“Becoming the most respected world-class 188bet online sports betting group within five years”，This is the chairman of Jingyu Group、A goal mentioned many times by Hong Qinghua, founder of Lvmama Travel Network。At the same time, Jingyu Group is destined to have a "surprise winning" style of play。

Competition among domestic travel companies has inevitably extended to destination resources，The theoretical commanding heights of the entire industry chain layout，It has been known to everyone。In a nutshell，When a company is close to a transaction、Traffic and scenarios have monetization capabilities，And it occupies one of the total elements of 188bet online sports betting，Anyone can enter the venue as a business traveler and become a player，Conduct "Tender"。

As the most "local" scenic spot among OTAs，Arrange three secondary groups: Destination Operations Group、The core capabilities of Lvmama Group and 188bet online sports betting Smart Economy Group form the competitiveness of the entire industry chain，From planning、Investment to operation，To transport tourists (marketing) to achieve penetration，Hong Qinghua believes that the best capital model is the 188bet online sports betting industry investment fund plus the best resources and operations，Now these have slowly become a reality。

So facing the giant players who have flocked to us in the past two years，188bet online sports betting, as a general who is already standing on the city wall，How to face the next sniper battle？

188bet online sports betting in intellectual property

“188bet online sports betting” actually only refers to “intellectual property”，In Hollywood，Give these IPs a special name that is not very nice but goes straight to the theme of money，Called "Speculative Script"，This type of "speculative business" original scripts constitute the main body of the Hollywood script trade。After becoming a hot word in China and attracting countless hot money，2015 only，A total of 42 188bet online sports betting-related acquisitions occurred in the Chinese market，There are 39 cases in which the acquisition amount was disclosed，Total merger and acquisition amount 209.5.9 billion yuan，The acquired company’s industry covers film and television、anime、Game、Novel、Artists and other fields，The average acquisition amount per transaction is 5.3.7 billion yuan。Intangible assets are being affected by the asset rotation effect and are being "irrigated" by liquidity，And 188bet online sports betting is just a microcosm。

Ruhong Qinghua speaks，188bet online sports betting value is no longer limited to pan-entertainment，Permeating from pan-entertainment to the full dimension of the new business ecosystem，188bet online sports betting represents a new discourse system and narrative method；188bet online sports betting represents a new connection language，Represents the fourth generation traffic entrance；188bet online sports betting represents individuality and scarcity，188bet online sports betting connections build commercial cryptographic potential，It is the formation and rapid migration of new traffic。

Back to 188bet online sports betting，Everyone knows，Cultural products are the most difficult to copy，Current travel IP，More of a creative idea，Represents young creative space and creative imagination，Essentially a cultural and creative product。He has not been filtered by the data，Including interactions with fans，Thus having a huge fan base；It has not experienced a long market test，Let the content itself be recognized by the market。So we see when the real estate industry, which has been barbaric for thirty years, chooses the cross-border cultural 188bet online sports betting field，It is no longer the familiar asset-heavy model of "cash flow rolling assets"，The first step is to establish your own intellectual property research and development capabilities，The most prominent core is the “Chinese element”，Who has stood firm on "Chinese elements"，Only in order to move forward and retreat freely。Wanda Cultural 188bet online sports betting Planning and Research Institute bases its design and research on traditional Chinese regional culture or stories，Perhaps the core competitiveness of Evergrande Children’s World is focused on “Brilliant China”，The proportion is as high as more than 50%，This is the foundation for becoming a world-class cultural and 188bet online sports betting enterprise。

Compared to these real estate companies，Jingyu will naturally not choose to arm-wrestle with scale and investment，In order to improve one’s own smart service capabilities，Back in 2004，Jingyu started by relying on 188bet online sports betting planning and design and other consulting services，Qichuang 188bet online sports betting Planning and Design Agency with Class A qualification，is a typical knowledge service enterprise，It is based on the ability of knowledge services，That’s why today’s 188bet online sports betting Smart Economic Group was born，Integrated Qichuang 188bet online sports betting Planning、Scenic Area 188bet online sports betting Marketing、Whale Creative、Shanghai Tongyu Architectural Design、Zhejiang Travel Qichuang Planning、Huangshan Global 188bet online sports betting Research Institute and Qichuang Beijing Branch, etc.，A package covering travel consultation planning、Brand marketing to cultural and creative design，“Li” as a whole-industry service capability。

In terms of specific investment choices，Generally, priority will be given to investing in the intellectual property or IP of all implemented 188bet online sports betting projects，Chishan Lake project at the beginning of this year，The development model of "IP + Internet celebrity scenic spots + Internet celebrity hotels + Internet celebrity food + Internet celebrity sports + O2O channels + timeshare + cultural creativity + X" proposed by Hong Qinghua，Is the key factor that distinguishes it from other cultural 188bet online sports betting projects，Basically provided Jingyu with endorsement for the entire year。May this year，Gathered Zhejiang 188bet online sports betting Group、Jingyu Group、Jiande 188bet online sports betting Investment and Junyuan Real Estate, the powerful forces of the four parties, have officially started construction of the Jiangnan Secret International 188bet online sports betting Resort。One year ago，Scenery、Zhejiang 188bet online sports betting Group and Jiande Municipal Government，2 billion jointly plan，To build the 228 square kilometers of no-man’s land in Sanjiangkou into the “Jiangnan Secret Land” international tourist resort。August，Beijing Diaoyutai State Guesthouse，The new brand and IP image customized by Jingyu Group for Shenhe Ancient Town in Yuzhou City, Henan Province is officially released，And in the planning and design of Shenhe Ancient Town、Investment and construction、Operation Marketing、Comprehensive cooperation in channel customer acquisition and other aspects，The internet celebrity hotel “Gepu” owned by Jingyu will also be located in Shenhe。But this type of creation has its own IP，After all, it is a long-term strategic need，More needs to be connected to external high-quality resources，Co-building IP，So how does Jingyu rely on the 188bet online sports betting Smart Economy Group，Layout "Chinese elements"？

In the research and development of intellectual property rights in scenic spots，Working with Huangshan 188bet online sports betting to release the specific image of "Little Huangzi"，Based on its annual reception of more than 3.3 million tourists，Provide travel information consultation for tourists、Route and attractions guide、Civilized travel advice、Customized services such as emergency medicine provision and support for special groups，Through the lines before, during, and after the line；And establishing a cultural and creative company with China Travel Group，Developing Huashan Strong IP，Reorganize consumption structure，Increase the unit price for tourists traveling to Huashan, etc.，In addition, the list of cooperation with secondary scenic spots is too complex to list them all。Visible，The primary purpose is to form a complete closed loop of scenic spot business，Scenic spots must first have full industry chain service capabilities，Cultivation of internal strength is good，Only with the transfer of external skills，Very Chinese elements such as "Huashan Sword Discussing"，Only before it can be implemented as IP。

On accommodation，Jingyu established China’s boutique hotel IP value community—Internet Celebrity Hotel Alliance，Alila、Antiman、Hanbilou、Huajiantang、Leya boundless、Kaiyuan Grassland、Guoyunshanju、Shujia、Lian Yu、Secret Mountain Village、Just like my hometown Yunshu、Erhai Lake wakes up、Mingyue Songjian、Original、Cloud Tribe、village、17 boutique hotel groups including Tent Hotel are the first to join。Visible from the first members，Maybe intentionally or unintentionally，Being the city capital、Talents returning to rural areas，The core of the product will choose nostalgia，Adapt to local conditions to cater to Chinese culture。This type of IP co-construction method，Allows the 188bet online sports betting Smart Economy Group to quickly enter the accommodation scene，At the same time, I make a big splash with good high-quality IP，Similar ideas include marriage with Jinjiang，He Yu Home、Yu Ting’s strategic cooperation，By grafting external management，The influence of local hotel industry。Including the establishment of Zhejiang Huace Scenic 188bet online sports betting Media Co., Ltd. with Huace Film and Television，Develop film and television IP, etc.。

Regardless of source，The soul and foundation of intellectual property rights is the content itself，Everything else serves the core of the story。Because the audience will not pay for the IP，And will only be moved by stories，The 188bet online sports betting Smart Economic Group relies on the early Hezhong Lianheng，The "li" of Chinese elements is slowly converging from point to surface，The story is ready，So how to continue?？

The implementation of cultural 188bet online sports betting projects

8 months after Jingyu terminated its listing on the New Third Board，In the face of increasing costs of traditional business，Under the dual pressure of difficulty in attracting investment at the same time，Use the 188bet online sports betting smart economic group with good profits to give back，Can the newly formed destination operation group form new growth points，Whether Jingyu’s revenue and profits will be affected？

In fact, the development 188bet online sports betting destination is in full swing today，There is a very important node，The watershed around 2015，Symbolizes demographic dividend heading towards time dividend，People have more and more marginal time，Need another balance，Making value-added profits。

Once got the queen with one punch，After bank mortgage or immediate mortgage，Sell it quickly，The valuation of the remaining commercial assets on the asset book can also achieve secondary financing，But operating a tourist destination is not this concept at all。So after the real estate companies experience the inadaptation stage，Or sell heavy assets，Go light asset output，Or promote structural reorganization，Its own scale and investment advantages，Unite companies with long-term 188bet online sports betting heritage in the industry，And outsourcing refined operations team，Co-development，Building a platform is a consideration。

Capital capabilities are increasingly becoming the key point of an enterprise’s comprehensive competitiveness。Look at the current real estate companies，National Enterprise Credit Information Publicity System Display，Evergrande Real Estate and Huayi Brothers have established a joint venture - Wuhan Hengyi Film Culture Co., Ltd.，Cooperative development of cultural 188bet online sports betting projects，Resolved its shortcomings in future traffic。So a scenic area with inherent advantages，Seems to be walking faster，In terms of the composition of the destination operating group，Including travel investment、Lvfa、Tent Guest、Kangdu Culture、Jing Man、Scenery Rainbow Hot Spring、Scenery Yuanjia Village、Huangshan Guanlu Village Tent Guest、Jing Rong、Jingyue、Jinghai、Baihua Hua Qiangu、Jiande Jiangnan Secret Land、Guangxi 188bet online sports betting Industry Fund、Zhongjinglian 188bet online sports betting Investment、Dujiangyan Imperial Court、Chongqing Realm、Wulong Jingle、Shandong Haoke and Maanshan Pujing and other companies，It basically covers travel food、Live、row、游、Purchase、Entertainment elements，The scale of the platform is evident。

Over the years，Jingyu’s capital and resource operations remain relatively independent in the strong capital ecology of giants。Based on the current scale of funds，May，Jingyu joins hands with Guangxi 188bet online sports betting Development Group、Fengfen Group、Jingyu Group、Guohai Securities establishes 10 billion Guangxi 188bet online sports betting industry fund；September，Also joined forces with Greenland for 4 billion to help Shaoshan build a world-class 188bet online sports betting IP；In just 2 weeks，Zhejiang Travel、Plenty、all nations、Scenery’s “Four Strong Alliance”，Jointly established a 10 billion Zhejiang Province 188bet online sports betting IP Investment Fund，Relying on the 188bet online sports betting resources of Zhejiang Province，Expand a series of investments in Zhejiang Province’s domestic and overseas 188bet online sports betting IP，The "ecological matrix" focusing on "big 188bet online sports betting and big health"，This mechanism is solid，Presumably also for the future development of the 188bet online sports betting industry。

You can imagine the possibility of this kind of "capital + cultural 188bet online sports betting all elements" in the future，After capital quickly matures the industry，Obtain land at a lower cost through government connections，Introducing the major wholly-owned subsidiaries and holdings of the destination operating group、Joint stock company，Throughout planning，Beneficial marketing in the later stage、Operation，Greatly saves the cost loss caused by the connection of different links in the project，Finally returned to the area where real estate companies are best at “cash flow to assets”。

For the ultimate goal of building 500 high-quality tourist destinations、Vision to self-operate 50 high-quality resort hotels and 100 core scenic spots and destinations，The destination operation 188bet online sports betting under Jingyu seems to always be so simple and crude in "flexing muscles"。

Consolidation of bridges 188bet online sports betting upstream and downstream industrial chains

Currently among the three major groups，Donkey mother is the best business card。Everyone knows，Lv Mama started with the scenic spot ticket booking business，The first OTA platform to propose an integrated solution for destination independent travel，Currently in tickets、Having leading advantages in the industry in peripheral 188bet online sports betting and other fields。May this year，The "2017 China Scenic Area 188bet online sports betting Consumption Research Report" released by iResearch shows，Donkey Mama Travel Network to 30.1% market share ranks first。Self-guided tours around the area，Lv Mama relies on its advantages in scenic spot tickets，Dynamic packaging of surrounding hotels、Transportation and other products，Create donkeyyue parent-child、Donkey color flying self-driving tour、IP brands such as Kaixinluxing。

For online peer challenges，At this year’s National Subsidiary Conference，Hong Qinghua has explained this，Will increase the horizontal expansion of online and offline new retail and the sinking of vertical channels，Make more high-quality IP 188bet online sports betting resources directly linked to tourists，Get through the last mile。Look at the details，It relies on more than 1,300 offline stores as an important entrance for offline traffic，Extend the battle for online travel and vacation penetration to three、Fourth tier cities，To promote scene-based consumption。This is the 188bet online sports betting Smart Economy Group、The destination operation group has sufficient ammunition reserves。

Through this strong regional presence，The transportation capacity of tourists is not limited to short distances、Visitors from nearby areas，Long distance、Travel to overseas and other destinations will also perform well，Make sure the destination is before the core attractive content is implemented，Product repurchase rate can be guaranteed as much as possible。At the same time，Lvmama strengthens its two core capabilities of network collaboration and data intelligence，Plays an important role in the 188bet online sports betting’s industrial chain。So when Lv Mama launched the “Super Ticket Day”，Easier to succeed，For scenic spots，Need a third party to inject advantageous promotion resources of the whole network、Member Resources、Accurate big data marketing resources，Common marketing destination。Future，Control market segments，Its IP brand "Dongyue Parents and Children"、The “Happy Donkey Tour” and other activities will also spawn more festival-making actions，Continuously activate the vitality of the scenic spot。

final，Benefit from the current characteristic towns、All-region 188bet online sports betting and other policy bonuses，After the reorganization of Jingyu, the three major secondary groups correspond to the staff departments respectively、Equipment Department、Logistics Department，will still be the only enterprise with a full industry chain development model，This half year has indeed left a lot of suspense，Also brought many surprises，But it is certain that the 188bet online sports betting O2O ecosystem of Jingyu will expand faster！The scale of capital operation will be larger！