Present，China is ushering in a new wave of consumption upgrade，How to seize opportunities has become a common topic in various industries。Days ago，Caesar Travel and Tips Experts jointly hold offline salon for consumption upgrade，Invited from Google、Jiaduobao、Senior observers and practitioners in the business field such as Weiduomei，And well-known brand marketing experts，Collect Travel、FMCG、Internet and other fields together，Let’s talk about “Opportunities and Challenges in the Era of Consumption Upgrading”。

The guests sharing in this salon include well-known self-media people、Brand Marketing Expert、Starbucks case researcher Wei Jiadong，Director of Digital Marketing Department of Jiaduobao Group、Du Wenhan, former 188bet app head of Coca-Cola brand marketing，Fan Zhitao, Director of E-Commerce Business Department of Wedomei Group，Wang Jinhong, Head of Google China Corporate Communications Department，Caesar Tourism Brand Officer Zheng Lianfeng。Many media were also welcomed to the scene、People in Internet entrepreneurship and other fields talk to each other，Thoughts on promoting a wave of consumption upgrade。

As a well-known self-media person、Brand Marketing Expert，Wei Jiadong has served many travel brands，He mentioned the need to “build brand IP”、“Learn to leverage marketing”，He pointed out that tourism companies can try sustainable event planning，Stimulate people’s participation，Thus becoming the brand’s IP，Continue marketing cooperation。In addition，Tourism companies should also pay attention to "taking advantage of the situation" in the communication process，Knowledge of hot spots，Conducive to the rapid spread of enterprises。

Director of Digital Marketing Department of Jiaduobao Group、Du Wenhan, former 188bet app head of Coca-Cola brand marketing，Starting from my own travel experience，Mentioning naughty children will affect the mood of those traveling together，Proposed by this，“Today’s travel products are all focusing on the recommendation of the travel destination itself，I think we can turn to paying attention to emotional care during travel，For example, you can try to make a group without ‘naughty kids’，Prevent your travel mood from being ruined by naughty 188bet online sports betting children，includes singles、People who have just fallen in love don’t want to travel with naughty children。”

“Find the right brand value anchor”，Mentioned by Fan Zhitao, Director of E-Commerce Business Department of Wedomei Group，At present, some tourism companies have blurred brand recognition，“When you are promoting your brand to let customers know you，The important thing is to have such a sentence，Let customers have strong perceived value points，Let the brand stand out。”

Wang Jinhong, head of Google China Corporate Communications Department, talked about corporate brand building from AlphaGo，After sharing the spread of the AlphaGo project on site，She summarized the three key points of brand building，"One，The content does take time，But in any case, this time is well worth spending；Second，What changes is the channel，What remains unchanged is the content，Learn how to combine the communication channels more effectively for the information you want to convey。Third，Emotional bond，Communication gets twice the result with half the effort。”

Caesar Tourism Brand Officer Zheng Lianfeng pointed out，The current Chinese outbound tourism market is developing rapidly，Many people are no longer satisfied with just visiting here，But start by understanding the journey，to travel、Services provided by service staff，Until the end of the trip，Value the experience of the entire process。Enterprise wants to upgrade，188bet online sports betting Need to adjust the understanding of target groups，Pay attention to changes in needs，This is a prerequisite for keeping up with consumption upgrades。In the era of consumption upgrading, there are at least three changes: demand personalization、Scene diversification and value differentiation。

According to introduction，In such an environment，Caesar Tourism continues to try to advance the experience upgrade。He mentioned，Personalization of needs promotes the product development of Caesar Travel，The new unique high series came into being，New Caledonia、New tourism products from Serbia and other places are launched on the market。

He also pointed out，In the past, companies provided standardized products，Future，Users will participate in the brand creativity and product development process，When the product has a prototype at the beginning of development，will create it together with users。Based on this，Caesar Travel launches "Happy Private Group"，Personal satisfaction、Customized tour for small groups，About time coordination，Travel route，You can discuss this together at the beginning of the itinerary，Professional travel consultants work with guests to design a satisfactory journey。

As understood，This is the second time that Caesar Travel has organized a salon event between different brands，The person in charge of Caesar Tourism said，We are willing to welcome every market change with an open mind，We also look forward to more exchanges and cooperation with other industries。Hope to use the "offline salon" gathering format，Inspire cross-border viewpoint collision，Together embrace the industry consumption upgrade。