September 7, 2022，Huajiantang, the high-end full-service resort hotel brand of Yongle Huazhu Hotel Management Co., Ltd. (hereinafter referred to as Yongle Huazhu), a joint venture between Huazhu Group and Sunac Culture and Tourism Group，Jointly announced a strategic cooperation with BYMB, a yoga lifestyle brand under MIGHTY MEDIA, a well-known lifestyle media group in Shanghai，Both parties will give full play to their respective professional advantages，Work together to create health and wellness IP，Enrich the domestic health vacation experience scene，Strongly promote the upgrading of cultural tourism and vacation industry。

This is also“Huajian X+Special IP”Since the creation of the series following the cooperation with Porky Pets，A new attempt to create a closed-loop service together with another high-quality IP，Zhu Xiaogang, CEO of Yongle Huazhu Hotel Management Company of Huazhu Group、188bet Online Sports Betting and Casino Liang Shangbing, general Manager of Yongle Huazhu Culture and Tourism Division of Huazhu Group、Chen Peixin, deputy general manager of Yongle Huazhu Culture and Tourism Division of Huazhu Group, and MIGHTY MEDIA & BYMB co-founder and CEO Vivienne Ye、Co-founder and CCO Bobby Weng and other guests attended the press conference，Work together for this immersion、Full-dimensional wellness and healing experience vacation scene kicks off。

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As a high-end full-service resort hotel brand，Huajiantang is named ";Local cultural genes and subjective aesthetics”Main line，Created a unique view of flowers——“One flower, one world，The Peach Blossom Land on Earth”，Advocating high comfort and quality design details、Decent and tasteful service，Strive to use new design value to bring consumers a highly personalized and distinctive vacation experience。

BYMB is a well-known yoga sports brand in Shanghai，Committed to finding the most beautiful space、Invite high-quality teachers，Provide members with a 188bet online sports betting unique experience，Five years since establishment，Services include yoga activities、Recuperation course、Theme Travel、Large-scale yoga festival、Yoga workshops and other rich holistic health programs，Currently, it has held more than 2,000 offline activities and many large-scale yoga festivals for thousands of people。Encounter with BYMB，Let Huajiantang, a &ldquo with regional cultural beauty;Vacation destination”More abundant、Healthy connotation and imagination，Let guests deeply feel the harmonious beauty of man and nature while staying in the hotel，Have a stronger perception of Huajiantang’s service and culture。

This cooperation between Huajian Tang and BYMB will build an important part of the health and healing IP，Both parties will create a full scene around mind-body healing、Product system establishment and implantation、Mind-body healing standard operation service process and service scenario process、Healing Butler Training Certification System、Building a multi-dimensional mind-body healing hotel system including offline community experience activities, mind-body healing, healthy catering, etc.。Both parties will also focus on the service standards of the health and healing hotel、Dimensions such as facility standards and personnel standards，Based on systematic wellness and healing hotel products，Work together to build a wellness and healing hotel，To enrich the domestic health and wellness travel consumption scene。

Currently, a permanent mind-body healing space has been set up in Huajiantang and Yuyuan on the Bund in Shanghai，The first joint store of mind-body healing hotel between the two parties，Will be officially launched at the end of 2022。This is also the past five years since BYMB was founded，The first hotel commercial entity to carry out long-term cross-border cooperation，The two parties have joined forces to turn the wellness and healing project into a sustainable IP。

Zhu Xiaogang, CEO of Yongle Huazhu Hotel Management Company of Huazhu Group, stressed at the press conference，“Consumers have a higher pursuit of vacation，Hua Jian Tang and BYMB are High tech、High touch、 The fusion of High thinking，This will also satisfy more consumers’ High taste，Ultimately create High experience for users，That’s a great experience。”

CEO of Huazhu Group Yongle Huazhu Hotel Management Company Zhu Xiaogang

188bet Online Sports Betting and Casino Liang Shangbing, general manager of Yongle Huazhu Culture and Tourism Division of Huazhu Group, said，This strategic cooperation with BYMB is another unique high-end resort scene created by Huajiantang Hotel，The close strategic cooperation between the two is not simply piecing together health-related products，It is about implementing the concept of health and wellness into the entire process of the customer’s stay experience，Considering wellness needs from the very beginning of hotel design，Customized design for Huajiantang Hotel and provided one-stop high-end healing accommodation solution，Bringing a fashionable new fitness lifestyle。Hua Jian Tang hopes to lead users to pay attention to and be aware of their own minds and bodies during their vacation，Be able to pay more attention to the healing of your own physical and mental needs and comprehensively improve your vacation experience。

General Manager of Yongle Huazhu Culture and Tourism Division of Huazhu Group Liang Shangbing

In the future, Huajiantang will also join hands with BYMB to open Huajiantang and Happy Garden on the Bund、Huajiantang‧Lize Girls' School, Tongli, Suzhou、Huajiantang‧Yishui, Changxing, Huzhou、Wuxi Yangshan Huajiantang, Taohua Island and many other Huajiantang hotels are pilot projects，Creating wellness and healing resort hotel products。

BYMB founder and CEO Vivienne Ye said，“Can serve more people in this modern paradise-like‘The Peach Blossom Land on Earth’中，Bringing a yoga full of natural flavor and healing culture，This is a rare experience。”

BYMB founder and CEO Vivienne Ye

On the day of the press conference，Huajian Tang and BYMB are synchronized at Huajian Tang on the Bund in Shanghai·Created by Yuyuan“Meditation Island in the City”，With nature、Healing、Health、Meditation and other themes continue to create a series of healing pop-up event experiences。Future，The two parties will also jointly create different types of health and wellness courses and themed activities，Travel for hotels in Shanghai、The sports consumer market provides more high-quality lifestyle experiences and health and wellness consumption scenarios。

River Xiaohe, a nationally certified senior singing bowl healer, and his students feel ";花间”The beauty of healing

Deepen“Flower Series”Specialized IP，Leading the transformation of hotel consumption upgrade

Present，my country’s 188bet sports betting app download resident tourism has entered the stage from“Vacation hotel”Developed to“Stay in a hotel for vacation”15692_15695，Hua Jian Tang also had insights long ago，Always striving to create a diversified cultural and tourism complex scene，Strive to improve consumers’ sense of quality during vacation。Hua Jian Tang releases selected vacation series in 2021，Create “Huajian Mansion、Huajiandi、Huajianyuan、Huajianling、Huajianting、Huajiange、Huajianbao、Huajiange、花jjjing、花jianyi”Ten types of vacations with different styles，Study from parents and children at the same time、Tangquan Health Care、Pet friendly、Social team building、Based on the personalized needs of segmented groups such as outdoor sports，Innovatively launch“Huajian X+Special IP”’s multi-dimensional hotel product design approach，Hope to closely match the emotions and emotional value needed by current consumers，Bringing you a unique vacation experience，Deepen the emotional connection between consumers and brands。

In the context of consumption upgrading，Consumers are increasingly demanding scenario-based vacations including health and wellness，Yongle Huazhu will also continue to promote industrial development，Realize from resources to products and scenarios，Full link upgrade to user experience。

October 2021，Hua Jian Tang and comprehensive pet service platform Boqi Pets have reached strategic cooperation，Both parties jointly strengthen and standardize the construction of the pet-friendly hotel industry，Empower pet-themed experiential vacation scenes。Currently，The pet-friendly hotel jointly built by Huajian Tang and Boqi Pets has become one of the best destinations for pet lovers。

Huajiantang‧Yishui, Changxing, Huzhou

Hua Jian Tang joins hands with health care IP，Not only an empowering cooperation on vacation products，In fact, it is the overall wine tourism industry，brings profound and important strategic significance，In the physical and mental health resort scene，Made a new level of industry initiative: physical and mental wellness vacation scene，is the &ldquo of the contemporary resort hotel scene;New standard configuration”。“After the epidemic，Whether it is thinking 188bet app about lifestyle or vacation travel needs，All have undergone structural and qualitative changes。Over the past many years，Vacation users are paying attention to their vacation travel needs or hotel stay and leisure experience needs，Relatively speaking，Mostly it revolves around whether there is a gym、Swimming pool、Comparison and discussion of game rooms and other hardware facilities，However，On top of meeting the conventional physical level vacation needs，Hua Jian Tang’s research and observation on vacation needs after the epidemic，Understanding the deep-seated core potential demand for wellness and healing: starting to try to return to the humanistic perspective、Starting from self and mind and body，Focus on the health and healing perspective during vacation，Refining and content development。More comprehensively，From the perspective of health and wellness hotel products，Systematization、Modularly，Creating and improving health and wellness hotel products，Carried out in-depth and rigorous multi-dimensional exploration and empowerment。”Said Chen Peixin, deputy general manager of Yongle Huazhu Culture and Tourism Division of Huazhu Group。

Huajiantang is deeply rooted in Chinese cultural genes，And focus on exploring and extending high-quality IP，Close to consumers’ emotions and emotional value to spread brand concept，Enhanced experience value，Established a strong emotional connection between consumers and Huajiantang。From the past tourism and vacation supporting facilities to the main body of content creation for vacation and vacation，The diverse scenes of high-end resort hotels open up people’s imagination for vacation，It has also become one of the core competitiveness of high-end hotels。

The cooperation between Hua Jian Tang and BYMB anchors consumers’ health care needs，Jointly promote the construction of wellness and healing hotels，Enrich domestic healing vacation experience scene。In the wellness and healing hotel segment, it is even more important than the overall wine and tourism industry，Bringing high-level and indexical new initiatives，Setting a new standard in the wellness and healing resort hotel scene、New standard configuration，It also gives consumers who pursue high-quality life experience more choices。Future，Huajian Tang will continue to enrich the layout of physical and mental health and healing 188bet sports betting app download IP，Breaking through people’s imagination of vacation。