May this year，The General Office of the State Sports General Administration issued the "Notice on Promoting the Construction of Sports and Leisure Characteristic Towns"，Officially launched the construction of sports and leisure towns。Data display，Only in 2016，More than 100 sports towns have entered the construction stage in China，This year，The heat continues to heat up。In the blueprints of these towns，Bicycle、Marathon、Fishing、Mountain climbing、Outdoor projects such as ice and snow have become popular topics。

my country’s current sports tourism output value accounts for 5% of the tourism market，While abroad，The output value of sports tourism can account for 25% of the national tourism revenue。This data is enough to show that my country’s sports tourism still has a lot of room for development。

First support at the policy level，Plus sports tourism is in the ascendant，All signs indicate that the construction of sports towns will continue to heat up。

Queenstown，Is the most important tourist attraction in the South Island of New Zealand，With the "Adventure Capital of the World"、"New Zealand's outdoor paradise"，“Mecca for adventure seekers” and many other reputations。It is also the business location of the world’s first commercial bungee jumping company，The birthplace of commercial jet boats，The world’s top sports town。

According to Tourism New Zealand，As of May this year，Ranked by regional percentage of total tourist destination spending，Queenstown shares second place with Christchurch and Wellington，However, it is worth pondering，Queenstown is the only city where the cost for international tourists far exceeds the cost for local tourists，And China follows Australia，The second most visited country in New Zealand by international tourists。This is enough to explain，Queenstown’s reputation spreads far and wide，Attracting a group of international tourists；As the income level of Chinese people increases，Gradually come into contact with outdoor sports that were originally only popular in the West。

China has a vast territory，188bet sports betting app download The natural landforms are unique and diverse，Has natural conditions for developing outdoor sports，In-depth study of Queenstown’s development model is of great significance now。

2. Business planning in Queenstown Center

Let’s take a look at these three red main roads in the center of the town，Each of these three main roads has its own main business format，Clear function，Covering almost all business formats in the city center。

The Lake Esplanade on the far left, It’s a hotel street，Nearly all rooms face Lake Wakatipu。Because Queenstown is New Zealand’s only all-seasonal, year-round tourist destination，There are high, middle and low-end accommodations throughout the town center，Meet the needs of tourists of all levels。Visitors can enjoy life in one of the few luxury homes in the world，You can relax at the lakeside boutique hotel，You can also meet tourists from all over the world at the backpacker hostel。The campground also provides cabin accommodation，They are also one of the popular options for families vacationing in Queenstown。

Shotover Street serves tourists who need to participate in outdoor sports。Surf shop、Snowboard Shop、Skydiving Center、Canyon Swing Center、Queenstown Surf Center、Car rental company、The tourist information center and so on are here。

Several alleys around this street，is filled with delicacies and snacks from all over the world，There are many internet celebrity stores among them，Queue all year round。

Continue east on Gorge Road, It is a historic road。Beautiful scenery along the way，Higher terrain，To the Canyon。This road assumes the administrative functions of the town residents，Hospital、School、Auto repair shop、Large supermarket、Grocery stores, etc.，Everyone gathers on this road。

Stanley Street and Frankton Road to the south lead to the airport and large shopping malls。

The area surrounded by Shotover Street and Stanley Street along the lake，There are various restaurants along the lake，Different from the restaurants in the alleys around Shotover Street，The restaurants along the lake are mainly Western food and bars，The specifications and levels should be higher。After people walking along the lake in the afternoon，188bet online sports betting Sit into the restaurant for a leisurely lunch or afternoon tea，At night，This area is the busiest place in the whole town，The restaurants during the day have been transformed into bars and nightclubs，Young and fashionable people who are obsessed with exciting extreme sports during the day，Gather here for another carnival at night。

3 The symbiosis model of “sports + vacation”

The word "symbiosis" comes from biology，Refers to the phenomenon that animals and plants use each other’s characteristics and their own characteristics to live together and depend on each other。Tourism is a sunrise industry with huge linkage effects and driving effects，There are countless industries that develop in conjunction with it，The sports industry is an important representative。

Queenstown is a model of symbiotic 188bet online sports betting Development of tourism, vacation and sports。She is one of New Zealand’s most famous tourist destinations，The natural tourism resources are rich and colorful，Has the capital to develop tourism products，But Queenstown is not just satisfied with attracting tourists，Instead, use the steep, beautiful and exciting local terrain，Development Adventure、Outdoor sports and other sports activities，Making sport the focus of Queenstown tourism，Use a large number of sports activities to promote local tourism development。

Queenstown benefits from the symbiotic development model of sports and tourism，Although the total population of the town is only about 20,000，But the number of tourists received per year reaches 2 million。

The basis of the symbiosis model-different value development of the same resource

Queenstown Alpine Canyon、Extreme speed turbulence、Superior terrain covered with snow in winter，All are its unique resources。Queenstown capitalizes on its unique resources，Developed outdoor sports，is an important element in its tourism development system，Is the basic condition for forming a sports tourism symbiosis。Most outdoor leisure sports are adventurous，Very challenging and exciting。The development of experiential sports projects is one of the core attractions of Queenstown’s tourism industry。

Another element in sports tourism is tourism，As a leisure activity for tourists，Diverse tourism products can meet the needs of all types of tourists。Relying on Queenstown’s four-season environment，And long history and culture，Developed leisure vacation、Festival Travel、Wedding Travel、Cultural experience and other in-depth tourism，Also attracted a large number of tourists，Become an integral part of Queenstown’s tourism development。

Refining the strongest advantages of the two elements of sports and tourism，Key development，Let sports and tourism develop symbiotically，Mutual benefit，Coexist with each other。

Information within and outside the sports and tourism industry、Market、Services etc. form interaction

Different industries and products have their own substances、Energy and Information，will bring different market and business value，Sports and tourism each integrate their own characteristics within and between industries，Communicate with each other，Jointly promote the development of regional economy。

National economic level and sports development are closely related，After people meet their basic material needs，Turn to pursue spiritual and cultural life。And sports，Especially the requirements for outdoor sports on natural venues、Challenge and excitement、Social attributes、The safety of equipment and other features attract a wide range of sports groups，Outdoor sports gradually show unique market prospects and huge economic value。

Tourism development based on this group will have better development advantages，The requirements for the resource allocation of tourism elements "food, accommodation, travel, shopping and entertainment" can also be improved，The two are interdependent，Resource information sharing，Better improve the product functions of sports and tourism。

Stable sports tourism symbiosis model，Let Queenstown’s sports resources and tourism resources depend on each other for development，And as the product gradually develops and matures，Increased visibility，Attract tourists from all over the world，From the initial traditional single tourism to a tourism model that combines sports and leisure vacation。

Due to Queenstown’s unique geographical environment，Making her a natural “outdoor sports paradise”，All activities revolve around "God、Into the ground、Go to the sea" to proceed，Plus the festive atmosphere of Queen’s competition，Making Queenstown’s tourism boom。

Air flight products

Skydiving

Bungee Jumping

Paragliding

Helicopter Sightseeing

Hot air balloon

Zipline

Land products

Sky Cable Scooterluge

Skiing

Water activities

TSS Steamship Cruise

Speedboat

Drifting

Festival activities

Queenstown also arranges various sporting events and other celebrations throughout the year to enhance the atmosphere。Travel agencies will also plan different themed activity groups according to different festivals。

Queenstown Winter Festival

Is New Zealand’s largest winter celebration，10 days period，More than 60 activities，Wide range，Involving sports、Art、Music、Comedy、Food、Wine、And all things mountain related。

International Marathon

The Queenstown Marathon attracts marathon enthusiasts from all over the world to compete every year。

Queenstown’s main product is outdoor extreme sports，In addition，Queenstown has also developed other rich business formats relying on natural resources，Work together to promote tourism in Queenstown。188bet online sports betting Development of tourism economy，Driving the development of Queenstown，Also allows the number of local residents to grow。New community under development，More houses built。

Fine wine

Queenstown’s brewing industry is a booming industry in addition to outdoor sports。Grape varieties dominated by Pinot Noir have won many world awards。Due to the unique climate conditions in the production area，Big temperature difference between day and night，Gives Pinot Noir incomparable purity and floral aroma。And the Central Otago region in Queenstown，Already squeezed into one of the world's classic Pinot Noir production areas。

Sightseeing tour

Except for many thrill-seeking outdoor sports enthusiasts，There are many tourists who choose to experience more peaceful projects。For example, visiting ancient gold mine sites；Take a sightseeing cruise on the lake；Hiking；Cycling through the countryside along rivers and lakes。

Queenstown’s team activities are well planned，High-end customization can also be carried out according to individual circumstances，But no matter what kind of activity，All are operated by mature and experienced operators，Whether you are a tourist on a limited budget，Still a luxury high-end vacation customer，You can find projects that suit you here。

Wedding

New Zealand Tourism Bureau has specially launched the "Wedding and Honeymoon" project in the past few years，The main recommended city is Queenstown。In this pure country，Hold the most romantic wedding，Really attracts many international tourists。

Since then, the wedding industry has become a romantic industry supported by Queenstown，In Queenstown，People get married here almost every day，Already have different categories of flowers、Wedding car、Marriage Room、Venue、Band、Specialized services such as photography，There is also a full one-stop service。

In addition to the most traditional church weddings and winery weddings，The wedding company combines the natural characteristics of Queenstown，Create a variety of weddings。There is an eternal wedding that takes place in a helicopter and flies to the billion-year-old glacier，There are also pure weddings flying high in a hot air balloon overlooking Queenstown；Romantic park wedding by Lake Wakadipu，There are also thrills、Bungee jumping wedding。