November 19，The reporter discovered in the "2016 Theme Park and Museum Report" (hereinafter referred to as the "Report") jointly released by TEA, the authoritative organization of the international theme park and attractions industry, and AECOM, the consulting group.，Three Chinese theme parks were shortlisted for the top ten global theme park groups in 2016,Including OCT Theme Park、Huaqiang Fantawild and Chimelong Group。What is worthy of attention is，Songcheng Performing Arts, which ranked tenth in 2015, is no longer included in the theme park statistics due to the relatively small scale of supporting amusement facilities。Industry analysts say，It is not difficult to see from Songcheng’s investment layout in recent years，188bet online sports betting The company is transforming from a heavy asset model to a "resource integration + light asset output"，Accumulated brand effect in the process of off-site replication，But with the new wave of rapid expansion，Risks also develop accordingly，At the same time, the attraction of supporting recreational facilities in the park is limited，It has also become a "hidden worry" for the company's sustainable development。

Regarding Songcheng Performing Arts not appearing in the theme park list，Explained in the report，Although the number of parks and the number of tourists have increased year by year，But since the focus of Songcheng performing arts is large-scale performing arts shows，Other supporting amusement facilities are relatively small，Songcheng Performing Arts Park will no longer be classified as large-scale、A theme park where visitors can stay all day，Therefore，2016 theme park report no longer includes Songcheng Entertainment。

With the decline in the revenue share of Songcheng Performing Arts Park，The proportion of revenue from Internet performing arts platforms has increased。Public data display，As of 2016，Songcheng Performing Arts Internet performing arts segment, the revenue share of Six Rooms jumped to 41.23%，Income increased by 188bet online sports betting 195% year-on-year.37%。But short-term success does not necessarily mean long-term stable returns，In the view of Zhou Mingqi, chief analyst of Jingjian Cultural Tourism，Fierce competition in the Internet live streaming industry，Liujianfang is one of the earliest live broadcast websites in China，No special core advantages，The reason why we can achieve better profit performance is just because we are in the midst of the rapid growth of the industry，As competition intensifies，It is doubtful whether high profits can be maintained for a long time。

Reporters sorted out Songcheng’s investment layout in recent years and found out，Songcheng Performing Arts began to rapidly expand towards an asset-light model。Although the asset-heavy offsite replication was successful in the first phase，However, Songcheng Performing Arts stated in its 2016 annual report that it decided to terminate the Taishan Grand Theater contract and the Wuyishan project，The "Eternal Love of Mount Tai" and the off-site replication and expansion of the Wuyishan project were not successful，Songcheng Performing Arts has encountered many challenges in its expansion across the country。Songcheng Performing Arts Thinking，The asset-light business will become another brand business segment that 188bet app supports the company’s long-term development，Will bring sustainable profit growth space，And help strengthen the performing arts network、Increase offline traffic entrance。

Industry analysts say，Excess is spreading across the country，Carry out asset-light cooperation，Puts forward new requirements and challenges for the company’s operation and brand management capabilities。In addition，How profitable is the asset-light project?，It’s too early to say。Songcheng Performing Arts should strengthen its control over the brand，And the protection of existing intellectual property rights，Produce works of artistic value。At the same time，Excluded from theme parks，Also means for Songcheng performing arts，How to improve the overall attractiveness of the project，Letting tourists stay in the park longer becomes a new challenge。

188bet sports betting app download Beijing Business Daily, original title: "Industry Qualification: Songcheng Performing Arts is no longer a theme park》.