Yunnan has always been one of the most popular tourist destinations in China，Kunming is the beautiful and charming "Spring City" here；Dali, the thousand-year-old ancient city of Cangshan and Erhai Lake；Lijiang, the capital of fate；Ancient Legend Shangri-La；The tropical rainforest in Xishuangbanna...beautiful in various forms，So beautiful that you won’t want to leave。

According to data，During the "12th Five-Year Plan"，The total number of tourists received by Yunnan Province increased from 1 in 2010.4.2 billion passengers increased to 3 in 2015.2.9 billion people，Total 188bet game revenue from 1006.8.3 billion yuan increased to 3281.7.9 billion yuan，The average annual growth rate is 18.3% and 26.7%；Cultural industry operating income increased from 44 billion yuan to 90 billion yuan，Average annual growth rate reaches 15.4%；The added value of the 188bet game and cultural industry reached 1288.3.1 billion yuan，Accounting for 9% of the province’s GDP.4%。Directly and indirectly promotes employment of 5.67 million people。

But，With the development of the national 188bet game industry in recent years，People’s living standards continue to improve、Aesthetic ability and other comprehensive qualities are constantly enhanced，Yunnan Province’s 188bet game advantages have become increasingly apparent and no longer prominent，The 188bet game industry in some areas has even reached a bottleneck state，The situation is not optimistic。

To break the status quo，Yunnan Province released the "Thirteenth Five-Year Plan for Yunnan 188bet game and Cultural Industry" (hereinafter referred to as the "Plan")，Proposed that modern 188bet game and cultural activities have shifted from the traditional "gourmet sightseeing tour" to eco-188bet game with culture as the core、Culture and entertainment、Leisure vacation、Personalization of health and fitness, etc.、Quality、Fashionable、High-end transformation。

Proposed by "Plan"，For the 188bet game and cultural consumption market，Innovative industrial integration development method，In accordance with "strengthening leading industries、Enlarge market entities，Consolidating the industrial foundation，Deepening the consumer market、The development path of “optimizing service quality”，Accelerate the construction of a number of major key projects，Promote the transformation of 188bet game culture construction from the traditional scenic spot model to the all-region 188bet game development model，Promote 188bet game and cultural products from sightseeing to sightseeing、Leisure vacation、Transformation into a compound product that integrates health and wellness，Guide the development of 188bet game cultural consumption from single low-level consumption to diverse high-end consumption。

Special emphasis on relying on regions or cities with superior resources,Take 188bet game and cultural products as the leader,Supported by leading industries，Driven by the construction of major key projects,Actively attract funds、Technology、Talent、The agglomeration and integration of enterprises and related industries,Focus on building a group of unique 188bet game、Cultural Diversity、Low-carbon consumption、Humanized service、188bet game and cultural industry cluster area with modern management。Support various regions to build a number of 188bet game and cultural industry creative parks,Actively attract domestic and foreign 188bet game, cultural and creative design enterprises,Introduce a creative team or develop it yourself,Create a batch of high-level culture and art、Videos and Audiovisuals、Anime Entertainment、New 188bet game cultural products such as singing, dancing and performing arts,Carry out creative innovation design and incubation of 188bet game cultural products。Build a batch of 188bet game content with rich content、Distinctive cultural characteristics、Entertainment is highly participatory、Complete supporting services、Beautiful ecological environment、A 188bet game and culture integration demonstration area with strong comprehensive driving force,Better meet people’s growing diversity、Consumption demand for fashionable 188bet game culture。

Director of the 188bet game Research and Planning Center of Peking University，Secretary-General of the International 188bet game Society，Professor Wu Bihu, President of China Regional 188bet game Development Research Association, said in an interview，The concept of cultural and 188bet game integration is a bit exaggerated，Any 188bet game development itself is a human activity that is inseparable from culture。The integration of culture and 188bet game now advocated and vigorously promoted by the government，It’s just a working path or policy guidance，Aimed to promote coordination and interaction among multiple government departments related to 188bet game，Aiming to mobilize social forces, especially capital forces, to participate in the upgrading of 188bet game products、Transformation and Upgrading。

He pointed out，Yunnan 188bet game has obviously reached the point where its products are aging、It’s time to face the competitive pressure of more and stronger destinations，Especially need to find a breakthrough，The integrated development of culture and 188bet game may be such a starting point。Integrated development of culture and 188bet game and 188bet game + have different approaches but the same purpose，They are all seeking to create a destination ecosystem，Upstream and downstream chain connection，Deepening reforms on the supply side。

About the process of promoting the integration of culture and 188bet game，Will there be large investment、Problems such as long effect time occur？Facing this kind of development dilemma，How should we avoid or solve it，Professor Wu Bihu thinks，The current model of integrating culture and 188bet game feels a bit misguided，Easily hundreds of millions、A huge investment of more than one billion，In the past few years, local governments and social capital have been keen on 188bet game complexes of various names，Recently, characteristic towns are being promoted from top to bottom，I predict that the government will vigorously promote it、There will be a surplus of characteristic towns with mud and sand in the near future、The situation where there is no boat on the empty street。

Wu Bihu’s final emphasis，The foundation of the integration of culture and 188bet game lies in the accurate grasp of the meaning of the four words themselves: human needs are the soul，Text，It’s emotional consumption。There must be content，You need to have experience，To create a remote lifestyle，Rather than physical town buildings、Not real estate、Not another kind of land finance。

Indeed，Further 188bet game can no longer meet the needs of tourists,Slow life 188bet game must deeply explore historical and cultural resources,Enhance the cultural charm of 188bet gameCreate a unique cultural scene，This is the best way to enhance 188bet game attractiveness。Yunnan，Also strive to find the right breakthrough in the development of 188bet game，Accelerate the integrated development of culture and 188bet game，Leading the new trend in the era of mass 188bet game。

*Source of this article: WeChat public account "China Travel"，Author: Shan Meiqi，Original title: "Wu Bihu: Yunnan 188bet game does not require real estate》