Theme park operation is an extremely complex system engineering，World-class theme parks are even more so。

How to create new products based on changes in consumer customer group structure and preferences？Various catering brands、What operating rules must be followed when introducing sales of goods and other business formats？How to carry out digital transformation，Let high technology empower immersive experience？

In the final analysis，Attract tourists to the park through various new products and marketing methods，Increase the number of tourists，Optimize operational efficiency from all angles，Guarantee tourists’ park experience and ultimate service，Achieving a continuous increase in the number of tourists，The purpose of extending tourists’ stay and increasing their repurchase rate。

The following article is from Alhasan Kaabous Alzaabi, Vice President of Operations at Farah Experiences，He runs Ferrari World Abu Dhabi on Yas Island、The three major theme parks of Yas Waterworld and Warner Bros. Movie World Abu Dhabi，And the world’s largest indoor skydiving flight chamber, CLYMB Abu Dhabi。November last year，The world’s first Warner Bros. themed hotel also opened near Warner Bros. Movie World Park，The fountain in "Friends" and the chariot in "Batman" have become iconic attractions。“The next generation of sea world brand”Abu Dhabi Sea World Theme Park will also be completed and opened this year。

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The world’s largest indoor skydiving flight chamber CLYMB Abu Dhabi

The content is as follows:

It is not easy to operate and manage a world-class theme park。It requires more than just careful planning，Quick response ability，It also requires a vision that ultimately ensures operational performance and business continuity。

Some may think，To maintain the leading position in the industry，Theme park operators just need to 188bet sports betting app download keep investing and launching new products (attractions、Paradise, etc.) and other entertainment activities (light show、Music festival, etc.)，Just give visitors a fresh experience every time they enter the park。Although these are also essential tasks in the operation of theme parks，But the successful operation of a theme park is by no means as simple as relying on new rides or themed experience projects to surprise visitors。

There are no certain rules for the success of any theme scenic spot。If any，These methods are inseparable from continuous and efficient daily operations。

Six Sigma working method and black belt, green belt and yellow belt certificate standards

A more reliable way to optimize operational efficiency is to use best cases as guidelines for operational colleagues and team leaders。Many colleagues use Six Sigma working methods，This is data driven、Technical means to solve problems，So as to eliminate various inefficient processes or systems、The purpose of improving tourist experience。(Note: Six Sigma has evolved from a total quality management method to a highly effective enterprise process design、Technology for improvement and optimization，And provide a range of equally applicable designs、New product development tools for production and service。）

Many colleagues think this methodology is effective，They also all achieved Six Sigma“Black belt”Certificate。Same，The company has always regarded it as an integral part of corporate culture，Continuously encourage employees to participate in such training，Improve your comprehensive ability。

Everyone may have different understandings of operational excellence，But there is no doubt that establishing a complete quality management system is also very important。All operational details need to be traceable，It must also be reviewed and summarized within the specified time period，For example, a set of policy rules、Standard operating procedures、Training Plan、Financial Audit、Performance appraisal, etc.。

In Operations，Optimizing 188bet app theme park experience projects，And align with changing visitor expectations，It is a very challenging job，Sometimes the cost is also high。But，Practical proof，The investment in this area finally paid off greatly。

For example，On the tenth anniversary of the opening of the roller coaster at Ferrari World Abu Dhabi，The company uses this opportunity to target more age groups、Tourists with different preferences，Add new theme park products。

Ferrari World Abu Dhabi Family Area

Always，The company provides visitors with a world-class iconic roller coaster experience in the park，But we overlooked one thing，Not allowing younger children to enjoy the same experience。final，Company launches Ferrari World Abu Dhabi Family Zone on the occasion of the theme park’s 10th anniversary in 2020。

This family zone includes mini versions of Ferrari World’s most popular rides and roller coasters，Thus providing a unique Ferrari-themed experience for the whole family。When this new area opens，Ferrari World Abu Dhabi hosts many families who come to experience mini rides，Their feedback on these experience projects has been very positive and positive。

High technology empowers immersive experience

In the theme park industry，Most park projects pay great attention to theme and immersive experience when designing，But only when advanced technology is incorporated into a new generation of rides and attractions，In order to realize sound, light and electronic multimedia、A multi-entertainment concept with immersion as its main feature。

In the process of operation，We have witnessed that movie IP-themed rides have become very popular experience items for tourists。

Batman Meet and Greet Event at Warner Bros. Movie World Abu Dhabi

For example，Batman: The Dark Knight, a ride in the Gotham City-themed area of ​​Warner Bros. Movie World Abu Dhabi，Just combine a high-tech flight simulator with immersive scenes and advanced special effects。

Also，In the metropolitan theme area，Another ride uses 4D technology to create immersive media with high-definition computer animation on a 38-meter hemispheric screen。Wind、flavor、Special effects 188bet Online Sports Betting and Casino such as fog are also integrated into this flying theater ride。On operating results，These two major riding facilities continue to set records，Become a popular ride and attraction in Ferrari World theme park。

Employees are the ones who improve service“Sharp weapon”

Many industry experts believe，Theme park employees are central to the success of its program operations。Then，Implementing effective human resource management strategies is imperative。

These strategies include screening and recruiting the right candidates for each position，Train and motivate staff to deliver quality visitor service，Provide employees with the support systems or operational tools they need。What’s more important，Introducing incentive mechanisms and other related measures to retain outstanding talents。

In all theme park projects in operation，We always thought，One of the main tasks of company employees is to bring joy to tourists。For this，We are constantly improving the various skills of our employees，Provide them with the right tools to do the job well，Especially for those positions that are direct to visitors。If you don’t continue to invest in employees’ learning and development space，Even world-class theme park operations can fail。

Creating a truly world-class theme park brand requires considering many factors。But if you sum it up in one word，That is continuous evolution (improvement)。Specifically，It is the operation link、Tourist experience project、The evolving best practices in employee engagement and more。Rapidly developing today、In a changing world，The ability to react quickly and cope with changes is the key to distinguishing good from great companies。

Note: Part of this article is compiled from Blooloop，Author: Alhasan Kaabous Alzaabi，

Original link: https://blooloop.com/theme-park/opinion/theme-park-operations/