to organize a big event，So we sent a group of people within four hours，If you can get to Pudong Airport, I will dare to send you to Denmark to dig oysters。At that time, the feedback from C-side users was very strong，We counted them，The amount of attention on the entire network in two days exceeded 10 million levels，User needs may not go to Denmark because Denmark is a fun place，It’s not because I’m going to Denmark to check in，But because I am going to Denmark to eliminate oysters on behalf of the Chinese people。

In other words，Qionyou has always been based in first-tier cities，Except users in first-tier cities，High-end consumption in second- and third-tier cities and tourism is sinking，Every company has encountered problems of one kind or another during the process of sinking。Some people jokingly say that China’s social classes are divided into three major categories: one is the Zhihu crowd，One type is the Baidu Tieba crowd，188bet sports betting app download is another type of Spring Festival Gala crowd。The preferences of these three groups of people are completely different，Clear distinction between each other。Tuniu must be in the process of sinking on the channel end，Have you ever encountered any problems？How did you adjust it？Is 188bet sports betting app download any difference between the playing style in first- and second-tier cities and that in second- and third-tier cities？

Yu Dunde: In fact, we still gave up some of the city’s needs，It is the needs of a special niche and special segmentation。The biggest issue before us now is the experience of tour guides and team leaders，We can’t get around it，188bet sports betting app download problem must be solved。Although there are many opportunities now，It is also a point that seems to be able to avoid these things，But I think it can’t be avoided，In essence, it must be a human service that needs to be solved，The problem of tour guide and tour leader services is not resolved，There is no way to improve our travel experience。Don’t think that 188bet sports betting app download matter only applies to group tours，Free travel will still be available，We are traveling independently and need a driver to pick us up，I don’t know if everyone’s experience is good？I will take transportation when traveling independently，We also use chartered buses，There is still a problem with human service，So the problem of human services cannot be bypassed，We must face up to 188bet sports betting app download problem and solve it，Then after 188bet sports betting app download problem is solved, I believe that our other innovations will have greater vitality。We will open about ten local pick-up agencies 188bet sports betting app download year，Including domestic and overseas，Now we have opened seven，Including Guilin、Xiamen、Beijing and Zhangjiajie，We provide them with basic salary and social security，Incentivize customers based on their satisfaction，Believe that our service will be good。Although we don’t understand the ground connection business，But after a year of exploring, we have found some doorways and edges，We think we can turn 188bet sports betting app download around and fix it，Let customers have no worries when traveling，188bet sports betting app download is our little wish。

Xue Beibei: So you think 188bet sports betting app download is no difference between first and second tier cities，As long as the product is made well, everyone will pay for it？

Yu Dunde: Yes，First and second line、Third and fourth tier cities all have the same needs，But 188bet sports betting app download are differences，If the core needs are solved, I think it is still a bit early to focus on differentiated needs。

Cao Kairui: We feel the difference is still very big，Not only the difference between the first, second and third lines，South North、East China, South China and North China are also different，Customers in Jiangsu, Zhejiang and Shanghai are all different。Our same products can achieve a profit margin of 15% among peers in Jiangsu, Zhejiang and Shanghai，In North China it is 12%，In South China it is 10%，188bet sports betting app download is such a big difference。Ninety percent of Meituan’s online products are for travel bookings，People are already 188bet sports betting app download，Book tomorrow’s needs tonight，188bet sports betting app download may be Disney tickets or chartered cars。Mafengwo is almost 24 hours to 48 hours ahead of time，Alibaba platform basically books everything before departure。On the contrary, Mafengwo has the majority of passengers from Shanghai, Jiangsu, Zhejiang and Shanghai，The breakdown is very different，From customer unit price to conversion rate，The gap between input and output of conversion rates in different provinces and cities is very large。We have blocked three provinces，When Baidu advertises, the three provinces will not be included，Because we found that the conversion rate was too low，The product you invested is particularly poor。Just now we talked about relatively high-end products with a unit price of more than 28,000 yuan，Basically Jiangsu, Zhejiang and Shanghai can host tours，Included in North China and South China，Not to mention Northwest Southwest，So it may depend on the maturity of consumption in different markets，Because I travel back and forth between Los Angeles and Shanghai，I think customers in Jiangsu, Zhejiang and Shanghai are more knowledgeable about goods，It’s not that customers in Beijing don’t know the goods，But the differences between customers in different markets are quite large。Although you always have to give up something，But create different products according to different markets，188bet sports betting app download will also be different marketing policies。

Wu Bihu: 188bet sports betting app download is the question I am most willing to answer，Is there any difference in the preferences of tourism consumers in first-, second- and third-tier cities，I study geography，188bet sports betting app download is a geography question。In fact, the differences among consumers not only start in first-, second- and third-tier cities，Because it is often viewed from the perspective of income，Tourists’ demand for products depends on other factors besides consumption ability and affordability，Factors such as culture or social habits。Why city nightlife is so different？In Chongqing at midnight、Kunming, especially Chengdu，At one or two o'clock in the middle of the night, the street is full of people，The business of food stalls and various karaoke bars is particularly good，But in Tai’an、Jinan、There are not many people in Qingdao or Shijiazhuang at night，Later I discovered that Northern Europe is colder than cities in northern China，But the nightlife in Northern Europe is still very rich。So not just from a climate perspective，Why there is so little nightlife in Hebei and Shandong，But many people in the Northeast like to soak in hot springs？Cultural factors still have a great influence，Shanghai’s consumption habits are also very different from those of Guangzhou people，Shanghai people care about small favors，In order to sell tickets well, I did some promotion in Shanghai，Given the chance to draw a lottery，Later, Shanghainese went to Hangzhou in large numbers，Used 188bet sports betting app download trick again in Guangzhou and Shenzhen，Only the working girls were fooled，188bet sports betting app download is why the consumption habits of the two cities are very different。

The most fundamental thing for a tourist is what touches his heart the most in the market in 188bet sports betting app download region，That is, in addition to the past functional aspects of tourism products, there is also emotional consumption，There is a post that is very popular recently，It’s called “What’s the use of art”，The greater the material use of a thing, the more money consumers are willing to spend，There is no way to fight with matter now，More efforts must be made to consume emotionally，So I think whether it is online consumption or real travel product suppliers, we must emphasize 188bet sports betting app download point，The most concentrated thing is emotional consumption。Emotional consumption is the provider of all travel products or off-site lifestyle，Now we are on the subject of big consumption，Maybe big consumption just wants to break the demand for the primary industry、Barriers between secondary industry or tertiary industry, hotels, scenic spots, airlines，Because big consumption is comprehensive consumption。A city、The most impressive thing about a destination is its commodities or product supply，188bet sports betting app download product is comprehensive，It is also composed of several parts。Of course，Still exploring whether it is very successful now，But the direction is right，We must let tourists experience that all their consumer needs can be responded to immediately after leaving home，Or find a place to place an order，After placing an order, you will get rewards corresponding to the cost-effectiveness。188bet sports betting app download is difficult，Because there are too many aspects involved，So the regional difference in consumption does not lie in the region，It lies in the differences of consumers themselves。

Xue Beibei: The first two guests just mentioned giving up，For example, giving up part of the market，Teacher Wu once again talked about the obvious differences in regionalization。Why I ask 188bet sports betting app download question？Because we conducted research on the entire industry for a long time in the past，We all believe that the Internet has two characteristics: one is that the online business model is absolutely better than offline，Online can represent offline，In 2014, I kept telling the capital circle that the logic of the tourism industry service field was invalid，Looking back today, 188bet sports betting app download is also the case。Another characteristic is the winner takes all in the Internet era，One company can monopolize all traffic entrances，Personally, I think we have entered the so-called post-Internet era，Whether it is the Internet 2.0 or what period，I think 188bet sports betting app download theory is also invalid。Why more and more Internet brands no longer buy traffic today？Everyone is saying that I want to build a brand，Tuniu has come to the front，Let consumers have brand recognition and a sense of belonging，That’s because Internet companies will no longer be winner-take-all、One family only，What everyone has to do is that I want to be my own consumer group。Just like the original traditional retail industry，Perhaps everyone can make their own differentiation and branding in the same segment。