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Benefit news,September 25,People's Daily Online Public Opinion Monitoring Room and Alibaba's 188bet app brand Fliggy jointly released the "Report on Global 188bet app Characteristics and Trends of Young Groups",Revealing the deepening of consumption upgrade,The secret behind young people’s “just leave” 188bet app。
For example,The real situation of "leave as soon as you say" is that very few 188bet app leave just as soon as they say,Although young but full of rationality, the post-85s generation will never know,In fact, young 188bet app are not keen on just leaving,Collect various strategies in advance,Prepare emergency supplies,Even learn the local language in advance to communicate with the locals。
For example: "Let's just go". The real situation is that 1/3 of 188bet app start booking products one month before departure,Only 16% of 188bet app book a week before departure,And the proportion of this group of 188bet app is declining。
Under the background that tourism has become a way of life for people,Outbound 188bet app has become the preferred way for people to spend a long vacation。Facing the long holiday known as the “longest holiday in history” during the National Day Golden Week in 2017,People's Daily Online and Fliggy said that young people have become the absolute main force in outbound 188bet app,The post-90s generation will be the largest group traveling abroad,Accounting for 39%,If you add 80,Accounting for 78.9%。
Age structure for outbound 188bet app
This data report summarizes the outbound 188bet app characteristics of young people in 12 words: Love freedom、Free and easy enough、Reexperience、A willing flower。
“Love freedom” has long been a label for young people,81% of them 188bet app abroad by independent 188bet app。Meanwhile,In terms of gameplay,LEGO modular pre-ordering is becoming more and more popular,Those who rent a car and 188bet app abroad by car,2017 increased by 337% compared with 2016,Simply more freedom than freedom。
188bet app mode composition
The love of freedom among young people,Also reflected in destination advancement。People’s choice of 188bet app destinations,Generally from domestic to overseas,From popular destination to niche destination。But the vigorous young group has made more obvious progress,More and more people have been to more countries,Those who have been to more than 6 countries in 2017,An increase of 7% over the previous year。
Changes in the number of destination countries visited
And,Young 188bet app have strong long-tail characteristics in their choice of destinations,15% of 188bet app choose to go to places outside the top 20 destinations。60% of buyers of Fliggy Arctic Express are around 30 years old,There are 46 buyers of the Antarctic line.5% are born in the 80s。
The attitude of young people towards 188bet app can be summarized as “free and easy enough”。For them,188bet app is “important”,It’s hard to surpass 188bet app with work,Fliggy data display,This National Day holiday,Nearly 40% of those born in the 1980s will take leave and leave early,And this number is less than 6% among the pre-80s generation。
Percentage of daily departures for outbound 188bet app during the National Day holiday
But,Traveling is by no means a “big deal”,Young travelers are “not nervous” about traveling abroad,More and more people are booking 188bet app products locally only after arriving at their destination,The proportion in 2017 has exceeded 1/3。
“Experience-focused” is the obsession of young consumers for outbound 188bet app,This is first reflected in the 188bet app time,Take National Day outbound 188bet app as an example,More than 1/3 of people will play outside for 8 days or more。
Also,Young 188bet app traveling abroad love to take photos and post them on their WeChat Moments,Also pursue in-depth understanding of the destination,Playing very authentically,The booking volume of local tour guides on Fliggy platform increased by 600% in 2017。
“Letting go of flowers” can be said to be an essential summary of young 188bet app。Their consumption awareness is advanced,How much you earn is not necessarily related to whether you go out to play。Data display,Although the overall income level is not as high as the previous generation,But their consumption level is already equivalent to that of the previous generation。
Fliggy thinks,New characteristics of young people in outbound 188bet app,It is the embodiment of consumption upgrade,Vacation is lifestyle,Eat, drink, play and sleep happily,Chinese consumers’ global 188bet app will be diverse and exciting。
For the above data source issues,Lu Shan, deputy director of the Tourism Big Data Center of the Public Opinion Monitoring Office of People’s Daily Online said,The data mainly comes from Fliggy and Alibaba,The 188bet app Public Opinion Monitoring Room mainly conducts data analysis from the perspective of public opinion,Then there will be a match between the data of both parties,Then a new result will be displayed after the data of both parties are matched。
Li Shaohua added,Use of data,Internet companies actually do analysis and traditional media,Even academic、The researchers’ data are still very different;It is difficult for traditional media to imagine the cost and efficiency of using full data,But this is precisely the advantage of Internet companies,To exhaust the range of data as much as possible。
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