“Why didn’t we do Europe、United States？Because European and American cities have more resources，Difficult to establish resource barriers。We focus on Southeast Asia、African Island，It is relatively easy to establish resource barriers: front-end charter obtains traffic through 2B2C，Back-end package hotel construction and ground pick-up agency to extend at the destination。Entrepreneurial companies cannot do it，If we do it, it will be difficult for others to come in。”188bet Online Sports Betting and Casino

Public information display，Luan Jie founded Qulv in Shenzhen in 2012，Received nearly US$40 million in Series B financing in January this year。actually，As early as 2006, Luan Jie was doing online travel part-time，Domestic travel at that time、All outbound travels，Luan Jie spent more than six years discovering the business opportunity of island tourism that may establish resource barriers。

Qulv introduced many OTA executives in the first half of this year，To accumulate the extensive development 188bet online sports betting in the past five years，Improve management efficiency。

“In the past, C-side and B-side sales were carried out individually，Everyone is omnipotent，One person did all the work，Not only low efficiency，And when employees leave, it is easy to take away the company’s customer resources。"Luan Jie told Zhihui，Qulv is optimizing the customer sales service process，“This year we will streamline the order-taking process，Split one person’s work into two or three people，Everyone uses his ability，Efficiency has been greatly improved。After the future model is completed，Replicate at scale。”

Qulv’s goal in the second half of the year is to “expand the scale，Break-even。"Luan Jie expressed his gratitude to Zhihui，“We invested more overseas in the first half of the year，These heavy assets require sufficient flow to revitalize，This requires the front-end to increase traffic acquisition；Increasing traffic investment must be solved by increasing a large amount of inventory。The risk faced by excessive inventory is also greater，So the goal in the second half of the year is to expand the scale，Achieving a balance of payments”

Financing，Luan Jie revealed，A new round of financing is being launched，The company plans to launch an IPO at an appropriate time in the second half of next year。

The following is Zhihui’s exclusive interview with Luan Jie, founder and CEO of Qulv:

一、How to get the lowest price，But overseas gross profit is as high as 20%？

Our island products have very obvious advantages on OTA，Our island sales are among the best in most channels。The reason is: the first price is the cheapest，Our front-end 188bet sports betting app download first-hand charter resources，First-hand hotel (price advantage)；Secondly, our local pick-up service is good。Ultimately, what we provide is a differentiated "air ticket + hotel + local entertainment service" product。We buy the bus ourselves、Minibus、Business car、Mustang/Hummer、Small sailboat、Speed ​​boat、Small vehicles such as catamarans，Maximize destination profits。

How to provide local services，It is indeed a very painful thing，But starting from 2015，I have figured out some of my own methods in two years。The most difficult thing is to let Chinese employees work on overseas islands，Lack of entertainment life on the island，Difficulty retaining excellent talents。Our experience is to recruit local managers to manage local grassroots employees。

On company operations，Our investment in local transportation companies also takes various forms of equity participation or holding。We have ground pick-up service brand: "Xiao Ma Ge" on eight islands around the world，We strive to build Xiaoma Ge into a global brand，Provide guests with high-quality island services。

If you can’t swim，After putting on the life jacket，Brother Ma will take good care of you。To facilitate guests to board the boat from the water，Little Ma must dive under the water to take off the guests’ fins，There are many experiences that move customers。For Xiao Ma, we assess the guest’s “launch rate”，If guests cannot enter the water，The service is not good，Guests don’t trust you。Our island travel agency section has a higher gross profit margin，Mostly above 20%，Much higher than the domestic gross profit。

In content，188bet app We are already arranging performances，Testing shopping stores at the same time、dining bar、Bar、Operation of water entertainment projects and other businesses，We are also increasing parent-child support、Wedding Honeymoon、Sea fishing、The launch of customized island tour activity products such as SPA。

2. Focus on small islands and establish resource barriers

We mainly entered small islands in the early stage，There is Palau、Mauritius、Saipan、Guam、Nha Trang, etc.，Because it looks like Phuket、Bali and other large islands are already Red Sea markets，Bali and other large islands are already Red Sea markets。

Overseas，Our goal is to establish the number one market share。It is easier for us to control resources on a small island，Because the small island has very few resources，If you go in first, you will have the upper hand。

We currently only provide landing pick-up services for eight islands。Breadth and depth of early guaranteed investment。We focus on two or three islands to do professional work。Want to spend more money to focus on one destination，This way we can have a voice in the market。One island is solid，You can make money，Once the mode is OK, proceed to large-scale replication。

While maintaining breadth，Make dozens of islands，In order to maintain the tone, new islands must also be done，Example: Cook Islands。Qulv has been committed to helping Chinese people find a suitable way for island vacation。

三、Front-end 2C+2B gets traffic，Plan to launch IPO in the second half of next year

Our complete business model is，Front-end traffic brings customers abroad，Thus realizing the realization of assets 188bet Online Sports Betting and Casino and services invested overseas。We rarely travel in groups，More free and semi-free travel products。

First，This year on the C side we will focus on old customer marketing，Increase repurchase rate。Travel is a low-frequency product，Requires phone activation during break time。Currently a membership system has been established。

Secondly，Increase 2B marketing。This year the company has invested a lot of marketing expenses on the B-side，United Foreign Tourism Administration、Airline、The hotel conducts various roadshow activities together，Improve the company’s B2B brand。Travel agency store base is relatively large，Need to optimize through more push methods。

We are the first company in China to provide full industry chain services for island tourism，We have invested heavily in back-end overseas assets，Front end 2C+2B。In order to improve operational efficiency，This year we are in the technical team、Investment in information construction will increase。

Last year，B in our 1 billion transaction volume、C side accounts for half each，In order to provide more traffic to the backend，We will continue to increase investment in B-side。Financing，The next round of financing is being launched，It is expected to launch the IPO at the appropriate time in the second half of next year。