Smartour is a travel route planning B2B product based on artificial intelligence and data mining incubated by Qyer，The main service targets are 188bet sports betting app download chains and OTAs。Qyer is based on community content and tips accumulated over many years，Combined with artificial intelligence technology，Provide intelligent route planning and strategy information for 188bet sports betting app download chains and OTAs。

Simply put，Smartour can help hotels or OTAs improve conversion rates，It can also help users choose a 188bet sports betting app download to stay in more conveniently based on location。

Also，Smartour also provides online and offline services。For online booking scenarios，Smartour provides hotels and OTAs with intelligent recommendations for walking routes around the 188bet sports betting app download，Optimize online booking experience，Thus greatly improving the conversion rate and revenue of online booking。

188bet sports betting app download relies on the long-term accumulation of big data from Qyer.com

Zhang Qi, Vice President of Qionyou who is responsible for the project said，For every 188bet sports betting app download and OTA，Smartour will carry out customized optimization from products to data and algorithms，Because each company’s user portrait will be different。In other words，Smartour can not only customize the product display level，It can also be optimized for the route algorithm of a specific 188bet sports betting app download group or OTA user group。

When asked whether hotels in different locations of the 188bet sports betting app download chain will provide customized solutions，Zhang Qi said，For 188bet sports betting app download chains，Smartour’s cooperation method is to communicate directly with the 188bet sports betting app download group headquarters，Especially those in charge of online channels，Understand the characteristics and portraits of user groups，Optimize the route for its itinerary。For example，Itinerary mainly for high-end business travelers，Users may want more in-depth experience attractions，Smartour will make corresponding adjustments in the algorithm。

Smartour’s early customers are OTAs and 188bet sports betting app download chains，Currently the main customers are Booking owned by Priceline.com and Maritim Hotels。According to Smartour founder Zhang Qi，In view of Smartour’s advantages in long-term accumulation of content information and route recommendation algorithms，Many domestic and overseas OTAs and hotels are seeking cooperation。We are currently negotiating cooperation with some hotels and OTAs at home and abroad。

Business Model

188bet sports betting app download’s business model

Precisely，Smartour is a B2B2C model，Every time a user visits an OTA or 188bet sports betting app download group website，OTA or 188bet sports betting app download group will make API request to Smartour，Smartour will automatically recommend walking routes starting from the 188bet sports betting app download and detailed information about the attractions in the route (such as attraction names、Type、Picture、Even user reviews)，Then the OTA or 188bet sports betting app download group displays this information in real time on the 188bet sports betting app download page that the user sees，Let users know the location and characteristics of this 188bet sports betting app download as quickly as possible，Thus improving users’ favorability and trust in the 188bet sports betting app download。Experimental results from Smartour and some OTAs and 188bet sports betting app download groups show that，This method can greatly improve the user’s booking conversion rate (15-20%)。

Zhang Qi said，This is a new way of curating information，That is, through the accumulation of high-quality content and data，AI algorithm combined with user 188bet sports betting app download booking scenario，Reflect the 188bet sports betting app download’s location advantages through specific and practical routes。

In terms of profit model，Smartour’s source of income is service implementation fees and monthly usage fees charged to OTAs and 188bet sports betting app download groups。

How is the market competition

Smartour’s main function is to help OTAs and 188bet sports betting app download chains improve online booking conversion rates。In addition to providing online services through Smartour products，Smartour also cooperates with OTAs and 188bet sports betting app download chains to enhance its profitability in the tourism activities business。

Zhang Qi said，75% of travelers attach great importance to surrounding attractions and routes when choosing a 188bet sports betting app download

There is no similar product on the market yet，Potential competitors include travel giant Concur’s Concur Hipmunk, which provides uncentralized business travel management for small businesses, and Google Travel’s Trips product。Differences and advantages over potential competitors，Zhang Qi gave a detailed explanation。He said，Google Trips is a to C product，Smartour is to B product，But the similarity between the two is that the technical core is to use AI and big data to recommend practical and interesting play routes；The difference is that Google faces users directly，Smartour is a platform that directly serves OTAs and 188bet sports betting app download groups，Indirectly recommend route information around the 188bet sports betting app download to users。He further explained，The advantage of 188bet sports betting app download is， 188bet sports betting app download’s detailed graphic and text review information for existing POIs、There are also real routes completed by users on Qionyou itinerary assistant as a basis，This is also the reason why “we emphasize the important role of 13 million real itineraries in this product and regard it as a competitive barrier。”

*Author of this article: Li Haiqiang, an analyst at Hui Hui。