After the third quarter financial report is released，188bet mobile、Priceline and TripAdvisor’s stock prices experienced significant turmoil due to performance falling short of market expectations。Many people began to doubt，Are existing online travel market leaders beginning to enter a phase of slower growth and expansion，The rising star Airbnb、Will Google and Ctrip become the new dominant forces in the tourism market。

When asked the above questions，188bet mobile CEO Mark Okerstrom said，Short-term financial and operating indicators and temporary difficulties cannot be used as an important basis for judging the company's future growth trend。

188bet mobile explains both numerically and strategically.In terms of numbers,More and more users around the world are moving from offline to online booking，The expansion of the middle class and the improvement of consumption power in developing countries，Online travel companies only account for 1 of the global travel market.A proportion of about 5% of the US trillion scale，These are all factors that work in 188bet mobile’s favor。From a strategic perspective,Oxstrom calls 188bet mobile the largest “only truly global platform”，Companies that can take full advantage of this。Currently，188bet mobile leads in gross bookings，But Priceline is more profitable。

In addition，188bet mobile is still rebuilding its internal business。For example，HomeAway, the vacation rental site that Oxstrom calls a “huge opportunity,” is not just adding listings to its site，Increase investment in technology and marketing，Still opening new sales points。Facing the huge development potential and fierce competition in the vacation rental market，188bet mobile is migrating vacation rental listings on HomeAway to 188bet mobilecom、Hotels.com and other affiliated websites，Provide users with more product and service choices。

From global M&A expansion to deep penetration of local market

Continue to "conquer cities and territories" around the world、Conquer the world？According to Oxstrom，Over the years，188bet mobile has been expanding and acquiring around the world，But now this practice is basically coming to an end。

Specifically，Oxstrom said,In the past nearly twenty years，188bet mobile is aggressively expanding through mergers and acquisitions around the world，The number of offices and operating sales points established by the company around the world is growing rapidly，But this approach has basically come to an end。

“‘Capture cities and territories’ around the world，Expand global influence，We have basically completed this task。” 188bet mobile recently attended the Aria Resort in Las Vegas & Casino。

As of the end of 2016，188bet mobile by 188bet mobilecom、Hotels.com and HomeAway have 350,000 hotels and more than 1.2 million instantly bookable vacation rentals in 200 countries around the world。These are the achievements of the OTA giant in its global expansion 188bet mobile past 20 years。

Oxstrom said，188bet mobile also wants to expand its influence in some countries，But the simultaneous expansion in multiple countries around the world has basically ended。

Former 188bet mobile CEO Dara Khosrowshahi still called on the company to continue to implement the "globalization" strategy in early 2017，This statement by the new CEO undoubtedly shows that the company’s strategy has undergone major changes。

Acquired Travelocity in 2015、After local competitors such as Orbitz Worldwide and HomeAway，188bet mobile’s revenue sources begin to focus more on the United States。The company’s third quarter financial report shows，188bet mobile’s U.S. domestic revenue accounts for 53% of total revenue。

Oxtom, who succeeded Khosrowshahi as 188bet mobile CEO in September this year, said that 188bet mobile is not giving up its global growth plan。Quite the opposite，He thinks，The company should continue to develop in areas where the number of hotels has considerable influence，And create a diversified payment system。

Oxstrom said，188bet mobile is not currently focusing on adding more “strongholds” to the map，But we will increase investment in some local areas。The company should make Malaysian travelers feel that 188bet mobile is like a Malaysian travel agency，he added。

In fact，Oxtom wants to speed up 188bet mobile’s global growth by focusing on some key markets。

But this does not mean that 188bet mobile completely abandons exogenous growth methods such as mergers and acquisitions，Although Oxstrom changed his predecessor’s approach，More emphasis on endogenous growth。

In 188bet mobile’s global growth plan，Asia has always been an important part of its strategic layout。Oxstrom confesses，After selling its equity in eLong to Ctrip in 2015，188bet mobile has always hoped to have greater influence in the Chinese tourism market in the future。He pointed out，188bet mobile currently provides international hotel inventory support for Ctrip and other Chinese online travel companies。

Oxstrom said,188bet mobile’s business in Japan is growing at a rate of 40% every year，The company’s business in South Korea has also made great progress。In addition，188bet mobile also increases investment in the Southeast Asian market，July this year with 3.US0 million investment in Indonesian OTA Traveloka。It’s worth noting，JD.com also invested in this Southeast Asian travel company。Based on the current strong growth momentum，These countries or regions are likely to become Oxstrom’s next key local markets for investment and deep cultivation。

188bet mobile’s three major work priorities in 2018

Oxstrom said，188bet mobile’s growth strategy has changed—that is, focusing on the local market，Instead of launching new businesses in new markets，This is one of 188bet mobile’s three key tasks in 2018。The other two key tasks are，Become more customer-centric and accelerate innovation within the company。

Oxstrom said，Take the example of being more customer-centric，If flight is delayed，188bet mobile helps users who are still traveling to rebook connecting flights。He also called，Egencia, 188bet mobile’s business travel business platform, is already providing such services to business travelers，188bet mobile also wants to provide this service for leisure travelers。

Oxstrom also 188bet mobile,188bet mobile will accelerate the application of human capabilities to serve customers。For example，If the customer vacations at the same destination and hotel every year，188bet mobile may recommend other destinations or hotels to users based on their past spending behavior and preferences。

Oxstrom 188bet mobile,188bet mobile and online travel have reached a period of explosive growth.He pointed out that travelers in some destinations have higher requirements for technology，They all started to switch from offline booking to online booking，Bypass PC side，Book all travel products directly on your mobile phone，These are favorable factors for online travel and 188bet mobile。

In addition，Global 188bet mobile consumption in the global tourism industry will reach 1 in 2017.6 trillion US dollars。Oxstrom said，Under such good growth momentum，188bet mobile Ban、The occasional terrorist incidents and the Las Vegas shooting are “impediments” to this development trend of the tourism industry。

But，Okerstrom did not mention the challenges facing the company 188bet mobile third quarter to attendees during his speech at the conference。The company’s stock price was approximately 8 per share before the company announced its third-quarter earnings on October 26th，But the closing price on the day after the financial report was released was 119 per share.USD 17，A drop of up to 24%。

In addition，188bet mobile’s third quarter financial results are not satisfactory，Its poor performance was affected by three major factors: excessive marketing expenses invested in its hotel search platform Trivago and a loss of US million、Hurricane and earthquake impact -20 million in profits and increased marketing and technology costs for its vacation rental website HomeAway。

188bet mobile’s big data advantages

In the era of the rise of new technologies such as artificial intelligence and voice search，Oxstrom 188bet mobile,188bet mobile now starts from 6 per month.Data collected from 500 million website visits is a major advantage of the company，Because these data not only include the user’s 188bet mobile purpose，Also includes the user’s behavioral decision-making process。

Although he said "not even Google can do this"，But Oxstrom also admitted that competitors have made great progress。Oxstrom said，The largest asset in Priceline’s portfolio, Booking.com "This has always been our goal"；Google is improving its 188bet mobile products，The development of Airbnb and Ctrip has been very good。

Although there is no specific explanation，Oxstrom said，188bet mobile’s Trivago business needs to “accelerate the pace of growth”。Trivago loses million in third quarter，Stuck in Growth Dilemma，Because its largest advertiser Priceline has reduced its advertising investment on its platform due to Trivago changing the platform algorithm。

Nevertheless，Oxstrom is optimistic about the company’s accelerated pace of growth and overall 188bet mobile industry trends。

How analysts and investors view 188bet mobile’s future growth prospects

Although after announcing a slightly dismal third quarter financial report，Some investors choose to sell stock prices，But two analysts contacted by Skift generally agreed with Oxstrom’s optimistic assessment of 188bet mobile’s future。

"I think，188bet mobile in the future 3.Can continue to grow at a double-digit rate in 5 years，" said Mark Mahaney, executive director of RBC Capital Markets。

Mark Mahaney 188bet mobile,Favorable factors for 188bet mobile in the future include the gradual increase in online penetration、Growth driven by the rise of the middle class in emerging markets and the “more experience-oriented Millennials”。

“I continue to be optimistic about 188bet mobile’s HomeAway, a high-quality asset，It can indeed help 188bet mobile resist the impact from the non-standard accommodation market and Airbnb，"Mark Mahaney said。

While discussing third quarter earnings on an earnings call，188bet mobile announced，HomeAway cannot achieve the previously established 2018 3.Profit target of US0 million，Mainly due to the company’s increased investment costs in technology and marketing。

Trivago, another growth engine of 188bet mobile, also faces many challenges，Loss reaches million in third quarter，The main reason is that the largest customer Priceline has reduced its advertising investment and the hotel search website marketing expenditure is too large。

Mark Mahaney calls Trivago 188bet mobile’s “problem child”。

“It is unclear when Trivago, the ‘problem child’, will be able to get back on the track of positive growth，"Mark Mahaney 188bet mobile。

Said Dan Wasiolek, senior equity analyst at Morningstar Research Services, a division of Morningstar Research，Priceline and 188bet mobile have the advantage of huge traffic and content scale in the competition。He also called，They are “a very strong company in a large and growing global market”。

Voslerk 188bet mobile,After the third quarter financial report is released，The main reason why investors sold the stocks of the two major companies is，They are worried that investment costs will continue to increase，Facing profit pressure again 188bet mobile next few quarters。

"But, in our opinion,The company’s decision to increase investment is an offensive investment strategy to seize greater market opportunities，Rather than a defensive investment strategy based on competitive needs，" Voslerk 188bet mobile，“The company’s recent financial results also show that the booking volume and commission ratio or commission rate (net revenue/GMV) of the two companies are relatively healthy，Priceline’s commission rates are especially true。”

He added,188bet mobile and Priceline still have a lot of room for growth in the future，Because the global leisure and uncentralized business travel management market size is as high as 1. trillion，The two major OTAs only account for about 5%。

Overall，As Oxstrom said，Global travel market trends are good for 188bet mobile，Especially in online travel。However，There is still a certain gap between theory and practice，Sometimes in theory，The actual development process may be unexpected。