July 22, 2017，Crystal Orange Hotel Shanghai Caohejing Yishan Road Branch welcomed a special guest，Mr. Tang from Anhui became the first guest to successfully book the hotel through the 188bet Live Casino App and checked in。As a gold member of "188bet Live Casino Club"，This time he also enjoyed the full set of gold membership benefits at the Crystal Orange Hotel，Stay in a business king room with a 12% discount of 472 yuan，And enjoyed a free breakfast。This is the distance between 188bet Live Casino Hotel Group and Crystal Orange Hotel Group to complete the equity transfer，Just over a month has passed，The platform and member integration between 188bet Live Casino and Orange Crystal has achieved a breakthrough。

188bet Live Casino Shanghai Caohejing Yishan Road Branch Mr. Tang

Platform integration achieves breakthrough，Member increase injects new momentum into 188bet Live Casino

Mergers and Acquisitions in the 188bet Live Casino Industry，Technology integration often plays a very critical role。Marriott and Starwood are planning to complete the integration within 2 years，Marriott International CEO Arne Sorenson said at the analyst meeting in the first quarter of this year，The biggest risk of integration will be technology。Technological innovation capabilities and R&D efficiency will affect integration costs，And user experience with the booking and membership platform。

End of February 2017，188bet Live Casino Hotel Group with 36.Total acquisition of 100% equity of Crystal Orange Hotel Group at a price of RMB 500 million；End of May，Both parties complete equity delivery；The first batch of hotels completed PMS system switching on July 21st，Online 188bet Live Casino reservation platform。Like Mr. Tang, a gold member of the "188bet Live Casino Club" mentioned above，Although I often book at 188bet Live Casino’s All Seasons and Hanting Hotels，But I have heard about oranges for a long time，In the past, I also asked someone to book on my behalf or went to the hotel front desk to book，Now as a hotel under 188bet Live Casino，He can easily place an order and complete the payment directly on the 188bet Live Casino App，You can also enjoy free breakfast for 188bet Live Casino Gold members、Value-added services such as late check-out。Next，The switching work will also be fully launched in more than 200 hotels available for sale under the Orange Crystal Hotel Group。Estimated at the end of July 2017，More than half of Crystal Orange hotels will be online on 188bet Live Casino’s official channels，And plans to cover all hotels in the short term。

Yishan Road·Hermès Junior Suite

As the first multi-brand hotel chain management group in China，188bet Live Casino will give full play to its advantages in member direct sales system and technological innovation，Promote the rapid development of Orange Crystal。Currently，188bet Live Casino customer loyalty program "188bet Live Casino Club" attracts more than 80 million members，Contributes about 80% of room nights on average；Over 86% of room nights are sold through 188bet Live Casino’s direct sales channels。With the further advancement of the integration plan，The huge customer infusion of "188bet Live Casino Club" will also bring geometric growth to Orange Crystal。And Orange Crystal’s VUE、Orange Crystal Hotel、Orange Hotel•Select、Orange Hotel，Personalization for 188bet Live Casino members、High quality accommodation needs also provide an excellent supplement。

At the same time，188bet Live Casino, which is “a technology company at its core”, also has an IT development team of nearly 300 people，Its self-developed "self-service check-in"、"Self-service room selection"、"Invoice direct connection" and other system tools，Help improve hotel service and management efficiency，Well-known in the industry。188bet Live Casino will give full play to its advantages in hotel technology products，Export more 188bet Live Casino excellent IT achievements to Orange Crystal，Help Orange Crystal improve service efficiency and reduce labor costs。

188bet Live Casino merger becomes a trend, 188bet Live Casino has unlimited development space

In recent years，The hotel industry resources are undergoing a wave of optimization and integration，Marriott acquires Starwood，Jinjiang acquires Plateno, etc.，Regulating industry competition，Carry out overall marketing collaborative operations，Global hotel industry consolidation has become a general trend。188bet Live Casino Hotel Group also reached a long-term strategic alliance with AccorHotels Group in 2014，Received Grand Mercure、Novotel、Mercure、ibis Styles、The operating rights of the five major ibis brands in China；Now it has fully acquired Crystal Orange Hotel Group, which focuses on high-quality design。To this point，The number of hotel brands operated by 188bet Live Casino has increased to 18，Covering affordable to high-end markets，Diversified brand portfolio further improved。

“188bet Live Casino is very optimistic about Orange Crystal’s unique brand positioning and strong appeal in the mid-to-high-end market，After the merger of both parties，The brands under Orange Crystal are differentiated from 188bet Live Casino’s existing product lines and customer groups，is an important supplement to 188bet Live Casino’s existing product line，In the wave of consumption upgrading, 188bet Live Casino has strengthened its leading position in the hotel market。188bet Live Casino will make full use of market opportunities，Accelerate the layout and development of the Orange series brand in more cities。" Zhang Min, CEO of 188bet Live Casino Hotel Group said，“188bet Live Casino’s powerful direct sales platform and membership system will also provide guarantee for hotel customers。We look forward to ushering in the rapid development period of Orange Crystal in 2018。”

In fact，Living in China，There are already examples of similar cooperation。Take the alliance between Huazhu and AccorHotels as an example，Under the management of Huazhu，Ibis ushered in its first round of explosive growth in the Chinese market in 2017，10 Ibis hotels have opened nationwide in the past six months，Created the highest development record in China in the past 10 years。Take Ibis Shanghai flagship store as an example，The business performance since its opening has been excellent， RevPAR remains above 300 yuan all year round，10%-15% higher than other brand budget hotels in the same area。The outstanding performance fully proves that the cooperation between Huazhu and the Accor Alliance complements each other，188bet Live Casino fully learn from the successful experience of the alliance with AccorHotels，Achieving win-win results with Orange Crystal and its partners。

Also，188bet Live Casino make full use of its extensive property development resources，Promote orange series brands，By building an integrated system、Backend support with more professional division of labor、Shared procurement supplier list and procurement platform, etc.，Help the Orange Crystal team improve efficiency、Reduce costs，Realize the rapid development of orange series brands。At the same time，188bet Live Casino fully draw on the excellent design and engineering capabilities of the Crystal Orange Hotel team，Use it reasonably in the development of other brands under its banner，Realize the simultaneous advancement of its 18 brands。