Yesterday，The 2022 Shanghai Autumn College Entrance Examination officially kicks off，More than 50,000 candidates rushed to the examination room。After the college entrance examination，Summer travel will inevitably become an important way for students to release tension。Tongcheng data display，The Ministry of Industry and Information Technology announced the cancellation of communication itinerary cards“asterisk”Within half hour marked，The search volume of air tickets on the platform increased by 180% compared with the same period the day before，Hotel search volume increased by 220% compared with the same period the day before。With the introduction of various favorable policies，Add the positive impact of the graduation season，The strong recovery of the summer travel market has also become an industry consensus。

In order to fully meet consumers’ enthusiasm for travel，Seize the hard-won summer travel market opportunity，BTG Homeinns recently launched “Summer Travel Institute”Interactive marketing activities。With structured content marketing，around“Inter-provincial long-distance travel、Inter-provincial 188bet app download long-distance travel、Popular theme tours”In-depth guide on creating destinations and other topics。And adopt the form of staged theme iterative update，Combining hot topics and holiday cycles will be launched one after another，Comprehensively meet users’ play inspiration and local lifestyle needs。

The arrival of the graduation season and summer vacation has given young customers and families a chance to release their willingness to travel，Business activities postponed due to the epidemic have also begun to take place。As the two cultural tourism landmarks Beijing Universal Resort and Shanghai Disney resume operations，The tourism market from July to August is expected to be a turning point for the tourism economy to stop falling and rebound this year。

As the first travel home of the National Hotel Group，Recent data performance also shows a continued stable and improving trend。“Since July，We have 1,576 stores with a single-day occupancy rate exceeding 90%，Nearly a thousand hotels with full rooms。”Sun Jian, general manager of BTG Home Inn Group said，“The continued rise of platform data means that the market is developing in a good direction，It is also a key opportunity for the establishment of a new market order。”

According to predictions by industry insiders，Shanghai、The long-held desire to travel to Beijing and other places may be released in the summer；And South China、The booming tourism momentum in Sichuan and Chongqing may continue during the summer vacation；Sanya and other seaside water destinations、Xinjiang and other northwest summer cities will also continue 188bet app to heat up with the further liberalization of tourism policies。

In recent years，Platform recommendations or expert advice have become important references to help tourists improve the efficiency of tourism consumption decisions。In the context of new consumer trends，User needs have become more diverse and three-dimensional，Expectations for accessible content are also increasing。How should operators further explore value reconstruction while satisfying user value，Sun Jian once said in public: “Due to time、Adjusting product attributes and structure according to the situation is crucial in new business opportunities。”

“Summer Travel Institute”It carries not only BTG Homeinn’s optimistic expectations for the summer travel market。Earlier than the beginning of this year，Boutique Homeinn once used the name ";Early spring outing”“Early summer travel”The topic cuts into the content and goes to the marketing platform market，Through travel methods that are more in line with platform users’ interests and browsing habits、Destination guide and other information delivery，Add the room upgrade coupon、Late check-out coupon、Limited-time discounts such as room coupons form marketing communications，Helping hotel sales data conversion。During the event，Attracted a total of 300,000+ visitors。

“Intensive content dissemination has always been the theme throughout this series of activities。”Xu Wenlan, General Manager of Marketing Center of BTG Homeinn Hotel Group revealed，Focus on the surrounding tourism market，In the second half of the year, Homeinn will 188bet sports betting app download also focus on autumn maple viewing、Winter snow viewing and other natural landscape themes，Combined with the school season、National Day tour and other holiday hot spots launch multiple special series guide。“With the BTG Homeinn official APP、Mini program is the main carrier，We want to build a collection for users‘Travel inspiration、Humanistic experience and privileges’An all-in-one platform for a better life。”

As an important part of content marketing，Accommodation products themselves play an increasingly important role in marketing and conversion。For this，BTG Homeinn has selected over 100 internet celebrity hotels in popular cities，Provide travelers with travel needs with a safe choice for their journeys。Users can not only pre-lock destination hotels through the event page，You can also customize the tour route based on the guide content、Local Humanities、Precautions and other planning ahead。Even before traveling，You can use your membership points to redeem BTG Home Inn“Points Mall”Good things in life。People haven’t reached their destination yet，Summer equipment has been delivered to the hotel，Make traveling more light and convenient。

Quality、The emphasis on personalized consumption demand has given rise to a trend of more diversified life attitudes。And“Intensive cultivation of content”’s travel guide and accommodation tips，Because it also satisfies passengers’ personalized travel、Safe accommodation、Multiple needs such as local lifestyle experience，188bet Online Sports Betting and Casino It has become an important support for the emerging lifestyle of the new generation of consumers。

Whether you are an urban fashionista，Paradise Adventurer、Local Food Hunter，Also a nature photographer，You can harvest exciting travel tips on BTG Homeinn’s official APP and mini program，You can know your destination with one click“Eat、Live、row、游、Entertainment、PURCHASE”’s most complete secrets。This summer，Every trip at Boutique Homeinn is not only fun，Stay more at ease。