Museums as key tourist cities，Suzhou Museum uses vivid cases，Created a series of high-quality 188bet Online Sports Betting and Casino and creative products，Ingeniously realizing the integration of culture and tourism。Planting vine seeds from "the most vital 188bet Online Sports Betting and Casino and creative product" - Mr. Wen Hengshan，To the secret-color lotus porcelain cookies that open the door to the "national treasure on the tip of the tongue"，Not only presented a satisfactory answer to the tourists，It also provides a lot of reference for the development of domestic museum derivative products。

Then，How does Su Bo develop 188bet Online Sports Betting and Casino and creative products？Recently interviewed Jiang Han, the person in charge of 188bet Online Sports Betting and Casino and creative product development of Subo，She is from design and development、Team collaboration、Online promotion、Five aspects of social cooperation and sales channel construction，Shared the story behind the development of Subo 188bet Online Sports Betting and Casino and creative products。

Relaxing design atmosphere and encouraging diverse innovation

May 2014，Su Bo has produced a popular 188bet Online Sports Betting and Casino and creative product—Secret Color Lotus Cookies，It is derived from Subo’s secret color lotus porcelain of the Five Dynasties, which is the treasure of the town hall，The product is cute and interesting，lovable。Once launched，Received numerous positive reviews，Sold out several times in the museum，Suddenly other museums across the country followed suit，Opening the door to innovation of “National Treasure on the Tip of the Tongue”。

Jiang Han shared with us the original intention of creating secret color lotus cookies: “When we first made this product, we wanted our treasure to be known to more people.，At that time, there was no well-known case in China of turning 188bet Online Sports Betting and Casino relics into food，So when we suggested to the curator to make cookies，The curator is still skeptical，But he sees in our positive attitude，I agree with us to make this product。”

Because of the lack of understanding of the food market in the early stage，Jiang Han and his team are making cookies，I just went ahead with the mentality of a newborn calf who is not afraid of tigers。From product styling design、There are only two criteria for consideration in material selection and post-packaging: first, the shape must be able to restore the shape of the treasure of the museum，The second is to make 188bet Online Sports Betting and Casino that you are willing to pay for。

Such a relaxed and serious attitude，Jiang Han and his colleagues spent 5 months，Finally, this secret color lotus bowl cookie is presented to people。Once launched，It has become a popular 188bet Online Sports Betting and Casino among tourists。Until now，There will also be scenes where tourist groups buy up all the cookies at once，Consumers are willing to pay，This is the best museum derivative 188bet Online Sports Betting and Casino。

The team works hard to create perfect 188bet Online Sports Betting and Casino products

Coincidentally，Another 188bet Online Sports Betting and Casino and creative hit by Su Bo has also won the hearts of countless tourists。At that time, Su Bo was not as mature as it is today in terms of content mining in the 188bet Online Sports Betting and Casino field，Wen Zhengming Exhibition is an important attempt by Su Bo to create content innovation，The exhibition will invite important guests from the 188bet Online Sports Betting and Casino and creative fields at home and abroad to visit the exhibition。How to impress this wave of well-informed and profound 188bet Online Sports Betting and Casino and creative people through a suitable 188bet Online Sports Betting and Casino and creative derivatives，It has become an urgent problem for Jiang Han’s 188bet Online Sports Betting and Casino and creative product development team。

Unintentionally，mentioned by a staff member in the museum，Seeds collected under the more than 500-year-old wisteria tree in Subo Old Hall，After careful cultivation, it has begun to sprout and grow，This wisteria tree was planted by Mr. Wen Zhengming himself。Why not give wisteria seeds as a gift，Given to the guests who came to the exhibition？It also means "inheritance of 188bet Online Sports Betting and Casino heritage"，There is also the beauty of endless culture。

Wen Zhengming has been planting wisteria by hand for more than 500 years

After the idea of ​​making wisteria seeds came out，Everyone likes this idea，Everyone works together to complete the collection、Drying、Screening work，Even "alarmed" the curator to come out to collect seeds，The curator who "dispatched" Wen Zhengming's exhibition peeled the seeds with his own hands。One 188bet Online Sports Betting and Casino，It turned into a national participation movement in the museum。

The seed packaging design work is carried out simultaneously with the selection of seeds，At that time, Jiang Han’s idea was to highlight the connotation and temperament of Wu culture，Be refined and elegant，In line with the aesthetics of literati。The outer packaging of the final product design is made of rice paper sprinkled with gold，Use Wen Zhengming’s “Hengshan” seal pattern as the seal，Using the exhibition’s logo，Highlight the temperament of a scholar。However, when proofing the design draft, I found that the rice paper itself is extremely soft，Cannot bear the function of packaging。So Subo 188bet Online Sports Betting and Casino and creative product R&D team was mobilized urgently，Finally decided to use imitation rice paper and gold-sprinkled materials imported from Japan as the final packaging，Completed product design and packaging。

The last "Mr. Wen Hengshan's hand-planted vine seeds" received numerous praises at the exhibition，A foreign guest said at the scene: "Even if you are smuggling into the country，I also want to take this seed away。”This is the best affirmation of Subo’s 188bet Online Sports Betting and Casino and creative product development and the best praise of Subo’s team。

Join e-commerce platforms to expand network influence

July 4, 2016，A unique fashion conference was held in Subo，Subo unites with Juhuasuan Platform, a subsidiary of Alibaba, the largest e-commerce platform in the country，Hold a clothing conference called "The History of Stylish Walking"，Put Tang Bohu’s copybook from Wu culture、The bronze sword and other elements of King Wu Fu Chai are used in 24 fashionable clothing，Change the cold culture，Weared directly on the model。The 188bet Online Sports Betting and Casino was launched on Juhuasuan at the same time，In 72 hours, it was eagerly requested by more than 60,000 literary and artistic youths，Within one week，There are more than 15 million discussions on related issues online。

Jiang Han said: "When making derivative products，In addition to reflecting the 188bet Online Sports Betting and Casino attributes of our products，I also hope to make the product younger、Fashionable，Let more young people like the culture of museums。The attention gained from cooperating with a large online platform to develop products，It shows that there is a good connection between museum culture and young people，This is a very good attempt。”

Unite social forces to create diversified 188bet Online Sports Betting and Casino

Jiang Han said: “In addition to independently developing 188bet Online Sports Betting and Casino and creative derivatives，Also has in-depth cooperation with the society，Product development。Subo provides product IP，Control the tone of product development，Let companies design products and expand sales channels。Currently there are more than 3,000 products in Subo’s 188bet Online Sports Betting and Casino and creative product store，Su Bo independently designs 70 to 80 categories every year，The rest are designed and developed by enterprises or jointly developed with Subo，This method can not only bring Subo’s 188bet Online Sports Betting and Casino elements to the market，It also enriches the selection of Subo’s ‘last exhibition hall’—the 188bet Online Sports Betting and Casino and creative product store。”

Elite、Taobao goes online and offline，Extended 188bet Online Sports Betting and Casino sales channels

Jiang Han introduced: "Currently, there is a special derivatives store and Wisteria Bookstore in the Suzhou Museum，Visitors can buy Subo’s 188bet Online Sports Betting and Casino and creative derivative products in the museum；Suzhou’s new 188bet Online Sports Betting and Casino landmark - a specialty store of Subo 188bet Online Sports Betting and Casino and creative products in Eslite Bookstore；Taobao has also established an online sales platform，Can bring more people to pay attention to Subo culture，Not in Suzhou，You can buy Subo’s 188bet Online Sports Betting and Casino products。”

In Jiang Han’s eyes，Su Bo is like a graceful young man who came out of ancient books，Has rich 188bet Online Sports Betting and Casino connotation，Worth savoring slowly；Similarly this boy is like the brother next door，Always come up with an interesting gadget from time to time，Let your eyes shine，Full of joy；And these fun are a series of practical functions、Beautiful、Interesting 188bet Online Sports Betting and Casino and creative derivative products that are not lacking in fashion，It’s hard to put it down。

Foreign museums: How do 188bet Online Sports Betting and Casino and creative products capture consumers?

In recent years，The 188bet Online Sports Betting and Casino and creative products of our country’s museums are increasingly popular with the public。While abroad，188bet Online Sports Betting and Casino and creative products are also a bridge of communication between museums and audiences，Those ingenious and people-friendly 188bet Online Sports Betting and Casino and creative designs，It has even become an important reason for many people to visit the museum。

Outstanding enough, select iconic elements

Visit the 188bet Online Sports Betting and Casino，It is always indispensable to appreciate the "treasure of the 188bet Online Sports Betting and Casino"。Extraction of iconic elements from important collections，This has become an important way for major museums to increase their visibility。

The British Museum has always regarded itself as a museum facing the world，Collection China、Ancient Egypt、There are many 188bet Online Sports Betting and Casino relics in ancient Greece。Therefore，Their 188bet Online Sports Betting and Casino and creative development focus falls on these key collections。

In the Louvre, France，As one of the three treasures of the museum, the Mona Lisa is also the most frequently photographed among 188bet Online Sports Betting and Casino and creative products。

Of course，If the Mona Lisa is presented to tourists with the same appearance，It’s inevitably too boring。

So，Mona Lisa “transforms” repeatedly，Integrated into various souvenirs。Among them，The most popular thing for children is a special guide to the Louvre。On the cover of 188bet Online Sports Betting and Casino guide，There is an extra kitten in Mona Lisa’s arms，188bet Online Sports Betting and Casino kitten is getting ready to visit the Louvre，Mona Lisa serves as its guide，Start a dream journey together。

Convenient enough, consumer experience comes first

In the United States，Museum 188bet Online Sports Betting and Casino creation has entered a mature stage，Museums pay more attention to customer experience，Enhance your image by providing quality products and services。

For the convenience of customers，The National Gallery of Art souvenir shop has specially set up a "self-service ordering machine for oil painting reproductions"。

Customers can browse nearly 200 fine paintings from the museum’s collection through the machine display，Select the size of the oil painting reproduction according to your preference、Material、Frame style and price，Click to buy。Within 10 days after placing the order，This personally selected piece of art will be delivered to the customer’s doorstep。This self-service sales platform not only brings new shopping experience to customers，Also by 188bet Online Sports Betting and Casino "zero inventory"，Reduced the operating cost of souvenir shop。

In addition，Many museums also have special areas for children，Based on children、Students’ characteristics and needs to “use their brains”。For example，The National Air and Space 188bet Online Sports Betting and Casino of the United States has developed low-priced "space ice cream" especially for children，Very popular among children。

The Internet also provides convenience for museum 188bet Online Sports Betting and Casino and creative enterprises to “go global”。Past，People will only buy these products when they go to museums，But now，Just click on the page，You can easily buy your favorite items，Can even be used as a "warm-up" before visiting。

As understood，New York Metropolitan 188bet Online Sports Betting and Casino of Art online store sales up to 10 million US dollars per year，17% of total souvenir sales，And still growing。

Standardized enough, protected by law

What should you do if a 188bet Online Sports Betting and Casino you have worked so hard to develop encounters a copycat?

Abroad，Sound legal protection provides a "reassurance" for the development of 188bet Online Sports Betting and Casino and creative products。In the United States，Museum development souvenirs (including books)，Get the Copyright Act、《Trademark Law》、《Patent Law》、Protection of corresponding intellectual property laws such as the "Cross-Century Digital Copyright Law"。

188bet Online Sports Betting and Casino reproduction or development of derivatives of any artwork，Museums must define the ownership of intellectual property rights in advance，And obtain authorization to use the artwork。Once a “cottage” is discovered，You can apply to the regulatory authorities for rights protection。

Of course，Museums can use commercial licensing methods，Mutual agents sell their respective 188bet Online Sports Betting and Casino and creative supplies，Linkage through formal channels is also a way to expand influence。

* This article is reproduced from the Southern 188bet Online Sports Betting and Casino Exchange Art Center.