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Author of this article: Zhihui 2022-04-08
During the reporting period,The company achieved operating income of 30.0.6 billion yuan,Net profit attributable to shareholders of listed companies1.1.3 billion yuan。
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Evening of April 6th,Sanxiang Impression releases 2021 annual report。During the reporting period,The company achieved operating income of 30.0.6 billion yuan,Net profit attributable to shareholders of listed companies1.1.3 billion yuan,Total assets at the end of the year 70.8.9 billion yuan,Net worth 45.5.7 billion yuan。The company’s overall performance is solid,Strong development and resilience。

2021,The impression of Sanxiang revolves around “Culture + Real Estate”Thinking of collaborative development of dual main businesses,Understand market changes,Seize market opportunities,Working hard to achieve results。Its cultural sector insists on breaking through circles and creating new ones,Accelerate the pace of business expansion,With content、Product innovation is the driving force,Building Diversity、Multi-level product system,Houzhi Company’s core competitiveness。The real estate sector insists on taking multiple measures,Accelerate the development of existing real estate projects、Sales,Accelerate the removal of existing assets,Revitalize company funds,Plays a strong supporting role in the company’s development。

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2021,Consumption demand in my country’s cultural and tourism industry shows a rebound trend,However, the recovery throughout the year was not as good as expected。Sanxiang Impression Culture Segment insists 188bet online sports betting on IP intelligent manufacturing as its core,quick hooves and steady steps,Through accumulation and little effort,Multiple projects successful“Out of the circle”。During the reporting period,The major performing arts projects under its brand Guanyin Impression bucked the trend and rose,We received a total of 264 visitors throughout the year.570,000 people,3257 performances in total,12 year-on-year growth respectively.20% and 13.25%、Overall box office revenue increased by 11% year-on-year.74%。“May Day”Period,"Impression Dahongpao" has been extended to 5 performances on a single night,Set the record for the highest number of live performances in a single night,The highest number of performances in a single day during the National Day period for "Seeing Dunhuang Again" exceeded 9,Many dramas have sold out hot scenes。

At the same time,Innovative cultural tourism and performing arts products empowered by technology have entered a new stage of high-quality development。During the reporting period,Its two "Impressions" series";Hot item”Drama "Impression·Tai Chi" and "Most Reminiscent of Shaoshan Chong" were successfully premiered。The project focuses deeply on cultural consumers,Especially the needs of the younger generation for global immersive experience,Adopt a sense of technology、Modernization、Pioneering artistic expression techniques,Bringing traditional culture to life,has become a new benchmark for local cultural tourism。

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Built inside and outside, new performing arts project lands in Fuzhou

2021,The company focuses on new projects、New models and new scenarios drive business upgrades,Build multiple levels、Diversified product system。During the reporting period,The company’s cultural sector continues to develop“Culture + Tourism”Fields at the same time,Combined with cutting-edge development trends,Digging vigorously“Culture + Technology”Project,188bet sports betting app download Consolidate the leading position in the domestic cultural tourism and performing arts track。

Nearly 50 projects were approached throughout the year,Nearly 20 in-depth contact projects,Accumulated rich project reserves。Finally confirmed to be located in Fuzhou Mawei China Shipping Culture City,Create the first folding progressive performance project "The Most Reminiscent of Mountains and Seas" (tentative title),The chief director of the project is Huang Hui, the core creator of the opening and closing ceremonies of the Beijing Winter Olympics。The project will be based on “Centennial Shipping Management”for genes,以“Cultural Performing Arts”for engine,First“White+Black”All-weather dynamic interactive viewing experience。In progressive form、Interactive sensory experience,Combined with multimedia digital art、Virtual and Augmented Reality、The integration and application of high-tech means such as holographic projection in performing arts,Another highlight for the company’s cultural and performing arts series。

At the same time,Accelerate multi-point support,The pace of integrated development。Established“Yuanqi Impression”、Hainan Guan Impression and other segmented business platforms,Strengthen“Digital Interactive Entertainment”Project expansion and operation in the field of innovation。And successively cooperated with Hunan Radio and Television、Gezhouba Group、Hengxin Oriental and many other industry leading companies have reached strategic cooperation,Develop a series of“The combination of virtuality and reality、Situation blend”Multiple levels、Multiple forms of cultural tourism products that can be replicated in cities,Co-build a new ecology of cultural tourism digital industry。

Take multiple measures to consolidate the new development path of specialization and specialization

As a leading domestic 188bet sports betting app download green technology real estate company,Sanxiang Impression insists on specialization、Refined、Featured、Novel development path,Gradually from“Green technology building technology integrator”Iteratively upgraded to“Green Smart Life Service Provider”。2021,The company’s real estate business is moving forward steadily,Under project construction、Sales and removal of existing assets、Some results have been achieved in property leasing and other aspects,Financial structure continues to be optimized。 

During the reporting period,The Yanjiao Forest Haishang City project has entered the comprehensive development period。The project acquired Building 3, Land 15、Pre-sale licenses for all 8 buildings on Site 16。CRIC data display,This project is one of the most popular properties in Yanjiao in 2021,Both the transaction amount and transaction area have entered the TOP10 sales volume in Langfang urban area and Sanhe area in 2021。

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In addition,Company and Hunan Radio and Television Station、Hunan Television and Broadcasting Media Co., Ltd.、Shanghai Mango Plaza jointly developed by Hunan Development Asset Management Group Co., Ltd. has completed completion acceptance,Entering the global investment stage of the project。It is reported,Shanghai Mango Plaza is located on the first-line river view plot of Media Port on the west bank of Xuhui Riverside,以“Mango IP+Trendy Art+Smart Entertainment”is the core content,It is expected to become a landmark comprehensive building with a strong urban atmosphere in the Magic City。

While achieving economic benefits,Sanxiang Impression actively fulfills its corporate social responsibilities。Real estate,Practice“Green 、Technology、Health”Concept,Its real estate projects have repeatedly won ";Three stars”Green label and greening projects and other awards。Social responsibility,The company invested 300,188bet app 000 yuan to customize a batch of special masks,Implemented to all project practitioners and audiences,Contribute to the fight against the epidemic;During the heavy rain in Shanxi,The company's Xiangde Real Estate organization actively participates in disaster relief activities,Raised a total of 1328 items of supplies for severely affected areas;In addition,Actively carry out industrial revitalization、Employment assistance, student assistance and other work,Demonstrate corporate responsibility through practical actions。

Future,The impression of Sanxiang will continue to be consolidated“Culture + Real Estate”Core Advantages,“Endogenous extension”,Continue to strengthen industrial innovation internally、Technical talent team building。Continuously accelerating external actions to explore digitalization、Intelligent、The innovative path of scenario-based diversified integration。At the same time,Capturing new energy、Investment opportunities in big health and other fields,Seeking new growth points。 “Integrated Innovation,Cross-domain integration”,Build a sustainable and prosperous ecosystem for enterprise development。

Response Bureau、Open a new game、Exhibition layout。The company will continue to strengthen culture、Real Estate、Investment coupling linkage,Optimize resource allocation,Improve business efficiency,Improve industrial layout,Expansion and development territory,Further consolidate the industry’s leading position,Riding on the momentum towards a new journey of development。

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