188bet Online Sports Betting and CasinoFamous in the tourism industry for hotel search and price comparison - only in the hotel field。However,This company is from the worldOTAGiant188bet Online Sports Betting and CasinoThe controlled company is expanding its business into vacation rentals.This is a development trend in the tourism industry，Both metasearch sites and online travel companies are entering the vacation rental market，They all added new images on their platformsAirbnbSo many different accommodation types，The boundaries between the two are gradually becoming blurred。

188bet Online Sports Betting and CasinoRecently revealed that the company has started searching on its platform188bet Online Sports Betting and CasinoTesting vacation rental listings on the website—188bet Online Sports Betting and CasinoYes188bet Online Sports Betting and Casinoits vacation rental brand, alsoAirbnbThe biggest competitor outside the Chinese market.188bet Online Sports Betting and CasinoAlways in Germany、Italy、Canada、UK、Testing vacation rentals with some users and destinations in the U.S.，The company also plans to gradually add188bet Online Sports Betting and CasinoMore listings added188bet Online Sports Betting and CasinoCome up to the platform.

Actually,188bet Online Sports Betting and Casino's action was expected. since2015Year Acquisition188bet Online Sports Betting and Casino, as of this year9End of the month,188bet Online Sports Betting and CasinoAlready188bet Online Sports Betting and Casino 9.510,000 properties added to the company’s global footprint28points of sale.

Although188bet Online Sports Betting and CasinoNot in full control188bet Online Sports Betting and Casino，But at least I have a controlling stake in this company that went public at the end of last year。188bet Online Sports Betting and CasinoPerformance in Europe and Asia is not as good as in North America，If its listings are directed to those with European user advantages188bet Online Sports Betting and CasinoOpening up, this will definitely help188bet Online Sports Betting and CasinoAchieve global growth goals.

188bet Online Sports Betting and CasinoThis initiative is188bet Online Sports Betting and CasinoTo catch up with competitors globallyPricelineowned by the latterBooking.comBrand self2013Apartments and hotels have been added to the platform since the beginning of the year、Vacation rentals and other properties，These listings currently make up a large proportion of the site’s European listings。

Similarly, some sources said,188bet Online Sports Betting and CasinoNet Promoter Score ( which is a measure of user satisfactionnet promoter score) than188bet Online Sports Betting and CasinoHigh. That is to say,188bet Online Sports Betting and Casinocan be188bet Online Sports Betting and CasinoIncrease traffic.

However, we need to188bet Online Sports Betting and CasinoAdd properties on the platform to the metasearch website188bet Online Sports Betting and CasinoPrevious，A big technical challenge for the German search company in Dusseldorf。

188bet Online Sports Betting and CasinoExecutive Director and Chief Revenue Officer Johannes ThomasAdmit it，“From a user experience perspective，Putting hotels and alternative accommodation in the same search box is a big challenge。We don’t want hotel bookers to be confused。When the user search conditions are met，We only want to show them vacation rental search results。”

Market in test,188bet Online Sports Betting and CasinoExceeds15Thousands of vacation rental properties are available in search results.188bet Online Sports Betting and CasinoPrefer to place instantly bookable properties on the website，So guests don’t have to wait for confirmation from the host，So it will save some time。

In addition, it can also be explained from a more macro perspective188bet Online Sports Betting and Casino. This year5month,188bet Online Sports Betting and CasinoShi RenCEO Dara Khosrowshahimeans,188bet Online Sports Betting and Casinoand188bet Online Sports Betting and Casinoare the “two growth engines” in the company’s internal investment portfolio。He means，As of3month31First quarter of day,188bet Online Sports Betting and CasinoRevenue growth year-on-year30%To1.85billion dollars, while188bet Online Sports Betting and CasinoSurge in revenue62%To2.86billion dollars. The growth rate of these two major brands is much faster than188bet Online Sports Betting and Casino's other brands.

However,188bet Online Sports Betting and CasinoThe growth rate dropped significantly in the third quarter thereafter,2018Growth may remain at a standstill in the first half of the year。This is because，The company’s two major customersPricelineand188bet Online Sports Betting and CasinoThe cost per purchasing user has been reduced.

In comparison,188bet Online Sports Betting and CasinoRevenue increased year-on-year in the third quarter45%To3.050 million.As you can see,188bet Online Sports Betting and Casinowill188bet Online Sports Betting and CasinoInventory added to188bet Online Sports Betting and CasinoWebsite indicates,188bet Online Sports Betting and CasinoStill want to rely on these two growth engines to drive the growth of the entire company。

ExepdiaExecutives have previously disclosed that the company will be in2018Increase marketing investment to increase188bet Online Sports Betting and CasinoThe number of properties on the website. At present, it seems that188bet Online Sports Betting and Casinowill be one of the beneficiaries of that marketing expense，But don’t place too much expectations on this。As of now，188bet Online Sports Betting and CasinoMarketing expenses invested in metasearch have been relatively small，The base is relatively small，Even if operating expenses increase, it will not cause a big sensation。

However, not all hotels welcome it188bet Online Sports Betting and CasinoThis move.Because of putting hotels and vacation rentals together,188bet Online Sports Betting and CasinoIn fact, it allows consumers to make their own choices after comparison，But it’s not clear yet188bet Online Sports Betting and CasinoHow to display the two on the platform.

188bet Online Sports Betting and Casino CEO Mark OkerstromOnce inSkiftGeneral Assembly said: "Actually，Only in certain scenarios in reality，Alternative accommodation will cannibalize some hotel business。This is entirely an exception。”

188bet Online Sports Betting and CasinoExpanding from the hotel business to the vacation rental business will also face competition from some vacation rental metasearch companies，For example，HomeToGo、Tripping.com、AllTheRoomsetc. also,GoogleAlso testing vacation rentals, entering this market withAirbnb、188bet Online Sports Betting and CasinoCompete with giants。

*This article was compiled from Ski by Li Haiqiang, an analyst at Yihuift, original title: "188bet Online Sports Betting and Casino Looks to HomeAway Vacation Rentals to Regain Some Mojo》.