October 24，Jinjiang preferred service hotel "Magnolia" held a brand launch conference in Shanghai，New brand positioning of 188bet online live casino fashion and quality life。

Brand strategy directly targets the new blue ocean market，“Magnolia” as a preferred service hotel，Neither a budget hotel，Not a mid-range hotel either，But somewhere in between，Strongly targeting the blue ocean market between mid-range hotels and budget hotels。Relying on 6 major operating systems (including marketing system、Franchise Management System、Shared business management system、Excellent performance management system、Brand standard management system and talent cultivation and training system)、Sharing 100 million high-quality members，Coupled with Jinjiang International Group’s 3 billion special fund for franchisees (a support policy of up to 20 million low-interest loans for a single project)，The "Magnolia" hotel brand is expected to develop to 300 hotels in the next 2-3 years。

Magnolia Hotel is known for its “intention”，Better for you” is the brand concept，Strive to bring the ultimate 3B experience to mass consumers with higher consumption needs，Focus on building Bed、Bath、Breakfast 3B core functions，And proposed the concept of "three 188bet online live casino" ("188bet online live casino food", "188bet online live casino body" and "188bet online live casino mind")，Positioning the brand as 188bet online live casino fashion and quality life。

In terms of sleep Bed，"Magnolia" uses high-quality mattresses and bedding，Provide guests with a free and comfortable sleeping experience；In Bath，Using the brand’s unique fresh and elegant white magnolia fragrance bath products、Water temperature and pressure that meet the comfort needs of the human body，Create a wonderful bathing experience for guests；Breakfast aspect，Simplified and healthy nutritious breakfast，Full of Chinese characteristics and integrated into regional culture，Start guests’ healthy life for the day。"3 188bet online live casino"，It is "188bet online live casino food": high quality、Healthy and nutritious breakfast mainly，Also provides coffee, tea and other 188bet online live casino meals and self-service；“188bet online live casino body”: in high-quality and comfortable sleep，In the healthy exercise of hiking and jogging，Rejuvenate body and mind；“Qingxin”: It is pleasant to the ears when the air is clear、Smart and reasonable multi-functional space，Relax、Return to self，Find the pure corner of your heart。