I started paying attention to domestic O2O in 2010、Since online travel，Just in time for the domestic tourism 188bet online sports betting to take off。“Sharing” is more on the demand side，“Sharing” is more on the supply side。This article is unified to discuss the 188bet online sports betting。

Love daily rental from the accommodation 188bet online sports betting、Tujia，DiDi to the small transportation 188bet online sports betting、Quick，A world state that serves the 188bet online sports betting at destinations、Maru Zi Earth，Mobike to the bicycle 188bet online sports betting、ofo，The momentum of development is in full swing。With the support and help of capital，The models and operations of a few companies are rapidly alienating、Iteration，Evolving into a rental economy，Survive，A very few have grown into unicorns in related fields，And more companies are not lucky，Crazyly staged a drama of "Seeing him rising from a tall building，Seeing him entertaining guests，Seeing his building collapse” drama。

Although in the current tourism and travel industry，Everyone also uses the term and concept of “188bet online sports betting” frequently，But based on my observation and thinking about the development of the industry，Speak clearly，The future of the tourism 188bet online sports betting is still far away。This judgment is given from the perspective of industrial development，Not intended to be bearish or belittling，But I hope I can help myself and others better explore entrepreneurial value or investment opportunities。

1. Definition of 188bet online sports betting

Before starting the discussion，Let me first clarify the 188bet online sports betting model in my eyes。I think the 188bet online sports betting is when the owner of an asset owns and uses an asset，Fragment some excess usage rights、A large-scale behavior model that is efficiently provided to other users in the market for a fee。

The 188bet online sports betting is truly from a social perspective，Without harming the interests of any member，Improve the comprehensive benefits and experience of all parties，Pareto optimal model to improve overall social efficiency。

2. Six elements of 188bet online sports betting

A true 188bet online sports betting should have the following elements:

1) The supplier is the owner 188bet online sports betting asset，Also a user。Identity is the foundation，The identity used is a required condition，If not also a user，Under the same conditions, it only constitutes a rental relationship，For example, special cars and bicycles currently on the domestic market，Because the owner of the asset does not have the role to use the asset，So the model positioning is just time-188bet online sports betting leasing of assets。

2) 188bet online sports betting must be structurally excess.Supply must rise to the medium and macro level to have significant 188bet online sports betting value，Otherwise，Just a very small oversupply at the micro level，It is impossible to scale and pursue scale value。

3) Supply needs to be provided to the 188bet online sports betting demand side in a relatively fragmented manner.Bring supply to 188bet online sports betting in a fragmented manner，Related to the first element，If it is provided in long-term block time，prefers long-term leasing，Will affect the normal use of the asset supplier，With "as an asset owner，Another asset user” conflict。

4) Efficient information matching method.In the software era and even earlier economic era，No matter how high the matching potential of 188bet online sports betting and demand is，Cannot complete efficient management and matching，The delivery of services and completion of transactions cannot be guaranteed either。And the Internet、Mobile Internet makes all this possible。

5) The method of provision must be paid.Providing for a fee means generating transactions，The generation of transactions means business value。Free things are often the most expensive，Paid often means overall 188bet online sports betting and efficiency。

6) Large-scale 188bet online sports betting demand.This means that the 188bet online sports betting demand also has a certain scale，Either high frequency or rigid need，So，Only when excess supply can the 188bet online sports betting pay for it，Form transaction。

The two most famous cases in the 188bet online sports betting are Airbnb and Uber，Based on the above core elements，Since their establishment, these two giants have practiced the core spirit of the 188bet online sports betting in a near-perfect manner，Provides solutions and service experiences that are different from traditional production methods in terms of accommodation and light transportation，Acquired wide market recognition and capital recognition。

三、China’s 188bet online sports betting cannot become the mainstream of the consumer market in the short term

Looking at China，Tujia, the accommodation 188bet online sports betting、Little Pig、Muniao and others have transformed into hosting operations and short-term rental models，Didi of travel 188bet online sports betting、Kuaidi turned to quality car rental as its core business model，Although these companies also have very pure 188bet online sports betting type product supplies，One of the few B&Bs on the short-term rental platform，Part-time private car or ride-hailing on Didi platform，But these are not the mainstream forms of platform services，Basically can be ignored。Similar problems have occurred in other tourism 188bet online sports betting service industries，Or platform transformation (involving the transformation of assets into a leasing model，Involving the transformation of services into a C2B2C platform)，Either it will be hard to support and unsustainable，Why so？

At first, everyone attributed it to the general lack of private credit in the country，As a result, the shared resource side and the demand side cannot better recognize and match each other。But looking at the six major elements that have been sorted out，The core reason is that mainstream supply cannot meet multi-level mainstream demand，The lack of mainstream supply includes two aspects: 1) The level of supply is not rich enough，2) High-quality supply is in short supply。This directly determines that the first two elements of the tourism 188bet online sports betting are not valid，The attempt to share the tourism economy in the short term is destined to be impossible to reach the center of the current consumer market stage。

four、Supply missing，China’s 188bet online sports betting consumption enjoys a broader space

The huge gap in supply，The window of “188bet online sports betting” has basically been closed to tourism entrepreneurs or investors，But it opened up a wider space。The Japanese author Mr. Miura Noboru gave everyone ideas in his book "The Fourth Era of Consumption"，The development of Japan’s consumer market can serve as a reference for the evolution of China’s consumer market。Mr. Miura Zhan divided Japan’s modern consumer market into four stages:

• 1912-1941 is the first 188bet online sports betting era，It is a 188bet online sports betting enjoyed by a small number of middle class people；

• 1945-1974 is the second 188bet online sports betting era，Riding on the spring breeze of rapid economic development，Family-centered 188bet online sports betting is gaining momentum；

• 1975-2004 is the third 188bet online sports betting era，The trend of personalization in 188bet online sports betting is booming；

• 2005 to present，Japan has entered the fourth consumption era，The stage that values ​​188bet online sports betting。

Due to the diversification and diversity of China’s 188bet online sports betting，I think China’s current consumption stage combines the characteristics of Japan’s first three eras，And present a dumbbell shape，That is, Chinese consumers have shown the characteristics of second generation consumption，Entering a family-centered consumption state，Typical users in first-tier cities are beginning to enter the third era，Consumption in some backward areas is still dominated by consumption by the middle (powerful) middle class (rich) class。Tourism is an important content for mass consumption，No exception。

From the perspective of key moments in the development of China’s 188bet online sports betting consumption，The withdrawal of public consumption from the stage in 2012 is Feng Shui Ling，China’s 188bet online sports betting consumption market takes the lead after 2013，Enter the fast lane of development，Compared to trillions of 188bet online sports betting consumption demand，What the market needs more is different levels of centralized supply of products and services，Quick、Efficiently respond to needs，From scratch，From existence to excellence，From excellence to excellence。

At that time，China’s tourism and even consumer market will enter the era of 188bet online sports betting。

*This article is reproduced with authorization from the WeChat public account "Zuo Yu" (ID: zuoyucapital1)，Author: Wang Ting, Executive Director of Zuoyu，Original title：《China Tourism 188bet online sports betting，Your future is still far away》