It is rare that a segmented industry can continue to trigger such an intensive eyeball effect and the pursuit of Internet giants。If Baidu’s strategic investment in Qunar.com in 2011 is taken as the watershed for BAT to officially intervene in 188bet Live Casino tourism，More than 4 years have passed。

During this period，Baidu strongly supports Qunar.com and invests billions in funds，Alibaba completed the reorganization from Taobao 188bet Live Casino to the new brand Ali 188bet Live Casino·Go，Tencent successively invested in eLong 188bet Live Casino Network、Tongcheng 188bet Live Casino Network，Even not long ago, on August 4, the blockbuster news of the privatization of eLong was released。This battle has been full of smoke for a long time，But there is still no sign of the end。

According to iResearch’s report this year，Ctrip still occupies 51% of the online 188bet Live Casino OTA market share，This number far exceeds the second place。But it needs to be pointed out，The situation faced by Ctrip is also not optimistic: due to the fierce price war competition，From the fourth quarter of 2014，Including Ctrip，The entire industry once fell into a comprehensive loss。

At least it seems so far，The online tourism industry has not been able to be conquered by force for quite some time - this is in contrast to BAT’s frenzied siege in many other fields。What is the temptation and attraction of online 188bet Live Casino for BAT？BAT has been coveting this field for many years, but why is it always “like a stuck in its throat”？What may be the next trend of this industry？

Online 188bet Live Casino temptation

Initially，Baidu、Ali、Tencent made its fortune in search respectively、Three different areas of e-commerce and social networking，But its borders have been spreading ever since，188bet Live Casino is due to the needs of its own business development，It is also driven by performance growth - only by opening up new battlefields，The market value of BAT has room for imagination。

The rise of mobile Internet has made the originally seemingly stable market structure become turbulent。The three BAT giants are eager to use their huge traffic resources、Customer service ability and payment ability，Extend 188bet Live Casino monopoly advantages to mobile terminals and offline。

But it is different from the traditional PC era，Network entrances in the mobile era have become more diverse，Mobile LBS technology has leveraged the offline trillion-dollar traditional retail and service industry。Among them，Carry and eat、Live、row、游、Entertainment、Purchasing six major functions of 188bet Live Casino is one of the most important things。

Tang Hesong, Baidu’s vice president in charge of investment, once said in public，Four dishes in the PC era，Includes information integration (search)、Social、Transaction (e-commerce) and entertainment；The mobile era has brought a new dish - the integration of 188bet Live Casino and offline，i.e. O2O。

Baidu Chairman and CEO Robin Li also regards O2O as Baidu’s future focus。Currently Baidu’s three major pioneers in the O2O field are Qunar.com、Baidu Nuomi and Baidu Takeout，It targets online 188bet Live Casino and local life。The total transaction amount of the three major sectors in 2014 was 40.5 billion。

Right now，The development of mobile Internet is bringing about the explosion of the O2O market。With Ctrip、Online 188bet Live Casino O2O represented by Qunar.com，YiMeituan、The local life service O2O represented by Dianping is considered to be two billion-level markets。Among them，Although tourism consumption is low frequency, the unit price per customer is extremely high，At the same time, the rapid rise of the middle class and the prosperity of leisure tourism also give it unlimited development possibilities in the future。

For BAT，The temptation of online 188bet Live Casino also helps to realize the realization of massive traffic。Once the original traffic can be imported into the hotels covered by online 188bet Live Casino、Air tickets、Tickets、Car rental、Leisure and entertainment and other vertical fields，The consumption power generated will not be underestimated。

Baidu is the first among BATs to make a big investment in this field。2011 Baidu 3.US0 million formal strategic investment in Qunar.com，Billions of funds have been invested so far。After the listing of Qunar.com，In order to seek greater development space，It began to transform from the original vertical search website to an online 188bet Live Casino service website，Directly with Ctrip, an established OTA、ELong and others compete。

Alibaba 188bet Live Casino·Quaa (formerly known as Taobao 188bet Live Casino), which was born with a golden key, has also been planning to become the "Taobao of the online 188bet Live Casino industry"，Especially in the past year or so，He obtained Alipay、The support and assistance from many Alibaba business sectors such as Ant Financial。Analysys Think Tank data display，In Q2 2015, Alibaba 188bet Live Casino·Qua’s transaction volume accounted for 11% in the online 188bet Live Casino market.87%，The figures for Qunar and Ctrip are 30 respectively.01% and 38.65%。

Tencent, another BAT company, invested in eLong、Tongcheng and many other online 188bet Live Casino websites。August 4，Elong announces receipt of non-binding privatization offer from Tencent，Said Tencent is preparing to acquire Ctrip at a price of US per share、All tradable shares of eLong except Plateno and Tencent and other eLong shareholders，Tencent will hold eLong 36 after the privatization is completed.38% of shares。

188bet Live Casino is stuck in your throat

Unfortunately，Once at the portal、Game、E-commerce、Crazy siege in many fields including payment、The all-powerful BAT，After getting involved in online 188bet Live Casino，I quickly discovered that this was not an easy bone to chew。

In BAT，Baidu is the earliest to invest in 188bet Live Casino、The most powerful，However, Qunar.com, which it strongly supports, has been stuck in the quagmire of losses and cannot extricate itself，Loss as high as 25 for 5 consecutive quarters.500 million (from Q1 2014)。

The law of exchanging losses for revenue that is commonly used by Internet companies seems to no longer apply here。Q2 2013，Qunar.com’s revenue is 1.800 million，Loss of 29.73 million yuan；2014 Q4 revenue reached 5.200 million，Loss is 6.7.6 billion。If nothing unexpected happens，The website’s loss in 2015 may exceed 3 billion，188bet Live Casino means that Baidu, which holds 50% of the shares, will "bear" a loss of 1.5 billion。

Of course，This is not just the dilemma of Qunar.com，The situation in the entire online 188bet Live Casino industry is quite head-scratching。Elong’s net loss in Q1 2015 is 1.80.7 billion yuan，Tuniu’s net loss during the same period was 2.33.1 billion yuan，Ctrip, known as the cash cow in the industry, also had a net loss of 1% during the same period.2.6 billion yuan (returning to loss in the second quarter)。

At least it seems so far，It is not easy to make money in the seemingly golden online 188bet Live Casino industry。

This is largely due to the industry’s business model，Eating covered in tourism、Live、row、游、Entertainment、Shopping in several major areas，Online 188bet Live Casino companies do not control the actual resources of 188bet Live Casino factors，But to ensure the smooth progress of the business, it is necessary to control the tourism element resources，This makes online 188bet Live Casino companies must adopt light assets、Provide services in an operational-focused manner。

Among them，A large offline promotion team and strong local promotion capabilities are essential。

Take 188bet Live Casino’s hotel booking business as an example，Domestic hotel resources are distributed in large and small cities across the country，Divided into star hotels、Budget hotel、Inn、Guesthouse、Different types such as family hotels。As of the second quarter of 2015，The number of hotels on 188bet Live Casino’s network has reached more than 300,000，These hotels were negotiated one by one by 188bet Live Casino’s offline team；Not only that，How do various networks connect with 188bet Live Casino’s central reservation system，How many reserved rooms do each family need，What is the price range，How can customers guarantee a room when they visit the store，These subsequent operational links need to be carefully considered one by one。And on the client side，To facilitate better communication and feedback，188bet Live Casino established a huge call center very early，And introduce Six Sigma management model to improve efficiency。

If a hotel can barely be considered a standard product，Then independent 188bet Live Casino products are more complicated，Involves both departure and destination，Ground connection、Scenic Area、Hotel、Many aspects of air tickets are interrelated，Different users have different 188bet Live Casino needs，It is extremely difficult to ensure user experience。But this is the fundamental business of online tourism，That is to achieve small profits through strict control of operations，Then achieve economies of scale。

But this is obviously not BAT’s strength。The key to O2O is to walk on two legs, 188bet Live Casino and offline，BAT’s advantage lies in its large user base、High traffic、Great brand influence，However, the ability to develop offline resources and the ability to deepen cultivation required for 188bet Live Casino tourism are the most lacking。

On the other hand，In the era of mobile Internet，BAT’s original traffic advantage has been greatly weakened。Baidu search’s once absolute dominance on PC was lost to mobile browsers、Mobile Assistant、WeChat、Challenges such as maps；It is not easy for Tencent’s WeChat to turn from a social tool to life service consumption；Alibaba lacks advantages in 188bet Live Casino regard。

Mobile Internet traffic is inherently dispersed。This allows APPs of 188bet Live Casino websites including Ctrip to find space，And gradually established a stable traffic entrance on the mobile terminal。More importantly，The users accumulated on this professional APP have direct consumption attributes，Most of the people who use Ctrip are to book air tickets and hotels，The user’s consumption conversion rate is very high。

This is why in the past two or three years，The reason why BATs in the online 188bet Live Casino field have no choice but to launch acquisitions。Alibaba invested in Qyer and Baicheng，Tencent invests in eLong and Qunar，Baidu is firmly holding on to Qunar。What’s even more exaggerated，Almost every BAT company has been rumored to invest in Ctrip。

Who controls the future?

At least for now，After acquiring eLong，Ctrip’s original leading position in online 188bet Live Casino has been temporarily stabilized，The fierce price war in the industry that has lasted for a long time is expected to be alleviated to a certain extent。At the same time, due to the characteristics of the tourism industry，In many subdivisions, some latecomers still have room for further development and the possibility of rising。Within a period of time，BAT’s ambition to completely disrupt the industry structure is still not easy to achieve。

After Ali 188bet Live Casino changed its name，Further clarified the positioning of the open platform，And stepped up marketing offensive in hotels and other fields，In Q2 2015, Alibaba 188bet Live Casino·Qua’s transaction volume accounted for 11% in the online 188bet Live Casino market.87%，But the distance from Ctrip is 38.65% is still far away；Qunar.com, a subsidiary of Baidu, is facing huge financial pressure，Its CEO Zhuang Chenchao claimed that it will achieve profitability in 2016，But the outside world is generally not optimistic about this，Believes that it must seek new financing to solve its own difficulties，

The only thing that can arouse the imagination of the public is，Tencent unexpectedly announced the privatization of eLong on August 4。According to the news announced by eLong，Tencent will acquire eLong in addition to 188bet Live Casino、All outstanding shares excluding Plateno and Tencent and other eLong shareholders。

Before 188bet Live Casino，Ctrip has acquired eLong37.6% of the shares become the largest shareholder，If the privatization goes smoothly，Tencent will control eLong36.5% shares。

After the delisting of the second largest player in the original industry, Yilong, there are no more than two ways out: 1、Tencent exits，Ctrip takes over；二、Tencent uses eLong stock price，Exchange to Ctrip stock，And it is not ruled out that Tencent will continue to increase capital in Ctrip。As mentioned above，Considering the strategic value and significance of online 188bet Live Casino to BAT，Currently it seems the latter is more likely。

Ctrip Chief Operating Officer Sun Jie’s previous speech confirmed 188bet Live Casino to a certain extent。She said，Ctrip is the largest service provider in China’s tourism market，Tencent is the largest social media provider，“If the two companies can cooperate to develop the market，It will be a win-win situation for company users and partners，It will also create value for shareholders。”

However，Considering 188bet Live Casino CEO Liang Jianzhang’s consistent rejection of “standing with BAT”，Even if we join hands with Tencent，188bet Live Casino is likely to remain independent during the cooperation，Just like Dianping is to Tencent now，Meituan to Alibaba (the latter two received investment from Tencent and Alibaba respectively，But remain independent in operations)。

This is not difficult to understand。The open nature of the Internet has made it impossible for all players to compete in isolation，The blurred borders also made this battle a free-for-all that allowed alliances。For BAT，After repeatedly hitting the wall，What it urgently needs is to find more reasonable boundaries and intervention points for itself in the 188bet Live Casino tourism O2O field，Rather than attacking blindly。

Does that mean that Ctrip will definitely stick to its existing position as the industry leader？Liang Jianzhang expressed his hope to become the fourth pole besides BAT more than once，Can this wish come true？A wonderful example is，The current market value of the American online 188bet Live Casino website Priceline has exceeded 60 billion US dollars，Grown into the fifth largest Internet company in the United States by market capitalization。

However, it may be very difficult for Ctrip to achieve its ambitious goals。Under the rise of domestic leisure tourism and the impact of mobile Internet，The entire industry is undergoing qualitative changes，The demand for independent 188bet Live Casino has become strong and frequent，People are used to getting information anytime and anywhere，So much so that some people in the industry jokingly call it，“The previous definition of tourism was food, accommodation, 188bet Live Casino, entertainment and shopping，Now the definition of tourism has begun to change into big transportation plus local life。”

Right now，Meituan、Dianping.com、Local life service websites such as Nuomi.com are rapidly rising and occupying every corner of people’s lives，Hotel booking included、Peripheral entertainment——and this is the business center of online 188bet Live Casino companies。

Take Meituan as an example，It established the hotel division in June 2014 to officially develop the hotel business，In the first half of 2015, its hotel room nights exceeded 33 million，Become the second largest hotel 188bet Live Casino trading platform in China after Ctrip，Exceeded Qunar。The number of room nights refers to the number of nights in a hotel within a certain period of time，The unit for calculating room rental rate。

Of course, current local lifestyle websites including Meituan mainly focus on low-end hotels，One of its main products is even hourly rooms，The level and value of its customer base are not on the same level as 188bet Live Casino。But with a strong local promotion team and operational capabilities，And an in-depth understanding of the mobile Internet，The future development of these local life websites is worth looking forward to。

Right now，The online 188bet Live Casino market only accounts for about 10% of the entire tourism industry，With the development of online 188bet Live Casino in the future，More and more companies will enter this field in the future，Embrace the same development opportunities as Ctrip。And the future，Who can make better use of mobile Internet technology，Who can have the management capabilities of a large-scale offline team，Who can get the highest efficiency at the lowest cost，Who is likely to become the final king of the online 188bet Live Casino industry。