Over the past few years，Global OTA giants Expedia and Priceline Group have begun to dig deeper into the 188bet sports betting industry with a large number of new services that mainly serve small and independent properties。

2015，Priceline has created a new service called BookingSuite，Help hotels manage their related businesses by paying。Soon，Expedia has also begun to provide hotels with services including how to set prices and maximize online distribution。

Now there is another sign，OTA attaches great importance to the strategy of pursuing and deepening partnerships with hotels。Expedia-controlled 188bet sports betting search engine Trivago said，It has officially reorganized its business，To help improve 188bet sports betting bookings by creating a subsidiary focused on selling and maintaining business software services and technology for 188bet sports betting operations。

188bet sports betting is also the first OTA to formally establish a subsidiary to promote this service。However，The company’s financial reports will not undergo any changes。

Company representation，Trivago 188bet sports betting Relations is a wholly owned subsidiary of Trivago，However, revenue and marketing revenue will not be disclosed。Although Trivago, as the parent company, will provide corresponding technical support，But Trivago 188bet sports betting Relations is a separate tool provided to salespeople to attract hoteliers。

OTA giants have invested in developing 188bet sports betting B2B tool services

Today,We can see that the big trend here is，Global OTA companies, including 188bet sports betting parent company Expedia and its competitor Priceline Group, are trying more and more enterprise software services for hotels。While these new businesses often generate incremental revenue,But the more important strategic goal is to increase the interaction between each OTA brand and 188bet sports betting operators，Further increase the participation of hotels，Thus improving the overall business level of the industry。

These services may be more effective in 188bet sports betting markets outside of North America, which are dominated by 188bet sports betting chains。For example, in Europe，Most hotels are independent hotels。

so far，Hotels rely more on third-party management tools from smaller businesses，Such as SiteMinder，Eviivo、Wubook、Special Red and 188bet sports betting Perfect, etc.。

But recently，Some of the world’s largest OTAs are starting to build B2B tools useful for 188bet sports betting partnerships，Invest more technology development and user experience resources。

According to Skift Research，188bet sports betting move also shows another larger industry trend，That’s when hoteliers are increasingly looking to metasearch as a way to drive direct bookings，To reduce dependence on OTA。Because hotels don’t like OTAs starting to charge higher commissions，And control the behavioral patterns of customer booking experience。

Trivago 188bet sports betting B2B Tool Cost Geometry

While this new subsidiary’s underlying external network，That is, Trivago 188bet sports betting Manager’s metasearch marketing platform is free，But there are three other services that are charged，Includes an advertising tool called Rate Connect，Property management system that provides a booking engine for the 188bet sports betting's own website and analytical tools to help with 188bet sports betting pricing。

There are different payment modules according to each property。For example，188bet sports betting Pro charges an annual fee，Rate Connect charges based on clicks。Base7 is a subscription service，The fee varies depending on the number of properties。

188bet sports betting new subsidiary will focus on sales，The engineers will mainly work in 188bet sports betting core technology department。At the same time，The newly established subsidiary also plans to recruit sales personnel by building its own brand awareness and promoting corporate culture。

Stipe Dikic and Benedikt Schreinemacher, who have been in charge of Trivago’s 188bet sports betting relations team for two years, will run the new subsidiary。Trivago’s Chief Revenue Officer Johnannes Thomas will be responsible for overseeing and managing this new business。

188bet sports betting efforts to build rapport with hoteliers allow it to compete with Priceline’s continued development of BookingSuite and Expedia’s external network partner center tool, which has been in expansion mode。

Can see，Competition in the 188bet sports betting B2B tool service market will become increasingly fierce，In addition, many hoteliers are now skeptical of OTAs，Even if the 188bet sports betting can be persuaded to open more data、Investing more funds to maintain relationships with hotels will not directly improve the 188bet sports betting’s B2B tool business。

188bet sports betting can leverage additional subscription-based revenue and hoteliers’ commitment to the platform，To meet the ambitious expectations of its major shareholder Expedia and investment analysts。

Last month，Trivago’s revenue from working with advertisers is much lower than expected，Forced the 188bet sports betting search company to lower its second-half revenue and profit forecasts。

But at the same time，188bet sports betting still expects its total revenue growth in 2017 to be 40% higher than last year。