June 29th just passed，A day destined to be recorded in the history of cultural tourism。&ldquo on the communication itinerary card;asterisk”Marked as history，The entry quarantine policy changes from“14+7”becomes“7+3”。Policies that are beneficial to the development of the cultural tourism industry one after another，The circle of friends of cultural travelers is boiling。

Three years since the outbreak，The past is still vivid in my mind。Next，Is it a market recovery or a policy iteration？There are different opinions in the cultural and tourism industry。

Sharp-eyed netizens also discovered，Although the communication itinerary card "reaching for the stars" was successful，But the appearance of the “exclamation mark” on the health code still makes people feel fearful。

According to the latest news from the Information and Communications Administration，In order to resolutely implement the Party Central Committee、The State Council’s Notice on“External defense input、Internal defense against rebound”General strategy and“Dynamic clearing”General Policy，Support efficient coordination of epidemic prevention and control and economic and social development，Convenient for users to travel，Cancel communication itinerary card from now on“asterisk”mark。

Ministry of Industry and Information Technology Communications Itinerary Card Cancellation“asterisk”mark

“Itinerary card "Reach for the Stars"，This is a great benefit for the recovery of the cultural tourism industry，It also gives a shot in the arm to all practitioners in the cultural and tourism industry，It is worthy of excitement and expectation。”Zhihui founder Liu Zhaohui thinks，“188bet sports betting app download At the same time，The itinerary card "Reaching for the Stars" also has a very positive effect on boosting the summer vacation market。The stock prices of many listed cultural and tourism companies rose accordingly，There has been a certain increase in the search volume of flights and wines on many travel platforms and the attention and bookings of many amusement parks。”

Ctrip.com rose by more than 5%, and Huazhu rose by a certain extent.

Ctrip stock price chart on June 28

Huazhu’s stock price rise and fall chart on June 28

Tongcheng Travel Big Data Display，Within half an hour after the news is released，The search volume of air tickets on the platform increased by 180% compared with the same period the day before，Hotel search volume increased by 220% compared with the same period the day before。The search volume of multiple popular travel destinations on Ctrip’s platform increased by more than 300%，Users’ willingness to travel has further increased。According to Qunar platform data，Half an hour after the news was released，The instant search volume for international air tickets on the platform doubled，Reached the highest peak of international air ticket searches on this platform in the past two years。At the same time，The search volume of air tickets on the platform increased by 60% within 30 minutes，Hotel searches doubled，Train ticket search volume increased by up to 1.5 times。

Qunar data display，The weekend of June 25th to June 26th，Passenger traffic to Hainan almost doubled compared with the previous weekend。Among them，The number of tickets issued to Sanya increased by 93% compared with the previous weekend (June 18th-June 19th)，The number of tickets issued to Haikou increased by 92%。Among them，Shanghai——Sanya’s ticket sales increased by nearly 1.5 times。

Ctrip travel platform data，Afternoon of June 28，“Disney”Related instant visits surged 655% month-on-month，Simultaneously driving the visit popularity of Shanghai city to nearly double。Qunar platform display，With“Shanghai Disney”is the search volume of the keyword，Instant growth of 380%，The number of searches for theme parks in the 188bet sports betting app download country ranked first；Hotels around Shanghai Disney are also becoming popular，Instant search volume increased by 260%，The number of bookings increased by 1 compared to June 27.5 times。Coincidentally，Beijing Universal Studios theme park reopens on June 25，Driving bookings in surrounding hotels to increase by nearly 50% last weekend。

“The summer vacation and the National Day holiday in the second half of the year are important market golden periods for the cultural tourism industry。”Liu Zhaohui thinks，“If we can seize the rare window of recovery for the cultural tourism industry，Hurry and get it、Resumption of work and production，Maintain this growth trend，I believe it will soon bring performance improvement and industry boost。”

“At the moment of great changes in a century，The cultural tourism industry situation is complicated and confusing。Judging from the impact of the epidemic on the cultural tourism industry in the past three years，Market liquidity does not recover，There can be no normalized tourism。Although the people want to travel in full force，But based on recent experience and understanding of cross-provincial activities，The form of tourism will not change much。”100 Friends of Tourism Association、Ding Yunyong, vice president of the Tourism Branch of China Future Research Society, thinks，“First, prevention and control policies，Although measures have been slightly relaxed recently，But the string is still very tight，Local officials‘Responsibility’Major，The phenomenon of “layers of overcoding” is likely to happen again；Second, the school controls students，Parents need to report the health status of family members every day，The summer market is largely a parent-child travel market formed around students on summer vacation，If this is still the case during the summer，Liquidity is difficult to achieve；Third, there is a general shortage of transportation，Attendance cannot be guaranteed，Who dares to run？Who dares to fly？The shortage of transportation is the objective reason for travel restrictions，Directly affects the accessibility of tourist destinations；188bet app download Fourth, consumption expectations weaken，Affected by the economic downturn in the post-epidemic era，The purchasing power of tourists is declining，Consumption behavior is generally more cautious。In summary，This year’s travel is still peripheral travel、Same city tour、Short-distance travel dominates，The situation of long-term tourism and in-depth tourism is still not optimistic。However，The current epidemic-related policies are adjusted in a direction conducive to the development of the tourism industry，The tourism situation in the second half of the year will be much better than the first half，There is no doubt about it。”

Vice President of Jingyu Lvmama Group、Ren Guocai, founder of the Tourism Committee of 100, is confident in the summer tourism market，“After Shanghai is unblocked，There will be a large wave of overflow of medium and high-end consumer groups，I believe it will be the icing on the cake for the national market。”At the same time，He also thinks，“There is generally no shortage of tourism demand，But the demand pattern has changed significantly。Under the favorable background of the central government’s gradual relaxation of epidemic prevention and control policies，The key depends on whether the government of the tourist destination really welcomes tourists or‘If you want to refuse, welcome’。From the situation in Zhejiang，Hangzhou、Huzhou、Wenzhou、Shaoxing and other tourist destination cities，We are actively preparing to welcome tourists from Shanghai and tourists from all over the country。”

Entry quarantine policy:“14+7”→“7+3”

The day before (June 28)，The "Novel Coronavirus Pneumonia Prevention and Control Plan (Ninth Edition)" organized and revised by the Comprehensive Group of the State Council's Joint Prevention and Control Mechanism to Respond to the Novel Coronavirus Pneumonia Epidemic is officially released。Among them，Close contacts、Isolation control time for incoming personnel starts from“14 days of centralized isolation medical observation + 7 days of home health monitoring”Adjust to“7 days of centralized isolation medical observation + 3 days of home health 188bet online sports betting monitoring”；The encryption control measures for close connections start from“7 days of centralized isolation and medical observation”Adjust to“7 days of home isolation and medical observation”。At the same time，Restrictive measures such as arbitrary isolation of people in Shanghai and other epidemic areas in some places，Cheng Youquan, Deputy Director of the Supervision Bureau of the National Health Commission emphasized，All relevant places should strictly follow the ninth edition of the prevention and control plan，Correct and rectify immediately。

Notice of the State Council on Issuing the Novel Coronavirus Pneumonia Prevention and Control Plan (Ninth Edition)

One hour after the release of "Novel Coronavirus Pneumonia Prevention and Control Plan (Ninth Edition)"，Search volume for international air tickets doubled instantly，Reached the highest peak of international air ticket searches on this platform in the past two years。

Liu Zhaohui thinks，“The change of the entry quarantine policy from "14+7" to "7+3" is a signal for the relaxation of inbound tourism，Does not rule out the possibility of a prelude to restarting inbound tourism。”

In the second half of the itinerary card "Reaching for the Stars", you still need to be wary of adding more layers

Despite the communication itinerary card“asterisk”has become history，However, the “layered increase” measures in various places still exist，The road to recovery still worries countless cultural and tourism practitioners。

Take the two new first-tier cities "Xi'an, the thousand-year-old ancient capital" and "Paradise on Earth-Hangzhou" as examples，It was recently revealed that he was the first to launch countermeasures，Xi’an and Hangzhou use “residence history label color” and “red exclamation point” respectively to replace “asterisk”。According to the confirmation，Offline at the time of publishing，Just need to check the visitor’s 14-day residence history。

The Ministry of Industry and Information Technology cancels the communication itinerary card“asterisk”logo，The essence is to facilitate national travel，Accelerate economic recovery，How the cultural tourism market will develop in the future remains to be seen，We are eagerly looking forward to the day of recovery！