November 29, 2017，The "China Alliance Third Industry Salon" co-sponsored by China 188bet online casino games Alliance and Yingke Tourism was held as scheduled in the Morocco Hall of Yingke Global Headquarters in the third phase of Beijing International Trade Center。Zhang Guogang, Director General of China Scenic Area Alliance、Bian Yu, Executive Vice President of Yingke Tourist Attractions Management Co., Ltd.、Nie Peng, deputy general manager of Yishui Lake Scenic Area, Baoding, Hebei，Tuniu Destination Marketing Center Director Results，Zhu Guijun, partner of Ontology Capital，Wang Xiangsheng, former general manager of Yimeng Tourism Co., Ltd. and other guests,and more than 60 colleagues from the industry attended the salon。The guests and industry colleagues conducted in-depth discussions and exchanges around the theme of the salon - a brief discussion on operation and innovation of large destinations。

Strong interaction of new media、Strong experience and strong participation are good helpers for 188bet online casino games spot marketing

Nie Peng, deputy general manager of Yishui Lake 188bet online casino games Area, first shared his experience in new media marketing and innovation of Yishui Lake。He pointed out，Yishui Lake has been committed to promoting itself from a traditional landscape 188bet online casino games spot to a higher-end comprehensive resort in recent years，So we have done a lot of exploration in 188bet online casino games spot marketing，Especially in new media。

As for how to use new media for marketing to maximize its characteristics，Nie Peng introduced，For 188bet online casino games，The first thing we need is to build a new media matrix: including self-media categories represented by Shuangwei；News client category represented by Toutiao and Yidian Consulting；With Encyclopedia、Information category represented by map；and other categories。Different categories of content and customer groups representing different attributes also have different KPI management rules，Respectively from index management，And number of reads、Number of shares、Feedback on the number of fans and other data，After comprehensive analysis，In order to effectively demonstrate the value brought by new media marketing。

Yishui Lake 188bet online casino games Area just won the annual best innovative marketing award at the China Tourism IP Summit Forum，Nie Peng also shared the classic event case of Yishui Lake in 2017 - "Yiqi" with the guests and colleagues at the salon.，Meet rock music”。When traditional Tai Chi meets modern rock，What kind of sparks will be produced？Yishui Lake 188bet online casino games Area interacts online and offline、Comprehensive brand publicity and promotion that perfectly integrates traditional media and new media，Yishui Lake achieved the 2017 "Yishi"，Meet Rock and Roll" 188bet online casino games spot promotional video has been exposed nearly 300,000 times across multiple platforms on the entire network，Baidu index increased by 7% compared with the same period last year.84%，At the same time，On the day the feature film is released，WeChat index reached 187 month-on-month.86% good score，Yishui Lake 188bet online casino games Area is gradually exploring and perfecting a unique new media marketing path in practice。

Yishuihu-Yiqi meets rock music-188bet online casino games version of promotional video，Tencent Video (embedded in WeChat) link https://v.qq.com/x/page/e0551ue20w5.html

Compared with traditional media promotion of destinations，OTA can better ensure 188bet online casino games results

The director of Tuniu Destination Marketing Center said in his speech，Whether it is a 188bet online casino games spot or a travel agency，Services are the most fundamental。As the first Chinese company focusing on online leisure travel in the US stock market，Tuniu has multi-dimensional products、Various activities、Comprehensive three-dimensional channels and huge data information，These characteristics that make Tuniu a leader in the industry are based on the service concept it has advocated for many years。

Talk about destination marketing，Results Theory，Comparing OTA marketing with traditional advertising marketing，The most fundamental difference is that OTA can achieve the expected results while achieving professional marketing。Compared to other OTAs，Tuniu focuses more on group tour products，And subverted the tradition of the industry，Created a dedicated hotline for talented people - product requirements formulated by Tuniu，Supplier to formulate。Such an expert line sets the standard for 188bet online casino games，Relatively guarantees tourists’ experience。

Also，The results are still discussed，In order to enhance the popularity of the scenic spot，It’s a good idea to combine it with sports events。Platform provided based on sports events，A platform to enhance 188bet online casino games。Like thousands of people walking、Gansu marathon running, etc.，It is the combination with local high-quality tourist attractions，Such products are very effective when sold online。

At the end 188bet online casino games speech，The results were also shared in two promotion cases at the salon。First, how to promote unknown cities - taking Nantong as an example，Put Nantong into the country’s most popular “Five Cities in East China” tourist route，Replace the hotel where tourists stay overnight in Suzhou with a more upscale hotel in Nantong。Promoting Nantong with products not only meets the needs of tourists，Also brought customers to Nantong；The second is how to promote well-known domestic cities overseas - taking Hainan as an example，Create "Hainan International Youth Carnival"，Recruiting foreigners in China to go to Hainan together，Then increase Hainan’s international visibility through online and offline interactions。

The four forces of "Taoist Artifacts" are integrated into one to create a brigade、Home、A three-in-one cultural and 188bet online casino games characteristic town project

Ontology Capital’s service scope covers two aspects，First, the overall strategic layout；The second is to make early investment。Zhu Guijun, a partner of Ontology Capital, gave an example of a listed company’s cultural 188bet online casino games industry fund investing in a leisure 188bet online casino games characteristic cultural 188bet online casino games town at the salon，Exchanged information about cultural 188bet online casino games industry investment funds with everyone。In terms of investment background，The logic of investment in the 188bet online casino games market has changed from sightseeing to vacation travel，Leisure travel is also the future direction。

Zhu Guijun thinks，The characteristic town of cultural 188bet online casino games is not a traditional urbanization construction，Not a real estate development，It is a characteristic complex development。We need a culture-focused approach to this project，Guaranteed by vacation property，Specialization aiming at comprehensive leisure consumption、Comprehensive development subject。It must ultimately meet the needs of many parties，Develop into a brigade、Home、A three-in-one complex project。We focus on 188bet online casino games industry、Health care、Real Estate、Culture drives the development of related industries，For each sub-industry，A large industrial fund is a fund of funds，Generate relevant culture、Travel、Health Sub-Fund。Each sub-fund will be leveraged，Promote the development of the entire industry。

When talking about the business operation model of the ancient town，Zhu Guijun pointed out，Generally diversified business formats，Most of them have formed obvious business divisions，Also emphasized the role of night scenes and landscape sketches in enhancing the commercial atmosphere。At the same time，Appropriate consideration of tourists and local consumers，This is a project to ensure 188bet online casino games access to a large consumer population in nearby cities，Reduce risk，will achieve better results。

Zhu Guijun said，Return to the end，We rely on four words to communicate with our customers，One is Tao，The second is the law，Three is a device，Four is the art。We ultimately want to provide companies with funding solutions and find the appropriate targets they need，Then invest。Model through financial consulting，If there is a financial team within the company，We help him complete his strategic layout，And cooperate with the company externally to complete the implementation 188bet online casino games plan。Find the customer’s needs and pain points first，Find the solution，Finally, we will match resources together，Comprehensive service to customers。

Good 188bet online casino games are managed

Wang Xiangsheng, the former general manager of Qinqing Yimeng Tourism Co., Ltd., focused on how to build a scenic spot。He believes that good 188bet online casino games have standards。First，A good scenic spot must be healthy，This includes three aspects: good management，Organized management、Relaxation and relaxation。Secondly，Good 188bet online casino games can resist risks，Here are three standards to measure，First, be prepared；Second, timely disposal；The third is crisis management。final，188bet online casino games are sustainable。If you want to create a good scenic spot, you should think about these three aspects and make some improvements。

In addition，Wang Xiangsheng thinks，As a scenic spot executive，Need to handle some coordination relationships，Such as the relationship between 188bet online casino games and the government；The relationship between 188bet online casino games and local people，The relationship between 188bet online casino games and employees，And the relationship between 188bet online casino games and tourists，Tourists are our most important source of income，final，We must also pay attention to the relationship between scenic spot executives and investors。

At the same time，Wang Xiangsheng said，It is also necessary to have a very complete management system。First of all, we must set a future goal for the scenic spot，includes development goals、Business goals and other goals，Some can be converted into quantitative indicators，Decomposed into departments and managers。The second is to establish and improve a standardized management system，Especially in some mountainous 188bet online casino games，Basically, they all work nearby，The overall quality of these employees is not high，Low education level，It is difficult for you to ask him to work consciously and achieve his goals，This requires us to set a good process，Clear standards to guide employees to implement and execute them，Clear department and job responsibilities at the same time，And import performance appraisal，Give employees a very clear standard requirement，Let him know what to do、How to do it、To what extent。The third is to control，Enable tourist attractions to be tested through control、thing、Everything is within control，This is very important。

Wang Xiangsheng said，Scenic area management is a delicate job，Involving travel、Business、Catering、Accommodation security、Services and many other aspects。On the one hand, the operation and management of good 188bet online casino games can improve the quality of the 188bet online casino games，On the other hand, it can make the scenic spot achieve the preset ideas and purposes。To achieve this goal, the first step is to improve management，includes normative behavior、Gathering people’s hearts、Goal achieved。The second is operational improvement，To improve efficiency，Good service，Purpose of ensuring safety。

Summary:

Destination is the center of people’s 188bet online casino games activities，It is the most vital part of the travel process。How to run a good destination、Improving the tourist value of a destination is a major matter that requires cooperation from all walks of life。As tourist destinations are given more and more attention，In the future, the construction and operation of China's tourist destinations will receive more resource integration，Ultimately help the transformation and upgrading of the 188bet online casino games industry。

Background introduction:

China Scenic Area Alliance，is based on the "Charming China Town" column jointly produced by CCTV-2 Financial Channel and Yingke Travel，By participating cities in the program、Jointly sponsored by many well-known domestic 188bet online casino games and tourism-related enterprises，With the goal of building the largest scenic linkage complex in the country，Committed to building an industry sharing and resource docking cooperation platform for China’s tourism industry。