Today the strategic cooperation between Henan Pingdingshan Municipal Government and IDG Capital and Tianrui Group and IDG Capital、Guanyin Impression signed a 188bet app and cultural complex framework cooperation agreement in Zhengzhou City, Henan Province。

According to the information revealed at this signing meeting，IDG Capital will develop in cultural 188bet app、Cooperate with the Pingdingshan Government in large-scale performances and other aspects。Same period，Tianrui Group and IDG Capital reached a strategic cooperation framework agreement to build the "Yaoshan Cultural 188bet app Complex Project" at the Zhongyuan Giant Buddha Holy Land in Lushan County, Pingdingshan City。“Yaoshan Cultural 188bet app Complex Project” includes the Internet、Sports and fitness、The development of hot spring towns including medical care and the upgrading and transformation of Yaoshan scenic spots, etc.。

The above projects are expected to be completed and operational by the end of 2020，Total investment exceeds 10 billion，The initial investment is about 5 billion yuan。Obviously this is not IDG’s first domestic cultural 188bet app deal，Based on the benefits，IDG has deployed cultural 188bet app industry funds or related projects many times this year，The overall scale can also reach tens of billions。

Tianrui Group Co., Ltd. is based on 188bet app、Cement、Casting、A joint-stock enterprise group with Internet logistics as the main body。Its subsidiary Tianrui 188bet app Group Co., Ltd. relies on the advantages of ecological 188bet app in Funiu Mountain，Have Buddhist culture、Primitive forest、Three core 188bet app resources of hot springs。Funiu Mountain Ecological 188bet app Zone covers Luoyang、Nanyang、Pingdingshan、Sanmenxia、Zhumadian 5 cities and 15 counties，There are 7 national nature reserves in the area，3 national forest parks and 1 national key scenic spot，It is the most complete variety of natural ecological 188bet app resources in Henan、Highest overall grade、The largest area、The advantageous area with the greatest development potential。Yaoshan-Zhongyuan Giant Buddha Scenic Area is a national 5A tourist attraction，National Geopark，One of the first 17 national tourist resorts。

Gubei Water Town is not a 5A-level scenic spot，Almost starting from nothing，Gubei Water Town will most likely have a separate IPO in the future。China 188bet app Industry Fund、Shandong 188bet app Development Fund insiders told Zhihui，“These two years，Investment in destination resources seems lively，But because the 188bet app project cultivation cycle is long、High risk，Quiting is a headache for PE。Align with listed companies，If IPO doesn’t work，Can be repurchased by listed companies，At this point，IDG and Qianhai Wutong M&A Fund have done better。”

Since 2017，IDG has successively invested heavily in the 188bet app resource end through industrial investment funds。“Investment opportunities in the 188bet app industry have shifted from OTAs to destination resources，This type of project requires huge investment，Extremely high risk，Jointly establishing an industrial fund can diversify investment risks，It can also increase the probability of success。”Former CFO of a large domestic OTA、Zhongding Group Vice President Zhang Yu said to Zhihui。

Zhi Hui Discovery，IDG Capital has established four 188bet app industry funds in 2017。

The details are as follows:

February 24，IDG Capital joins forces with CYTS、Sequoia establishes 188bet app industry investment fund，IDG Capital holds 50% of the shares，China CYTS and Sequoia each hold 25%；

March，IDG Capital has teamed up with former CYTS CEO Jiang Jianning and his team to establish a pension fund，Focus on investment in the elderly care industry。The project operated by the fund will be launched soon，August 10，Total investment 13 billion yuan、Yixing International 188bet app Resort Project Signing with a construction area of ​​650,000 square meters，Mayor Zhang Lijun of Yixing Municipal Government and Wuzhen 188bet app respectively、President of Gubei Water Town、Chen Xianghong, Partner of Harmony Yada Fund，IDG Capital Global Partner、Yada Capital partner Wang Jingbo signed the contract for the "Yixing International 188bet app Resort" project；Yada International、Chairman of Gubei Water Town、Jiang Jianning, partner of Yada Capital, signed the contract for the "Yixing Yada Health Ecological Industrial Park" project。

Early June，IDG Capital joins forces with Sanxiang Impression (000863)、Yunfeng Fund signed the "Strategic Cooperation Framework Agreement on Investment in Cultural 188bet app Related Fields"，All parties will establish a joint project implementation team，Discuss the establishment of a special fund，Jointly invest in the development and construction of cultural 188bet app projects。

End of September，188bet app joins hands with Shougang Group to hold Winter Olympics project cooperation signing ceremony，Co-initiated the Ice and Snow Industry Fund、Establishment of Ice and Snow Industry Entrepreneurship Incubator。

“Judging from a series of actions in 2017，IDG is still very optimistic about 188bet app destination investment，The specific strategy is to arrange financing and intelligence around top talents or teams that have been verified in the industry，Ruzhong Youth Hostel、Viewing Impression，Jiang Jianning, former CEO of CYTS、Wuzhen Scenic Area、Chief Planner of Gubei Water Town (Beijing) Scenic Area、Designer and President Chen Xianghong, etc.。”Managing Partner of Huiyao Capital，Yu Liangbing, General Manager of the Overseas Marketing Division of CYTS Destination, analyzes Zhihui，Jointly establishing an industrial fund is the way to finance and integrate intelligence，188bet app pays，Talent contribution，The fund serves as the investment entity for establishing project companies with local governments，Project construction and later operations rely on these outstanding talents and teams。Yu Liangbing said，Joint cooperation between capitals is a high-frequency event。

Why does IDG, the VC investment fund giant in everyone’s eyes, invest in the traditional 188bet app industry？Li Jianguang, vice president and partner of IDG, revealed to the media，IDG has transformed from VC to PE，Art in the process of transformation、Culture、A comprehensive tourist destination that combines 188bet app and other services，is one of the emerging business formats that IDG is currently focusing on，Because this is a forward-looking trend。

At the signing site today，Tianrui Group also signed a cooperation agreement with Guanyin Art Development Co., Ltd. to build two large-scale performance projects in the Central Plains Giant Buddha Scenic Area and Yaoshan Scenic Area，Provide guarantees for the promotion and enhancement of the "Yaoshan Cultural 188bet app Complex Project"。

Introduction to Tianrui Group，After the Yaoshan Cultural 188bet app Complex Project is completed and put into operation，All parties will rely on the existing Zhengyao Expressway、The location advantage of the Erguang Expressway running through the scenic spot and the Zhengzhou-Wanzhou high-speed railway under construction、Hunan High-Speed ​​Railway、Transportation network such as Lushan International 188bet app Airport，And the planned high-speed rail 188bet app branch line、Light Rail、Hot spring town and other projects，Combined two newly built large-scale 188bet app performance projects，Join hands to promote surrounding 188bet app、Culture、Integration of performing arts，Cultivation of 188bet app industry leaders。

Data display，After more than 10 years of development，Guan Impression has become one of the leading companies in the domestic cultural and performing arts industry，The "Impression" and other series of works created by Zhang Yimou's team have annual box office revenue of more than 1 billion yuan，Attract millions of viewers every year。May last year，Sanxiang Co., Ltd. (000863) successfully acquired 100% equity of Guan Impression Art Development Co., Ltd.，Renamed Sanxiang Impression，IDG Capital and Yunfeng Fund successfully exited。As understood，Invest 50 million US dollars，Retract 9.9.4 billion yuan，2x return in 7 years，And IDG invested 87 million yuan，The income is unknown。In fact，IDG and Zhang Yimou have a long history of cooperation。Back in 2006，IDG Capital joins forces with Zhang Yimou、Wang Chaoge、Three Chinese directors Fan Yue set up viewing impressions，Developed "Impression"、“See You Again” and other 188bet app culture and performing arts brands；Impressions of Yunfeng Fund’s investment in 2010。

Guan Impression was acquired by a listed company，188bet app has successfully exited，But the investment income may not meet Xiong Xiaoge’s expectations。Xiong Xiaoge speaks out，Can the cultural and performing arts industry chain exert synergy to create new business models，The biggest “internal challenge” is how to improve customer experience。

For example, 188bet app, culture and performing arts brands have a high reputation for quality，But most of them are outdoor performances，During the rainy season, viewers have to brave the rain to watch，Customer experience will decline；Many performing arts projects lack subtitles，Affects the viewing experience of some viewers。“This is still a relatively basic customer experience requirement，A higher level of good experience，Need to establish a combination of high technology and cultural and performing arts content，How to give the audience a better visual impact, etc.。”

In addition，Sanxiang Impression、IDG and Yunfeng Fund are also developing new business models，Including moving 188bet app, cultural and performing arts projects from 5A scenic spots to central areas of the city，Construct performance venues that can incorporate high technology to create new customer experiences，Maximize the synergy of arts and performing arts + 188bet app + commercial real estate operations。Other information，Sanxiang Impression and IDG、Cooperation with big data analysis institutions invested by Yunfeng Fund，Providing membership services to 188bet app, culture and performing arts brands，Create your own user database for corresponding commercial properties，Gradually convert customers into members，Improve user loyalty while achieving precision marketing, etc.。This attempt will likely be carried out in the Yaoshan Cultural 188bet app Complex project，In addition, the complex is likely to achieve full Wifi coverage。

“We invested in Gushuibei Town in Miyun six years ago，Our resort is much better than many resorts in the United States，Because our wifi construction is very good。If you go to Gushui North Town，Climb the Simatai Great Wall，You can share it with others immediately after taking a photo，You can’t get wifi in many places in the United States。”Xiong Xiaoge shared with the media，Investing in traditional industries，IDG Capital also often considers it from the perspective of the deep integration of the Internet and traditional industries。Because of full Wifi coverage，So what activities are going on in Water Town，Visitors can get information as soon as possible。As understood，IDG Capital will also use advanced Internet technology to build the Great Wall Museum on the Gubei Great Wall。It has been just 3 years since Gubei Water Town opened in 2014，The number of tourists exceeded 2.45 million，188bet app revenue reaches 7.3.5 billion，In addition to the planning with Chen Xianghong’s team、Except directly related to design and operation capabilities，Full Wifi coverage also contributes。

Xiong Xiaoge said，If venture capital funds provide financial support to tourist destinations，On the other hand, we assist 188bet app, culture and performing arts brands to embed more high technologies to solve customer experience pain points，Cultural 188bet app will usher in a new era of development。