Shopping malls are gradually moving towards scene-based experiences。Start from the scene，Shaping consumers’ sensory experience and psychological identity，Thus making them reluctant to leave，Inspire their consumption awareness and shopping behavior，This is a global trend。

Traditional shopping malls have declined in China。All mall and shopping center operators know，They must pay attention to the merchant mix or the products provided，Value "experience"。Only this，In order to bring consumers back offline，Enjoy shopping。

1、Introducing full-chain parent-child business format，Covering the needs of parent-child families of all ages

In this era of business segmentation，The important strategy that stands out among many businesses is focus，The children’s business is a direction worth focusing on。

A child drives a family’s consumption，Behind the so-called "big hand holding small hand" economic logic is that a child will "connect 5 to 7 people in a family-style consumption chain reaction"。The children’s business serves more than just children，How to serve parents well is particularly important。Children’s experiential consumption，It’s not just about buying things，Training、The needs that cannot be provided by the Internet economy such as entertainment are the core of traffic diversion。

Tahoe chose the "playground-style" model here to cleverly activate such consumer demand。

The combination of Tahoe East Plaza business formats and the setting of the scene，Just like a playground suitable for all ages，Not only a paradise for children’s games，It is also a paradise to awaken the childish heart of adults。Let’s first look at the distribution of business types on each floor。Eastern District Shopping Mall with a volume of 100,000 square meters，Divided into 5 layers。Except B1 layer，The main stores are all leisure and entertainment experience formats related to parents and children，Accounting for 51%，Retail clothing and lifestyle accessories account for 45%，And catering is only 4%。This kind of shopping mall that focuses on full-chain parent-child business，The first one in Fuzhou，Even if you look at it nationwide，Also very few。

Of course such a business ratio，Tahoe should have its own considerations。After the opening of East District，On the one hand，The existing parent-child brands in the West District will be unified into the East District，Making the positioning of the east and west districts clearer，Complement each other。On the other hand，Eastern District meets the leisure and entertainment life needs of parent-child families of all ages，In terms of business layout，Although it sacrifices floor efficiency，But it becomes the traffic entrance of the entire Tahoe Plaza。

2、Through multiple scene settings，Create a playground-like immersive feeling

In case of consumption upgrade，How to enhance the freshness of customers during their stay in the mall，Always an industry-level problem plaguing the entire commercial real estate industry。Unexpectedly，Tahoe is in this newly opened shopping mall，Found the answer。Their approach is to mix and match the operational logic of a shopping mall with that of a theme park，Built a brand new product model。

Specifically, this is how it is，Tahoe makes full use of the rigid atrium space，Not only revitalizing the landscape，What’s more important is that thematic business projects have been implanted。The entire shopping mall is linked to all entertainment items by selling package tickets and recharge cards，Make consumers feel like they are in a large amusement park。The first thing that catches your eye as soon as you enter the gate is the first indoor double-track "Dragon Slide" in Fuzhou，Quickly stimulate consumers’ senses，Start a day of entertainment。

“Dragon Slide” hovers in the atrium，Throughout the entire shopping mall，Extending one basement level from the fourth floor above ground，Full 5 stories high and full length 23.5 meters，It only takes 15 seconds to complete 188bet app download the slide。Suitable for young people who dare to express themselves、The pursuit of excitement，Expected to become a popular landmark in Fuzhou，Also branded the IP attribute of the playground for Tahoe Plaza in East Second Ring Road。

Except B1，There are main stores for parent-child entertainment on every other floor，As the floors rise，increased coverage age。

L1’s Eli’s Fantasy World，Slide made in cartoon style、Trains and other large sports facilities，Mainly focused on preschool children。

L2’s Anti-Fighting Paradise and Dolphin International Children’s Home，Dedicated to serving children in primary school。

Cheer Leap N FLY for L3，Contains various extreme theme projects，Not only popular with adventurous children，Adults are eager to try。

L4’s Space Yearning Theme Park，It uses VR and other high technologies to create a cool space-themed game on the entire floor。

Open-air maze on the top floor，Using evergreen pine and cypress as material，Through clever construction，Constitute a giant maze of 1200㎡。

The movement of the entire mall is simple，All brands on the same level are clear at a glance，Suitable for family shopping and go straight to the destination，Features of reducing unnecessary physical loss。

The rental business model is currently one of the main business models in China，It is also a relatively worry-free business model，But successful investment does not mean successful business。As a shopping mall，The essence and function of business is to create customers。The essence of creating customers is through marketing，Form a strong brand appeal and attraction to the target consumer group。

The relationship between anchor store brands and shopping malls is actually a game，Especially now that consumer demands are constantly escalating，Relying on external investment can no longer solve the problem of homogenization of shopping malls，And it is not a self-sustaining business，will enable later operations and business expansion，There is uncontrollability。As for commercial real estate，The real value comes from the later long-term operation management。The vice president of Tahoe Group mentioned at the media meeting that “we need to do interesting business”，It cannot be achieved by attracting investment。”

If proven by the market，There is indeed strong market demand，And good suppliers in this regard have not appeared，Then the core innovative businesses often choose to do it themselves，This is the core strategy of many real estate groups that I know about commercial anchor stores。The same is true for Tahoe。

So，We see the innovation in the East District Shopping Center of Tahoe Plaza in East Second Ring Road，Not just the entire parent-child playground model，It is Tahoe’s insight into local consumers in Fuzhou，Adopt differentiated positioning，Several major self-service formats launched。

1. Dayou Pier Fresh Food Market

This is a very unique business format.

We know，The essence of business is life。Down-to-earth products such as firewood, rice, oil and salt are the most frequently purchased in a shopping mall、The most important basic commodity。In the past, the shopping malls sold goods necessary for daily life，Nowadays good business often teaches us how to be a living family，Teach you to live 188bet app download an elegant life、Interesting、Abundant life。This is actually leading a way of life。This is what Tahoe’s newly launched self-operated store Dayou Pier will do。

The "Dayou Wharf Fresh Market" located on the B1 floor covers an area of ​​approximately more than 5,000 square meters，From the picture below，We can see that the entire market is divided into retail、Experience two major sections。The retail section has 4 areas: fresh aquatic products、Fresh meat dishes、Dry cereals and oils、Convenient services (daily necessities)；The experience section is divided into 4 areas: cooking training、Valet cooking、Home Aesthetics、Processing experience，It is the first cross-border art and lifestyle market in Fujian。The concept of “fresh food + catering” follows Hema Fresh、The super species under Yonghui Supermarket are quickly accepted by the public。What is the innovation of Sodayou Pier？What are the advantages？In my opinion，There are the following points:

Pay more attention to diverse experiences

"Dayou Wharf" not only sells fresh food、In addition to several regular modes of valet cooking and dining in，Added cooking classes、Processing experience、Home aesthetics and other market-type experience models。Starting from consumers’ daily needs，Provides various consumption scenarios，Meet consumers’ diverse experience needs，Make shopping at the market an interesting thing。This is also a restaurant，After consumers purchase the ingredients, they can let the chef cook them on the spot；This is also a market，You can buy food to take home；This is still a hobby class，You can learn all kinds of food knowledge。From selling products to selling entire lifestyle proposals to stick with consumers，On the opening day，The passenger flow of "Dayou Pier" exceeded 50,000。

Provides a catering collection platform

“Dayou Wharf” uses a platform model to allow brands to settle in，Unified management。This asset-light model allows "Dayou Pier" to focus more on selecting brands that suit itself，Also conducive to rapid expansion in the later stage。So we see，“Dayou Pier” has more than 80 seafood、Grain and oil、Fruit and vegetable brand，Fuzhou local time-honored brands account for 70%，Highlighting the local flavor of Fuzhou。Also，There are also some "Internet celebrity stores" such as "Himomo" etc.，Provide huge traffic to brands，It is a mutually beneficial thing。

Restore Fuzhou’s “Dock” culture

Fuzhou is close to Minjiang River，It was an important port city and economic center as early as the middle of the Tang Dynasty。Tahoe realizes the wharf feelings of old Fuzhou people in "Dayou Wharf"，Helping the younger generation trace their roots，Through the creation of scenes，Simulating a dock scene，Restore the dock market familiar to Fuzhou people。At the side entrance of the East District Mall，Use the natural drop in the steps，Create the effect of "tide crashing on the shore"，The sound of water rushing，Flow along dozens of steps to the entrance of "Dayou Pier"。And the signs in the entire "Dayou Pier"、The decorations are all decorated with "ships"、rope、Wood、Anchor、The cabin element of "rudder"。Create a，The ship salvaging seafood has just docked，People smell the sound of rushing water，Looking for the fresh smell，Influx into the dock market，The scene of returning richly，The strong breath of life comes to my face。

2. Tahoe Theater

Everyone knows，The show in Songcheng, Hangzhou is shocking。The scene is graceful and luxurious、The plot has ups and downs，The beauty of technological dance is dazzling，Hence the huge flow of people。Can such a good business format be placed in a shopping mall？Reshaping the cultural spirit of a city，Create a cultural place in the city，This is actually a blank spot in modern business iterative innovation。

About this bold idea，Some people are guessing，Some people are studying it，Some people are already practicing it。Tahoe tells us another cross-border model of modern business-showing。This is the first large theater built into a shopping mall in Fujian，Tahoe tries to create a new base for cultural consumption in Fuzhou。

International first-class high-end professional show

The theater is located on the second floor of the East District Shopping Center，Total investment is about 1.500 million yuan，Building area 4200 square meters。Round table arrangement，The theater combines fashion and traditional elements，Enter the theater with cool lights at night，A total of 700 seats are set up on the upper and lower floors，Different from theater-style seat placement，Round table arrangement，It smells a bit like a Beijing teahouse，Changing the cold image of high-end theaters in people’s minds，Quickly close the distance with consumers。After all, there are 365 days in a year，Watch the show every day，The main consumer group is the general public。Of course，Except ordinary seats，Private boxes are also set up，Meet the needs of some customers who pursue the best performance experience。

On the stage design side，Cooperate with well-known domestic audio and video hardware companies，Guarantee the perfect display of stage performance，The theater has undergone effective sound insulation treatment in terms of construction technology，And adopt high-tech modern lighting methods，Renders a dazzling stage effect。

Create a Spring Festival Gala for Fuzhou people to enjoy both refined and popular tastes

The author after watching a performance，I feel the program is very "down to earth"，Large-scale song and dance performance、Acrobatics、Magic etc.，Combining high-tech stage lighting and sound effects，Bringing the audience the most shocking audition feast。

It is reported，In terms of program settings，Tahoe Theater has different themes every month，Wonderful party from 9 to 12 o'clock every night，By Broadway Artistic Director、National first-class dancer，Mr. Guan Mingjun, a Chinese American, serves as the chief director，Actors from all over the world perform passionately for the audience。Hundreds of people interacting every night，Experience an unprecedented carnival！

According to the person in charge of Tahoe Theater，Taihe Theater aims to create happiness，The concept of delivering happiness，With the mission of shortening the distance between people in the city，Committed to creating a cultural theater that can meet the cultural consumption needs of all ages，Whether it is a high-end artistic performance，It is still a grassroots performance that is close to the people，You can all watch it here。Creating a Spring Festival Gala for Fuzhou people。

3. Fuzhou Tahoe Health Management Center

Fuzhou Tahoe Health Management Center to be opened soon，Based on the advanced international standard design concept of American Aliens，Integrate into the American overall inspection 188bet app flow line，Outpatient center has opened Chinese medicine、Oral cavity、Pediatrics、Famous doctors’ clinics, etc.，Committed to building the first international health examination management center in Fuzhou。

At first glance, it seems that Tahoe has added many innovative business formats to the East District Shopping Center，However，These business formats selected by Tahoe，Behind the scenes is the implementation of the “Tahoe+” strategy。To this，Zhu Jinkang, vice president and general manager of commercial real estate of Tahoe Group, revealed at the media meeting: "For self-operated brand formats，Tahoe mainly thinks from three levels。The first category is the group’s “Tahoe+” industrial strategic development needs，Like Tahoe Cinemas landing at Donghai Tahoe Plaza in Quanzhou、Medical institutions in Fuzhou East Second Ring Road and Wusi North Taihe Plaza, etc.；The second category is the need for business development to create unique services and form core competitiveness，Rutahoe Theater、Dayou Pier；The third category is planning that combines the highlight experience of the commercial product itself，Such as the dragon slide of self-operated amusement projects、Sky Maze and Ferris Wheel of East China Sea Project。”

After people’s material needs are greatly satisfied，For a happy life ，For the warm relationship between people、The need for emotional communication becomes more urgent，And these also require places or spaces as carriers and media。

Comfortable commercial space in the city，Extends the family space just right，Become the "city's living room"。Such a space，is comfortable、Spacious、Suitable for families of all sizes to take a walk，There are various activities to participate in，Interesting, flavorful and distinctive，Not set up purely for shopping。

With the opening of East End Plaza，The function of Taihe Plaza in East Second Ring Road, the living room of Fuzhou people, has also become more complete。

Some businesses will operate on a delayed basis to create a city that never sleeps for young people

After 10pm，Tahoe Theater、Cinema and KTV，Soho bar combined with Xintiandi in the West District、Prana、Music sky bar format and many catering formats，Form a complete ecological chain，Constitutes a 24-hour moving line。Meet the consumer needs of young people and business people，Become the first choice for nightlife for Fuzhou people。

Differentiated positioning of shopping malls in East and West Districts，Covering all age groups

The West End Shopping Center, which opened two years ago, will further adjust its brand，Comprehensive introduction of first-line high-end brands，Let this high-end shopping mall be upgraded again。The East District Shopping Center is turned into a family entertainment mall，Filling the gap in Fuzhou’s large-scale indoor theme park，New business card for family entertainment life。

Provide convenient services and create an urban service platform

“For Tahoe，Urban complex，Besides being a commercial center，It must be transformed into a citizen service center，One-stop solution to meet customers’ daily needs”。Therefore，As an important project supporting people’s livelihood，Jin'an District Administrative Service Center will be officially opened to the public in early 2018。Airport Line、Italian Visa Center、Setting in the Health Management Center，All 188bet app help Tahoe serve the city。 

*thisText source: WeChat public account "Real Estate Observer”(ID:realestatereview），Author:Dai Xiaoxi, Zou Yi. Original title: "I didn’t expect Tahoe to be so successful in business!》.