In this issue of Destination, we will pay attention to different “China Tourism Day”。

Comparing this year’s May with the past，Less busy，More worries。Many practitioners in the cultural tourism industry are experiencing the peak travel season in previous years，Not running on the front line as usual，Some former“Comrades”Even found another job。Now I have changed my identity and live again“Travel Day”，Regrets in my heart，With emotion，Maybe it’s more about unwillingness……

The COVID-19 epidemic has ruined many plans，How many hopes have turned into extravagant hopes。Fortunately, time has brought us the epidemic，He will eventually send it away to us。

After months of fierce battle with the mutated strain of Omicron，Just last week，We ushered in 16 districts in Shanghai to achieve social cleansing，May 15th and 16th，The number of new positive infections in Shanghai dropped to less than 1,000 for two consecutive days。The total number of people in the closed area dropped to less than 1 million。

At the same time，We have also seen the continuous release of relief policies in various places。

188bet app download Some promote the implementation and completion of cultural tourism projects。For example，Changtai District, Zhangzhou, Fujian Province held a centralized opening and completion ceremony for the cultural tourism and wellness projects of the Second All-Regional Tourism Development Conference，A total of 20 projects have been started and completed，10 projects started.6.9 billion yuan，Among them，10 projects started、10 completed projects。

Some carry out activities to boost market confidence。For example，Xinjiang Uygur Autonomous Region from May to June this year，266 cultural tourism activities will be carried out in various prefectures across Xinjiang，284 preferential travel policies launched at the same time，Further boost confidence in industry development，Enhance market vitality。These 266 activities include sports、Culture and art fields，Museum、Library、Extensive participation of cultural centers。

Some directly issue travel vouchers to stimulate industry recovery。For example，To further boost confidence in the tourism industry，Stimulate the vitality of the tourism market，Promote the tourism economy of the Tibet Autonomous Region“Inner loop”，Starting from the 19th, the Tibet Autonomous Region will issue 30 million yuan in tourism vouchers in batches，And implement a series of preferential tourism policies。

Requirements of the "Notice on Further Improving the Current Epidemic Prevention and Control Work in the Culture and Tourism Industry" issued by the Ministry of Culture and Tourism，Strictly enforce travel agencies and online travel companies not to operate inbound and outbound group tours and“Air tickets + hotel”Business，Strictly implement the management of inter-provincial tourism business activities“Breaking”Mechanism，Stop travel agencies and online travel companies from operating inter-provincial group tours in and out of land border port cities and“Air tickets + hotel”Business。Under the guidance of this policy，Shandong、Gansu and other provinces have begun to resume related businesses on the premise of implementing relevant policies。

Despite the epidemic prevention and control, we must still strictly implement it，But the remarkable 188bet app download results of epidemic prevention and control now also tell us，Break the ice”Break the ice”The day may not be far away。“True or not，No first, then happiness”Where there is no extreme, there will be a future，What we have to do at this time is to stick to our original aspirations，Actively adapt to preserve strength while accumulating strength，Wait until the opportunity comes to soar。

The last thing I want to say，I hope everyone leaving now is a temporary farewell，Waiting for a turn of events，We can still meet at the next intersection，Let’s go to a better future for the cultural tourism industry。Hope next year“Travel Day”Can see the prosperity as before，We meet up with friends not only in the suburbs，Can also travel far，Let’s see this familiar and strange world together。

Quotes of cultural and tourism giants

This issue’s giant market focuses on the online travel giant Expedia。

May 13， Expedia Group’s first quarter 2022 travel trends report shows，Global travel search volume increased by 25% month-on-month in the first quarter；75% year-on-year increase，Among them，Europe、165% growth in the Middle East and Africa，70% growth in North America，30% growth in Asia Pacific。

Overall，Global travel search volume is directly proportional to the degree to which each region and country relaxes travel restrictions。As the world’s second largest online travel listed company，Expedia has experienced a difficult three years of fighting the epidemic，On the occasion of welcoming the new CEO for two years，The company’s overall performance has improved significantly，Strategic development direction is more open。

Early May，Expedia announced its first quarter financial results，The company’s total bookings increased by 58% compared to the same period in 2021，Revenue increased 81% year-on-year to 22.USD 500 million，The main reason for the growth is，The epidemic was more severe during the same period last year，Prevention and control measures have caused the entire tourism industry to fall into recession。

However，Although revenue and profit both beat Wall Street analysts’ expectations，But Expedia has not yet dispelled investors’ concerns，The stock price fell 12% after the release of the financial report that day。Gross bookings in 188bet Online Sports Betting and Casino the first quarter fell 17% compared to the same period before the epidemic，Although Q1 losses narrowed，But still losing money。

Investors pursue stable returns，Voting with your feet to sell Expedia stock based on market conditions，But the company has been planning big moves in the past two years，Propose changes that meet the needs of the tourism market。

At the company’s annual Explore Partner Conference，Expedia launches service partners、New three-level strategy for travelers and the industry，Including rewarding hotel merchants that provide guests with a better experience and launching the Expedia Group Open World open platform。

Strategic content for hotel merchants includes，Interact and communicate with customer service based on travelers’ reviews，The hotel will receive a guest experience score，The score will directly affect search volume and classification considerations，These two indicators affect the hotel’s recommended position through Expedia’s platform algorithm。

Hotel partners will receive insights and feasible suggestions to improve guest experience scores that match travelers’ expectations，By implementing this system——In this system，Hotel merchants who provide guests with more experiences will be placed in the push position that brings more orders，Expedia looks forward to allowing hotel merchants to build deeper links with travelers，Get longer user loyalty。

Travelers have a better accommodation experience，Hotel merchants are rewarded for providing the ultimate experience，And the whole process is，Expedia as a platform continues to build trust with travelers。Future，Expedia plans to provide hotel merchants with high guest experience scores with access to high-level loyalty members and other long-awaited tools。

It is not difficult to understand that Expedia focuses on hotels and guest experience——Hotels can bring more revenue and profits to the platform。

Take the revenue of each business segment of the company in the first quarter as an example，Accommodation accounts for 72%，Other income accounts for 18%，Air tickets account for 3%，Other income accounts for 18%。What’s more important，Accommodation business including hotels has high unit price and profit，More than 80% of the world’188bet app s largest OTA Booking Holdings’ operating profits come from international hotel business。This is why Booking, a hotel-based competitor, has less bookings than Expedia，But the reason why revenue and profits far exceed Expedia。In a sense，This is also one of the main reasons why the market value of Booking and short-term rental giant Airbnb is much higher than that of Expedia。

In the new strategic system，Expedia not only focuses on the hotel business that can bring greater profits to the company，Also use technology and big data to build a platform，Put our hotels、Air tickets、Destination Activities、Centralize the scattered data of car rental and other brands and their respective advantages，Achieving a synergistic effect where the sum of the parts is greater than the whole。

The company said this was in “Deconstruction”Online travel“Building blocks”，There will be huge potential for exploration in the future。

This set includes search、Classification、Content and service solutions，In the past, they were all online travel agencies“LEGO Bricks”。Before this，Due to the complexity of the system，Expedia can only offer these solutions to larger partners，After the launch of Open World，The company’s new platform can provide services to various types of partners，And simple and easy to operate。

Open World is a technology platform for partners to leverage and enhance the advantages of their products and services，Includes payment、Anti-Fraud、Customer service interaction and services and other e-commerce elements，All partners who join can use the platform to improve their business，Provide convenience and services to all individuals entering the tourism industry。

In other words，Any bank with a loyalty rewards program，Airlines that want to expand their product and service categories，Specialized travel agency that focuses on exploring the in-depth needs of travelers，Still a Douyin celebrity who recommends travel destinations to the world，As long as those in the tourism industry，Open World platform can help any person or business succeed。For example，Airlines want to provide car rental services to travelers，Or the hotel wants to provide guests with payment and other services，The solutions to achieve these goals can be found on 188bet app download Expedia’s technology platform;Building blocks” 。

It’s not hard to see，Expedia hopes to use its technology and platform advantages to establish its own ecosystem in the field of online travel。By helping all participants take advantage of the company’s technology and product offerings，Open World plans to provide a set of solutions that meet needs，Help new and old partners develop and expand their business in the tourism market，All these advantages are based on the company’s strong artificial intelligence and machine learning technology capabilities。

The company’s ambition is to expand its business scope，Serving the entire tourism industry。Expedia’s logic is，The company focuses on the needs of travelers，The prerequisite for achieving this goal is the benefits of the entire ecosystem。This technology platform may eventually develop into developers in the future、Data Scientist、A place where entrepreneurs come up with innovative ways to encourage people to travel。

Except Expedia，Global hotel giant Hilton Worldwide and AccorHotels、Business travel giant American Express、Car rental giant Avis also recently announced its first quarter financial report，Both show that the relaxation of global travel restrictions has a clear driving effect on the tourism industry。

For example，American Express first quarter revenue 3.USD 500 million，179% year-on-year increase。As business travel recovers strongly，Express Business Travel’s expectations for this year’s revenue have increased1.USD 500 million to 17.USD 500 million；Hilton’s first quarter net profit 2.USD 1.1 billion，One of the most important financial indicators, average revenue per room (RevPar) increased by 81% year-on-year。

End of April，The "Global Economic Impact Report" released by WTTC (World Travel and Tourism Council) shows，The tourism industry’s contribution to the global economy will return to pre-pandemic levels in 2023。

With the arrival of the summer tourist season and the lifting of travel restrictions in many countries around the world，The recovery of the global tourism market is expected to accelerate，It is expected that major international tourism companies will have better results in Q2，Even record-breaking performance。Take Expedia as an example，Company executive said，Total hotel bookings in January 2022 188bet sports betting app download fell 11% compared to the same period in January 2019，But February、March and April increased by 8% compared to the same period in 2019、7% and 10%。

But it should be noted，While the opportunity for recovery has arrived, it is still accompanied by many risk factors，Such as geopolitical tensions、Inflation、Slowdown in economic recovery, etc.，These may affect the recovery speed and scale of hotel booking business。