March 2014，Liang Jianzhang led Ctrip executives to 188bet mobile login’s headquarters in Suzhou，Take out 2.USD 200 million investment in 188bet mobile login，Become the second largest shareholder of 188bet mobile login。Why did Liang Jianzhang, who planned to end the battle quickly with a price war, so quickly extend an olive branch to Wu Zhixiang, chairman of his rival 188bet mobile logincom？This is because the 188bet mobile login team led by Wu Zhixiang launched the Normandy landing plan two months ago，Spent huge sums of money to install self-service ticket machines in the top 50 scenic spots with the most tickets，And formulate industry rules to counter Ctrip’s high ticket cash rebates；At the same time, 188bet mobile login cooperated with WeChat Pay to launch the "One Yuan Attractions" activity，The number of 188bet mobile login APP downloads soared that year，In the end, 188bet mobile login APP rose to the top three in the industry。The ammunition and strategic resources for the above battles all come from Tencent Group，February 2014，188bet mobile login announced that it has received an investment of 500 million yuan from Tencent，In fact, as early as June 2013，Wu Zhixiang has already called Tencent’s investment director，The investment agreement has been finalized by the end of the year。

Afterwards，Tongcheng Tourism is deeply involved in scenic spots and wireless traffic operation，Obtained the exclusive operating rights of WeChat Wallet Air Ticket Channel in May 2014；December same-trip train tickets involved in WeChat operation，At the same time, it was renamed as train ticket channel，Occupy WeChat, the most valuable traffic portal；September 2015，Upgrade train tickets and air tickets channel，New attraction tickets、Hotel、Bus ticket、Surrounding Tour、Six new businesses for domestic travel and outbound travel。2017，Following the rhythm of Tencent Empire，Tongcheng Travel All in WeChat 188bet mobile login。

Tongcheng Travel 188bet mobile login ranks 13th，has gained over 10 million users

Recently，Users only need to open “Search” on WeChat，Enter departure place + destination air ticket/bus ticket/boat ticket in the search box，You can check the corresponding flight、Bus and boat ticket information，Users can click to book in the search results。This booking service is mainly provided by 188bet mobile login，This is after Tongcheng entered the WeChat “Wallet” mall，Another major move for Tongcheng’s travel transportation ticketing service to connect with the WeChat platform，This is also a new measure to deeply explore the potential of WeChat traffic。

In fact，Tongcheng Travel is one of the first companies to receive an invitation to the WeChat 188bet mobile login for internal testing。Since early 2017，Air tickets for same-trip travel through 188bet mobile login、Train ticket、Bus ticket、Hotel、Scenic Area、The store and other businesses have made an overall layout，Replace current order、Member access，Collaborative development by multiple project teams，Looking forward to providing differentiated services to users through mini programs。In addition，Tongcheng targets bus stations、Train Station、Airport、Scenic Area、Specialized mini programs have also been developed for experience stores and other scenarios，For scenic spots，Small program reduces scenic spot operation and maintenance costs，It can also provide tourists with better ticket purchasing、Admission、Game and other service experience。

After 8 months of exploration，The Tongcheng Travel Air Ticket, Hotel, Car and Train Ticket Booking 188bet mobile login (hereinafter referred to as "Tongcheng Travel") has gained something。The first 188bet mobile login index Aladdin index display，Tongcheng Travel ranks 13th。Zhou Xidong, Product Director of Tongcheng Travel Market, expressed to Zhihui，"As the leading merchant，The number of users of Tongcheng Travel 188bet mobile login has exceeded 10 million，The number of transactions continues to grow，Both the transaction volume and repurchase rate are in line with our expectations。”Zhou Xidong candidly，They found it during the bus ticket proofing，Compared to simple app and h5 page，188bet mobile login repurchase rate more than doubled。

Behind the achievements are Tongcheng Travel and Tencent All in 188bet mobile login，It’s because mini programs bring value to users and offline merchants。For users，You can realize online + offline transaction through 188bet mobile login in WeChat，No need to install app，Complete the transaction in one or two steps；For offline merchants，While saving manpower and improving operational efficiency，Provide fast service。In WeChat open class，Zhang Xiaolong gave his always restrained answer，The focus of mini programs is to use，Go away after use，No followers，Only visits。Wu Zhixiang, founder and CEO of Tongcheng Travel, said，Because there is no need to download the 188bet mobile login，Ready and go，So it is more suitable for online + offline scenarios。"Compared to WeChat official account and h5，188bet mobile login is a new business model，It can realize "online and offline linkage" quick booking。"Zhou Xidong expressed his gratitude to Zhihui，On the 188bet mobile login，Tongcheng Travel mainly recommends bus tickets、Train ticket、Acquire users with short-term and fast transportation ticketing products such as air tickets and boat tickets。

On specific strategies，Tongcheng Travel adheres to two practices: "First，Don’t think about how to attract users to click，Instead focus on product research and development，Let users feel that the business process is integrated with WeChat，Quick、Safety，Word of mouth naturally spreads，This is also the correct approach we explored in the early days of WeChat Wallet；Second，We control a small number of samples within a reasonable range，To discover what kind of scenarios mini programs are suitable for，What kind of ecology，Slowly increase the amount，The entire manpower and layout will not be too tilted。”In Zhou Xidong’s view，At present, the Tongcheng Travel 188bet mobile login team is still relatively junior，Public team of 10 people led by Zhou Xidong，Only controls the overall direction and interface of the 188bet mobile login and other public parts，Include order、Itinerary、Home page layout、Interaction methods, etc.，And bus ticket、Train ticket、Specific business lines such as air tickets are left to the dedicated teams of each business department。

Still in infancy，Continuous proofing，The key is to explore the scene suitable for 188bet mobile login programs

Everyone knows，Travel is not only a low-frequency consumption behavior，And it is a non-standardized decision-making process，The "online + offline linkage" business model has always been the business pattern that many tourism companies strive to shape。At present，WeChat applet can realize "online and offline linkage" quick booking，Tongcheng Travel has taken the lead，All in 188bet mobile login with Tencent。“Tencent’s 188bet mobile login layout is still dominated by top merchants，Including Mobai、Tongcheng、Pinduoduo、JD.com、Tencent Video, etc.。In fact, WeChat is the platform，Doing 2B things，Facing enterprises。We are the ones who truly operate users，Continuous trial and error，Feedback users’ ideas to the Tencent team，Then they keep improving。” Zhou Xidong said to Zhihui: “It’s hard to imagine that WeChat mini programs have function iterations every night，WeChat has never done this before。”

Why does the Tencent empire with a market capitalization of trillions do this？Not long ago, three articles in the People’s Daily questioned Tencent’s profit model of making money from games，Market value fell by 100 billion in one week。In fact，Tencent has always taken the initiative to transform，Subverting the business model with game business as its core。With more than 800 million users, 188bet mobile login has now become the biggest asset of the Tencent empire，But the problem lies in 188bet mobile login’s “social networking”、The social system carried by the three core functions of "content and transaction"、Public account content system、The payment transaction system is separated from each other。

WeChat 188bet mobile login will empower WeChat public accounts，Break through WeChat’s social relationships、Content system、Transaction scenes integrated into one，In this way, the WeChat ecosystem will become stronger。In addition，Tencent is king online，Hope to bring more offline scenes through the 188bet mobile login，Such as a retail store、Restaurant、Gas Station、Mobike, etc. connect to WeChat，Create a new retail model that “integrates offline experience and online transactions”。

As understood，Currently, more than 1,000 APPs are connected to WeChat，More than 200,000 people are developing mini programs。Zhou Xidong revealed to Zhihui，WeChat reviews mini programs in addition to qualifications and names，Strict review of software’s functional integrity and process smoothness。In addition，WeChat’s review of mini programs has been streamlined，Each 188bet mobile login has rollback and monitoring functions after updating the version。

After 4 months of trial and error，In April 2017, Tongcheng Travel set new business goals，User volume and daily activity doubled again at the end of the year。Also extending bookings to train stations、Airport VIP Lounge、Restaurant、Application scenarios such as tour guides，Realizing “We are where the tourists are”。”For the future of 188bet mobile login programs，Zhou Xidong is cautious，"Still in infancy，There are many variables in the future，For us，Continuous proofing，The key is to explore the scene suitable for 188bet mobile login programs。”

*The author of this article: Zhihui reporter Hong Liping (188bet mobile login: hongliping719)，Welcome to communicate。