Zhihui Introduction: The 188bet Online Sports Betting and Casino industry started with a single hotel 188bet Online Sports Betting and Casino，Develop towards diversified 188bet Online Sports Betting and Casino methods，From standardized hotel 188bet Online Sports Betting and Casino to non-standardized hotel 188bet Online Sports Betting and Casino、Premium、Home furnishing transformation，Pay more attention to scene experience and cultural connotation。Under this trend of drastic changes，How to seize the opportunities contained therein？

2017 is coming to an end，Looking back on the past year，The development and changes of the 188bet Online Sports Betting and Casino industry have reached a stage of qualitative change。The hotel industry disappears，Big 188bet Online Sports Betting and Casino formats are taking over。

Tourism consumption demand driven by consumption upgrades and supply-side reforms shows new characteristics，After entering the period of mass tourism，The domestic tourism market begins to transition from sightseeing to leisure and vacation tourism，Pursuit scene、Cultural experience and spiritual comfort transformation。Echo with it，The development of the domestic 188bet Online Sports Betting and Casino industry also reflects these new changes，People are no longer satisfied with standardized hotel 188bet Online Sports Betting and Casino，The 188bet Online Sports Betting and Casino industry started with a single hotel 188bet Online Sports Betting and Casino，Develop towards diversified 188bet Online Sports Betting and Casino methods，From standardized hotel 188bet Online Sports Betting and Casino to non-standardized hotel 188bet Online Sports Betting and Casino、Premium、Home furnishing transformation，Pay more attention to scene experience and cultural connotation。

New 188bet Online Sports Betting and Casino formats cater to people’s needs for new lifestyles，Enriching the supply of products and services in the 188bet Online Sports Betting and Casino market，It also creates new development space for the commercial extension of the 188bet Online Sports Betting and Casino industry。Integrating local culture、The 188bet Online Sports Betting and Casino business with lifestyle features has become an important part of improving tourist experience。

In just a few years，Boutique Hotel、Meisu Inn、Theme Hotel、Vacation Apartment、Short-term rental B&B and other non-standard 188bet Online Sports Betting and Casino formats are flourishing，Popular with consumers，Together with the traditional hotel industry, they constitute a new market form of China’s cultural tourism 188bet Online Sports Betting and Casino，Our 188bet Online Sports Betting and Casino industry has therefore entered a new stage of development。

December 20，The "2017 First China Cultural Tourism 188bet Online Sports Betting and Casino Innovation Forum" hosted by Zhihui successfully opened in Shanghai，The conference brought together more than 500 practitioners from different aspects of the travel and 188bet Online Sports Betting and Casino industry。Forum theme around "Evolution of Big 188bet Online Sports Betting and Casino - From Business Upgrading to New Lifestyle"，Let’s discuss the latest hot spots in the current and future development of China’s 188bet Online Sports Betting and Casino industry。More than 30 guests spoke at this conference，Hermit House、Jiushu、Hermitage Group、Four cultural tourism 188bet Online Sports Betting and Casino representative companies with seven rooms conducted an innovation roadshow。

*Ctrip COO Sun Maohua gave a speech

The arrival of the big 188bet Online Sports Betting and Casino development stage，The driving force behind consumer demand is indispensable。Cai Wenjie, deputy director of Shanghai Xuhui District Tourism Bureau, said in his speech，For consumers，Guests’ 188bet Online Sports Betting and Casino experience is no longer limited to the single function of traditional 188bet Online Sports Betting and Casino，I hope there are more、Integrate deeper、Integrate into the local lifestyle、Life scenes and cultural characteristics。The reasons behind these changes are，With the upgrading of domestic consumption structure、Consumption Behavior Reconstruction、Diversified consumer demand、Consumption scenario interconnection、Promoted by comprehensive factors such as progress in information technology。

Liu Zhaohui, founder and CEO of Zhihui, expressed the view that the 188bet Online Sports Betting and Casino industry is undergoing an upgrade，He said，The ongoing upgrading of living consumption is the most important driving force for the large 188bet Online Sports Betting and Casino industry，188bet Online Sports Betting and Casino Hardware、Software、The upgrade of services is essentially the upgrade of content，Lifestyle upgrade。Technological progress will bring all-round upgrades to large 188bet Online Sports Betting and Casino，E-commerce will account for 42% of China’s new consumption growth in the next five years，The development of new technologies will bring faster upgrades。Artificial Intelligence、Digital Platform、Internet of Things、Blockchain、Intelligent robot、VR、AR，These new technologies are ushering in new scenarios。The content lifestyle of the third space in the future will be the future of big 188bet Online Sports Betting and Casino。

*Zhihui CEO founder and CEO Liu Zhaohui gave a speech

The past 2017 was a “splendid” year for China’s non-standard 188bet Online Sports Betting and Casino industry，On the one hand，The world’s major shared 188bet Online Sports Betting and Casino companies have received a new round of huge financing；On the other hand，Some hotel and 188bet Online Sports Betting and Casino giants continue to invest and acquire vacation rental companies。

Vacation rental companies in these vertical segments meet consumers’ experience needs that are different from traditional hotels，Continues to be favored by investors，Tujia received a US0 million investment led by Ctrip，Little Pig Completed 1.USD 200 million financing，Advanced to the ranks of unicorns，Muniao Short-term Rental completed B+ round of financing。Airbnb, an 188bet Online Sports Betting and Casino giant, completed US billion in financing，Starting the IPO journey。

Like Accor、Hyatt、Strategic acquirers like Airbnb are searching for players in those niche areas，Looking for opportunities to invest and M&A。Airbnb has made frequent mergers and acquisitions in this field in the past year。February this year，It acquires luxury vacation rental platform Luxury Retreats，Last month it announced the acquisition of accessible travel startup Accomable。In addition，Airbnb’s annual revenue for Wyndham 188bet Online Sports Betting and Casino Group reaches 7.There is also interest in the €500 million vacation rental business for sale。AccorHotels acquired high-end vacation rental sites Travel Keys and Squarebreak，And plans to complete the acquisition of the remaining equity of these two companies by the end of this year。

In this year，People’s interest in traditional hotel 188bet Online Sports Betting and Casino is declining，Displayed according to TrustData monitoring data，Among the top 10 hotel 188bet Online Sports Betting and Casino apps in the first three quarters of this year，Hotel applications have experienced sharp declines to varying degrees，All homestay and short-term rental applications have achieved rapid growth，And four online short-term rental enterprise applications are among the top 10 on the list。Indicates that consumers’ attention to short-term homestay rentals continues to increase，More and more users choose non-standard 188bet Online Sports Betting and Casino products。

*Xiaozhu founder and CEO Chen Chi

Xiaozhu CEO Chen Chi said in his speech，Although there are some criticisms of the sharing economy today，But this is a problem that China’s creative 188bet Online Sports Betting and Casino will encounter。From an 188bet Online Sports Betting and Casino perspective and an entrepreneurial perspective，Sharing economy is a beginning，In the era of stock, decentralized construction is based on the credit system，will be an important trend in China’s future economy，Now the credit system of the entire society is being established，It is expected that the sharing economy will account for 10% of the entire national economy。

Facing the rise of new consumer groups、The popularization of new technology applications and changes in 188bet Online Sports Betting and Casino management ideas for new formats，188bet Online Sports Betting and Casino industry product format positioning、Marketing strategy formulation also needs to be improved accordingly，There are both challenges and opportunities。

Guo Qing, Vice President of Meituan-Dianping Group said，There are many factors currently affecting the development of the hotel industry，The most important thing to upgrade the 188bet Online Sports Betting and Casino industry is to upgrade the concept，Other upgrades are at the level of magic。Only concept upgrade，Only in this way can we continuously upgrade our actions，Otherwise it can only be at a certain point、Upgrade a certain area。

*Guo Qing, Vice President of Meituan-Dianping

He believes in upgrading through ideas，Embrace technology more proactively，Improving efficiency through technology，Finally increase revenue and reduce expenditure。Attract better talents through reasonable systems，Give them higher wages，Instead of lowering wages，Only by providing better remuneration for unit employees can good money drive out bad money，Let this 188bet Online Sports Betting and Casino become more and more prosperous。

Some factors currently restrict 188bet Online Sports Betting and Casino groups from continuing to develop 188bet Online Sports Betting and Casino chains on a large scale，This is the current situation of budget hotels in the 188bet Online Sports Betting and Casino industry。Ma Yingyao, chairman and president of Shangmei Life Group, believes that the idea of ​​​​new retail must be adopted，Depend on traffic、Rely on data traffic to bring customers，We need to rely on a new organizational structure to solve the manual problem。

*Chairman and President of Shangmei Life Group Ma Yingyao

Ma Yingyao thinks，Budget hotels will no longer be bed + breakfasts，Not just “a good bath、Sleep well” is so simple。Budget hotels must be a 188bet Online Sports Betting and Casino era in 2018，In a 188bet Online Sports Betting and Casino era we have to face 188bet Online Sports Betting and Casino consumption habits，Try innovative 188bet Online Sports Betting and Casino hotels，Applying 188bet Online Sports Betting and Casino retail ideas to hotels。

*Roundtable Discussion 1: From left to right are CEO Liu Zhaohui、Yang Mingkui, Chairman of Green Cloud Software、Xu Qing, founder and CEO of Titan Cloud、Vice President of Henan Jianye New Life Group、Zhou Jianhui, Chairman of Henan Jianye New Life Tourism Company、Tang Zhujun, General Manager of Alipay Tourism Business Department of Ant Financial、Pan Fengjin, Chairman of Yuting 188bet Online Sports Betting and Casino Group

In project positioning，Pan Fengjin, Chairman of Yuting 188bet Online Sports Betting and Casino Group said，Building a comprehensive tourism destination，Requires a certain scale，Attract consumers willing to come to this place to play、Live、Enjoy etc.，The regional positioning and crowd positioning of the project are very critical。

*Titan Cloud CEO Xu Qing

Facing the new young consumer group，Titan Cloud CEO Xu Qing said，Young consumer groups are interested in convenience、Higher experiential requirements，The 188bet Online Sports Betting and Casino industry needs to work hard on information innovation。Currently，The space for traffic increment is getting smaller and smaller，Increasingly concentrated into the hands of a few giants，Long time，The 188bet Online Sports Betting and Casino industry attaches great importance to the development of C-end marketing，There are shortcomings in B-side innovation，As far as the future is concerned，In the entire 188bet Online Sports Betting and Casino structure, except for individual guests with direct sales distribution，How to provide 2B customers with a different experience from 2C customers，2B customers’ payment experience faces great challenges。

“There is more to life than meets the eye，There are also poems and distance”。In recent years，China’s tourism and vacation 188bet Online Sports Betting and Casino bucks the economic trend and rises，Very fast，The speed of cross-border and integration between various industries is also very fast。188bet Online Sports Betting and Casino is upgrading，Capacity deleveraging，There are many impetuous practices in both the investment and entrepreneurial circles。

*Founder of Qingpu Humanistic Resort Wang Gongquan

Wang Gongquan, founder of Qingpu Humanistic Resort, thinks，Today’s society is noisy，In this process，Society needs to calm down，We need to calm down everyone’s impetuous minds，We need to stop from the stressful life，Go back and give yourself time to go to nature，Back to the original nature，Back to the original mind，Give your mind time to rest。

B&B as a carrier of humanistic vacation experience，B&Bs with different themes have become a scene where people rely on their lifestyle，The development of homestays is in the ascendant。

*Li Yibing, founder of Qianlizuoqi Group

Li Yibing, founder of Qianlizuoqi Group, said，Although 60%-70% of the homestay 188bet Online Sports Betting and Casino does not make money，Why are there so many people entering this 188bet Online Sports Betting and Casino？This has something to do with the feeling of B&B。Li Yibing thinks，B&B clusters can integrate excellent resources and efficiency，And inspire new vitality，Industrial upgrading through B&B community areas，Many small IPs converge into the big IP of the B&B community。

*Roundtable Discussion 2: From left to right are Yuan Xueya, Chief Consulting Officer of Shanghai Xingshuo 188bet Online Sports Betting and Casino Management Consulting Co., Ltd.、Zhu Xiaogang, Chief Commercial Officer of Accor Group Greater China、Xia Nong, President and CEO of HNA Puwei Tourism Co., Ltd.、Chen Yao, Vice President of CITIC Capital Investment Department、Director of Yueling Pan Entertainment (Jiashan) Investment Management Co., Ltd.、General Manager Ren Beini、Ge Zhaohan, Chief Crowdfunding Officer of Colorful Investment

In the roundtable discussion session "Discussion on the Path from 188bet Online Sports Betting and Casino to Lifestyle Business Creation"，Zhu Xiaogang, Chief Commercial Officer of Accor Group Greater China said，The hotel is nothing more than operating space、Managers。From a human perspective，Man is a very strange animal，Everyone firmly believes deep down in his heart that he is different from others。Second，Everyone deeply hopes that everyone else can understand him and understand him，Different from others，I hope others understand me。You know who I am，You should know what I want，We all have such expectations in our hearts。Who will satisfy them，We hope that lifestyle hotels can meet the needs of these niche markets。

Xia Nong, President and CEO of HNA Puwei Tourism Co., Ltd.，China’s middle-class family consumers today，They are tired of traditional sightseeing tours and running around、Buy something，Now I prefer to stay and calm down，Especially with children，Formerly called "Journey of Atonement"，Business people feel a lot guilty about their children，I always hope to make atonement in front of my family on weekends or holidays，There are many patterns in these aspects。This requires hotel 188bet Online Sports Betting and Casino companies to provide guests with rich activity experience content in the vacation scene。

The "Hotel Life+" roundtable forum session held in the afternoon，The guests discussed the innovative theme of hotel scene + lifestyle experience content。Today，Limited by the lack of experience content，The income of the 188bet Online Sports Betting and Casino industry is still single，At the same time，It is also not conducive to forming stickiness with guests，Unable to bring consumers an in-depth experience。Then，How to innovate hotel + lifestyle?

*Roundtable Discussion 3: From left to right is Han Ze, Managing Director of Zuoyu、Lai Hongbo, founder of Qiansu Technology (70,000)、VBROS founder and CEO Liu Siting、Chaimiduo CEO Hong Jiaming、Video CEO Lu Jianbiao、Zhou Hongfeng, founding partner of Xingjiang Investment

Focus on B&B investment、Operation Qiansu founder Qiwan said，Lifestyle is important to the entire B&B 188bet Online Sports Betting and Casino，Or for consumers, there is a need for more experience。For this requirement，In fact, the current products cannot satisfy the needs，We currently say that B&Bs have many pain points，The most important thing is that there is no way of life，Bad experience，The way to create the best living experience for users in a small space is to build a B&B complex。Why do you say this？From the perspective of requirements and functional configuration，The complex can be configured with different scenarios、Different IP content、Different categories of content，You can have good configuration through these things，This can bring more experience to consumers，Including play、Consumption、Experience、Parents and children, etc.，This method is also a better model for the homestay 188bet Online Sports Betting and Casino。

VBROS, a fitness service product operator, in addition to its own offline fitness business，Now actively seeking cooperation with hotels on fitness projects，Combining fitness and 188bet Online Sports Betting and Casino industry，Export VBROS fitness products to hotels，On the one hand，Improving the 188bet Online Sports Betting and Casino’s gym that has been idle for a long time，Improved value-added services and consumption experience for 188bet Online Sports Betting and Casino consumers。On the other hand，Also brings benefits and returns to 188bet Online Sports Betting and Casino operations，Make full use of existing idle fitness venues。

Chaimiduo is an operating farm 188bet Online Sports Betting and Casino，Company that supplies organic food，Build a farm 188bet Online Sports Betting and Casino in the countryside or in a place with a better natural environment，Open your own organic living center in the city，Hope to bring people health、Environmentally friendly lifestyle experience content。

In recent years，The growth rate of the number of rooms in the hotel industry is slowing down，Large hotel brand clusters are gradually forming，New 188bet Online Sports Betting and Casino formats are emerging，But what cannot be ignored is that the operating costs of the hotel industry continue to rise，It also led to the decline in profit margins of the entire industry，This is an issue that practitioners need to consider in depth。

*Zuo Yu Managing Director Zhao Lianqiang

The investment and development of the cultural tourism and 188bet Online Sports Betting and Casino industry will also undergo corresponding changes in the future，In response to this development trend，Zhao Lianqiang, Managing Director of Beijing Zuoyu Investment Management Co., Ltd. said，The investment logic of cultural tourism 188bet Online Sports Betting and Casino includes five aspects。The first is the integration of industry and finance。The second is investment in the entire industry chain，A single investment in one module will make it difficult to build the entire industry or the entire company in the future，It must be an investment in the entire industry chain，Only in this way can the entire industry be activated，Only the entire investment will have a chance。The third one is model innovation + structural innovation，Only when the product structure and service logic structure are formed, more innovative products will come out，Our investment will be completely different from other investment institutions。The fourth is technology plus traditional services。The fifth is to provide richer post-investment services。