What unique factors are needed to start a business？How to upgrade and iterate yourself as a senior executive，Understand the general trend 188bet app download industry to the outside world，Efficient internal collaboration？Let’s hear what Xu Lei, the founder of Microcar, has to say。

The afternoon of September 24, 2017，Dark Horse Academy Tutor、Xu Lei, the founder of Microcar, taught about entrepreneurship in the "Dark Horse Executive Camp Phase 1" radical upgrade class、Convenient location、Renhe，I believe 188bet app download will bring some new knowledge to friends who are starting a business。

Xu Lei，Founder of Microcar，The top scorer 188bet app download college entrance examination in Pinghu, Zhejiang，An “academic” entrepreneur with a Ph.D. in Electronics at Tsinghua University，Served as CTO of Tsinghua Tongfang Microelectronics、Vice President，Also held important positions in Kai-Fu Lee’s Innovation Works，Won the 2011 Dark Horse Competition annual championship after starting a business，Strive to create a tens of billions O2O company。

1. Time - Trend

The most important thing about trends is to study the cycles，Make judgment on the ending。

Give two examples:

3D printing is not a trend。a few years ago，3D printing was once said to change the world。If 188bet app download did 3D printing 3 to 4 years ago，It’s easy to get financing。But 3D printing is just a modeling tool、Emergency reserve tool，Extremely high cost，Mass production is impossible。

Bitcoin、Blockchain is the trend。Bitcoin has its survival value，Because 188bet app download meets a specific need。Blockchain also has its rationality，Only the application scenarios are limited。

I wrote an article，Analysis of why shared bicycles have become a phased trend，The core reason is the public’s development of payment habits。When China’s mobile payment develops faster than any other country，This matter has found a new flashpoint。But if bike sharing is the ultimate trend，I’m afraid most people don’t believe 188bet app download either。

New energy vehicles have an opportunity to explode，One of the opportunities may be modular power replacement，Modular battery swap is equivalent to equipping the car with a "power bank"，Future cars are likely to be of 188bet app download model。

Maybe one day the gas station will be upgraded to a battery swap station，Let the car power bank rental be completed at the gas station，Achieving gas stations wherever there are cars、188bet app download can change the battery。

Many people are superstitious about air vents and believe that air vents are of great value.I think the outlet 188bet app download be exploited，But most outlets have no value。

Cycles exist and we must take advantage of them.Because only by making good use of the cycle，To keep the company alive。The trend is too far，188bet app download is possible that what we are doing is in line with the trend，But I won’t survive that day。

For me，Whether 188bet app download is online business、Car owner service，Still an offline gas station business，I will make good use of these cyclical and reasonable places，Accumulate core assets。

There are over 100 million vehicles on my platform today，However, China only has 1 in total.4.2 billion private cars，These users are my long-term core assets。Funds are also one of the core assets，Because 188bet app download is the most important thing that keeps us alive。

O2O is also a trend，And 188bet app download is a long-term trend，More opportunities will break out。

188bet app download contains four core elements:

(1) Network.Online instantly.

(2) Identity.The mobile Internet solves the identity problem.

(3) Scene.Mobile Internet solves scene problems。For example, takeaway，188bet app download stay at home，When 188bet app download don’t want to go out，I know how to order takeout。This is to solve the scene problem。

(4) Payment.Now 188bet app download only need a QR code to pay。All merchants know where the payment comes from，How many transactions can be affected。

But the O2O trend is not universally applicable，Only by finding the critical point will 188bet app download get twice the result with half the effort。

2. Location - environment

Convenient location, including 5 W:

188bet app download——188bet app download are the needs?

Who——Who has needs?

When——When will 188bet app download break out?

Where——Where did 188bet app download break out?

Why——Why should I come?

Everyone should consider their own environment，Think deeply enough about these 5 Ws、Thorough，Starting a business requires your own judgment and thinking，Many people emphasize that “fastness never breaks”，But if 188bet app download don’t think clearly about these basic elements and just try to be quick，It will be very dangerous。

3. Humanity—Team

1. Pattern

What a 188bet app download can ultimately accomplish depends on the CEO’s style。The pattern is where 188bet app download stand，What can I see。What 188bet app download see at the foot of the mountain is the same as what 188bet app download see on the mountainside、What 188bet app download see on the top of the mountain is different。Normally，188bet app download can only stand at the top of the mountain，Only 188bet app download can see the top of another mountain。

From an execution level，Can we climb back to the bottom from the top of a mountain，Climb another mountaintop？This decision is difficult。Many people compare mountain climbing to aiming high、Climb up，But have we thought about climbing down？Because if 188bet app download want to really reach the top of another mountain, 188bet app download must climb down。And after climbing down，188bet app download may not be able to climb up yet。We must be mentally prepared for this。

An organization 188bet app download process of iteration，Pattern is always the most important。Pattern is the constant denial of self，Continuous study 188bet app download outside world，Continuous improvement of cognition。The CEO’s decisions may not all be correct，He needs more senior management team、The co-founder came to support him in moving forward。

In the industry，What should be considered at what stage，If 188bet app download expect the CEO to think about all these，Expectations from the CEO are too high。It is impossible for every CEO to understand all these things，For example: "We are in the field of music"，Many breakthroughs in details，Relying on colleagues who are specifically responsible for business。

Today，In the entire industry development process，Can we think about 188bet app download in terms of the industrial structure，Determines what our company will be like in the future。For example: Why is Changba recognized by the secondary market？

Relying on the competitiveness of core assets。Chanba did the right thing at the right time，Increase online traffic resources and user influence，Become an offline brand realization，Brand realization directly brings cash flow、Profit realization。188bet app download is a very direct and effective way。

User experience、Interaction、Technology is in stages，When everything clears，The real thing is the core asset 188bet app download enterprise。For example: music spells copyright，News is all about content，WeChat strives for understanding social interaction, etc.。

2. Collaboration

(1) Barrier-free communication

Microcar is my fourth business venture，In the past 7 years，I have never had an independent office，Because I have personally seen the four vice presidents fall apart during the growth stage 188bet app download original company。

The communication between the four vice presidents was very smooth in the early days，But when the company grows to a certain stage，Each 188bet app download four vice presidents has a large office at the four corners 188bet app download first floor。Result two years later，Various problems began to appear，Four people lack communication channels。

The strategy adopted by our company is: 3 co-founders 188bet app download same office，Form a triangle，Formation of horns。We are always available to discuss any issues，3 people see each other，Discuss anytime、Decision，No threshold for communication。

Actually at any time，We all need the Iron Triangle Team，More iron triangles extend from an iron triangle，In 188bet app download way, the company can continue to move forward。

(2) Shared values

This one is the most important。What things can be compromised，What things cannot be compromised，Everyone must have a common bottom line。Enterprises will encounter many gray areas in their operations，Encountered something unclear，At this time, 188bet app download need to rely on values ​​to judge。

(3) Keep a sense of distance

Some teams want everyone to eat together、Drink together、Sleep together，Break the sense of distance。But I think maintaining a sense of distance is the best way to achieve long-term peace and stability。

My co-founder and I are 10 years apart，I was born in 1973，He was born in 1983。I come from a traditional industry，He is a senior executive of Tencent，188bet app download has been 8 years since we met on the Sinovation Ventures platform，Congruent values，But rarely play together。

He loves to drink，I don’t drink alcohol；He loves playing basketball，I love playing tennis；He likes to run in the desert，I like to go to Europe。Our lifestyles are different，On the contrary, 188bet app download maintains a sense of freshness，Perspective implemented、Complementarity of attitude and ability。

3. Evolution

Evolution is necessary in today’s entrepreneurial environment,If a company has not changed in 2-3 years，There is no so-called evolution，This company 188bet app download definitely die。Therefore we must face the changes of this era in an evolutionary way。

Why Meituan can survive？Because 188bet app download is evolving。If Wang Xing only did group buying，No takeout，So we can basically assume that Meituan will disappear。

2011，I was making pudding coupons，When winning the dark horse competition championship，Including Zhou Hongyi on stage、The question asked by all the judges and teachers including Sun Taoran is: "If 188bet app download compete with Dianping，What will be the result？”

Later，Coupon business group destroyed，Dianping has not been completed，I didn’t make 188bet app download either。Coupons are suitable for large-scale user growth in the early days of mobile Internet，I stepped on that point，And in the next few years，We combine the accumulation of traffic with the accumulation of the team，188bet app download continues to the next step of business development。

188bet app download past 7 years，We iterate once every 2 years on average，That’s why we achieved today’s results。Iteration does not mean transformation，Iteration is the process of continuously amplifying and re-accumulating accumulated assets。

Dear executives，The value 188bet app download provide to the company is to tap into the core of the existing business、The most sedimentable asset、Continuous evolution、Promote、Iteration。How to do it，This is something 188bet app download should think about after 188bet app download go back。

*Source of 188bet app download article: WeChat public account "Entrepreneurship Dark Horse Academy" (ID: heima_ying)，Author: Xu Lei，Original title: "A 188bet app download that has not changed in 3 years is bound to die? 》.